Share This!Earth popcorn is so terrestrial! With Kat Saka’s Kettle coming soon to Disney’s Hollywood Studios to serve the popcorn of Batuu, it’s no surprise that Pandora has also decided to get in on the popcorn action. At Windtraders, the retail establishment in Pandora at Disney’s Animal Kingdom, you can find Pandora-themed prepackaged popcorn. And yes, it’s Na’vi Blue.As alien as the popcorn looks, the flavors sound pretty tasty if you’re a fan of sweet, flavored popcorn: blueberry-almond. Although I personally prefer the blending of cherry-almond, this flavor combination also makes for a great blend, and the popcorn includes dried blueberries and almonds. Each bag is $7.Is this a flavor of popcorn you’d want to try, or would you want to stick with the other flavors of prepackaged popcorn found at Walt Disney World? Let us know in the comments.
Southwest has big plans for lesisure routes Airline services to and within the Hawaiian Islands are set for major upheaval as Southwest, which starts services next year, signals that it is looking at more than mainland US flights to the holiday islands.Add to the mix the final withdrawal of ultra-low fare Allegiant which stopped its last Boeing 757 flights in October, and the demise of Island Air there are the ingredients for a fascinating competitive cocktail.Read: World’s Best Airlines 2018Southwest Airlines will use 737 MAX 8s on routes to Hawaii and tickets will go on sale early next year, although no dates have been set yet on when flights might begin, or on what specific routes.The 737-MAX8 has a nonstop range of 3,515 nautical mile / 6,510-kilometer range, which puts cities in the western U.S. as far away as Denver within range of the islands.Before flights can begin, the U.S. Federal Aviation Administration has to give the go-ahead for Southwest’s LEAP 1B-powered aircraft to ply the long overwater ETOPs (extended operations) routes.Southwest Chairman and CEO Gary Kelly says, “Hawaii is an important place for Southwest Airlines because so many people count on us to take them everywhere they want to go reliably and affordable. We’re ready and excited to address a request we’ve heard for years.”On the inter-island services, no final decisions have been made according to Mr Kelly.“Step one, of course, is getting from California to Hawaii,” Kelly said in a conference call with media and investors in October. “It [Inter-island service] has been down our priority list, but we will have serious consideration of that.”Southwest is the master of short flights and quick turn times – perfect for the inter-island flights and operating these flights would greatly strengthen the airline’s appeal.But Southwest will have plenty of competition from existing carriers.The Big Three legacy carriers—United, America, and Delta all have well-established service to Hawaii from their hub cities.United has been operating Mainline – Hawaii flights for 70 years and this past summer it upped the ante to 40 daily nonstops.Resurgent Hawaiian Airlines flies nonstop to 11 U.S. gateway cities, relying heavily on Honolulu as both an O&D (origin and destination) and a connection point for the state’s ‘Neighbor Islands.’Also making a strong bid for largely leisure business is Alaska Airlines, which operates ETOPs-certified Boeing 737NGs (next generation) aircraft from the West Coast to Hawaii.How long all of these airlines can continue to co-exist and make money flying from the Mainland to the islands is very much up in the air, especially given Hawaii’s history.In February 2000, Aloha began Mainland flying, helping pioneer the use of ETOPs-certified Boeing 737-700s from Honolulu, Kahului and Kona to a number of West Coast cities. Fuel prices, the September 11th attacks and SARS worked in concert to prompt Chapter 11 bankruptcy in 2004. Aloha emerged from Chapter 11 protection in 2006, only to re-enter it two years later. This time the culprit was a withering fare war.
