Videos: spectacled bear’s home in the dry forests of Peru revealed

first_imgAnimals, Biodiversity, Camera Trapping, Endangered Species, Environment, Forests, GPS tracking, Mammals, Monitoring, Technology, Wildtech Laura, an Andean spectacled bear (Tremarctos ornatus), is the first bear to wear a GPS collar in Peru’s Batán Grande Archaeological Complex, an ecosystem offers greater visibility than cloud forests, where the bears typically live.Laura and about 50 other bears have been monitored for ten years by the Spectacled Bear Conservation Peru (SBC) after they were discovered in the unique Peruvian dry forest ecosystem.Over an area of 15,000 hectares (over 37,000 acres), the SBC program uses camera traps, GPS collars and direct field observation to study the bears. Laura is now part of the history of Peru. She is an Andean spectacled bear (Tremarctos ornatus) and the face of the first coin of one sol (equivalent to $0.31) from the Peruvian Endangered Wildlife collection launched in July 2017. Laura is shown laying on a tree in her habitat in the dry forests of Peru – in the Batán Grande Archaeological Complex, Lambayeque region.It is not just her appearance in the coin collection that makes Laura famous. She is the first bear to wear a GPS collar in this part of Peru, an ecosystem that offers greater visibility than cloud forests.Laura and about 50 other bears are part of the population that has been monitored for ten years by the Spectacled Bear Conservation Peru (SBC).The project began when the Canadian researcher Robyn Appleton arrived in Peru in 2006 in search of the Andean bear. Appleton, along with Peruvian Javier Vallejos, who was her guide, found this population of spectacled bears in the dry forests of Batán Grande, an unusual habitat for this species.“Andean bears inhabit from Venezuela to southern Bolivia, in the humid forest, they live mainly in the fog. But ten years ago we found this small population in a unique ecosystem in the dry forest of Peru,” Appleton said during a Wildlife Conservation Network conference.A different habitat for the spectacled bearRenzo Piana, director of science and conservation of SBC Peru, explains that this species lives mainly in areas near the Andes Mountain Range.“Here in Peru, we have a population that is unique because it inhabits the western slope of the Andes, at lower altitudes than usual, in a dry forest ecosystem that ranges from 150 meters to 1,000 meters above sea level in the basin of the La Leche River. Something which does not happen in any other part of the distribution of the Andean bear.”Andean bears climb the hills of dry forests in northern Peru. Photo courtesy of SBC PeruOver an area of 15,000 hectares (over 37,000 acres), the SBC’s spectacled bear conservation program uses camera traps, GPS collars and direct observation in the field to study this population of bears.During the study, they discovered that the bears that live in Batán Grande always return to a few water sources in the area. Camera traps were placed at these sites, explains Piana. “Even though the water sources can be two or three meters, or even smaller, the bears have them mapped and often visit them to drink water, mark their territory and check the state of fertility of the females.”The researcher explains that, since the beginning of the program, one of the main tasks was to locate these water bodies to place camera traps. It has been almost eight years since they started the monitoring program with data collection taking place every six weeks.The marks that bears have on their face —each individual has a unique marking— are used to identify them in the photographs taken by the camera traps and track their movement patterns.“Now we know if there is variation in the spatial occupancy of their territory between males, females and younger individuals,” Piana said. “When monitoring for long periods, as in this program, it is possible to assess population dynamics: how many individuals there are, how it varies over time, how it changes according to seasonality or when the El Niño phenomenon occurs.”The researcher believes that the population of bears in this area shows the importance of the dry forest of northwestern Peru for the conservation of the species. “There is a marked seasonality in the use of space by animals. During the winter they are found in high altitude areas in the mountains, whereas in the summer they move to lower areas to feed mainly of sapote.”In this context, the protection of the sapote tree (Colicodendrum scabrida) is also important for the survival of the species, says Piana, since bears feed mainly on the fruit. “The sapote grows in low altitude areas, places very exposed to fragmentation and land trafficking, which is the illegal appropriation and commerce of lands. This high pressure for a land use change puts the availability of this fruit for the bears at risk.”The spectacled bear feeds mainly on sapote fruit. Photo courtesy of SBC PeruOn May 26, 2016, the Municipality of Pítipo issued an ordinance for the creation of the Batán Grande Archaeological Complex, a measure that has allowed the conservation of the spectacled bear habitat, considering that most of the territory through which this population moves is inside this protected area.Encounter with the Andean bearJosé Vallejos, biological researcher and project coordinator at SBC, says that he joined the project in 2008. His first outing to the field was on August 8 of that year, and he was lucky to see, for the first time, a wild bear. That same year, the first camera traps were installed, 12 in total. “My father Javier and I were walking through the field, looking for bear tracks and exploring the pools of water.”The following year, in 2009, 40 more camera traps were deployed, both in the water sources and along the trails these animals use. There are currently 60 camera traps installed to monitor the bears.In 2008, they began using GPS collars. Laura was the first one to try this equipment, and until now there have been seven animals that have worn a collar for satellite tracking.