Animals, Biodiversity, Camera Trapping, Endangered Species, Environment, Forests, GPS tracking, Mammals, Monitoring, Technology, Wildtech Laura, an Andean spectacled bear (Tremarctos ornatus), is the first bear to wear a GPS collar in Peru’s Batán Grande Archaeological Complex, an ecosystem offers greater visibility than cloud forests, where the bears typically live.Laura and about 50 other bears have been monitored for ten years by the Spectacled Bear Conservation Peru (SBC) after they were discovered in the unique Peruvian dry forest ecosystem.Over an area of 15,000 hectares (over 37,000 acres), the SBC program uses camera traps, GPS collars and direct field observation to study the bears. Laura is now part of the history of Peru. She is an Andean spectacled bear (Tremarctos ornatus) and the face of the first coin of one sol (equivalent to $0.31) from the Peruvian Endangered Wildlife collection launched in July 2017. Laura is shown laying on a tree in her habitat in the dry forests of Peru – in the Batán Grande Archaeological Complex, Lambayeque region.It is not just her appearance in the coin collection that makes Laura famous. She is the first bear to wear a GPS collar in this part of Peru, an ecosystem that offers greater visibility than cloud forests.Laura and about 50 other bears are part of the population that has been monitored for ten years by the Spectacled Bear Conservation Peru (SBC).The project began when the Canadian researcher Robyn Appleton arrived in Peru in 2006 in search of the Andean bear. Appleton, along with Peruvian Javier Vallejos, who was her guide, found this population of spectacled bears in the dry forests of Batán Grande, an unusual habitat for this species.“Andean bears inhabit from Venezuela to southern Bolivia, in the humid forest, they live mainly in the fog. But ten years ago we found this small population in a unique ecosystem in the dry forest of Peru,” Appleton said during a Wildlife Conservation Network conference.A different habitat for the spectacled bearRenzo Piana, director of science and conservation of SBC Peru, explains that this species lives mainly in areas near the Andes Mountain Range.“Here in Peru, we have a population that is unique because it inhabits the western slope of the Andes, at lower altitudes than usual, in a dry forest ecosystem that ranges from 150 meters to 1,000 meters above sea level in the basin of the La Leche River. Something which does not happen in any other part of the distribution of the Andean bear.”Andean bears climb the hills of dry forests in northern Peru. Photo courtesy of SBC PeruOver an area of 15,000 hectares (over 37,000 acres), the SBC’s spectacled bear conservation program uses camera traps, GPS collars and direct observation in the field to study this population of bears.During the study, they discovered that the bears that live in Batán Grande always return to a few water sources in the area. Camera traps were placed at these sites, explains Piana. “Even though the water sources can be two or three meters, or even smaller, the bears have them mapped and often visit them to drink water, mark their territory and check the state of fertility of the females.”The researcher explains that, since the beginning of the program, one of the main tasks was to locate these water bodies to place camera traps. It has been almost eight years since they started the monitoring program with data collection taking place every six weeks.The marks that bears have on their face —each individual has a unique marking— are used to identify them in the photographs taken by the camera traps and track their movement patterns.“Now we know if there is variation in the spatial occupancy of their territory between males, females and younger individuals,” Piana said. “When monitoring for long periods, as in this program, it is possible to assess population dynamics: how many individuals there are, how it varies over time, how it changes according to seasonality or when the El Niño phenomenon occurs.”The researcher believes that the population of bears in this area shows the importance of the dry forest of northwestern Peru for the conservation of the species. “There is a marked seasonality in the use of space by animals. During the winter they are found in high altitude areas in the mountains, whereas in the summer they move to lower areas to feed mainly of sapote.”In this context, the protection of the sapote tree (Colicodendrum scabrida) is also important for the survival of the species, says Piana, since bears feed mainly on the fruit. “The sapote grows in low altitude areas, places very exposed to fragmentation and land trafficking, which is the illegal appropriation and commerce of lands. This high pressure for a land use change puts the availability of this fruit for the bears at risk.”The spectacled bear feeds mainly on sapote fruit. Photo courtesy of SBC PeruOn May 26, 2016, the Municipality of Pítipo issued an ordinance for the creation of the Batán Grande Archaeological Complex, a measure that has allowed the conservation of the spectacled bear habitat, considering that most of the territory through which this population moves is inside this protected area.Encounter with the Andean bearJosé Vallejos, biological researcher and project coordinator at SBC, says that he joined the project in 2008. His first outing to the field was on August 8 of that year, and he was lucky to see, for the first time, a wild bear. That same year, the first camera traps were installed, 12 in total. “My father Javier and I were walking through the field, looking for bear tracks and exploring the pools of water.”The following year, in 2009, 40 more camera traps were deployed, both in the water sources and along the trails these animals use. There are currently 60 camera traps installed to monitor the bears.In 2008, they began using GPS collars. Laura was the first one to try this equipment, and until now there have been seven animals that have worn a collar for satellite tracking.“Once, we discovered that one of the bears walked 150 kilometers in three days and moved from Batán Grande to Cajamarca,” Vallejos said.Vallejos also says that this project has involved several members of his family. His younger brother began going out to the field at age 11 to help with the monitoring and the logistic side of deploying the camera traps. That experience captivated him, and now he is a biologist.Appleton, director of SBC, refers to the Andean bear as a charismatic and funny animal that likes to play and relax. She also said that they spend a lot of time resting during the day due to the high temperatures of the area, which border 45 degrees Celsius (113 Fahrenheit). For that reason, it is easy to see them frolicking in the small lagoons which they frequent.Two Andean bears, mother and son, in their habitat in Batán Grande, Lambayeque. Photo courtesy of SBC PeruHowever, she is concerned about the declining number of bears in Peru and South America in general. It is estimated that there are 20,000 individuals throughout the region and 5,000 in Peru. The species is categorized as Vulnerable according to the Red List of the International Union for the Conservation of Nature (IUCN).The director of SBC says that the species and its habitat are threatened by land trafficking, hunting, events such as forest fires that have destroyed several camera traps, and the El Niño phenomenon, which in 2017 affected all this territory.Appleton also points out that in recent years, the organization has been working with the local population conducting school awareness programs on the conservation of