THIS BLOG SHOULD NOT BE CONSTRUED AS LEGAL ADVICE, PERTAINING TO SPECIFIC FACTUAL SITUATION OR ESTABLISHING AN ATTORNEY-CLIENT RELATIONSHIP. Well, there are now fewer calls to the phone banks of plaintiffs’ lawyers’ as most problems resulting from holiday parties already have been raised. But plaintiffs’ lawyers have no fear: there will be a salvo of calls after Valentine’s Day. And that reminds me of a story.It is 9:00 a.m. A secretary reports to her desk. Waiting for her is a sealed card.The secretary opens the envelope and it is a Valentine’s Day card from her manager. Having undergone sensitivity training, the manager signs it “fondly” as opposed to “lovingly.”The employee is creeped out and goes to HR. HR talks with the manager based on a script we had prepared together.HR asks the manager if he knows why the card is inappropriate. He responds “No.”HR asks the manager to whom else he gave a Valentine’s Day card and he answers, “his wife.” Again, it is asked: “Do you know why card was inappropriate?” Again, he answers “No.”We now take out the crow bar. Is there anything you do with your wife in privacy that you don’t do with secretary? Ding. Ding. Ding.Of course, we did not directly ask the last question, but we get the message across.We explained to him that employees can be “so sensitive” when their bosses tell them:To the love of my lifeI cherish our moments togetherI love youRecommendation: A little email education on this issue to your managers now could save your company a lot of money later. It’s not complicated: don’t give employees in your chain of command, or over whom you have direct or indirect influence, a Valentine’s Day card. There is some risk in giving cards to peers. But in the absence of a power differential, that risk is less.Of course, that does not mean that everyone who sends a Valentine’s Day card is intending to convey a romantic message. After all, there are now Valentine’s Day cards for parents, kids, etc.For some, the Valentine’s Day card is simply a way to say you are important to me. The problem is the nature of the holiday may confuse the reason as to why the employee is important.Yes, Valentine’s Day this year falls on a Saturday, so there will be fewer cards. That means even hungrier plaintiffs’ lawyers to fall in love with you.
Facebook is Becoming Less Personal and More Pro… One would think that few ads could be less controversial than ads for painkillers, but over the weekend, McNeil Consumer Healthcare, the maker of Motrin, found itself in the middle of a major controversy on Twitter, FriendFeed, and other social networks. Motrin’s latest ad discusses the advantages of using the painkiller for mothers who ‘wear’ their babies close to their body with a sling or other baby carriers and who might suffer from back pain because of it. A lot of mothers (and fathers) were clearly not amused by these ads and Motrin has now decided to remove them and has issued an apology.The ad, like a lot of ads, is offensive because it is boring and talks down to its target audience (and also because it stole its use of typography from a popular YouTube video (note: language in the video might be offensive to some)). Motrin clearly didn’t understand its market, but it is hard not to consider the ‘outrage’ over this video to be a bit of an overreaction as well.This affair is also a good example of how much power a vocal minority can have thanks to social media. The controversy has already gone beyond Twitter, and mainstream news outlets will surely pick this story up within the next day or two. frederic lardinois Related Posts We Feel Your PainMotrin, as Seth Godin points out, had a chance here to reconnect with its customers by using social media to reach out to them with its apology, but the company issued a standard press release-style apology on its site instead. That might seem old-fashioned, but for most companies, that’s the only way they know how to operate.Learning from ComcastMore and more users expect companies to reach out to them directly through social media, so just having a social media presence is not enough anymore. When controversies like this one happen (whether deserved or not), smart companies will reach out to consumers directly to stop these fires right where they started. A pioneer of this is obviously Comcast, whose ‘Director of Digital Care’ Frank Eliason reaches out to any and all Twitter users who tweet about issues with the company’s service. The Dos and Don’ts of Brand Awareness Videos Guide to Performing Bulk Email Verification Tags:#news#social networks#web A Comprehensive Guide to a Content Audit