“Once, we discovered that one of the bears walked 150 kilometers in three days and moved from Batán Grande to Cajamarca,” Vallejos said.Vallejos also says that this project has involved several members of his family. His younger brother began going out to the field at age 11 to help with the monitoring and the logistic side of deploying the camera traps. That experience captivated him, and now he is a biologist.Appleton, director of SBC, refers to the Andean bear as a charismatic and funny animal that likes to play and relax. She also said that they spend a lot of time resting during the day due to the high temperatures of the area, which border 45 degrees Celsius (113 Fahrenheit). For that reason, it is easy to see them frolicking in the small lagoons which they frequent.Two Andean bears, mother and son, in their habitat in Batán Grande, Lambayeque. Photo courtesy of SBC PeruHowever, she is concerned about the declining number of bears in Peru and South America in general. It is estimated that there are 20,000 individuals throughout the region and 5,000 in Peru. The species is categorized as Vulnerable according to the Red List of the International Union for the Conservation of Nature (IUCN).The director of SBC says that the species and its habitat are threatened by land trafficking, hunting, events such as forest fires that have destroyed several camera traps, and the El Niño phenomenon, which in 2017 affected all this territory.Appleton also points out that in recent years, the organization has been working with the local population conducting school awareness programs on the conservation of the species and the protection of its habitat, as well as conducting projects to generate resources for women in the villages of the region surrounding the conservation area.Cover photo courtesy of SBC PeruThis story was reported by Mongabay’s Latin America (Latam) team and was first published in Spanish on our Latam site on July 6, 2018. Article published by Romina Castagninocenter_img Popular in the CommunitySponsoredSponsoredOrangutan found tortured and decapitated prompts Indonesia probeEMGIES17 Jan, 2018We will never know the full extent of what this poor Orangutan went through before he died, the same must be done to this evil perpetrator(s) they don’t deserve the air that they breathe this has truly upset me and I wonder for the future for these wonderful creatures. So called ‘Mankind’ has a lot to answer for we are the only ones ruining this world I prefer animals to humans any day of the week.What makes community ecotourism succeed? In Madagascar, location, location, locationScissors1dOther countries should also learn and try to incorporateWhy you should care about the current wave of mass extinctions (commentary)Processor1 DecAfter all, there is no infinite anything in the whole galaxy!Infinite stupidity, right here on earth.The wildlife trade threatens people and animals alike (commentary)Anchor3dUnfortunately I feel The Chinese have no compassion for any living animal. They are a cruel country that as we knowneatbeverything that moves and do not humanily kill these poor animals and insects. They have no health and safety on their markets and they then contract these diseases. Maybe its karma maybe they should look at the way they live and stop using animals for all there so called remedies. DisgustingConservationists welcome China’s wildlife trade banThobolo27 JanChina has consistently been the worlds worst, “ Face of Evil “ in regards our planets flora and fauna survival. In some ways, this is nature trying to fight back. This ban is great, but the rest of the world just cannot allow it to be temporary, because history has demonstrated that once this coronavirus passes, they will in all likelihood, simply revert to been the planets worst Ecco Terrorists. Let’s simply not allow this to happen! How and why they have been able to degrade this planets iconic species, rape the planets rivers, oceans and forests, with apparent impunity, is just mind boggling! Please no more.Probing rural poachers in Africa: Why do they poach?Carrot3dOne day I feel like animals will be more scarce, and I agree with one of my friends, they said that poaching will take over the world, but I also hope notUpset about Amazon fires last year? Focus on deforestation this year (commentary)Bullhorn4dLies and more leisSponsoredSponsoredCoke is again the biggest culprit behind plastic waste in the PhilippinesGrapes7 NovOnce again the article blames companies for the actions of individuals. It is individuals that buy these products, it is individuals that dispose of them improperly. If we want to change it, we have to change, not just create bad guys to blame.Brazilian response to Bolsonaro policies and Amazon fires growsCar4 SepThank you for this excellent report. I feel overwhelmed by the ecocidal intent of the Bolsonaro government in the name of ‘developing’ their ‘God-given’ resources.U.S. allocates first of $30M in grants for forest conservation in SumatraPlanet4dcarrot hella thick ;)Melting Arctic sea ice may be altering winds, weather at equator: studyleftylarry30 JanThe Arctic sea ice seems to be recovering this winter as per the last 10-12 years, good news.Malaysia has the world’s highest deforestation rate, reveals Google forest mapBone27 Sep, 2018Who you’re trying to fool with selective data revelation?You can’t hide the truth if you show historical deforestation for all countries, especially in Europe from 1800s to this day. WorldBank has a good wholesome data on this.Mass tree planting along India’s Cauvery River has scientists worriedSurendra Nekkanti23 JanHi Mongabay. Good effort trying to be objective in this article. I would like to give a constructive feedback which could help in clearing things up.1. It is mentioned that planting trees in village common lands will have negative affects socially and ecologically. There is no need to even have to agree or disagree with it, because, you also mentioned the fact that Cauvery Calling aims to plant trees only in the private lands of the farmers. So, plantation in the common lands doesn’t come into the picture.2.I don’t see that the ecologists are totally against this project, but just they they have some concerns, mainly in terms of what species of trees will be planted. And because there was no direct communication between the ecologists and Isha Foundation, it was not possible for them to address the concerns. As you seem to have spoken with an Isha spokesperson, if you could connect the concerned parties, it would be great, because I see that the ecologists are genuinely interested in making sure things are done the right way.May we all come together and make things happen.Rare Amazon bush dogs caught on camera in BoliviaCarrot1 Feba very good iniciative to be fallowed by the ranchers all overSponsoredlast_img read more

