360i Press Release: 360i Expands Emerging Media Group

first_imgPromotes Sarah Hofstetter and David Berkowitz to Lead Integration of Search and Social Media and Ensure Brand Engagement and AdvocacyNEW YORK – June 18, 2007 – 360i, a search-centric digital agency, today announced that it has promoted two members of its management team to run its fast-growing emerging media business. Sarah Hofstetter has been named VP of Emerging Media and Client Strategy, and David Berkowitz has been promoted to Director of Emerging Media & Client Strategy.In their roles, Ms. Hofstetter and Mr. Berkowitz will work directly with 360i’s clients to develop and implement strategies that integrate word of mouth online marketing with media campaigns and search optimization into one cohesive marketing plan. 360i has executed engaging and measurable emerging media campaigns for NBC Universal, MTV Networks, Scripps Networks, Saks Fifth Avenue, among others.As search-centric digital advisors to its clients, 360i approaches social media marketing using a combination of strategic public relations and search engine optimization. With a large percentage of SEO value coming from inbound links, off-site SEO is a key component to holistic search engine optimization. 360i’s team of PR experts and former journalists engages with bloggers and content site editors to ensure optimal brand advocacy across user generated media. The team provides search-optimized digital assets such as videos, embeddable widgets and more to these blogs and community for them to share rich content to their viewers across social media. 360i is a member of the Word of Mouth Marketing Association (WOMMA) and applies PR best practices as well as its own ethical guidelines to engaging with consumers online.“The lines between viral marketing, public relations, brand promotion and social media are blurring, and we aim to serve as our clients’ strategic advisors to help make sense of this evolving landscape,” said Ms. Hofstetter. “While many marketers see the value in viral marketing, very few execute campaigns that cover all the bases – making sure your program is optimized across search and social media as well as ensuring positive brand engagement.”As an agency founded in providing measurable results, 360i provides deep analysis and reporting on emerging media programs, including improvements in search engine optimization, ROI metrics and buzz monitoring.“Consumers are already talking about the brands we work with, so we’re able to amplify the conversations and bring our clients from the sidelines into the center of these communities,” said Mr. Berkowitz. “We’re helping our clients contribute to the conversations, build relationships with their most vocal constituents, and communicate in a very personal way with the people who are most eager to listen,”Prior to joining 360i, Ms. Hofstetter ran her own communications agency, developing and implementing corporate communications strategies for new media brands like Adobe Systems, Vibrant Media, Covad, Bolt Media and 360i. Ms. Hofstetter will also continue to oversee corporate marketing initiatives for 360i, including strategic communications counsel, public and analyst relations and client education programming.Before starting her own agency, Ms. Hofstetter spent 10 years at IDT/Net2Phone in a variety of senior positions, most recently as Senior Vice President of Corporate Communications, aggregating the company’s messaging across all target markets.David Berkowitz will continue to run 360i’s Emerging Media Lab, helping clients understand online marketing and emerging media trends. A weekly columnist for MediaPost and chairman of the Search Insider summits, Mr. Berkowitz is well known as an industry expert.Prior to 360i, he served as director of marketing for Viewpoint’s rich media advertising group Unicast and search engine marketing firm iCrossing. Previously, with research firm eMarketer, he interviewed 175 executives, authors, and analysts on the cutting edge of technology and business.“We’ve applied the most real-time marketing research – studying how users search online – to create measurable buzz for our clients while simultaneously positively impacting their SEO,” said John Ragals, COO of 360i. “Combining David’s expertise in search and emerging media with Sarah’s PR background and operational experience makes them a dynamic team best served to meet the ever-changing needs of our clients.”last_img read more

360i Continues Global Expansion with Launch of Toronto Office

first_imgWe’re excited to announce today that we’re expanding our global footprint ‘north of the border’ with the opening of our first office in Canada. The Toronto presence marks 360i’s second location outside of the United States, following the opening of our UK office in January. You can read the official announcement here.As part of the expansion, 360i Canada will partner with DensuBos, our Canadian sister agency under the Dentsu Network, to provide complementary services to clients in the region. With more than 200 employees in Toronto and Montreal, DentsuBos offers marketing services to clients such as Toyota/Lexus/Scion, Fido, IÖGO and Canon.We’ve already begun working with several brands in Canada – including current 360i client Scotts Miracle-Gro – and we look forward to doing more great work in the Canadian market ahead. Our approach to expansion is to grow in areas where our clients have strong needs, and this new office is no exception. So thanks to our clients for their ongoing support and partnership, and a very warm welcome to the new team in Toronto!Cover photo via Flickrlast_img read more

360i Named One of Fast Company’s Most Innovative Companies in the World

first_imgFast Company has named 360i among its Top 10 Most Innovative Companies in Advertising for 2014, citing recent creative work for clients like HBO and Hanes.We’re honored to join the Top 10 alongside innovators such as GoPro and Samsung, as well as fellow agencies that join us in our pursuit to push the boundaries of marketing.Writes Fast Company: “The agency that helped Oreo become the poster brand for real-time marketing didn’t rest on its laurels this year. For Hanes, 360i unabashedly asked the Internet what type of underwear it was wearing and shared the responses via the video campaign Undercover Color, which generated a treasure trove of underwear-related data. Most recently, 360i engaged celebrities and everyday people alike in “Roast Joffrey,” a Game of Thrones promo billed as the first social media roast.”Fast Company’s Most Innovative Companies issue serves as an annual “guide to the businesses that matter most” across several sectors. This is the second time that 360i has made the annual issue.Honorees were hand-picked by FC’s editorial staff, which spent six months researching thousands of enterprises. In assessing the Most Innovative Companies in aggregate, Fast Company remarked that “the culture of innovation across the globe is more robust than ever.”Based on this year’s picks, Fast Company has also compiled a list of 12 Innovation Lessons for 2014, which includes one that hits especially close to home for us: “Passion is underrated.” Accolades like these are not possible without the passion, purpose and perseverance of our team, as well as the partnerships we share with our clients.Congratulations to our team and client partners on this honor.last_img read more