As a follow-up to my last article on the decentralization of the economy from one of a relatively large number of very large businesses and a relatively few number of small businesses to a relatively few number of very large businesses and a very large number of small businesses. As you may recall, I talked about how the advent of networks (railroad->telephone->highway->airline->fax->email->internet) has overall lowered the “transaction costs” between businesses which increases the likelihood of a decision to outsource a task versus hire additional employees leading to an overall economic decentralization. One of the problems with this model is that it’s a bit hard to know where your industry is in it’s development. For example, Apple has been earning huge profits on its itunes/ipod business for several years now — are there many more years to come or are they facing near-term de-centralization as the buying criteria shifts from simplicity to something else (i.e. price, features, other)? It is likely doing its best to keep the interfaces between the pieces of the value chain locked up (trade secrets, patents, exclusivity with parts suppliers, etc.) and keep customers locked in, but how long can they hold on? At some point in time, there may be another disruption in the computer industry that will cause it to consolidate again. For example, the buying criterion moving to a new price point to serve underdeveloped countries might end up creating a new integrated player in the pc space who controls the boundaries of a new device that can be sold for $100 or less. I suspect that we will see a similar decentralization in the online music industry. Just as they did in the PC industry 20 years ago while the category was in the “not good enough” phase, Apple has seized control of the subsections/interfaces between the components within the mp3 player (ipod), the music delivery application (itunes), the music itself, and the distribution (Apple stores). As they did with the pc, they are optimizing around the buying criteria of ease of use because prior to ipod/itunes, “you’d have to be a high school student” [I borrowed that line from Christiansen] to figure out how to make this type of stuff work. By not having to worry about designing the boundaries (api’s), Apple lowers its “transaction costs” and can innovate quickly. We are still in the early phase of this industry and Apple is earning the lion’s share of the profits. It will be interesting to see who the winners are as the industry decentralizes. In particular, it will be interesting to see how Microsoft’s strategy plays out. From my perspective, Microsoft is making a mistake by trying to play the same game as Apple here and controlling the end-to-end experience, rather than sticking to it’s knitting and trying to control a strategic layer that enables this industry to split apart. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Today, I want to talk a bit about centralization/decentralization within industries. I think Clayton Christiansen does a pretty good job of explaining the centralization/decentralization of industries and where the profits flow in the value chain depending on where the cycle is. Basically, his thesis is that vertically integrated firms take the lion’s share of the profit in an industry when the products are not that good (i.e. pre-chasm). They generally have a big advantage because they do not have to worry about defining boundaries (i.e. api’s) between subsections of their products and can just focus on innovating. This is something that Apple has proven they are exceptionally good at. They first proved it with the PC back in the 1980’s where they controlled the subcomponents including the operating system and while the industry was in its infancy, it accrued major profits on Mac’s using that integrated approach. As the industry matured, the buying criteria started changing to price and the “boundaries” between the subsections were detailed sending the profits away from independent architecture providers like Apple to multiple tiers in the value chain, such as Microsoft, Intel, memory companies, disk drive companies, etc. It is probably helpful to think a bit about what’s happening in your industry? Are the profits centralized around integrators of functionality? Are the boundaries between the subsections of your industry starting to break down? Is there reason to believe that a disrupter could be coming along at the low end? The following is Christiansen’s specific take on the how the value chain in the computer industry has changed. It is most interesting to see how much the industry has decentralized over time and how the profits now accrue to the subsections in the value chain versus the integrated suppliers, such as Apple. Originally published Feb 13, 2007 11:50:00 AM, updated July 11 2013