A big-hitting boost for SA, African cricket

first_img24 April 2014In a move that is set to boost cricket on the African continent and kick-start the South African domestic season in style, six teams from Africa and six South African franchises will contest the Global Softech Sixes at SuperSport Park in Centurion in September.South Africa, Tanzania, Uganda, Namibia, Zimbabwe and Kenya will feature in a six-a- side-format with the African Cup Challenge title up for grabs from 4 to 7 September.The Unlimited Titans, the Nashua Mobile Cape Cobras, the Sunfoil Dolphins, the Chevrolet Knights, the bizhub Highveld Lions and the Chevrolet Warriors will also go toe to toe in a Franchise Challenge at SuperSport Park, also from 4 to 7 September. Both challenges will form part of the Global Softech Sixes.‘A fun element’The concept of the tournament was initiated and conceptualised by The Unlimited Titans. “This tournament is set to add a fun element that might appeal to a broader audience, which, in turn, might lure more fans and future players to the royal game,” Jacques Faul, the CEO of franchise, said in a statement.“The Global Softech Sixes also offers a unique marketing opportunity for the game of cricket to sport communities in the rest of Africa, while also strengthening relationships with our cricketing partners on the continent,” said Faul.Broadcast throughout AfricaCricket fans throughout Africa will be able to watch a live television broadcast of the event on SuperSport.The format will see batting teams limited to five overs each, with five of the fielding teams six players allowed to bowl one over each – a concept that will ensure frenetic action.‘A fun element’Although six-a-side cricket is not a new idea, the Global Softech Sixes event, with a distinct African and South African flavour, makes it both a local and international competition, which should get the South African domestic season off to an explosive start.Leela Ramesh Yemineni, the Chief Executive Officer of Global Softech Solutions, said the competition was an ideal opportunity for the company to become involved in cricket, especially because it reached into Africa, where the company is expanding its business.SAinfo reporterlast_img read more

Top stories: Mite-proof bees, dark matter ‘bullets,’ and the tiny monkeys replanting the Amazon

first_img Top stories: Mite-proof bees, dark matter ‘bullets,’ and the tiny monkeys replanting the Amazon (left to right): KRISPN GIVEN/HARPUR LAB/PURDUE UNIVERSITY; KOVACEVICMIRO/ISTOCKPHOTO; ANDREA SCHELL By Eva FrederickJul. 26, 2019 , 2:15 PMcenter_img Breeders toughen up bees to resist deadly mitesThe recent rise of Varroa destructor, a type of mite that lives in bee colonies, has spurred the demise of bee populations worldwide. Scientists and beekeepers are on a wild search for a better bee—or at least one that can survive the onslaught of these tiny pests.If this type of dark matter existed, people would be dying of unexplained ‘gunshot’ woundsSign up for our daily newsletterGet more great content like this delivered right to you!Country *AfghanistanAland IslandsAlbaniaAlgeriaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia, Plurinational State ofBonaire, Sint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo, The Democratic Republic of theCook IslandsCosta RicaCote D’IvoireCroatiaCubaCuraçaoCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and Mcdonald IslandsHoly See (Vatican City State)HondurasHong KongHungaryIcelandIndiaIndonesiaIran, Islamic Republic ofIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea, Democratic People’s Republic ofKorea, Republic ofKuwaitKyrgyzstanLao People’s Democratic RepublicLatviaLebanonLesothoLiberiaLibyan Arab JamahiriyaLiechtensteinLithuaniaLuxembourgMacaoMacedonia, The Former Yugoslav Republic ofMadagascarMalawiMalaysiaMaldivesMaliMaltaMartiniqueMauritaniaMauritiusMayotteMexicoMoldova, Republic ofMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorwayOmanPakistanPalestinianPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalQatarReunionRomaniaRussian FederationRWANDASaint Barthélemy Saint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwazilandSwedenSwitzerlandSyrian Arab RepublicTaiwanTajikistanTanzania, United Republic ofThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVenezuela, Bolivarian Republic ofVietnamVirgin Islands, BritishWallis and FutunaWestern SaharaYemenZambiaZimbabweI also wish to receive emails from AAAS/Science and Science advertisers, including information on products, services and special offers which may include but are not limited to news, careers information & upcoming events.Required fields are included by an asterisk(*)Dark matter, the mysterious substance that makes up most of the mass of the universe, has proved notoriously hard to detect. But scientists have now proposed a surprising new sensor: human flesh.These squirrel-size monkeys helped bring Peru’s Amazon back to lifeNortheastern Peru’s lush Amazon rainforest lost most of its trees when it was logged and converted to water buffalo pastures in 1990. But after humans abandoned the area about 10 years later, the forest slowly began to regrow. Now, scientists have an explanation for how it revived so quickly: the foraging activities of tamarins, squirrel-size monkeys native to the area.Mexico’s new president shocks scientists with budget cuts and disparaging remarksThe initially warm relations between Mexico’s academic community and the country’s new president, Andrés Manuel López Obrador, have decidedly cooled. Scientists say a package of harsh austerity measures, implemented on 3 May, threaten the future of Mexican research. Meanwhile, López Obrador, who promised to support science and technology during his 2018 campaign, alarmed scientists with a proposal—later withdrawn—to personally approve researchers’ travel abroad, which he called “tourism.”Debate intensifies over speed of expanding universeLast week, leading experts at clocking the Hubble constant, the rate at which the universe expands, gathered in hopes that new measurements could point the way out of a brewing storm in cosmology. No luck so far, but astronomers worry the debate is becoming a “crisis.”last_img read more