360i Welcomes Chief Creative Officer Pierre Lipton

first_imgWe are excited to share that 360i has named creative leader Pierre Lipton as Chief Creative Officer. Pierre will join 360i in November with more than 14 years of experience developing award-winning, cross-platform creative ideas and experiences. At 360i, he will lead the agency’s creative and technology teams, working closely with 360i clients including Oscar Mayer, Toyota and Oreo.Pierre joins 360i from his most recent post as Chief Creative Officer at M&C Saatchi in New York. Prior to M&C Saatchi, he held positions at agencies including AKQA, BBDO and TBWA.His impressive body of work includes the award-winning “Everyone Has Something to Hide” campaign for HBO’s “Big Love,” and the launch campaign for Microsoft Xbox’s Halo 3, as well as work for brands like Absolut, Best Buy, Daimler Smart Car, The Economist, Red Bull, Target, Time Magazine and Virgin Mobile. His work has earned distinctive recognitions at major awards programs including The Art Director’s Club, Cannes, The CLIOs and The One Show.Read more over at Advertising Age.last_img read more

Weekly Hot Jobs: Browse 360i’s Latest Openings

first_imgGreetings, job-seekers. As our agency grows and evolves, we’re constantly on the hunt for top talent to help us create powerful campaigns on behalf of brands like Coca-Cola, Oreo, HBO, Toyota and more. (Browse our full client roster here.)Right now there are more than 40 open positions across our offices. If you embody passion, purpose and perseverance, and think you have what it takes to join a top 3 agency in the U.S. for two years running (per Ad Age), drop us a line and apply at the links below.Account Director (Los Angeles, CA) – We are looking for an Account Director with significant new business expertise to help us launch and build our LA office. This person will be involved in the day-to-day management of existing accounts, and will also be responsible for helping to identify new business opportunities. The Account Director must be both strategic and hands on, have a strong project management sensibility and be tenacious and passionate about delivering outstanding ideas and work.Brand Designer (New York, NY) – 360i is in need of a talented and passionate Brand Designer with an eye for detail. This person will have the opportunity to provide unique visual solutions to the communications needs of the brand, using a mix of creative skills and commercial awareness. Candidates should have innovative flair, awareness of current visual arts, working knowledge of the latest computer programs, an understanding of material costs and time limits, and the ability to work on a number of design platforms.Director, Social Marketing (New York, NY) – We are looking for a Director of Social Marketing to lead a large, strong team responsible for all aspects of social content optimization, moderation, measurement, project management and relevant client communication. This leader will have the opportunity to constantly evolve processes for more efficient, integrated activation and agency-wide collaboration.Media Supervisor (New York, NY) – 360i is seeking a Media Supervisor/ Senior Media Manager to join our growing team. This role requires an understanding of paid search marketing, as this person will assist in the development of strategies, provide recommendations and manage our client budgets and bidding. This person will own the day-to-day management of the account and will be responsible for helping to train, develop and lead the team.SEO Associate Analyst (Atlanta, GA) – The ideal candidate for this role will have a deep understanding of organic search engine optimization, a natural sense of curiosity, and a web technology background that fuels client solution and SEO innovation. In this role, this person will be responsible for technical site analysis, competitive/keyword research and link analysis, as well as for optimizing various site elements, including site structure; content based marketing campaigns and guiding the development of reports which highlight the qualitative and quantitative trends from ongoing SEO efforts.Senior Analyst, Insights & Planning (New York, NY) – The 360i Insights & Planning department is looking for an exceptional Senior Analyst to lead development of innovative, customized research solutions for some of the world’s most successful brands. Critical to success is ensuring delivery of actionable insights from methodologies including social listening, qualitative and quantitative research, and many sources of secondary research.Web Developer (Atlanta, GA) – 360i is in need of a Web Developer to develop some of the most innovative social and mobile applications out there. The ideal candidate must have a passion for quality, an eye for detail and the hunger to develop “never-been-done-before” solutions.last_img read more

Nestle USA Adds 360i to Agency Roster

first_imgWe are thrilled to share that Nestlé USA has named 360i its Digital AOR for brands Lean Cuisine, Skinny Cow, Coffee-Mate and part of the Nestlé Waters North America Business.In a statement to Advertising Age regarding Nestle USA’s agency selections, Chris Padgett, VP of digital marketing at Nestlé USA said: “Our decision to award the business to these agencies was based on a strong combination of factors including strategic planning, digital acumen and team strength.”We are excited to be working with our new client partners at Nestlé to help them take digitally-centric approaches to their marketing and communications.Learn more about the partnership in Ad Age.last_img read more