the species and the protection of its habitat, as well as conducting projects to generate resources for women in the villages of the region surrounding the conservation area.Cover photo courtesy of SBC PeruThis story was reported by Mongabay’s Latin America (Latam) team and was first published in Spanish on our Latam site on July 6, 2018. Article published by Romina Castagnino Popular in the CommunitySponsoredSponsoredOrangutan found tortured and decapitated prompts Indonesia probeEMGIES17 Jan, 2018We will never know the full extent of what this poor Orangutan went through before he died, the same must be done to this evil perpetrator(s) they don’t deserve the air that they breathe this has truly upset me and I wonder for the future for these wonderful creatures. So called ‘Mankind’ has a lot to answer for we are the only ones ruining this world I prefer animals to humans any day of the week.What makes community ecotourism succeed? In Madagascar, location, location, locationScissors1dOther countries should also learn and try to incorporateWhy you should care about the current wave of mass extinctions (commentary)Processor1 DecAfter all, there is no infinite anything in the whole galaxy!Infinite stupidity, right here on earth.The wildlife trade threatens people and animals alike (commentary)Anchor3dUnfortunately I feel The Chinese have no compassion for any living animal. They are a cruel country that as we knowneatbeverything that moves and do not humanily kill these poor animals and insects. They have no health and safety on their markets and they then contract these diseases. Maybe its karma maybe they should look at the way they live and stop using animals for all there so called remedies. DisgustingConservationists welcome China’s wildlife trade banThobolo27 JanChina has consistently been the worlds worst, “ Face of Evil “ in regards our planets flora and fauna survival. In some ways, this is nature trying to fight back. This ban is great, but the rest of the world just cannot allow it to be temporary, because history has demonstrated that once this coronavirus passes, they will in all likelihood, simply revert to been the planets worst Ecco Terrorists. Let’s simply not allow this to happen! How and why they have been able to degrade this planets iconic species, rape the planets rivers, oceans and forests, with apparent impunity, is just mind boggling! Please no more.Probing rural poachers in Africa: Why do they poach?Carrot3dOne day I feel like animals will be more scarce, and I agree with one of my friends, they said that poaching will take over the world, but I also hope notUpset about Amazon fires last year? Focus on deforestation this year (commentary)Bullhorn4dLies and more leisSponsoredSponsoredCoke is again the biggest culprit behind plastic waste in the PhilippinesGrapes7 NovOnce again the article blames companies for the actions of individuals. It is individuals that buy these products, it is individuals that dispose of them improperly. If we want to change it, we have to change, not just create bad guys to blame.Brazilian response to Bolsonaro policies and Amazon fires growsCar4 SepThank you for this excellent report. I feel overwhelmed by the ecocidal intent of the Bolsonaro government in the name of ‘developing’ their ‘God-given’ resources.U.S. allocates first of $30M in grants for forest conservation in SumatraPlanet4dcarrot hella thick ;)Melting Arctic sea ice may be altering winds, weather at equator: studyleftylarry30 JanThe Arctic sea ice seems to be recovering this winter as per the last 10-12 years, good news.Malaysia has the world’s highest deforestation rate, reveals Google forest mapBone27 Sep, 2018Who you’re trying to fool with selective data revelation?You can’t hide the truth if you show historical deforestation for all countries, especially in Europe from 1800s to this day. WorldBank has a good wholesome data on this.Mass tree planting along India’s Cauvery River has scientists worriedSurendra Nekkanti23 JanHi Mongabay. Good effort trying to be objective in this article. I would like to give a constructive feedback which could help in clearing things up.1. It is mentioned that planting trees in village common lands will have negative affects socially and ecologically. There is no need to even have to agree or disagree with it, because, you also mentioned the fact that Cauvery Calling aims to plant trees only in the private lands of the farmers. So, plantation in the common lands doesn’t come into the picture.2.I don’t see that the ecologists are totally against this project, but just they they have some concerns, mainly in terms of what species of trees will be planted. And because there was no direct communication between the ecologists and Isha Foundation, it was not possible for them to address the concerns. As you seem to have spoken with an Isha spokesperson, if you could connect the concerned parties, it would be great, because I see that the ecologists are genuinely interested in making sure things are done the right way.May we all come together and make things happen.Rare Amazon bush dogs caught on camera in BoliviaCarrot1 Feba very good iniciative to be fallowed by the ranchers all overSponsored
Has Luis Suárez kicked out at Andy Robertson here?The Scot goes down after a coming together with the Barcelona striker. pic.twitter.com/0TbHfRmZ1i— Football on BT Sport (@btsportfootball) May 7, 2019 ADVICE REPLY Suarez aimed a kick at Robertson Wijnaldum levelled things up Where Ancelotti ranks with every Premier League boss for trophies won And the Uruguayan, who played the pantomime villain throughout, was partly responsible for Wijnaldum’s introduction.Suarez was involved in a controversial off-the-ball collision with Andy Robertson in the first-half, when the former Reds striker appeared to aim a couple of kicks at the Scottish full-back. LATEST FOOTBALL NEWS Green reveals how he confronted Sarri after Chelsea’s 6-0 defeat at Man City Luis Suarez’s antics have finally come back to bite him.Doubles from Divock Origi and Georginio Wijnaldum earned Liverpool a stunning 4-0 win as they pulled off a miracle against Barcelona in the second leg of their Champions League semi-final. Premier League Team of the Season so far, including Liverpool and Leicester stars shining Oxlade-Chamberlain suffers another setback as Klopp confirms serious injury no dice Ronaldo warned Lukaku how hard scoring goals in Serie A would be before Inter move 2 gameday cracker Berahino hits back at b******t Johnson criticism – ‘I was in a dark place at Stoke’ REVEALED tense Robertson was unable to continue after the break and had to be replaced by, you guessed it, supersub Wijnaldum.Less than a minute separated the Dutchman’s two goals, and moments before his first, Suarez missed a guilt-edged opportunity to kill Liverpool’s chances with an away goal.Instead, Liverpool remarkably went through despite Barcelona’s 3-0 first leg victory – and Reds fans will feel justice has been done. Boxing Day fixtures: All nine Premier League games live on talkSPORT Son ban confirmed as Tottenham fail with appeal to overturn red card huge blow 2
By Hub City Times staffMARSHFIELD – Merrill came to Marshfield on Jan. 25 for a division showdown. After several lead changes in the first half, Merrill came away with a 28-26 lead at halftime. Marshfield’s offense was hot in the second half; however, overpowering Merrill, leading Marshfield to their fourth-straight win with a score of 62-52.Merrill’s Michael Casper was high scorer for the night with 21 points for the Blue Jays. Marshfield’s Anthony Posteluk scored 16 for the Tigers.