The Ultimate List: 300+ Social Media Statistics

first_imgIt’s evident that the evolution of social media has a clear impact on marketing. However, a major issue is that too much misinformation and propaganda exists about social media adoption, usage and its business applications. While we have written at length about social media and inbound marketing on this blog for the past several years, we are also huge fans of data here at HubSpot. This post is a homage to all of the awesome data that exists on the web about social media, though is by no means even close to all of it.Recently, Social Media Examiner released a really interesting research report packed full of social media related data and statistics.  That report was the inspiration for this post, so we’ll start off with a video from Social Media Examiner that summarizes its newly released research.VideosIndustry Report Overview from Michael A. Stelzner on Vimeo. JESS3 / The State of The Internet from JESS3 on Vimeo.2. Social Media Revolution  3. Social Media Revolutions 2Infographics1. Visualizing 6 Years of Facebook from Mashable:2. The Boom of Social Sites from Focus.com3. Facebook vs Twitter4. Social Sharing Statistics From Silicon Alley Insider5. Twitter Territory6. Who Participates Online7. Breakdown Of Who Blogs8.  Age Distribution For Social Sites9. Social Networks Around The World10. Social Mediain China11. A Day On The Internet12. Social Media DemographicsPresentations1. Universal Mccann International Social Media Research Wave 3Universal Mccann International Social Media Research Wave 3View more presentations from mickstravellin.2. What the F**K is Social Media: One Year LaterWhat the F**K is Social Media: One Year LaterView more presentations from Espresso’s Infiltrators.3. Social Media For Business: 31 Stats and AnecdotesSocial Media For Business: 31 Stats and AnecdotesView more presentations from Adam Schoenfeld.4. Global Social Media Trends – Asia ImpactGlobal Social Media Trends – Asia ImpactView more presentations from Tom Smith.5. Social Media Marketing FactsSocial Media Marketing FactsView more presentations from Sorav Jain. Topics: Social Media Analytics Originally published May 13, 2010 9:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Master Twitter for Business in 2011 [Free Ebook!]

first_imgWho knew that 140-character messages could do such wonders for your business? The fact is, when used effectively, Understand Twitter’s role in social search Track and analyze your campaigns How to Use Twitter for Business ” is a free introductory guide that covers everything from getting started with tweeting to generating leads on Twitter. It was specifically written for users who are getting started in 2011, and by reading it, you’ll be well on your way to becoming a Twitter rockstar! Twitter can have a number of business benefits Start unlocking Twitter’s business potential today by learning how to leverage Twitter’s 200 million users to improve your marketing and business results. Specifically, the 40-page guide will teach you how to: Topics: Originally published Jul 5, 2011 11:42:00 AM, updated October 20 2016 Luckily, we’ve just released a new ebook to guide the way! ” Download your copy here! Twitter Marketing Businesses of all sizes in various industries are discovering the power of tweeting as a way to achieve their business goals, but if you’re just starting out, it may be tough to know where exactly to begin. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack , like helping you develop and promote your brand and content, interact and support your customer base, monitor social media, develop online relationships, and yes, even generate leads! Use Twitter for business, marketing, lead generation, PR, and customer service Optimize your Twitter profile for business Find the right people to follow and attract new followerslast_img read more

2 Goals of Paid Ads and How to Measure Results [Marketing Cast]

first_img Originally published Sep 6, 2011 11:00:00 AM, updated October 29 2019 In marketing, it’s easy to just throw money at a problem and hope it to go away. But if this is your strategy, soon enough, you’ll exhaust your resources and be left with no effective long-term solutions.So if you are going to spend the money, spend it the smart way—track the results of your marketing efforts, and design a strategy to make the most of your investments.That is definitely the approach David Meerman Scott recommends you take with paid advertising. If paid ads are working for you, that’s great. But there is only one way to find out if they are—by measuring results. Here are two goals you should aim to achieve in paid advertising and how you can measure whether you’re being effective.1. Paid Ads Should Generate Leads and RevenueThe first purpose paid advertising serves is to generate leads and sales for your business. How can you measure whether ads are successful at bringing in new leads and sales? You need to keep track of the click-through rate of your ads and then monitor the conversion rate of the landing pages to which you are sending traffic. Don’t forget—traffic should always be targeted to places where you can capture more visitor information, like landing pages.2. Paid Ads Should Result in Brand AwarenessThe second goal of paid advertising is to increase brand awareness for your business. When launching such campaigns, you should measure whether more people have become aware of your brand from that campaign. While this is a bit more difficult to track than lead generation, there are still ways you can do it. It’s important to follow the correlation between ads for brand awareness and your other marketing channels. For instance, are more people searching for your company’s name in search engines? Or are you attracting more of a following on your social media channels? If so, these are good indicators that your company’s brand awareness is increasing.Ads can play an important role in a mixed marketing strategy, but they shouldn’t dominate it. “Ultimately, the best way to generate attention is to create content yourself rather than paying for attention through advertising,” says David.Are you using paid advertising to complement your overall marketing strategy? How do you effectively measure results? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Advertising Best Practiceslast_img read more