Originally published Feb 13, 2008 10:21:00 AM, updated March 21 2013 When marketers talk about “lead nurturing” I am shocked at how often that really just means sending out monthly, one-size-fits-all emails to their entire database of prospects with just different lead generating offers each month.Lead nurturing is so much more than just automating “drip emails”. Lead nurturing is about relationships. And relationships are about people, not emails. Relationships are about helping people solve problems, often with information. Relationships are about sharing and trust. Relationships are about conversations. Relationships are about social media.To illustrate what I am talking about, here is a recent example of a true inbound marketing version of lead nurturing. This is the story of a woman who recently bought our product (HubSpot) for her company. Names and some details have been changed to protect the innocent. :)I “met” Kristen in an online marketing forum, where she asked a question about Internet marketing that I answered. She thanked me for the response.I took my answer to Kristen’s question, expanded on it, and posted it to our blog. This article about How to Convince a CEO to use Internet Marketing is the resulting article.I emailed Kristen a link to the article, and established a more personal connection by giving some additional info I did not share in the forum answer.After a couple emails back and forth, I asked Kristen to be a friend on Facebook. She accepted.I then invited her to attend one of our free HubSpot webinars. Kristen registered for the webinar.After the webinar, one of our salespeople (Heidi) called her. Heidi talked with Kristen, and she said they were not ready to buy yet, they had not decided how important Internet marketing was going to be for them.I invited Kristen to attend an in person “SEO 101” class I was offering. She traveled some distance (about 45-60 minutes) to attend the free class.After the class Kristen came to talk to me and we spoke for a short time. I answered some more questions. I asked her if she might want to see how HubSpot could help with Internet marketing. She said yes.After a new call from Heidi, Kristen scheduled a demo of HubSpot.Kristen watched the demo with Heidi and then quickly bought our product.Now, there is not a product that automates all of this process. Why? Its very personal. But there are tools you can use. In fact, we used a lot of tools. I used our HubSpot blog. I used email. I used Facebook. I used a webinar. Her information was in Salesforce.com. I even used an in person event. Heidi used the phone and GoToMeeting.What non-traditional (non-email based) lead nurturing are you doing? How are you leveraging social media for lead nurturing? Leave a comment below.UPDATE: Brian Carroll has written about this article and added some comments at his great blog – Start With a Lead Lead Nurturing Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Social Media Inbound Marketing , David Meerman Scott shares his thoughts on the topic. Forget about the Notion of De-Marketization Weekly Marketing Cast Topics: In the future, David argues, the notion of demarketization will disappear, thus closing the gap between social media marketing and just marketing. “The sooner people realize that what we are talking about is marketing and communications; that what we are talking about is reaching people in the ways that they want to be reached, using these sorts of networks that they are already on, then the faster they can become successful at using those new tools,” David explains. The only way to prepare adequately for the future is by looking back at history. As David mentions, exploring the evolution of e-business, for example, can help today’s marketers better understand the evolution of social media marketing. “Nobody talks about e-business anymore because it is just business,” he says. We are now observing the same type of dynamic we witnessed ten years ago, and we should be able to recognize these familiar patterns. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Dec 27, 2010 1:01:00 PM, updated July 08 2013 Learn from Previous Innovations In order to leverage technologies for their business needs, marketers should stay up-to-date with latest trends. That’s why many wonder what the future holds for social media marketing. In today’s episode of the A couple of years ago, Twitter didn’t exist and Facebook was limited to students only. A few years from now, new tools will populate the online landscape. But don’t think of them as completley new—they simply reinforce some fundamentals of marketing. While they will provide new channels for doing marketing, they will also sustain the methodology of understanding your audience, creating something of value and providing it for free. The Tools Will Keep Changing (But Not the Methodology) In what ways do you think social media marketing will change? Should we even call it social media marketing anymore?