Social Media Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Pause for a moment to think. Are you really making the most of your Google+ presence? As in, are you leveraging Google+ for all its lead gen potential? The most organic way to use Google+ to generate leads is by posting compelling content updates that include links back to your website.And in order for this to work, you need marketing content that will interest your audience and capture their attention. This includes content such as blog posts, videos, webinars, ebooks and whitepapers, reports, and interviews. When you share compelling content on your Google+ business page, you’ll not only engage your audience and generate discussions, but you’ll also drive your followers back to your website where they can read/view the entire resource. And from there, you can convert them into leads!In this article, which is an excerpt from our new, free ebook, 6 Ways to Generate Leads From Google+, featuring insights and best practices from Google+’s team itself, we’ll walk you through the steps you should be taking to optimize your content updates and improve your organic lead generation from Google+.Share Compelling ContentFirst and foremost, give your followers a reason to visit your page! Share content that grabs their attention and fulfills a need/want, whether it be in their family, personal, or professional lives. A data-driven approach to identifying the types of content you should share is to look at your marketing analytics and identify the most popular pages on your website. For instance, in HubSpot’s software, we look at the Landing Page Analytics tool to figure out which marketing offers (e.g. ebooks, webinars, kits, presentations) are most popular. We sort these pages by views and check their conversion rates so we can easily pinpoint the type of content that our audience gravitates toward.If you haven’t created many marketing offers or you don’t have access to such comprehensive landing page analytics, you can also check out the analytics for your blog. That should give you a good idea of which topics are most popular to your audience. Once you have identified the content that drives the most traffic, use them as fodder to share on Google+. Through this data-driven approach for selecting content, you’ll increase the probability of grabbing the attention of your Google+ followers.Optimize the Timing & Frequency of Your UpdatesPosting all your updates at the same time isn’t going to do anyone any good. You need to space them out; otherwise, your followers’ Google+ feed will get overwhelmed with a sudden flow of content. If you intend to publish 3-4 posts per day, Google explains, make sure you stagger them throughout. This approach is very similar to a marketer’s behavior on other social channels, like Twitter and Facebook.While there are general industry suggestions for optimal time and frequency of posting, it’s important to test your timing and frequency with your particular audience. You might find that your followers are a bit different in the way they access and engage with information. Look at your target persona(s), and take into consideration their locations, lifestyle habits, and activities. This context will point you in the right direction for discovering when and how often you should be posting content to your Google+ business page.Google+ Tip: Create a posting schedule, and post an update at least once a day. (HubSpot has even created a customizable, free social media scheduling template to make this process very easy!) The best times to post are between 10 a.m. and 1 p.m. Remember to +mention (more on this later) others who you may add valuable commentary to your post so they feel the love and share your post with more people.Learn From Other Successful Companies on Google+Many companies, like the following two, are making a good use of Google+, using best practices like mentioning specific people in their updates and using hashtags.CadburyThe UK chocolate manufacturer Cadbury, which is liked by and in the Circles of close to 2 million people, presents a great case study for using Google+ effectively. Specifically, Cadbury is a good example of how to effectively incorporate hashtags in Google+ updates. You can easily create a hashtag — just start your keyword phrase with the # symbol and don’t use any spaces. While the post below is not designed to directly generate leads for the company, it certainly helps Cadbury increase its following on Google+. Just a few hours after going live, the update had generated more than 140 likes and 60 comments.SEOmozWith its nearly 18,000 +1s and more than 15,000 followers, SEOmoz is another company that shows us a great example of using Google+ updates the right way. SEOmoz is consistent with its use of Google+ mentions. In the example below, SEOmoz has tagged the author of a blog post featured on its website. This adds a layer of personalization, as Google+ followers can learn more about the authority and experts behind SEOmoz’s writing.Personalize Your PostsIt turns out that making your posts more personal is a best practice that Google strongly recommends. As we saw with SEOmoz, tagging other Google+ users in your updates is one way to achieve personalization. Let’s look at some other ways:Mention Other Google+ Users by Adding the + SignSimply add a + sign in front of the name of the person who you want to tag, and select the right user profile. By mentioning other Google+ users and pages in your posts, your update will appear in search results when people look for them on Google+. This gives your content even greater reach.Add Personal SignaturesAt HubSpot’s we’ve found that personalized signatures work great in our email marketing. So why don’t you try incorporating them in your Google+ updates? Signing your posts with your name gives your page more personality and enables the user to identify with the people behind your content.Use Your Own VoiceBe consistent in the language and tone you use across the various different social networks you participate in, as well as on your blog and other marketing assets. Make sure that your voice represents the identity of your company, and also engages your audience so it sparks discussions.Optimize Visual Content for Lead GenerationVisual content on Google+ can open up a lot of lead generation possibilities. Similar to Facebook’s new timeline design, on Google+, you have the ability to add a cover photo and a profile image to your business page. You can also create albums with visuals, and leverage the ‘Videos’ tab to add clips. The trick — for lead generation — is to always accompany your visual content with a link back to a landing page on your site.The important thing to remember with visual content and video, is that there are two pieces of real estate to which you can add your landing page link:Add a landing page link to the actual image/video.Add a landing page link to the description of the image/video.By adding links to both of these locations, you’ll increase the chances of Google+ users clicking on the link and visiting your landing page. In other words, you’ll drive more traffic to your website that you can then focus on converting into leads. To make this work, of course, you need to share compelling visual and video content. Google+ recommends sharing exclusive photos and videos with your fans and followers. Don’t forget that you can edit your photos directly in Google+ and can even share animated GIF images — a great way to draw attention to your page.Now let’s look at a few great examples of companies using the above mentioned lead generation tactics in their visual and video content. We will also cover a few companies that have compelling cover and profile photos to instantly capture the attention of their Google+ visitors.Adding Links to Image DescriptionsIn its public album ‘Trend Update, 2012,’ H&M took advantage of the best practice to include links in the descriptions of its featured photos. The fashion brand not only showcases some of its trendy recommendations, but also tells people where they can learn more about these items and potentially purchase them. “See our latest trend collection at http://bit.ly/OsL5bT,” reads one call-to-action in H&M’s photo album.Adding Links to Actual ImagesDon’t forget that your visuals themselves can feature links! If you think that the message you’re trying to convey can benefit from a reference to a specific page, then go ahead and feature a URL. This is especially easy to do if you’re using an image of your logo for brandingpurposes. Below, check out how The New York Times managed to incorporate a link right beneath its logo.Adding Links to Your VideosIn this example, General Electric is featuring a video on its Google+ page. The company is following best practices by including a hashtag in its update and even mentioning specific Google+ users in the comments section. If you play the video, you will see that it features a link to get further engaged with G E— this is their call-to-action. One recommendationwe have for GE is to also include its desired link in the description of the video as they post it on Google+. This would increase the chances of people clicking through and learning more about the stories behind GE.Etsy is another company that has shown us great use of video calls-to-action on Google+. In the example below, Etsy showcases its most recent product feature and also links to the page on its business’ website where users can get access to the feature.Surprise Users With Unique VisualsYou can also capture people’s attention with some creative and unorthodox visuals. Verizon, for instance, features five individual animated GIFs on its Google+ Page that come together to convey one message. Since this is something new and unexpected in this virtual environment, it grabs the attention of the user and directs them to take a specific action, which in this case would be to check out Verizon Wireless for faster movies, music, and apps.Forever 21 is another company that used animated GIFs to make its cover picture stand out.Are you effectively optimizing and leveraging your best content for maximum Google+ lead generation? Lead Generation Originally published Jul 31, 2012 8:09:00 AM, updated March 21 2013