10 Marketing Jingles That Make Your Ears Bleed

first_img Topics: Originally published Aug 3, 2012 4:30:00 PM, updated October 20 2016 I have a feeling I’m gonna lose a lot of friends with this post.While trying to enjoy some Boy Meets World this morning, a jingle (pre-coffee, granted) hit my ears that rattled me to the deepest, darkest recesses of my soul.It’s the first commercial jingle featured on this list, and simply put, it annoys the bajeezus out of me. But it’s certainly not the only one. And I know it’s not just me that can’t get these frustratingly catchy songs out of my head, because when I asked around the office for the commercial jingles that drive people nuts, the tunes rattled off their tongues like lightning.So if you’d like to start your weekend with a song in your heart and a spring in your step, this is the post for you — the only catch is you won’t be able to forget said song ’til around midday Monday. Here are the top 10 commercial jingles we just can’t stop singing … but desperately wish we could. Also, I’m sorry.10 Commercial Jingles You Wish You Never Heard1) Dixie Ultra (Ya, Ya!)Here’s my beef with this jingle that put a damper on my typical 90s-adolescent-drama morning routine. The lyrics devolve into non-words in order to maintain a rhyme scheme for the phrase “Dixie Ultra handles your messiest.” Also, it sounds like she’s trying to sing the entire song in one breath … that she’s rapidly running out of by the end of the song. When the jingle wraps up, it’s at a pitch only a dog could hear, using words no human could understand. Dixie Ultra handles my “butteriest?” My “twirliest?” … My what? Listen if you dare.2) JG Wentworth 877-CASH-NOW!!!It can’t be a good sign when your jingle needs subtitles. First of all, it’s opera. I’m wicked classy and all, but come on … opera? In a commercial? I guess the problem is that it’s not good opera. It’s more akin to some kids putting on an opera at school, mocking in no unsubtle terms the melodrama they perceive as characteristic of the performances. If it’s not your own kids (when they’re your kids, it’s adorable) you’ll sit through and watch, wriggle uncomfortably at the painful performance, and wonder when it’ll finally be over.3) Hefty Hefty HeftyWhoever wrote this jingle has got to be laughing all the way to the bank. The lyrics are as follows:StinkyHeftyStinkyHeftyStinky? Stinky.Hefty Hefty HeftyStinky Stinky StinkyHefty Hefty HeftyThis is not a joke. Oh, and it’s all backed by creepy carnival music. Enjoy.4) Sea Bond Denture AdhesiveThe lyrics of this jingle combined with the tone of the singers’ voices is just plain bizarre. It seems like they’re trying to sound like children — which is made far stranger when you realize they’re selling a denture adhesive product. “Bye bye yuckiness. So long ooziness. I thought I was gonna cry.” You’re adults. That’s just plain weird. And if you listen to it, it’s weird-sounding, too.5) The BandThe band had a lot of fans. Way more than they have today, though. Those original commercials were actually pretty cool! Unfortunately, they’re kind of beating a dead horse with this thing, and the music is starting to be … well … a bit of a reach. In fact, this “rap” with the terrible techno/pop/electronica beat is just plain obnoxious.6) Nationwide … They’re On Your SideThis jingle is a riff on their usual “Nationwide is on your side” tune. That one isn’t half bad; it’s short, straightforward, and when they have a nice voice singing it, it doesn’t make your ears bleed. Thing is, this is a weird riff on it in their attempt to display their commitment to personalized service. It turns into “NationPam is on your … Sam,” which just plain doesn’t work (HubSpot’s blog manager, Pam particularly hates this one). We’re used to singing your jingle the other way. Now we have this annoying, unresolved ending in our heads. Can’t you just go back to the original?7) Arby’s. It’s Good Mood Food.If one were to type out the way this jingle sounds, I imagine it would look like this:Arby’s. IT’S GOOD MOOD FOOD!And then imagine an angsty pre-teen is singing it. Or maybe a wailing calf. Talk about ears bleeding.8) NAPA Know HowI can’t put my finger on why this country-esque tune is so cringe-inducing — maybe it’s because the actor seems like he’s trying so hard to make the song engaging. But frankly, every time this song comes on, it’s that last part of the jingle, the repetition of “NAPA Know How,” that consistently grinds my gears. Have a listen.9) Denny’s NanerpussIt took all the courage I could muster to even watch this commercial again to write this blog post. This jingle just plain gives me the willies. It’s a weird combination between infantile and creepy. First of all, the name is weird. Nanerpuss. Blech.Then you have to consider that Nanerpuss is a singing banana, which kind of makes it like a creepy puppet … I guess that’s where the childish angle comes in. It’s made worse by the fact that it’s singing a song that introduces who he is, and what he does, which makes it sound like one of those educational songs puppets sing on children’s shows. That’d be fine if it was the Snuggles bear or something, but it’s a banana named Nanerpuss singing an annoying song on top of a stack of pancakes promoting a diner. Just … watch. Or don’t. I wouldn’t blame you.10) Get Connected (For Free!) With Education ConnectionAfter Hefty, this has to be the most ridiculous set of lyrics used for a commercial jingle … except that this is the exact opposite of what Hefty has done, yet it’s somehow equally absurd. Basically, they’ve told the entire story of someone’s complex decision to pursue higher education based on where she is in life at that point in time.You see, she didn’t get awesome grades in high school. And so now she’s working an hourly job as a waitress … where she makes money and everything but it’s not really the kind she needs for the life she has in mind for herself. That’s when she thought to herself, “Self, maybe if I got a degree I could get the salary I’m looking for.”Wait wait, I’m not done. That was all just the backstory.So then, she went online, and started researching her education options — well, not just her education options — her “direction.” You know, in life. That’s when her life changed in the best way, because she was matched (For free!) with the right kind of college for her lifestyle. One that would let her take classes online at the times of day that work with her schedule. That kind of flexibility is key for her success.This is all told in the jingle. That’s uh … that’s quite the in-depth jingle.Alright, it’s time to reap what I’ve sown. Leave the jingles that drive you crazy in the comments. They’ll be stuck in my head all weekend, I promise.Image credit: Evil Erin Brand Slogans Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