Switch to the retainer model. It’s better for your business, because you’ll have reliable income. It’s better for your client, because you’ll be required to deliver ongoing value to them, so they can justify paying you. At the end of 2010, HubSpot surveyed approximately 3,000 marketing agencies and consultants about the financial health of their businesses, as they registered for our free no retainer clients. now 1. Agencies need recurring revenue. How to Transform Your Marketing Agency What we found was not encouraging—variable cash flow, lack of new leads, difficulty signing new clients, and few (if any) sources of recurring revenue. Most of the agencies and consultants that participated in our survey generate their revenue from project work. And the average project size? Less than $5,000—with many agencies accepting average projects for less than $1,000. Here are the five critical reasons marketing agencies must transform Want more tips and ideas on how to transform your agency? Stop pushing tactics. If that’s not a wake-up call for transformation, what is? 5. Lead-generation is a BIG ongoing challenge. —and that may in fact be a rather generous estimate. The vast majority of retainer-based clients generate <$1000 or revenue per month. A surprisingly large number of agencies are signing retainers of <$500/month. This blog post is part of HubSpot's Join us for us a special episode of HubSpot.TV on Wednesday, April 6, 2011, at 12pm EST. Topics: Marketing Transformation Week 4. New business cycles can be long—and painful. fewer than two new clients per month Learn, win, transform! > But the BIGGEST challenge of all? Generating new leads—a problem that can and should be addressed with a few small but critical changes to your agency’s overall marketing strategy. marketing services delivery process inbound marketing training Stop selling projects. Ben Franklin once said that the definition of insanity was “doing the same thing over and over and expecting different results.” We couldn’t agree more. Most agencies generate less than 25% of their revenue from retainer clients. Many agencies have Stop writing pitches and proposals. 3. Project-work is typically low-yield and high-churn. When we asked agencies what their biggest business challenge was, we got a mix of answers, from “Difficulty keeping up with technology” to any and all of the challenges listed above. Yes… social media is the shiny new toy every potential client is asking for. But most businesses will have a really hard time generating ROI from social media alone. Deliver the right services at the right time for the right client. , so that you’re not reinventing the wheel for every client. While creativity is still key to successful marketing campaigns, processes are key to reliably improving results over time. Our data show that most marketing agencies acquire Create (or borrow) a Originally published Apr 6, 2011 9:10:00 AM, updated October 20 2016 , April 4-8, 2011. Find the business challenges that your clients will pay to fix. Develop marketing and sales programs that will help them fix them. 2. Agencies need larger retainers. Agency Marketing series designed exclusively for agencies. It’s time for real transformation—and we’ve got a handful of tips to help you get started! , based on our recent survey: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
as one of the web’s top influencers. is the co-founder of Internet companies (view below), Patel reveals his top tips for bloggers: The Rise to the Top Now: Blogs can make money. AOL Be conversational, talk rather than tell by referring directly to the reader as “you.” Ask questions to spur comments and encourage interaction. Also format your layout, headlines and photos. You’re not real if you portray yourself as a fake person, a cartoon, or no person at all. If you’re reading the work of a business blogger with an Don’t shove the product down peoples’ throats. Blogs serve many purposes. and Originally published May 23, 2011 8:00:00 PM, updated October 20 2016 Entrepreneurship is in Patel’s blood, as he grew up watching his mother and uncle work the skill. At age 16, he began blogging about marketing tactics, analytics and lead-driving. By speaking on niches at conferences, the kid snagged clients to consult. Ages 14-16: Began selling CDs, then legal car parts. KISSmetrics avatar, you’re not going to take him or her seriously, are you? Don’t mess with personal interaction. Age 21: Use a real photo of yourself. Speed is everything. Keep people engaged. HP ’s top 100 bloggers; recognized by the LOLcat , Technorati “Where the real money is, is being an entrepreneur. At the end of the day, over 10, 15 years, it starts rubbing off on you and you start picking up things over time.” Patel has assisted companies including , a visitor-tracking service, and . Highlighted in his interview on Named one of So how he get this high up? Here’s the timeline in a nutshell: Online Marketing and Customer Acquisition Blog Especially notable is KISSmetrics’ Get content out quickly to stand above your competitors. Wall Street Journal Build your audience. Amazon Neil Patel Provide fresh, quality content. Develop a distinct writing style. Monetizing your blog is a great idea if you can figure it out and are willing to commit the time and effort. to make more money on the web. Fortunate enough to earn more than he has lost, Patel invests in things like apartment complexes, .com companies, the stock market, hedge funds, brick and mortar businesses, venture capital funds, and his parents. Topics: Also dropped in the interview is some marketing advice, including: ’s Crazy Egg , a software company