Tales from the Main Stage: Selective Demolition at the 2015 Cannes Lions

first_imgMake a Lasting Impact: Change minds, touch hearts, but also impact lives.Through work like #WeighThis for Lean Cuisine, Nestlé is committed to marketing that is about more than winning minds and wallets. It is a company committed to making a difference in people’s lives, through efforts like by encouraging them to weigh themselves differently.No matter if a brand is inspiring organizational transformation like the DAT, igniting feelings to believe, or impacting lives through campaigns like #WeighThis, it is important for marketers to remember that what they ‘blow up’ is just as important as the fundamentals they preserve. Ignite Feelings to Believe: Stir emotions, but also stimulate the senses.Locked deep within every brand is a true purpose that goes beyond functional benefits, or reasons to believe, and elicits more of an emotional appeal, or feelings to believe – aligning with people’s senses in a way that evokes a physiological reaction. Today, marketers have more intelligence about what consumers say and do beyond what they could typically elicit from asking for feedback. This intelligence can lead to creative that better helps stimulate the senses. This past week, 360i took the Cannes Lions main stage with client Nestlé in a session hosted by Nestlé’s Head of Marketing and Consumer Communication Tom Buday and our Chief Strategy Officer Lee Maicon, titled “Tales from the Edge: How to Blow S#!T Up.”Highlighting Nestlé’s portfolio of great work including 360i’s recently-debuted #WeighThis campaign for Lean Cuisine, the session suggested ways in which the industry could explore the edges of every group, organization or market to find the places where ideas are emerging and risks are being taken.The session takeaway: You don’t need to set off a dramatic explosion to ‘blow things up.’ By tapping into 360i’s transformation as a digitally-centric agency, and what has inspired Nestlé’s progressive transformation as a company of 300,000 global employees and 2,000 brands, we looked at how selective demolition can create room to build for the future without compromising what is fundamental and timeless when it comes to delighting consumers, enhancing lives and building great brands.Selective demolition begins by knowing what to ‘blow up’ and what to keep, which we highlighted in relation to three core marketing fundamentals:Inspire Organizational Change: From the top, but also from the edges.Nestlé has inspired change by incubating new ideas like Nespresso, the portion coffee brand that has redefined how people enjoy coffee worldwide, and by training a new generation of leadership through the Digital Acceleration Team (DAT), which is being used as a catalyst for emerging areas. The key in both cases was to not only find opportunities at the edges of the organization, but bring them into the center to have the biggest impact.last_img read more

No Sugarcoating: Keeping It Real with Absolut Grapefruit

first_imgTo celebrate the launch of Absolut Grapefruit, we worked with actor Jesse Tyler Ferguson (a.k.a. Mitchell from the Emmy-award winning “Modern Family” series) to prove how refreshing transparency can be with a series of humorous spots that remove the sugarcoated filters from relatable social scenarios.From letting a colleague know that he was only invited to happy hour to cover expenses, to unapologetically breaking etiquette at a dinner party, Jesse Tyler Ferguson delivers truth bombs in a perfect pitch as he highlights how Absolut Grapefruit keeps it real in a world of hidden ingredients. The biggest flavor innovation to come out of the brand’s Åhus, Sweden headquarters since the launch of Absolut Lime in 2016, Absolut Grapefruit’s fresh and well-balanced sweetness provides the perfect base for a variety of cocktails, like our favorite, the Swedish Paloma.You can read more about the campaign here, and check out all of the spots here.last_img read more

Stormy Weather: Are Americans Prepared for a Rainy Day?

first_imgMy birthday is on Halloween, so every year I get super excited. I plan what my costume will be, decide how I want to celebrate and text all my friends to let them know. Last year, I was finally able… Full Story,Technology has transformed the way we dine out in groups. Gone are the days when friends take turns treating each other to nights on the town. Now that apps make money accessible everywhere, tabs are paid down to the cent… Full Story,Occupation: Copywriter Industry: Digital Marketing Age: 29 Location: Indianapolis, IN Paycheck (BiWeekly): $2,100/mo after HSA and 401(k) removed Monthly Expenses: Rent: $462.50 Car lease: $300 Insurances: $85 All other expenses Utilities: $200/mo Pet supplies: $30/mo Phone: $50/mo Streaming services: $15/mo… Full Story,Occupation: Digital advertising Age: 30 Location: San Francisco Bay Area Income: $5,200 month net post 401K, health insurance / HSA, and taxes Total Debt: $0 Monthly Expenses: Rent and utilities: $1,800 Auto: $275 including car insurance Internet/mobile: $120 10:00 am:… Full Story,The holidays are time for family. Here are some fun ideas from our friends at Quotacy on how to make the most of this holiday season with your loved ones, with a bit of humor. ?   With the rise… Full Story,Occupation: Social Media Manager Industry: Digital Marketing Age: 26 Location: Indianapolis, IN Paycheck: $2,500/month after health/vision insurance deductions Monthly Expenses Rent: $700 Car Insurance: $65 Renters Insurance: $16 Utilities: $75 (Internet, Electric, Gas) Dental Insurance (not through work): $15 Hulu:… Full Story,On November 30th, The Financial Diet is kicking off their nationwide book tour for The Financial Diet: A Total Beginner’s Guide To Getting Good With Money in New York.  Join us when the tour hits your city and don’t forget… Full Story,Occupation: Data Analyst Industry: Digital Marketing Age: 31 Location: Menlo Park, CA Paycheck (BiWeekly): $1,700 after auto-savings, 401k, ESPP purchase, renters & auto insurance and health care removed I have everything removed automatically as I have trouble with in-the-moment spending…. Full Story,Occupation: Account Services & Freelance Writer Industry: Digital Marketing Age: 39 Location: Longmont, CO Paycheck (3): $4,700/mo includes salary and three freelance clients (side hustles) Monthly Expenses Rent: $900 Car loan: $275 Credit card payment: $450 All other expenses… Full Story,If you’re still in college or a recent grad working with a limited budget, the idea of implementing a healthy lifestyle can seem overwhelming and very expensive. If you aren’t careful, you might find yourself shelling out lots of cash… Full Storylast_img read more