5 Tips for Delivering Better Presentations

first_imgGiving presentations can be slightly nerve wracking or incredibly fun, depending on who you are. If you’re part of the group that dreads a presentation or giving a speech, you’re not alone. According to the Washington Post, America’s biggest phobia is the fear of public speaking – 25.3% of people in the US are afraid of speaking in front of large groups of people. This may not sound like too big of a group, but to put it in perspective, the fear of public speaking beat out fear of heights, bugs, snakes, drowning, and blood/needles.Click here for our free guide to improving your presentation skills.Whether you jump or puke at the chance to give a 30-minute presentation in front of thousands of people, these tips for giving better presentations can serve you well.1) Body LanguageBody language says a lot about someone – from posture and gestures to facial expressions and eye contact – it can shape the way he or she is viewed.When we feel powerful, we “open up” by raising our arms in victory, standing tall, or sitting up straight. However, when we feel helpless, we tend to shrink down or close up.Social psychologist Amy Cuddy says that “our bodies change our minds, our minds change our behavior and our behavior changes our outcomes.” To that end, she suggests striking a high-power pose, such as standing with your hands on your hips or leaning back in a chair with your hands clasped behind your head. Do this for two minutes the next time you’re about to enter a situation that might be uncomfortable for you.When people pretend that they’re powerful, they are more likely to actually feel powerful. Take Amy’s advice and “fake it ‘til you become it.”2) Ditch the MemorizationMany times, when asked to memorize something, we adopt the “drill and kill” method. We simply focus on the words in a sentence and the exact order, repeating the sequence numerous times until we can recite the exact sentence in order. Memorization sometimes hinders understanding a sentence and really understanding the message you are trying to get across.When coupled with public speaking, memorization can contribute to anxiety and can take away from the overall effect of the presentation. Communication coach Preston Ni says not to memorize every word of a speech to avoid unnecessary stress and increase your presentation’s impact.Of course, you’ll want to be familiar with your presentation before you deliver it, but memorizing it word-for-word can add extra stress on you, potentially taking away from the value of your presentation.3) Tell StoriesEveryone loves a good story. Why not incorporate one into your next presentation? Todd Kashdan, professor of psychology at George Mason University, suggests adding a well-told story that has motive and contributes to the point you’re trying to make, as long as you avoid unnecessary details.If the story aligns with your presentation, it provides you with the chance to connect emotionally with your audience and will also make your speech more memorable.4) PracticeThey say that practice makes perfect. Now, we’re not promising complete presentation perfection, but we will tell you that practicing is key.According to Medical Daily, the Massachusetts Institute of Technology suggests practicing your material in the same room you’ll be delivering your presentation. This will allow you to get used to your surroundings. Additionally, doing a run-through with any technology that you’ll be using the day of will help you avoid difficulties with unfamiliar software, projectors and computers.5) Provide Supporting VisualsSkip the bullet points and detailed charts – your supporting slide show should be just that. Support your presentation with easy-to-understand visuals that don’t take your audience’s attention away from what you’re saying.Greg Stephens found that an audience that listens to a presenter speak is more strongly affected than an audience who reads a presenter’s slides. As an audience continues to listen to a presentation, their brain patterns sync with those of the presenter. The longer the sync, the more the audience comprehends. To that end, engage your audience, don’t distract them from listening to what you have to say.So, the next time you’re tasked with presenting, take these five tips into consideration and remember to let your personality shine through. Interested in listening to one of our presentations? Check out our latest on-demand webinar. And remember, the more you present, the more comfortable you will become.  Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Feb 20, 2015 11:00:00 AM, updated July 28 2017 Topics: Presentationslast_img read more

The Rise of the Full-Time Instagrammer: Why Brands Pay for Photos From Everyday Celebrities