that helps track and improve conversion rates, cleans cookies and tracks revenue and people. Currently determined to create that $100 million company, he is dedicating all of his time to KISSmetrics, focusing on building it as a whole in ways like growing sales and boosting marketing. David Garland You blog could be: your business, the method of promoting your business, the way of gaining recognition and visibility by particular markets. Do not say “but this, buy that.” Instead promoting free beneficial content (for example, webinars and ebooks in the case of a software company) can lead to new clients. Age 16: Got involved with companies by blogging and speaking at conferences. Continuing to build KISSmetrics; spends spare time blogging and responding to emails. The goal is to get more readers and bring them in as subscribers. Suggested strategy: pay people to promote your blog to their audience(s). Business Blogging Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Originally published Jan 14, 2014 11:00:00 AM, updated October 14 2019 Webinars Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack For all the work that goes into pulling off a webinar, they tend to go by quite quickly. Coordinating speakers, polishing presentations, promoting the event — all that work and then it’s done in a flash. Given all that effort, running a webinar shouldn’t be a fleeting way to generate a few leads. Done right, a repurposed webinar can be among the best content assets you have for long-term lead generation.With the help of my team at Citrix, we create about 150 blog posts, ebooks, and videos each quarter. That may sound like a lot of work (and I won’t tell you that it’s not), but one best practice has helped us immensely as our content marketing grew: We centralized our content marketing on webinars.When you wrap up your webinar, you’ll be walking away with a lot more than just the leads your initial event generated. For example, knowing what questions webinar attendees asked in a live event tells us more about them than if they downloaded an ebook on the same topic.And because webinars allow us to engage our prospects and customers through all stages of the buying cycle, they’re an excellent opportunity to learn more about our existing leads through progressive profiling.Download Now: Free Webinar Planning Kit5 Ways You Can Repurpose WebinarsBecause webinars leave you with so much new material and data in so many different forms, they’re easily to spin off into other content types, like videos, blog posts, and reference sheets.Here are five ways we’re using webinars to grow our content marketing library at Citrix that we think could work well for you too.1) Truncate webinar recordings into short videos.Let’s get real: Few people have the time or wherewithal to consume a 60-minute webinar recording, but that doesn’t mean the content has to go to waste.Turning your webinar into a 3- to 5-minute highlight reel and posting the video to your YouTube channel and website will likely garner more attention and social shares than your untouched webinar recording will.2) Turn leftover Q&A into a blog.If you’re hosting webinars on cutting-edge topics and featuring reputable and engaging speakers, you’ve likely had to cut short the Q&A at the end of the session. If getting too many questions and not having enough time is your problem, be thankful! It’s a great problem to have, as you can use these questions to your advantage.After the webinar, send your speaker the unanswered questions and have them respond through email with their answers. Then, pair the written Q&A with a short introduction to the webinar topic (and a link to your truncated webinar recording), and you’ve got yourself a blog post.3) Ask for access to your speaker’s slides.The speaker likely put quite a bit of time into creating slides that were both informative and (hopefully) nice to look at. Many speakers like their slides to be shared, since it’s good exposure for them and will further solidify their place as a thought leader in their industry.So, ask your webinar speakers for permission to disseminate their slides as follow-up material. Then, you can post them to SlideShare or add them to your content library on your website.4) Create a search-optimized transcript of your webinar.One shortcoming of offering up a recorded video of your webinar is that all the content is locked up in audio format that isn’t digestible by search engines. Creating a transcript of your webinar and making some minor tweaks to include longtail keywords, though, is a great way to generate search engine traffic over the long term.There are inexpensive services that will transcribe your event for you. You can also go the free route by uploading your video to YouTube and adding captions. Just be sure to proofread your transcripts to ensure they’re clear when captioned.5) Syndicate a full recording of your webinar.If your webinar is a valuable piece of thought leadership, it’s worth doing some footwork to see if any of your co-marketing partners are interested in syndicating the content for lead generation.Host a full video of the event behind a lead form on a co-branded landing page, agree to a window during which you’ll both promote it, and share in the leads it generates. It’s a low-effort, high-return method to gain access to a new audience and build your co-marketing relationships in the process.Being a good content marketer comes down to constantly looking for new places to get content and formats that can help you streamline your content creation process. Webinars are the jackpot for content repurposing, so they’re a more-than-ideal place to start.