Picking Up Healthier Eating Habits Without Picking Up a Bigger Grocery Bill

first_imgHas an organization or university offered you an opportunity with a stipend? Whether it’s an internship or apprenticeship, a stipend is a set amount of money that helps offset living expenses. This fixed amount is financial support provided while you’re… Full Story,Truth is, there is a lot to be excited about when it comes to college: new friends, a new routine, (college parties!), and more independence. But along with all these perks, it’s also time to start thinking about your finances…. Full Story,A routing number is a unique number that identifies a specific banking institution. Each routing number is made up of nine digits. Routing numbers are sometimes referred to as an American Banker’s Association routing transit number or an ABA RTN…. Full Story,It’s stressful enough having a car loan over your head and staying on top of your monthly payments. But what if you have an upside-down car loan — in other words, the amount you owe on your set of wheels… Full Story,When you’re trying to get your financial house in order, it’s easy to get lost in the specifics. You might stress about how to adjust your budget, where to find some extra cash for the holidays or what funds to… Full Story,Shortly after graduating from New York University with a Master’s degree, Melanie Lockert turned to food stamps, as she worked her way out of $81,000 in student loans. “There were a lot of emotions around carrying that debt. It caused… Full Story,Traveling is one of the best things in life, and luckily, low funds don’t have to dash your dreams of enjoying an epic adventure. A wealth of destinations—both in the U.S. and abroad—are so affordable that even hardcore penny pinchers… Full Story,While we don’t yet have flying cars that collapse to the size of a suitcase, pneumatic tubes that transport us from room to room or machines that automatically bathe and clothe us in the morning, every day we’re getting closer… Full Story,Times have changed since Grams and Gramps were your age, looking to settle down and buy their first home. But today the house with the white picket fence—or that trendy loft in downtown—isn’t completely out of the question if you… Full Story,We recently hosted a Twitter chat as part of our #RealTalkSeries. And let’s just say, things definitely got real. Many of you joined us to discuss “taboo” and cringe-worthy money questions such as how to improve a bad credit score,… Full Storylast_img read more

Airlines, Banks, and Credit Cards: The ABCs of Hidden Fees

first_imgHas an organization or university offered you an opportunity with a stipend? Whether it’s an internship or apprenticeship, a stipend is a set amount of money that helps offset living expenses. This fixed amount is financial support provided while you’re… Full Story,Truth is, there is a lot to be excited about when it comes to college: new friends, a new routine, (college parties!), and more independence. But along with all these perks, it’s also time to start thinking about your finances…. Full Story,A routing number is a unique number that identifies a specific banking institution. Each routing number is made up of nine digits. Routing numbers are sometimes referred to as an American Banker’s Association routing transit number or an ABA RTN…. Full Story,It’s stressful enough having a car loan over your head and staying on top of your monthly payments. But what if you have an upside-down car loan — in other words, the amount you owe on your set of wheels… Full Story,When you’re trying to get your financial house in order, it’s easy to get lost in the specifics. You might stress about how to adjust your budget, where to find some extra cash for the holidays or what funds to… Full Story,Shortly after graduating from New York University with a Master’s degree, Melanie Lockert turned to food stamps, as she worked her way out of $81,000 in student loans. “There were a lot of emotions around carrying that debt. It caused… Full Story,Traveling is one of the best things in life, and luckily, low funds don’t have to dash your dreams of enjoying an epic adventure. A wealth of destinations—both in the U.S. and abroad—are so affordable that even hardcore penny pinchers… Full Story,While we don’t yet have flying cars that collapse to the size of a suitcase, pneumatic tubes that transport us from room to room or machines that automatically bathe and clothe us in the morning, every day we’re getting closer… Full Story,Times have changed since Grams and Gramps were your age, looking to settle down and buy their first home. But today the house with the white picket fence—or that trendy loft in downtown—isn’t completely out of the question if you… Full Story,We recently hosted a Twitter chat as part of our #RealTalkSeries. And let’s just say, things definitely got real. Many of you joined us to discuss “taboo” and cringe-worthy money questions such as how to improve a bad credit score,… Full Storylast_img read more