Originally published Jan 14, 2014 11:00:00 AM, updated October 14 2019 Webinars Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack For all the work that goes into pulling off a webinar, they tend to go by quite quickly. Coordinating speakers, polishing presentations, promoting the event — all that work and then it’s done in a flash. Given all that effort, running a webinar shouldn’t be a fleeting way to generate a few leads. Done right, a repurposed webinar can be among the best content assets you have for long-term lead generation.With the help of my team at Citrix, we create about 150 blog posts, ebooks, and videos each quarter. That may sound like a lot of work (and I won’t tell you that it’s not), but one best practice has helped us immensely as our content marketing grew: We centralized our content marketing on webinars.When you wrap up your webinar, you’ll be walking away with a lot more than just the leads your initial event generated. For example, knowing what questions webinar attendees asked in a live event tells us more about them than if they downloaded an ebook on the same topic.And because webinars allow us to engage our prospects and customers through all stages of the buying cycle, they’re an excellent opportunity to learn more about our existing leads through progressive profiling.Download Now: Free Webinar Planning Kit5 Ways You Can Repurpose WebinarsBecause webinars leave you with so much new material and data in so many different forms, they’re easily to spin off into other content types, like videos, blog posts, and reference sheets.Here are five ways we’re using webinars to grow our content marketing library at Citrix that we think could work well for you too.1) Truncate webinar recordings into short videos.Let’s get real: Few people have the time or wherewithal to consume a 60-minute webinar recording, but that doesn’t mean the content has to go to waste.Turning your webinar into a 3- to 5-minute highlight reel and posting the video to your YouTube channel and website will likely garner more attention and social shares than your untouched webinar recording will.2) Turn leftover Q&A into a blog.If you’re hosting webinars on cutting-edge topics and featuring reputable and engaging speakers, you’ve likely had to cut short the Q&A at the end of the session. If getting too many questions and not having enough time is your problem, be thankful! It’s a great problem to have, as you can use these questions to your advantage.After the webinar, send your speaker the unanswered questions and have them respond through email with their answers. Then, pair the written Q&A with a short introduction to the webinar topic (and a link to your truncated webinar recording), and you’ve got yourself a blog post.3) Ask for access to your speaker’s slides.The speaker likely put quite a bit of time into creating slides that were both informative and (hopefully) nice to look at. Many speakers like their slides to be shared, since it’s good exposure for them and will further solidify their place as a thought leader in their industry.So, ask your webinar speakers for permission to disseminate their slides as follow-up material. Then, you can post them to SlideShare or add them to your content library on your website.4) Create a search-optimized transcript of your webinar.One shortcoming of offering up a recorded video of your webinar is that all the content is locked up in audio format that isn’t digestible by search engines. Creating a transcript of your webinar and making some minor tweaks to include longtail keywords, though, is a great way to generate search engine traffic over the long term.There are inexpensive services that will transcribe your event for you. You can also go the free route by uploading your video to YouTube and adding captions. Just be sure to proofread your transcripts to ensure they’re clear when captioned.5) Syndicate a full recording of your webinar.If your webinar is a valuable piece of thought leadership, it’s worth doing some footwork to see if any of your co-marketing partners are interested in syndicating the content for lead generation.Host a full video of the event behind a lead form on a co-branded landing page, agree to a window during which you’ll both promote it, and share in the leads it generates. It’s a low-effort, high-return method to gain access to a new audience and build your co-marketing relationships in the process.Being a good content marketer comes down to constantly looking for new places to get content and formats that can help you streamline your content creation process. Webinars are the jackpot for content repurposing, so they’re a more-than-ideal place to start.
The new world of marketing is increasingly visual. It’s no coincidence that the newest and fastest-growing social networks on the web — like Pinterest, Instagram, and Snapchat — are focused primarily on visual content.So, how can marketers adapt to and leverage an increasingly visual social atmosphere? By implementing a strong visual branding strategy on social media.Visual social branding refers to what your social media content looks like — your profile picture, your cover photo, and especially your social posts. Great visuals on social media are important because the human brain is wired to read and understand images better and faster than words. Plus, visual content increases social engagement: Did you know that, according to a study by Socialbakers, images on Facebook constitute 93% of the most engaging posts compared with status updates, links, and even video?The good news is that the four key ingredients of social media success — consistent colors, fonts, imagery, and layouts — are within your reach. In this article, I’ll talk about all four of these ingredients and how both new and established brands to implement them into their social media strategy.The 4 Ingredients of Social Media Success1) A consistent color palette.If you look at the colors of any well known brand, you’ll see that they use the same colors over and over again. In their logo, in their text, even their images. Take a page from their book: Choose two to four colors to use consistently throughout all of your social media posts and marketing. Using the same colors over and over again will help consumers become familiar with your brand.For example, notice how all of Cadbury’s social posts use its iconic purple color and white across its imagery, text, and logo.Understanding color psychology can also help you reflect the feelings you want to evoke from your customers. For example, many tech companies — like Facebook, Twitter, Dell, IBM, and HP — use blue to symbolize trust, intelligence and progress. Virgin’s vibrant red color scheme gives off bold and confident vibes, mirroring Richard Branson’s own, distinct business methods.The colors you choose should reflect your brand’s. If you have a youthful brand, you might like to use bright colors, like the ones located on the outside of the color wheel. On the other hand, pastel colors work great for brands who want to be seen as welcoming and gentle.Those of you who are designers mightbe familiar with the concept of color codes, or “hex codes.” Design newbies: It’s an important concept to learn. A hex code is a six-digit code that represents an exact color recognized universally by HTML and CSS. For example, Canva’s primary color is turquoise #00c4cc, shown on the color wheel below.By knowing and using the same hex codes on your marketing, you’ll be using the same colors over and over again.2) Font pairings that match your brand’s personality.Like your color palette, your font choices should reflect your brand’s personality. Do you want to choose a strong font or a simple one? Cute or elegant?You should consider choosing three fonts for your brand and using them consistently throughout all of your materials: a font for your title/heading, a font for your subtitles, and a font for your body text. Your title/heading font should be the largest font in your design and is where you can display the most personality. If you want to use a script font or a handwritten font, your heading is the place to do it. In contrast, your Subtitle font and your Body Font should be easy to read.Notice how the Nike advertisement above pairs a bold sans serif font with a more playful script font for the “Just do it” tagline. Compare this to Zara’s thinner sans serif fonts and subtle letter spacing, which add to the feminine feel of the advertisement. (If you’re confused about which is which, check out Typography 101.)(For ideas on which fonts to pair with which, here’s a handy infographic with a guide to pairing fonts.)3) Appropriate imagery and filters.Pick imagery that has a consistent theme. Canva’s free design platform caters for brands looking for great stock photography with a library of over a million images — a great option if you’re on a budget. If you’re taking your own photos, make sure you keep your theme consistent, too.Another important aspect of imagery is your brand filters. They add consistency to your graphics — a big plus on social media. Take Corona for example, which uses a sun-drenched filter to give a “summery’ feel to its marketing graphics. Like your other visual aspects, consistency is key. Iff you’re applying your filters in Canva, copy the unique filter code of your favorite option and add it to your style guide.