first_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Instagram Marketing The brand/influencer partnership is an age-old concept, but forming partnerships with popular Instagrammers is still in its early stages. Perhaps soon, we’ll see brands experimenting with similar approaches on SnapChat, Meerkat, and other emerging platforms. After all, the best marketers go where their audience is — and maybe, the best way to reach them is by teaming up with a social media celebrity.Featured Image Credit: Patrick Janelle He styled that image carefully to give context to Bloomingdale’s products, which would otherwise be viewed by themselves in a store or on a web browser.Why was a partnership with an Instagram influencer like Patrick a great move for Bloomingdale’s here? Because Patrick’s Instagram photos showcase a lifestyle shared by Bloomingdale’s target audience — and Instagram is a perfect stage to showcase that lifestyle. In addition to reach, the Instagram platform allows for creative storytelling through photos.Influencers like Patrick can position different products and places inside their own worlds. Their audiences see value in these products and places because they’re seeing them in the context of a lifestyle they’re familiar with. They relate to it.In other cases, brands solicit Patrick to take pictures that he sends to the brand’s social media team, who then posts that picture to their Instagram account. For example, last summer, Capital One teamed up with Travel & Leisure Magazine to launch an Instagram campaign called #BucketList, where they encouraged their followers to make travel bucket lists, make them a reality, and document their travels on Instagram using the #BucketList hashtag.To jumpstart the campaign, they hired three Instagrammers in three U.S. cities — New York, New Orleans, and San Francisco — to take beautiful photos of their cities for Capital One’s Instagram account. Patrick represented New York City, and his job was to document some of his favorite places and use the caption to connect the bank’s brand to the idea of exploring a city and breaking new ground.Here’s an example of a picture Patrick took for Capital One’s Instagram account:center_img Originally published Mar 30, 2015 8:00:00 AM, updated October 30 2019 Patrick Janelle has a dream job.That’s the first thing I thought to myself when I heard him tell the audience at Social Media Week NYC that he is a full-time Instagrammer.Yup, that’s right: Thanks to an extensive background in graphic design and a very high follower count, Patrick’s full-time job is to do cool things and go to cool places, take beautiful pictures of his experiences, and post them to his personal Instagram account, @aguynamedpatrick.Download our essential guide to Instagram for business for more helpful tips and tricks. The pictures he posts are a mix of the unbranded content that led to his Instagram popularity, and pictures he now posts to promote brands he’s partnered with, like Hyatt, Equinox, and Thom Browne.Patrick, who currently goes by the moniker “Man About Town,” is what’s called an “Instagram influencer.” Since joining Instagram in April 2012, he’s accumulated over 361,000 followers (and counting) and built a strong personal brand around showcasing a New York City lifestyle filled with food, fashion, and travel.His posts are editorialized, of course. “I’m not showing the dirty dishes in my kitchen sink,” he told us in New York. “But it’s authentic. I like to post in real time, in a chronological manner, to document what I’m doing at the moment.” To Patrick, Instagram is a kind of chronological journal of his activities and lifestyle — a lifestyle he calls “aspirational, but accessible.”Most importantly, though, he exerts influence over his hundreds of thousands of followers, making him an attractive partner for brands looking to experiment with paid sponsored campaigns on Instagram. For example, he started the hashtag #dailycortado (referring to a type of espresso drink cut with warm milk, often drizzled on top in an artistic design) that now has over 26,000 mentions on Instagram from people all over the world.Harnessing Influence on InstagramThe powerful voice Patrick has among his niche audience is exactly why brands seek him out to create content for them. You see, in marketing terms, companies want to partner with Patrick because his followers align with the businesses’ key buyer personas — they have similar demographics, habits, and interests.Patrick told us, for example, about the Instagram-only campaign called #Zoomingdales that he did with Bloomingdale’s, a store that sells designer brand name clothes, accessories, and gifts. It featured a series of “gift guide collages” meant to “show the breadth of the Bloomingdale’s assortment,” Bloomingdale’s VP of Social Jonathan Paul told WWD.The company solicited Patrick to create, capture, and post his own gift guide collages, where he would arrange Bloomingdale’s items with his own, personal items to tell a story. In the post below, Patrick’s picture tells the story of cozying up and watching a holiday movie at home. “It wasn’t just a one-off thing,” said Patrick. “I posted somewhere between five and seven photos over the course of a few months. It was powerful for Capital One and Travel & Leisure to be seen over and over on my feed. I had an ongoing, long-term relationship with the brands.”What Makes a Campaign Successful?After hearing about a few of the campaigns Patrick worked on — including those for Bloomingdale’s, Capital One, Boathouse Farms, Orbitz, PayPal, and most recently, Equinox — I wondered how these brands were measuring the success of Patrick’s campaigns. After all, a barrier of entry to working with him is that he must be able to do all his own creative direction. With that much autonomy, is Patrick responsible for any metrics or results from the campaigns?”No,” he said, frankly. “I often don’t hear back from the brands about the outcome other than they were happy with the posts.”Of course, every brand has different goals for each campaign, whether it’s building a following on their own brand’s Instagram account, driving traffic to a particular product, or promoting brand awareness in general. Patrick believes it’s brand awareness that motivates most of the brands he works with — which is where the caption becomes particularly important, he says.”[By writing captions,] I put context on everything I’m doing. It’s about creating more than just a beautiful image; it’s about creating a world that all these images are living in.”And he never hides when his posts are the result of a partnership; in fact, he’s quite candid about it. For example, one of his more recent partnerships is with Equinox for their “Truth or EMMDI” campaign. EMMDI stands for “Equinox Made Me Do It,” and the campaign plays off the popular game of “Truth or Dare” by encouraging people to push themselves outside their comfort zones and document it. In a recent Instagram post, Patrick’s caption reads: “This week, my @Equinox partnership challenged me to make a dramatic change. Here it is: Not usually one for diets, I’m going full-on paleo for a week to see just how much it rocks my world. #TruthOrEMMDI.”Pretty straightforward. Patrick admits he’s “kind of a purest.” He takes photos only on his iPhone, uses hashtags for categorization reasons only, and always geotags his location. “I use the tools the way they were meant to be used.”He’s Not AlonePatrick certainly isn’t the only Instagram influencer posting on behalf of brands. Nowadays, it’s fairly common practice for brands and publishers to work with Instagram users who’ve accumulated large followings.A Brooklyn-based man named Ike Edeani quit his graphic design job to pursue photography full-time, which includes the photos he takes and posts on Instagram for his 538,000 followers. According to the VentureBeat, Edeani is “regularly approached by ad agencies and brands willing to pay him hundreds of dollars to photograph their products on Instagram.”San Francisco-based Darren Lachtman runs accounts on behalf of his dog, a Brussels Griffon known to his 52,000 Instagram followers as Biggie Smalls the Notorious D.O.G. According to the New York Times, he’s famous for posting “punny posts with rap lyrics” and is paid by brands like BarkBox, a subscription service for dog owners, to post pictures promoting their brand.last_img read more