MintFamily with Beth Kobliner: Parents Would Rather Talk About Drugs than Dollars

first_imgDid you know Giving USA reported that in 2018, Americans donated over $410 billion dollars?! It’s around this time of year especiailly that giving back becomes top of mind for many. Whether it’s for a particular occasion or we’re looking… Full Story,Dressing up for Halloween is one of the best parts of the holiday, especially if you’re a creative person. But buying a Halloween costume can get expensive, with many costing more than $50 a pop. And unless you plan to… Full Story,Open enrollment season is here!   We’re expecting to receive a big packet from human resources with all the options and benefits that our employers’ offer. While I won’t say that this is an exciting thing, we are eager to go over… Full Story,What are some of the biggest lessons you received about money growing up? For me, a few things stand out. We didn’t get too many formal lectures about money, but from time to time, I’d get a lesson sprinkled in here… Full Story,As the year winds down, you may find your spending picks up. With holidays approaching, families may be preparing for trips to see their loved ones or they’re buying gifts. However, if you haven’t been saving beforehand, it can mean… Full Story,While Raleigh is not exactly super close to the beach (we used to have a tiny apartment right across the street from the Chesapeake Bay when we were first married), it’s pretty easy to hop in our car and have… Full Story,How much money are you planning on spending this year during the holidays? For the average American family, it’s a good chunk of change. During the 2017 holiday season, Bank of America found that of those surveyed, they spent on… Full Story,It’s amazing how things change when you have kids. Before kids, weekend getaways and trips were fairly easy. When we needed to take a break, I remember we could look at the calendar and twenty minutes later, have a few… Full Story,How much does your family spend on food? If you’re like most, food is one of your top three expenses (the other two being housing and transportation). While it’s an essential expense for sure, but when digging around those receipts,… Full Story,If you’re a parent, helping your kids avoid or minimize college debt is a goal you’d like to help them tackle. Right now the average price for a public four-year college is $25,290 in-state ($40,940 out of state) while a… Full Storylast_img read more

Health and Wealth: A Visual Guide to Global Healthcare Spending and Outcomes

first_imgMy birthday is on Halloween, so every year I get super excited. I plan what my costume will be, decide how I want to celebrate and text all my friends to let them know. Last year, I was finally able… Full Story,Technology has transformed the way we dine out in groups. Gone are the days when friends take turns treating each other to nights on the town. Now that apps make money accessible everywhere, tabs are paid down to the cent… Full Story,Occupation: Copywriter Industry: Digital Marketing Age: 29 Location: Indianapolis, IN Paycheck (BiWeekly): $2,100/mo after HSA and 401(k) removed Monthly Expenses: Rent: $462.50 Car lease: $300 Insurances: $85 All other expenses Utilities: $200/mo Pet supplies: $30/mo Phone: $50/mo Streaming services: $15/mo… Full Story,Occupation: Digital advertising Age: 30 Location: San Francisco Bay Area Income: $5,200 month net post 401K, health insurance / HSA, and taxes Total Debt: $0 Monthly Expenses: Rent and utilities: $1,800 Auto: $275 including car insurance Internet/mobile: $120 10:00 am:… Full Story,The holidays are time for family. Here are some fun ideas from our friends at Quotacy on how to make the most of this holiday season with your loved ones, with a bit of humor. ?   With the rise… Full Story,Occupation: Social Media Manager Industry: Digital Marketing Age: 26 Location: Indianapolis, IN Paycheck: $2,500/month after health/vision insurance deductions Monthly Expenses Rent: $700 Car Insurance: $65 Renters Insurance: $16 Utilities: $75 (Internet, Electric, Gas) Dental Insurance (not through work): $15 Hulu:… Full Story,On November 30th, The Financial Diet is kicking off their nationwide book tour for The Financial Diet: A Total Beginner’s Guide To Getting Good With Money in New York.  Join us when the tour hits your city and don’t forget… Full Story,Occupation: Data Analyst Industry: Digital Marketing Age: 31 Location: Menlo Park, CA Paycheck (BiWeekly): $1,700 after auto-savings, 401k, ESPP purchase, renters & auto insurance and health care removed I have everything removed automatically as I have trouble with in-the-moment spending…. Full Story,Occupation: Account Services & Freelance Writer Industry: Digital Marketing Age: 39 Location: Longmont, CO Paycheck (3): $4,700/mo includes salary and three freelance clients (side hustles) Monthly Expenses Rent: $900 Car loan: $275 Credit card payment: $450 All other expenses… Full Story,If you’re still in college or a recent grad working with a limited budget, the idea of implementing a healthy lifestyle can seem overwhelming and very expensive. If you aren’t careful, you might find yourself shelling out lots of cash… Full Storylast_img read more

MintFamily with Beth Kobliner: What Summer Camp Teaches Kids About Money

first_imgDid you know Giving USA reported that in 2018, Americans donated over $410 billion dollars?! It’s around this time of year especiailly that giving back becomes top of mind for many. Whether it’s for a particular occasion or we’re looking… Full Story,Dressing up for Halloween is one of the best parts of the holiday, especially if you’re a creative person. But buying a Halloween costume can get expensive, with many costing more than $50 a pop. And unless you plan to… Full Story,Open enrollment season is here!   We’re expecting to receive a big packet from human resources with all the options and benefits that our employers’ offer. While I won’t say that this is an exciting thing, we are eager to go over… Full Story,What are some of the biggest lessons you received about money growing up? For me, a few things stand out. We didn’t get too many formal lectures about money, but from time to time, I’d get a lesson sprinkled in here… Full Story,As the year winds down, you may find your spending picks up. With holidays approaching, families may be preparing for trips to see their loved ones or they’re buying gifts. However, if you haven’t been saving beforehand, it can mean… Full Story,While Raleigh is not exactly super close to the beach (we used to have a tiny apartment right across the street from the Chesapeake Bay when we were first married), it’s pretty easy to hop in our car and have… Full Story,How much money are you planning on spending this year during the holidays? For the average American family, it’s a good chunk of change. During the 2017 holiday season, Bank of America found that of those surveyed, they spent on… Full Story,It’s amazing how things change when you have kids. Before kids, weekend getaways and trips were fairly easy. When we needed to take a break, I remember we could look at the calendar and twenty minutes later, have a few… Full Story,How much does your family spend on food? If you’re like most, food is one of your top three expenses (the other two being housing and transportation). While it’s an essential expense for sure, but when digging around those receipts,… Full Story,If you’re a parent, helping your kids avoid or minimize college debt is a goal you’d like to help them tackle. Right now the average price for a public four-year college is $25,290 in-state ($40,940 out of state) while a… Full Storylast_img read more