(Looking for more tips for better visual marketing with Canva? Check out this blog post.)4) Social media templates to speed up the design process.Do you have a template for your social media posts? Is your logo positioned the same way each time it’s used? Coming up with a style guide will help make sure all the elements of your brand work in harmony.An efficient way to create easy social media layouts is to create templates. For example, you might want to add a weekly tip, like we do at Canva, that you can share with your community. Notice how each tip has the same basic format. Keep in mind that each social media platform has different ideal image dimensions, so make sure you cater your graphics to these dimensions. But keep your branding – the placement of your logo, colors and fonts – consistent across your designs.Notice how the branding of the album cover design on the left has been adapted for the Facebook post on the right. The same background image has been used and stretched out, along with complementary fonts and filter.Ready to put your skills to action?Images, colors, fonts and layouts are all elements of graphic design that will play a huge role in making your brand image stand out. Considering up to 90% of information transmitted to the brain is visual, it’s no surprise that people respond well to great design.In the time it took you to read this article, approximately 500,000 new posts would have appeared on Twitter, 3 million on Facebook, 15,000 on Instagram and many, many more.The social media advertising race is on, and your brand’s visual voice is what will get you ahead. So jump in and get started. Branding Originally published Nov 5, 2014 12:00:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:
Entrepreneur-ship Inspiration Keys to Entrepreneur-ship Entrepreneurship Quotes Entrepreneurship BooksLooking for books to inspire and guide your entrepreneurial efforts? Here are some of the most popular reads:1. “Tools of Titans” by Tim FerrisFrom the #1 business podcast on iTunes: learn the tools, tactics, and morning routines of 200 of the world’s top performers in areas ranging from tech to powerlifting to special operations and the music industry.2. “Influence” by Robert CialdiniBased on 35 years of research, “Influence” breaks down the psychology of persuasion into six key principles. This is a must-read for anyone interested in hearing the word “yes” more often.3. “The Lean Startup” by Eric RiesA blueprint for the modern startup and a survival manual for a business environment where failure is the rule and not the exception. Learn how to innovate rapidly, put ideas to the test, and operate in the “extreme uncertainty” that is the startup ecosystem.4. “Idea to Execution” by Ari Meisel and Nick Sonnenberg”How to optimize, automate, outsource everything in your business… .” The authors used the process outlined in this book to take a business from an idea on a cocktail napkin to a 24-hour launch.5. “Pivot” by Jenny Blake”Pivoting” is the act of taking your existing strengths in a new direction. It’s about maximizing the opportunity presented by the question, “What’s next?” Blake explores the value of pivoting in business and in one’s own career.6. “Built to Last: Successful Habits of Visionary Companies” by Jim CollinsCase studies of business that have stood the test of time. “Built to Last” breaks down the structural secrets to organizational longevity. This is inspiration for anyone hoping to leave a legacy in business. 7. “Smarter, Faster, Cheaper” by David Siteman GarlandA guide to marketing for entrepreneurs in the digital age. Garland includes practical advice to make the most of online marketing tools and platforms. Topics: 1. Determine the legal structure of your business.First, you’ll need to figure out the kind of business yours will be from a legal point of view. This may change as you grow, and state laws vary. Let’s take a look at the four major types of legal structures you might choose to implement when starting your business:Sole proprietorship: In a sole proprietorship, you are the business as far as laws and taxes are concerned — you’re personally liable for debts and losses. When the time comes time to raise funds, you’d be asking backers to invest in a person rather than a business.LLC (limited liability company): With an LLC, you are not personally responsible for any financial or legal faults of the business. Although an LLC is more costly and complex to set up in comparison to some other legal structures, it comes with several tax advantages and protects owner(s).Partnership: A partnership is a single business where at least two people share ownership. Each owner contributes to all aspects of the business as well as shares in its profits and losses.Corporation: A corporation is a legal entity separate from its owners and has most of the rights and responsibilities an individual possesses (to enter into contracts, loan and borrow money, sue and be sued, hire employees, own assets, and pay taxes.)2. Choose and register your business name.Next, it’s time to select and register your business name. This might sound like a fun brainstorming activity, but it’s actually a paperwork-heavy legal process with far-reaching implications for your business down the road.If you’re starting an LLC, your name will be registered automatically when you register your business with the state. Otherwise, you’ll need to go through a separate registration process. Start with a trademark search and then see if the domain name you want is available. (You can trademark your name and logo for around $300.)3. Secure licenses, permits, and more.From here, make sure you have all of the right permits and licenses to ensure your business is legal. If you sell “tangible property” (i.e., physical items) you’re going to need a seller’s permit. This allows you to collect sales tax from customers. Some states require it for certain service-oriented businesses as well.The IRS can point you to the right office in your state, and SBA.gov has tools to help you find out what kind of license you’ll need to operate your business.4. Build your mission and vision statements.What does your business do? What do you stand for? What problem do you solve? How do you plan to make the world better? These are questions your mission and vision statements will answer.This step is a key component of your marketing strategy. Brands with a strong identity and mission statement have an easier time producing authentic and meaningful content that effectively communicates their core values.Vision vs. Mission StatementA vision statement describes where your company aspires to be upon achieving its mission. It describes where your company wants the community, or the world, to be as a result of their products or services.A mission statement explains the purpose of your organization and how your business serves customers. It typically includes a general description of your organization, its function, and objectives. Your mission statement should clarify the “what,” “who,” and “why” behind your business.Learn how to define inspiring vision and mission statements for your business with a free template.Your business should have strong and clear vision and mission statements. When you write vision and mission statements, define and explain the reasons why your business exists. Your statements should provide insight into who you are as a business and brand for both internal and external audiences including employees, partners, board members, audience members, customers, and shareholders.(If you choose, you can combine your vision and mission statements into one, comprehensive statement for your business and brand to share and stand by.)5. Write your marketing plan.Once you have your license and your name, it’s time to start building an online presence and telling your story — or developing a marketing plan.Ask yourself the following questions to help you with this:Who wants what I’m selling?Which people have a need for what I’m selling?Which people would become promoters of the product I’m selling?To simplify this process, think about your buyer personas (in-depth, semi-fictional profiles designed to help you better understand the needs of your target customers).Dig into who your buyer personas are and what messaging would likely resonate best with them. Consider their backgrounds, interests, goals, and challenges. Also think about their age, what they do, which social platforms they use, and so on.; ConclusionEntrepreneurship is a learning process and a journey of discovery. You don’t need to know everything to take the first small step, and when starting your own business, oftentimes, the best way to learn is by doing. Now, you have the tools and information you need to start — all that’s left to do is to get to work. Also within the world of entrepreneurship, you may have heard about social entrepreneurship — what is social entrepreneurship and why is it unique?Social EntrepreneurshipSocial entrepreneurship entails the same process as entrepreneurship but, instead of creating just any type of unique offering for consumers, it involves the creation of a solution to a community issue or problem.Social entrepreneurs work to develop, fund, and implement a variety of solutions to a wide range of community issues related to social, cultural, and environmental challenges — they work to foster positive change in society through their initiatives and innovations.Benefits to EntrepreneurshipEntrepreneurship