Want People to Forward Your Emails? Try These 4 Data-Backed Tips

first_img Originally published Aug 11, 2015 6:00:00 AM, updated December 04 2018 Topics: Email Marketing Metrics Recently, an email about a new public market opening in my neighborhood caused me to go on a forward-frenzy. (You’re welcome, Boston Public Market.) I was so excited that I shared it with every single family member, friend, or co-worker who lived in that area. While no purchases were directly made from that email, Boston Public Market’s reach was greatly increased — all because it sent an interesting, relevant email to me.Click here to learn how to write effective email subject line with the help of 100 examples from real brands and businesses.When most people think about a successful email, they just think about deliverability, opens, and clicks. But a truly engaging email should do more than that — it should compel subscribers to share the message with others. This not only helps increase your reach, but it also can lead to an increase in conversions, all while delighting your subscribers. Win-win-win, right?So how do you get people to forward your emails? What types of messaging and content gets shared the most? Does including certain email tactics lead to an increase in shares?In a research report conducted by Litmus, nearly half a million email sends were examined to reveal why some emails go viral … while others do not. Here are four main reasons why an email gets shared.1) It’s a triggered or segmented message.As inboxes become more crowded, subscribers expect messages tailored to them. In fact, 25% of people will unsubscribe if they find the content irrelevant.In our research, we found that targeted emails are usually 90% more viral than untargeted messages. By tailoring your messages based on behaviors and attributes, your subscribers are able to relate to your emails — and are more likely to share them with others.How to Make It WorkThere are two main ways you can make your emails more targeted and relevant:Segmenting your lists based on attributes, such as subscription levels.Setting up triggered messages in response to subscriber behaviors, such as registering for a webinar.Who’s Doing a Great Job?You can see a great example of a segmented message below.The Birthright Israel Foundation sent an email to their Gala registrants with details about the event. Subscribers were interested in the content because it provided important information about something they were interested in. Not only did they read the email, but they also shared it with others. The targeted messaging of this campaign propelled it to the top 1% of viral emails tracked.  2) The content is personalized.When it comes to email, the more relevant it is, the more successful it will be. One sure-fire way to make something uber-relevant? Personalization. It involves tailoring your email for each subscriber based on their unique attributes — such as birthday, purchases, and the like. In our study, we found that the most forwarded emails were 4.5X more likely than the typical email to include personalization.How to Make It WorkYour quintessential first name personalization isn’t likely to make a huge difference in virality, but more creative personalization techniques, like including the picture of the recipient, are.So use the data and information you have on your subscribers to tailor your sends for them. Do you have purchase history? Their headshots? Information on what activities they took on your website? Personalizing your emails using more relevant information can delight your subscribers and encourage them to share your emails.Who’s Doing a Great Job?A great example is the one below from CarMax. It sends a personalized message to those that have reserved a vehicle. The email includes the recipient’s first name, car model, and details about the car transfer. In instances where photos are available, it even includes a photo of the car.Subscribers forwarded this email to their friends and family to share information about their new purchase with others. It’s no surprise that this was in the top 1% of the most viral emails.3) Your email asks them to it share with their network.Since subscribers are often on-the-go, and thus, more likely to skim your emails, making your calls-to-action (CTAs) as clear as possible is crucial.You explicitly ask your subscribers to “download” an ebook or “sign up” for a free trial, so why not ask them to share your email?How to Make It WorkIncluding a CTA to share your email can elicit shares. Our study found that the most forwarded emails were 13X more likely than the typical email to include “Share With Your Network” CTAs. By including forward-to-a-friend or social sharing links, you put it in your subscribers’ minds to share.Be sure to make it easy for them to share — your buttons should be touch-friendly and have emails, tweets, and Facebook posts pre-populated with content. All your subscribers should have to do is click or touch the link.Who’s Doing a Great Job?Also in the top 1% of viral emails, Anytime Fitness’s campaign encouraging their subscribers to share their fitness story was forwarded many times. By including links to share via email, Facebook, or Twitter, Anytime Fitness motivated their subscriber to share — and they made it extremely easy to do so.4) It’s about something naturally shareable.While sending targeted messages, including personalization, and adding “Share With Your Network” CTAs are tactics to spur forwards, an email’s content also plays a role in whether it gets shared or not. Below are some of the most commonly shared email topics. EventsEmails that included registration links or information about an event were the most common topic among viral emails. They were 3.2X more likely to be shared that typical emails. Since people want others to attend events with them, it makes sense that emails like this are more likely to get shared.Who’s Doing a Great Job?This email from UF Alumni Association provides details about an upcoming tailgate. It’s no surprise that this was in the top 1% of viral emails — those participating were likely to share with others that were attending as well. The information included, such as bag check procedures, is important to everyone attending.News and Helpful ContentIn second place, emails that contained news updates and helpful content were frequently shared. This is great news for email marketers. If you provide your subscribers with helpful, high-quality, newsworthy content — perhaps linking to a few of your blog articles or an ebook — then your email has a high chance of being shared. But, be careful to not be promotional.Who’s Doing a Great Job?Getty Images’ email promoting their guide on creating engaging images was one of the most forwarded emails. While they’re linking to their own piece of content, they do it in a non-salesy way — they focus on the value downloading the guide will bring to their subscribers.Transactional or Account ChangesUnsurprisingly, emails containing important information, such as account changes or order confirmations, spurs forwards. People are likely sharing this information with others who are affected by the changes or need to be informed about an order. While these types of emails are often shared, they aren’t shared on a large scale that would help increase many other people to convert.Who’s Doing a Great Job?Order cancellation emails from Makro were frequently shared. While these likely weren’t tweeted about or shared with numerous friends, they were likely forwarded to others involved in the purchase. Perhaps it was forwarded to the credit card holder or the invoicing department of a company.New Products, Services, and Store OpeningsEmails containing announcements like this were 6X more likely to be shared than those that don’t. Subscribers want to keep others that may be affected (or may benefit) from these types of announcements in the know. Similarly, store closings and product recalls were also forwarded a lot.Who’s Doing a Great Job?This product recall email from IKEA was also one of the most forwarded emails. Subscribers likely wanted to inform others who also purchased the product of the recall.Charity and FundraisingEmails about charitable and fundraising initiatives were 3X more likely to be shared than typical emails. Subscribers enjoy informing others about their contributions and evangelizing the charities they are interested in.Who’s Doing a Great Job?While it’s also an event invitation (it’s a double whammy — event invite and charitable initiative), this email from the Children’s Research Fund was in the top 1% of viral emails. Subscribers wanted others to join them at the event and get involved in helping out a good cause.ConclusionWhen subscribers forward your emails, they expand your reach, increase conversions, and boost your email engagement metrics — which is great for branding, revenue, and deliverability.While promotional emails will always be a part of email marketing, try mixing it up a little. Experiment with an updated design, introduce something “new,” have a special deal, or simply just ask your subscribers to share your email.It all comes down to sending your subscribers content that they are interested in. If it’s important to them, they will share it.Get your copy of the Viral Email Report for more tips on how to get your emails forwarded. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more