The Worst Loan You Can Default On Is……

first_imgShare this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) Related Post navigation I think we’d all agree that the past few years have been tough on tens of millions active credit consumers. Foreclosures continue to be a huge problem, we’re now in $800 billion of credit card debt, and our student loan debt just crossed the $1 trillion mark. This means it’s likely that loan defaults will increase over the next year.I’m writing this for the consumers who find themselves in one of those difficult places where you have to decide which bills you’re going to pay each month. You can’t afford to pay all of them, but you can afford to pay some of them.Now, who’s getting your money? Before you answer the question there are a variety of things to consider.Which default is the worst for your credit reports and credit scores? Which default is most likely to end getting you sued? Which default can cause an interruption of your housing and transportation? And which default is going to cost you the most money?In order to keep this information digestible, I’ve decided to split it into two parts. Today, in Part 1, we’ll explore the impact of loan defaults on your credit reports and credit scores and how defaulting can potentially expose you to litigation. What you’re going to realize is that there are pros and cons to defaulting on different types of loans.Credit Reports and Credit ScoresYou’re probably thinking, “Dude, I can’t afford to pay all of my bills. I don’t care about what’s going to happen to my credit.” Fair enough. But, while I’ve got your attention…When you start missing payments and delinquencies start to show up on your credit report there is no hierarchy of “which one is worse?” A late payment is a late payment is a late payment, regardless of what loan or account it’s on. So a 30, 60, or 90-day delinquency on a credit card is just as bad as doing the same on a mortgage loan.Having said that, missing payments on your mortgage will eventually hurt your scores more than missing payments on your credit card. Why?The answer is simple: you’ll accrue a much larger delinquent balance on a mortgage than you will on a credit card. When you miss a credit card payment, the only thing that’s past due is the minimum payment. When you miss a mortgage loan payment, the repercussions could cost you thousands of dollars. And when it comes to calculating your FICO scores, there’s a component that measures past due balances.Bottom Line: For your credit score health it’s best to miss credit card payments over mortgage or auto loan payments only because the past due balance is likely to be lower.LitigationYou should be very concerned with the prospect of being sued if you default on any of your credit obligations. You can’t ignore the guy who knocks at your door and serves you with the complaint. Well, you can, but you’ll lose by default and then you’ll be subject to a default judgment. If you do choose to fight the lender, whom you actually do owe a ton of money, you’ll be paying a lawyer to do it. That’s not a cheap date.While any loan default can lead to you being sued, it seems to be much more common if you default on credit card debt. Normally, it takes 6 months for a credit card issuer to “charge off” delinquent credit card accounts and then they’ll likely sell them to a debt buyer. Debt buyers are notorious for suing debtors for defaulted credit cards.If you find yourself in this situation it’s not a bad idea to make a settlement offer to the credit card issuer before your debt gets shipped off to the collection agency. They’ll make more from a settlement than they’ll make selling the debt for pennies on the dollar.If your debt does make it to a collection agency, offering a settlement is still a viable offer and you can do this on your own. You don’t have to hire a 3rd party debt settlement company to make settlement offers on your behalf (and charge large fees at the same time).Bottom Line: To reduce the possibility of being on the wrong side of a collection lawsuit, make sure you pay your credit cards on time and preferably off, as soon as possible.John Ulzheimer is the President of Consumer Education at SmartCredit.com, the credit blogger for Mint.com, and a contributor for the National Foundation for Credit Counseling.  He is an expert on credit reporting, credit scoring and identity theft. Formerly of FICO, Equifax and Credit.com, John is the only recognized credit expert who actually comes from the credit industry. The opinions expressed in his articles are his and not of Mint.com or Intuit. Follow John on Twitter.last_img read more

MintFamily with Beth Kobliner: 5 Money Lessons Kids Learn from Going on Vacation

first_imgDid you know Giving USA reported that in 2018, Americans donated over $410 billion dollars?! It’s around this time of year especiailly that giving back becomes top of mind for many. Whether it’s for a particular occasion or we’re looking… Full Story,Dressing up for Halloween is one of the best parts of the holiday, especially if you’re a creative person. But buying a Halloween costume can get expensive, with many costing more than $50 a pop. And unless you plan to… Full Story,Open enrollment season is here!   We’re expecting to receive a big packet from human resources with all the options and benefits that our employers’ offer. While I won’t say that this is an exciting thing, we are eager to go over… Full Story,What are some of the biggest lessons you received about money growing up? For me, a few things stand out. We didn’t get too many formal lectures about money, but from time to time, I’d get a lesson sprinkled in here… Full Story,As the year winds down, you may find your spending picks up. With holidays approaching, families may be preparing for trips to see their loved ones or they’re buying gifts. However, if you haven’t been saving beforehand, it can mean… Full Story,While Raleigh is not exactly super close to the beach (we used to have a tiny apartment right across the street from the Chesapeake Bay when we were first married), it’s pretty easy to hop in our car and have… Full Story,How much money are you planning on spending this year during the holidays? For the average American family, it’s a good chunk of change. During the 2017 holiday season, Bank of America found that of those surveyed, they spent on… Full Story,It’s amazing how things change when you have kids. Before kids, weekend getaways and trips were fairly easy. When we needed to take a break, I remember we could look at the calendar and twenty minutes later, have a few… Full Story,How much does your family spend on food? If you’re like most, food is one of your top three expenses (the other two being housing and transportation). While it’s an essential expense for sure, but when digging around those receipts,… Full Story,If you’re a parent, helping your kids avoid or minimize college debt is a goal you’d like to help them tackle. Right now the average price for a public four-year college is $25,290 in-state ($40,940 out of state) while a… Full Storylast_img read more

Frugal Foodie’s Friday Meal Deals

first_imgHas an organization or university offered you an opportunity with a stipend? Whether it’s an internship or apprenticeship, a stipend is a set amount of money that helps offset living expenses. This fixed amount is financial support provided while you’re… Full Story,Truth is, there is a lot to be excited about when it comes to college: new friends, a new routine, (college parties!), and more independence. But along with all these perks, it’s also time to start thinking about your finances…. Full Story,A routing number is a unique number that identifies a specific banking institution. Each routing number is made up of nine digits. Routing numbers are sometimes referred to as an American Banker’s Association routing transit number or an ABA RTN…. Full Story,It’s stressful enough having a car loan over your head and staying on top of your monthly payments. But what if you have an upside-down car loan — in other words, the amount you owe on your set of wheels… Full Story,When you’re trying to get your financial house in order, it’s easy to get lost in the specifics. You might stress about how to adjust your budget, where to find some extra cash for the holidays or what funds to… Full Story,Shortly after graduating from New York University with a Master’s degree, Melanie Lockert turned to food stamps, as she worked her way out of $81,000 in student loans. “There were a lot of emotions around carrying that debt. It caused… Full Story,Traveling is one of the best things in life, and luckily, low funds don’t have to dash your dreams of enjoying an epic adventure. A wealth of destinations—both in the U.S. and abroad—are so affordable that even hardcore penny pinchers… Full Story,While we don’t yet have flying cars that collapse to the size of a suitcase, pneumatic tubes that transport us from room to room or machines that automatically bathe and clothe us in the morning, every day we’re getting closer… Full Story,Times have changed since Grams and Gramps were your age, looking to settle down and buy their first home. But today the house with the white picket fence—or that trendy loft in downtown—isn’t completely out of the question if you… Full Story,We recently hosted a Twitter chat as part of our #RealTalkSeries. And let’s just say, things definitely got real. Many of you joined us to discuss “taboo” and cringe-worthy money questions such as how to improve a bad credit score,… Full Storylast_img read more

Infographic: How Much Credit Card Debt is Too Much?

first_imgFrom the Mint team: Mint may be compensated if you click on the links to our issuer partners’ offers that appear in this article, including Chase. Our partners do not endorse, review or approve the content. Any links to Mint… Full Story,From the Mint team: Mint may be compensated if you click on the links to our issuer partners’ offers that appear in this article, including Chase. Our partners do not endorse, review or approve the content. Any links to Mint… Full Story,From the Mint team: Mint may be compensated if you click on the links to our issuer partners’ offers that appear in this article, including Chase. Our partners do not endorse, review or approve the content. Any links to Mint… Full Story,There’s a specific conversation I frequently have with people around my age. As they get closer to middle adulthood and look back on everything they’ve learned about money, they start to wonder – why didn’t they teach us this stuff… Full Story,Depending on what you look for in a card, one of these may be a perfect fit your do-it-yourself projects. Follow along to learn more about these top five credit cards for DIYers. Full Story,In many ways, our credit determines our power as consumers. The strength of our credit profile and score enable us to rent an apartment, take out a car loan, and sign up for a cell phone number. Can you imagine… Full Story,Travel credit cards are available with a wide array of rewards, redemption options, fees, and bonuses. Weeding through so many general and branded travel rewards cards can be tough, so we picked out some favorites for a wide range of travel styles – so you can find the best travel credit card for your wallet.Full Story,Traveling abroad carries with it all sorts of potential credit issues. Some are just mildly annoying, but some can leave you stranded in Amsterdam, relying on the help of a broke friend you haven’t seen since high school. To avoid those issues and everything in between, here are some tips for using credit abroad. Full Story,The top reward credit cards cater to an array of desires. Whether you want to get cash back or earn miles and points toward free travel, the cards below are all a great place to get started.Full Story,From the Mint team: Mint may be compensated by some of the links that appear in this article, including Chase. Our partners do not endorse, review or approve the content. Any links to Mint Partners were added after the creation… Full Storylast_img read more

Do You Have a Fragmented Credit Report?

first_img Post navigation There you are, humming along nicely, when all of a sudden the Finance and Insurance Manager (aka “The F&I Guy”) at a local car dealership tells you he pulled all three of your credit reports from the same credit-reporting agency.Wait a minute: Three credit reports from one agency?Of course, this makes zero sense and the knee-jerk reaction could be that you’ve been a victim of identity theft.  Don’t worry, fraud probably isn’t the problem.Fragmented Credit ReportsIf you’ve got more than one credit report at any one credit reporting agency, then you have what’s referred to as a fragmented credit report or, more informally, “dupes, duplicate files, frag files, or multiple files.” They all mean the same thing, which is that you’ve got a problem.Fragmented credit reports are rare but can happen from time to time. The credit reporting agencies don’t house your credit report in their systems. Instead, they house billions of bits of data that are only compiled into a credit report when a lender (or another party) asks for it.When the data bits (accounts, public records, collections) are compiled into a credit report, it’s possible they won’t all end up in the same single report belonging to you. They could end up on different reports, all belonging to you.This happens for of a few different reasons. First, some credit reports do not have infinite size limitations. If your file is too large, the credit bureau cannot compile and deliver it, so it breaks it into two smaller and more manageable sizes.Second, if you’ve changed your identification enough you could end up with two or more credit files connected by a common identifier, such as a Social Security Number.For example, if you’re Sally Taylor and Sally Taylor-Smith and Sally Ann Taylor and Sally Ann Taylor-Smith, you might end up with duplicate credit reports. The credit reporting agencies can combine them but you’ve got to know about it before you can ask them to do so.Fragmented Credit Reports are Bad for Your Credit ScoreThe bad news when it comes to multiple credit files is credit scoring. Credit scores are calculated at the file level, not at the consumer level. That means if you have 3 credit files at TransUnion, you’ll have three credit scores at TransUnion. And none of those 3 scores is likely to be accurate because they were calculated based on different data.When credit files split and become fragmented, it’s very likely the information on those files will be different. So, for example, your Amex account may appear on one of your fragments files while your Bank of America account may appear on another.Point being, fragmented files are not carbon copies of each other.How Can You Avoid This Problem?The file size issue can be addressed, well, by not having too much credit. Don’t get me wrong; I’m not talking about someone with a few credit cards and a bunch of mortgages.I’m talking about someone who has scores of accounts on his or her credit report. It takes a lot to max out your credit file’s size, but I’ve definitely seen it happen.The issue of multiple aliases causing duplicate credit files is a little different. If you get married, then divorced, then married again, etc…you could end up with duplicate credit files simply because you’ve changed your name.But, when you change your name did you do so with each and every one of your creditors?I can see that being easily forgotten, and eventually you could confuse the credit bureaus just enough that they end up with more than one credit report with quasi-accurate identification.John Ulzheimer is the President of Consumer Education at SmartCredit.com, the credit blogger for Mint.com, and a contributor for the National Foundation for Credit Counseling.  He is an expert on credit reporting, credit scoring and identity theft. Formerly of FICO, Equifax and Credit.com, John is the only recognized credit expert who actually comes from the credit industry. The opinions expressed in his articles are his and not of Mint.com or Intuit. Follow John on Twitter. Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) Relatedlast_img read more

Obama Vs. Romney on Housing Issues

first_imgMy birthday is on Halloween, so every year I get super excited. I plan what my costume will be, decide how I want to celebrate and text all my friends to let them know. Last year, I was finally able… Full Story,Technology has transformed the way we dine out in groups. Gone are the days when friends take turns treating each other to nights on the town. Now that apps make money accessible everywhere, tabs are paid down to the cent… Full Story,Occupation: Copywriter Industry: Digital Marketing Age: 29 Location: Indianapolis, IN Paycheck (BiWeekly): $2,100/mo after HSA and 401(k) removed Monthly Expenses: Rent: $462.50 Car lease: $300 Insurances: $85 All other expenses Utilities: $200/mo Pet supplies: $30/mo Phone: $50/mo Streaming services: $15/mo… Full Story,Occupation: Digital advertising Age: 30 Location: San Francisco Bay Area Income: $5,200 month net post 401K, health insurance / HSA, and taxes Total Debt: $0 Monthly Expenses: Rent and utilities: $1,800 Auto: $275 including car insurance Internet/mobile: $120 10:00 am:… Full Story,The holidays are time for family. Here are some fun ideas from our friends at Quotacy on how to make the most of this holiday season with your loved ones, with a bit of humor. ?   With the rise… Full Story,Occupation: Social Media Manager Industry: Digital Marketing Age: 26 Location: Indianapolis, IN Paycheck: $2,500/month after health/vision insurance deductions Monthly Expenses Rent: $700 Car Insurance: $65 Renters Insurance: $16 Utilities: $75 (Internet, Electric, Gas) Dental Insurance (not through work): $15 Hulu:… Full Story,On November 30th, The Financial Diet is kicking off their nationwide book tour for The Financial Diet: A Total Beginner’s Guide To Getting Good With Money in New York.  Join us when the tour hits your city and don’t forget… Full Story,Occupation: Data Analyst Industry: Digital Marketing Age: 31 Location: Menlo Park, CA Paycheck (BiWeekly): $1,700 after auto-savings, 401k, ESPP purchase, renters & auto insurance and health care removed I have everything removed automatically as I have trouble with in-the-moment spending…. Full Story,Occupation: Account Services & Freelance Writer Industry: Digital Marketing Age: 39 Location: Longmont, CO Paycheck (3): $4,700/mo includes salary and three freelance clients (side hustles) Monthly Expenses Rent: $900 Car loan: $275 Credit card payment: $450 All other expenses… Full Story,If you’re still in college or a recent grad working with a limited budget, the idea of implementing a healthy lifestyle can seem overwhelming and very expensive. If you aren’t careful, you might find yourself shelling out lots of cash… Full Storylast_img read more