can feel like a tedious and intimidating process at times — however, the rewards of entrepreneurship are so great they’re worth your hard work and time. Let’s take a look at some of the specific benefits of entrepreneurship.You control your destiny — you’re in charge of your business, goals, mission, and more.You manage your schedule including how and where you’re going to spend your time.You’re your own boss and manage all aspects of your business the way you see fit.You feel motivated to succeed, grow, and come to work — you believe in what you do.Your life is exciting — every day is filled with new opportunities to grow, develop your skills, and learn.You decide who you’ll bring onto your team as you grow (if and when you choose to expand your team).You determine your salary based on your efforts and the success of your business.You feel a sense of reward and motivation you most likely won’t feel in any other position, at any other company.You can change the world for the better — you’ll inspire others to pursue their dreams, create a product or service to solve a community’s (or group’s) needs.You will enhance the lives of your customers and anyone you cater to. How to Start a Business Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Entrepreneurship StatisticsAt a high level, one fact is clear about the entrepreneurship trend: It’s on an upward trajectory. After taking a steep decline during the U.S. recession between 2008 and 2011, it has rebounded and is now back to pre-recession growth rates.SourceA few other interesting stats and trends on entrepreneurship:Skills and expertise matter. Incompetence is the #1 reason small businesses fail, followed by inexperience. (FitSmallBusiness) Benefits to Entrepreneur-ship The Keys to Becoming a Successful EntrepreneurThere isn’t a one-size-fits-all recipe for success because so much of entrepreneurship is about blazing your trail and doing something that’s never been done before.With that said, there are various key traits and best practices most successful entrepreneurs share — let’s take a look:Get into it for the right reasons.Start your life as an entrepreneur by identifying a need or a problem and looking for a way to solve it. Focus on the process, not the potential outcome.Use prior knowledge and experience.Prior experience — whether from your day job or past startup ventures — is often critical to your success as an entrepreneur. In fact, 98% of founders surveyed said their prior work experience was “extremely important” to their success. And, according to one UK Study, at least 50% of all startup ideas come from experience gained in previous employment.Remember it’s all about execution.Guy Kawasaki said it well: “Ideas are easy. Implementation is hard.” By executing and being first to the market, you can seize the “first-mover advantage.” So, if you’re the first to market a good idea, your competition will have to play catch up. Factors such as brand recognition and switching costs work in your favor and make it harder for others to replicate your success.The classic example is Amazon. By the time their success prompted competitors to start their own online bookstores, Amazon had already taken a big enough market share to make competition nearly impossible. Their execution — not their bright idea — is what changed the way the world shops.Execution is a habit, it’s something you can hardwire into the DNA of your business. Make it a priority to develop a culture of action and execution.Embrace uncertainty and risk.Starting your own business is a journey into the unknown — you need to embrace uncertainty. Risk is not only an essential element of entrepreneurship, but it also tends to be directly related to success: The bigger the risks, the bigger the potential payoff.Don’t fear failure, learn from it.Studies have shown that one of the clearest indicators of future success for an entrepreneur is if they have experienced failure in the past. This may sound counterintuitive, but not when you think of failure as a teaching tool. In fact, many of today’s tech startups live by the mantra: “Fail forward,” and several businesses that are now household names — like Airbnb and Uber — took multiple launches to succeed.In the long run, it’s better to focus on developing a minimum viable product, launching, and optimizing based on feedback, rather than trying to get it right the first time with an untested idea of a “perfect” product.How much risk you take depends on you, your business, and specific circumstances. For example, buying a domain name doesn’t require the same level of commitment as building a prototype. What matters most is that you grow from your setbacks and maintain a willingness to try new things.And speaking of risk and failure in entrepreneurship, let’s take a look at four of the most commonly made mistakes and risks entrepreneurs face. This way, you can be aware of and work to avoid them as you begin your venture. These common risks are related to demand, technology, execution, and finances.1. Demand RiskAre consumers interested in your product or service offering? Demand risk is the prospective customers’ willingness to purchase or adopt the offering.2. Technology RiskAn entrepreneur assumes technology risk when engineering or scientific research and development are necessary to create the product. For example, if you plan to create a ground-breaking cure for a disease, you’d assume the risk if the scientific development wasn’t successful.3. Execution RiskTo be a successful entrepreneur, you also need to be a strong leader. Execution risk is used to describe the entrepreneur’s ability to build a strong team of employees and partners to carry out plans.4. Financial RiskEvery entrepreneur assumes financial risk, and oftentimes use personal funds to grow their business. They must operate under the assumption that they’ll be able to access external capital from other funding sources (e.g., investors, venture capitalists, crowdfunding).How to Find FundingAnyone who’s built a business or multiple businesses will say there’s no scarcity of money available for entrepreneurial ventures. If you have valuable ideas, strong execution, and clearly communicate your vision, you’ll have no trouble raising funds.Focus on determining which funding strategy best suits your needs and think about how you can offer value to potential backers. Here’s a quick look at the most common funding strategies:BootstrappingBootstrapping has many advantages over other forms of funding: It doesn’t incur interest and it allows you to maintain control over your business and its equity (to name a few).So what is it? Bootstrapping means self-funding.Meaning, no taking on any outside funds to grow the business. Instead, profits are reinvested. Bootstrapped businesses keep costs low and scale at a sustainable pace. We all know the stories of multi-billion dollar companies like Apple that started in a garage or a basement. According to SBE Council, 51.6% of new businesses do likewise.The internet is your friend: Domain names are cheap. Social media offers free marketing. Online retail has a fraction of the overhead of a brick-and-mortar location. When it comes to generating cash early in the game, look at your business model. Consider pricing in a way that generates revenue in a recurring fashion (i.e., subscriptions over one-off sales).Small Business Loans and Venture CapitalTraditional small business loans and venture capital funding offer big money … but often with big strings attached.Small business loans provide an established source of financing that favors more traditional business models. If you go this route, expect to present a meticulous and clear business plan and account for every penny of it.Venture capital is on the opposite end of the spectrum. VC backers look to put serious cash behind ideas that promise quick and massive growth. Very few have what they’re looking for. The ones that do can expect to trade some of their control of the business and a share of its profits in exchange for VC backing.It’s essential to find a backer who shares your vision and offers more than just money. With that said, there are some less obvious benefits of equity financing. The process of honing your pitch will reveal areas for improvement in your business model that you might not have been otherwise discovered.Funding is also validating. It means someone is willing to put a dollar amount on how much they believe in what you’re doing. And an influx of cash when you’re starting out makes all the difference when you need to quickly solidify your first-mover advantage.Silent PartnerAnother option is to work with a silent partner. Similar to a VC backer, this is someone who puts significant funds into your project and expects significant returns. But unlike a VC, a silent partner doesn’t want any part in your business decisions. Because silent partners don’t have a say in your business, they’re considered investors by the SEC.CrowdfundingCrowdfunding sites, like Kickstarter and Indiegogo, are a new source of funding that have many upsides for entrepreneurs. Crowdfunding provides money without taking equity or autonomy. These platforms allow you to go straight to your fans and potential users. This promotes future growth and raises capital at the same time.SourceCrowdfunding sites also serve as marketing platforms. Your content, branding, and mission statement will attract people to your campaign and hopefully motivate them to back it.Since you’re not giving crowdfunding backers an equity stake or seats on the board, you have to give them something. Campaigns on these platforms tend to offer backers prizes in exchange for their contribution: this can be early access to your product, tickets to a live event, etc. Here you have another learning opportunity. Designing a crowdfunding campaign forces you to consider the value you’re offering your customer.They say that the best marketing technique is to design an outstanding product. If what your offering is really of value, your backers will let you know by paying you for it.Friends and FamilyMom and dad might not have as much money as a venture capital firm or a big bank, but they tend to have much better terms. Family and friends can be a great source of seed money, particularly when you’re young and inexperienced. They’re more likely to invest in your potential and your work ethic than a backer who might want to see proof of concept you’ve yet to produce.Special ProgramsThere are entire industries out there — from co-working spaces to CRM software to government grants — dedicated to helping entrepreneurs succeed.The recent boom in entrepreneurship has sparked competition between governments at local, state, and national levels to attract and foster business development. Business incubators provide essential infrastructure and tools that might otherwise be out of reach for small businesses.Seed accelerators are highly competitive programs that put startups in head-to-head competition for seed funding. Winners often receive mentorship and educational resources along with financing. (Here’s a ranking of seed accelerators.)And here at HubSpot, we have a few special programs of our own:HubSpot for Startups offers software, education, and support for new and growing businesses.HubSpot Academy provides free education in sales, design, marketing, and more. How to Start a Business Entrepreneurship is the process that someone works through while starting a new business. That individual — the entrepreneur — must identify a market gap and develop a product or service to address that need. Entrepreneurs manage their business and assume any associated financial risks. Entrepreneur-ship Statistics Determine the legal structure of your businessChoose and register your business nameSecure licenses, permits, and moreBuild your mission and vision statementsWrite your marketing plan Source82% of entrepreneurs work 40+ hours per week. 19% work 60+. (TAB)In 2018, 75% of CFOs of mid-sized organizations reported that their job was becoming more strategic. (Forbes)64% of entrepreneurs surveyed said they believe they must have a positive social and economic impact. (HSBC)7.4% of all job seekers started their own business in 2016. (Fortune)Women were starting 40% of all new businesses, and persons of color made up 40% of entrepreneurs in 2016. (Inc)The United States is still considered the world’s most small-business-friendly country. (FitSmallBusiness)The U.S. also the best place to start a business as a woman. (HubSpot)1 in every 18 people on the planet owns their own business. (HubSpot)We’ve reviewed what entrepreneurship is, the benefits of becoming an entrepreneur, and statistics and trends related to the field. So, now it’s time to get the ball rolling and think about how you’re going to start your business. Let’s review five important, first steps to take when beginning your company. Entrepreneurship Entrepreneurship is the process of starting (or improving upon) a business with the ultimate goal of making a profit.It often involves great risk and uncertainty, but it’s also an opportunity to overcome those challenges and manage multiple aspects of a business operation. From marketing to accounting to logistics and beyond, entrepreneurs oversee the many facets of running a business.Download Now: Free Business Plan TemplateBut entrepreneurship isn’t easy. In fact, data shows that 90% of startups fail. Despite this, entrepreneurship remains an extremely enticing career path. Like many high-risk activities, it often draws people who see the risks as an exciting challenge rather than a disclaimer.And while the risk might be great, so are the rewards — entrepreneurship is easily one of the most creative and rewarding forms of business. And some of the most well-known people across the world are/ were famous entrepreneurs, including Oprah Winfrey, Bill Gates, Walt Disney, J.K. Rowling, and Steve Jobs.If you aspire to be like these successful people, entrepreneurship might be the path for you.So, what is entrepreneurship? What Is Entrepreneur-ship? “A year from now you will wish you had started today.” — Karen Lamb“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.” — Albert Schweitzer“Dream big. Start small. But most of all, start.” — Simon Sinek“Be patient with yourself. Self-growth is tender, it’s holy ground. There’s no greater investment.” — Stephen Covey“My best advice to entrepreneurs is this: Forget about making mistakes, just do it.” — Ajaero Tony Martins“Ambition is the steam that drives men forward on the road to success. Only the engine under full steam can make the grade.” — Maxi Foreman“The only way to do great work is to love what you do.” — Steve Jobs“The best way to predict the future is to create it.” — Peter Drucker“One of the huge mistakes people make is that they try to force an interest on themselves. You don’t choose your passions; your passions choose you.” — Jeff Bezos“Ambition is the steam that drives men forward on the road to success. Only the engine under full steam can make the grade.” — Maxi Foreman“Waiting for perfect is never as smart as making progress.” — Seth Godin”Entrepreneurship is at the core of the American dream. It’s about blazing new trails, about believing in yourself, your mission and inspiring others to join you in the journey. What sets [entrepreneurs] apart is the will, courage and sometimes recklessness to actually do it.” — Derek Hutson Originally published Aug 13, 2019 9:33:00 AM, updated August 14 2019 Entrepreneurship
The emphasis that publishers are placing on their email lists is stronger than ever. HubSpot’s Publishing Benchmarks Report shows that 64.6% of B2B and 48% of B2C media companies rely on email banner ads and newsletter sponsorship for monetization. The reason why is clear: email remains one of the most direct ways to engage audiences. Research from VentureBeat shows that email marketing delivers the highest ROI of all marketing channels.It may seem tempting to jump in and do more of “what’s working”— to send more emails, more often. But how much is too much, and how often is too often? Just look at what happened with display ads, as a point of reference: research says that consumers are likely to ignore anything that looks like an ad. If you’re not careful, the same might happen with your email campaigns, with audiences tuning you out.So how do you create a perfectly timed and perfectly positioned email campaign? The answer is as simple as it is complex: you need to listen to your audiences, between the lines of what they’re telling you upfront. What triggers yield high unsubscribe rates? At what times of day will audiences ignore your messaging? Here are some tips for answering these questions.3 Tips to Avoid Exhausting Your Email List 1) Optimize Your Open RatesPart I of your campaign optimization strategy should focus on open rates. This metric will tell you whether your messages are getting read in the first place. You should A/B test headlines around different value propositions and also send emails at different points in the day (on different days of the week).By optimizing your open rates first, you’ll overcome hurdle #1 in email marketing: the question of whether your subscribers are receiving your emails. You may discover that you’re sending messages on the wrong day, that you’re communicating a lackluster value proposition to your segments, or that your campaigns are ending up in spam.Make sure that your subscribers are receiving your messages, at a time of day and with a value proposition that resonates with them. The New York Times, for instance, has achieved a 70% open rate with its email newsletters. How? The media leader is sending tailored, targeted messages to each of its customer segments. Audiences are receiving information that they want, when they want to see it.2) Reduce UnsubscribesMany email marketers treat unsubscribe rates as routine costs of doing business. But you should pay attention to the people who are opting out and the campaigns that are triggering them to opt out. Why?Even though some list turnover is normal, an unsubscribe is a sign that your email campaigns aren’t providing value (or enough value). It’s important to understand the reasons behind these trends so that you can take steps to improve.It’s easy to ignore their unsubscribe rates and focus on other optimizations. Don’t fall into this trap. You need to roll up your sleeves and figure out exactly what’s going on. Here are some tips to guide you:Look for relationships in your data. Track timing of emails to see if people are feeling bombarded, and compare open rates to the topics you’re covering. Make sure to keep all other variables constant, including the articles you share in your emails.Look at the quality of your lists. Maybe your subscribers have been dormant and finally made the decision to unsubscribe. Keeping this potential trend in mind, the relationships in your data might be flukes rather than trends. Sanity check your metrics by cross-comparing reader data between campaigns.Conduct customer development. Ask your subscribers if they’d be willing to hop on the phone with you (offer to compensate them for their time). Find out what your subscribers think about your email list and what might, hypothetically, trigger them to unsubscribe. Offer to compensate them for their time with a free print issue or bonus month of subscription.This approach will not only reduce unsubscribes: it will treat the underlying issues, which are engagement and relevance of your messaging. Know what pushes people to disengage so that you can take preventative measures. 3) Track Your Calls to Action (CTAs) When you send an email campaign, you want your subscribes to do more than just read (or skim). You want them to take action by responding to ads, reading articles on your site, and maybe even clicking some social share buttons. The big question: what’ going to perform and what CTAs fit the context of email and newsletter marketing?The best way to answer this question is to A/B your CTAs. What offers, anchor text, and information do your subscribers find compelling? What inspires them to want to learn more about a topic or advertisers? For instance, you may want to test CTAs that send audiences directly to advertiser offers or to learn more about a section of your publication.Tracking links can help you uncover what your audiences care about and what incentives you should be promoting as a result. This vantage point will help you create higher quality, more tailored, and more relevant CTAs. In addition to creating great newsletter content, you can make sure that your CTAs are tailored to the right context and audience.The Bottom LineFrom your audience’s perspective, quality trumps quantity. But publishers also need to produce content, and send emails, at scale. Optimization is essential: focus on making the most out of every interaction that you have with your email list. This process will ensure that you deliver the most compelling value proposition possible, both to your advertisers and to your readers. Email Lists and Segmentation Originally published Sep 22, 2015 7:00:00 AM, updated July 28 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
The World Wildlife Foundation (WWF) paired with Snapchat to create the #LastSelfie campaign with the goal of raising awareness about endangered species. Using the slogan “Don’t let this be my #LastSelfie,” the non-profit suggested that just as images on Snapchat disappear within a short 10 seconds, these animals are vanishing from our Earth all too quickly.Users were then asked to share the snap, “adopt” an animal, and donate to the WWF through SMS. Within one week, the #LastSelfie campaign received 40,000 tweets, and was seen by roughly 50% of all active Twitter users.2) Recruit interns and new hires.GrubHub saw potential in Snapchat early on as a way to get more interactive with a younger demographic. Rather than post an intern application on a standard career search site, or on less targeted channels like Facebook, Twitter, or LinkedIn, GrubHub asked its Snapchat followers to apply using the app itself.The doodle request was an easy way for the company to assess creativity and confidence, while also tapping into their ideal intern pool.3) Coordinate with a popular event. Live Streaming NASA is big on Google Hangouts, hosting live videos as a way for space-interested audience members to learn more about the organization and its recent discoveries — they’ve even held Hangouts from outer space. Recently, they teamed up with Verge Magazine to show off some perks and pitfalls of the astronaut job.Hangout participants used the hashtag #askAstro on their Twitter or Google+ to ask the NASA crew about life — both personal and professional — while aboard the craft, which were then answered in real time. The Hangout provided fascinating content, but also provided valuable information to those interested in that career path.5) Get a bigger audience.In an effort to reach a larger audience, Manchester United used Google Hangouts to get a few more people on the “front row” during a match against Liverpool. Fans were asked to use the hashtag #MUFrontRow on their Google+ Page with a photo that showed off their team spirit.Of the entries, the best 22 were selected, and those fans were then projected onto the stadium’s digital advertising board alongside the field. The campaign created more interest in the event, and seriously delighted some die-hard fans.Facebook Live6) Interview industry experts. Every month, IMPACT Branding & Design hosts a “Website Throwdown” featuring top marketing and design professionals. Participants are invited to submit their own website URLs to be broadcast during Facebook Live and constructively critiqued by that month’s guest speaker.People can also tune in to watch, or help out by asking questions, posting comments, or reaching out on Twitter using the hashtag #WebsiteThrowdown during the live stream. The Website Throwdown is an awesome way to create brand awareness and authority by offering participants a chance to learn and improve.7) Show off some skills.Tastemade does pretty much everything food, from recipe ideas to vlog tutorials — they even hosts its own food show series. Part of what sets Tastemade apart from other food-focused publications, though, is the brand’s really great content targeted to the everyday foodie. And, recently, Tastemade started exploring Facebook Live as a raw way to gain social traffic while also engaging with fans.During a live latte art video, Tastemade asked viewers to submit requests as part of their #FoodArtFridays series. The interactive video received over 90,000 comments and nearly 5,000 shares.8) Get fans and followers to laugh.Who doesn’t love a good laugh? BuzzFeed decided to try out Facebook Live with a video purely for fans’ entertainment. Two BuzzFeeders explored how many rubber bands it takes to explode a watermelon, which lasted about 45 minutes. According to Facebook, at the time, more people tuned in to watch the stream than any other live video on Facebook — reaching over 800,000 viewers at its peak. Now, the video has over 10 million views, creating a ton of social and site traffic, just for doing something fun.9) Announce new products.CES is an annual event hosted by the Consumer Technology Association to showcase innovation technologies and products from across the world. During the 2016 event, Chevrolet debuted its newest car model, the 2017 Bolt EV.But rather than limit its audience to only those able to attend CES 2016, Chevrolet live streamed the announcement from its Facebook Page, giving all of the company’s fans a chance to tune in and learn more about the product. Chevrolet also responded to Facebook comments in real time to keep its audience engaged with the video and answer any relevant questions.Periscope10) Bring the audience along.Last summer, Nestle partnered with online influencers to host live Periscope sessions of ways they were celebrating the first day of summer — while eating Drumstick ice cream cones, of course. The company then promoted each activity on Drumstick’s Twitter using the hashtag #FirstDayOfSummer for followers to tune in.Activities ranged from jumping on a ferris wheel, to biking on the beach, to eating ice cream by a fire pit. Nestle’s campaign provided an opportunity for user engagement, helped associated Drumsticks with enjoying summer, and branded the company as lively and fun.11) Go behind the scenes.General Electric used Periscope to launch a five-day live streaming campaign called #DRONEWEEK. GE enabled Periscope on a group of drones to give their audience a real-time, bird’s eye view of their facilities, featuring not only some of their industrial machinery, but also interviews with GE scientists and tech experts. Fast Company called it the “Shark Week for science and social video nerds.”GE managed to showcase five different facilities across the country, and even created a Twitter @GEDronePilot to provide extra commentary and interact with viewers.Ready to Try It?These are not the only live streaming platforms out there. Tons of applications and websites exist, and are used by millions of people every day. There’s so much potential for brands and groups to use these outlets creatively to gain recognition, authority, and interest.How do you plan to use live streaming in your marketing? Share your ideas in the comments below. Topics: Video has been on the rise for a while, offering marketers a proven way to grab strangers’ attention and keep their target audience engaged.Live video streaming in particular has become increasingly popular as a tool for companies and groups to connect directly with their users, to gain greater product awareness, and to brand themselves creatively. In fact, just recently, the Content Marketing Institute predicted video — specifically real-time platforms — will be critical to brand growth in 2016.Download our free guide to learn how to use Facebook Live for your business.To learn more about how to take advantage of the live streaming boom, here are 11 creative ways to use products like Snapchat, Google Hangouts, Facebook Live, and Periscope to successfully market your business or group.11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & MoreSnapchat1) Raise awareness for a cause. Taco Bell managed to become one of the most followed brands on Snapchat by uploading a six-minute Snap Story “movie” in increments of 10 seconds. The short film focused on the launch of their product, the Doritos Locos Taco, but the company also took things a step further. Taco Bell coordinated their campaign to align with the MTV Movie Awards, making it relevant to the event and, therefore, gaining greater reach and brand awareness.Google Hangouts On AirNote: As of today (September 12th) Hangouts On Air will move from Google+ to YouTube Live. You can learn more about how to set up Hangout On Air with YouTube Live here.4) Show off the job. Originally published Sep 12, 2016 6:00:00 AM, updated August 10 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack