Brand South Africa’s chairperson, Chichi Maponya, says our African neighbours helped us during apartheid and says it is time for South Africa to play her part for the continent. Brand South Africa’s chairperson, Chi Chi Maponya, urges each South African to show our Ubuntu now when it matters most. (Image: Shamin Chibba)South Africans will commemorate 21 years of democracy in a few days. Our struggle for freedom and liberation became a collective struggle as the people of the continent and the wider international community joined us. When we attained our long yearned for freedom, we knew our success was due to the efforts of the citizens of our continent and the world.Citizens of Africa – at all levels – spared no effort to fight for our liberation. Heads of countries took up our struggle at international fora, they joined the broader international community in calling for international sanctions against the apartheid government; they hosted South Africans who were escaping the horrors of our country; they provided our people, inside and outside the country with food and clothing. Citizens of the continent accepted and integrated our people into their communities. And some even lost their lives for supporting our struggle when they were targeted by the then South African Defence Force. Some countries even provided travel documents to our people so that they could garner more international support for our fight for liberation.The words, “South Africa’s freedom was not free,” is more than just a slogan. Efforts and lives that contributed to our freedom cannot actually be quantified.South Africa has always been cognisant of our debt to the continent and its people. We have since 1994 actively pursued a foreign policy that put Africa at the centre of our developmental agenda. It is for this reason that South Africa worked with other leaders on the continent to spearhead developmental policies like NEPAD while advocating on the global stage that Africa should no longer remain on the periphery of international relations. We took this position to the United Nations Security Council during both sittings as non-permanent members, we have taken this position to the G-20, BRICS and other such fora.South Africa also provides material support to the continent in that we are amongst the largest investors on the continent and we actively support peace and security initiatives through dialogue, mediation, humanitarian and security contributions.South Africa acts in this way cognisant that our fortunes are intrinsically linked to that of the continent. We are also committed to the vision of an Africa Rising – an Africa that is no longer on the periphery but a continent that can take its rightful place in the community of nations.And driving this commitment to the growth and development of our continent is the need for us, as leaders in our respective spheres, to deliver a better quality of life for all the citizens of Africa. To us, as leaders, the citizens of the continent are not just a market for goods. Our people are at the heart of the spirit, the culture, the richness, the heritage of our continent. Our people make our continent amazing. Our people will carry the history of our continent in their bloodlines and pass it on to future generations. Our people will attest to our struggles to emerge as a dark and forgotten continent to a place of glory.It is against this background that South Africa also believes that the free movement of people throughout the continent must be facilitated. South Africa’s rich culture and heritage is undoubtedly a result of the various waves of immigration that swept through our country. Such is the multi-hued collage of our citizens that many cannot even relate to the countries from which they have migrated.And now we find ourselves, in the midst of Freedom Month and a few days away from Africa Month, where we are turning against each other – brother against brother, sister against sister. We cannot allow this to continue. And it is up to each of us that play our part to stop this. We must have respect and consideration for each other. We must appreciate that where the continent once hosted our citizens, it is time for South Africa to play her part for the continent. And this is what drives our views and policies with regard to foreign relations, trade and investment and immigration.I urge each citizen of our country to not forget where we come from, to play our part in accepting all citizens to our country, to show our Ubuntu – now when it matters most. Where there are legitimate grievances, bring them to your elected officials, to your community leaders. Let us solve our problems in our time honoured way – through dialogue.One of the founders of our premier liberation movement, Pixley ka Seme called for an end to racism, tribalism and other divisive tendencies in 1911 when he said: “The demon of racialism, the aberrations of the Xhosa-Fingo feud, the animosity that exists between the Zulus and the Tongas, between the Basuthos and every other Native must be buried and forgotten; it has shed among us sufficient blood! We are one people.”Let us not forget. Let us celebrate each other as citizens of one continent, as citizens with a common past and future. Let us stop the hatred and anger. We are African citizens!Follow Ms Maponya on @ChichiMaponya and contribute to the conversation on #WeAreAfrica.
One person is dead, and three others are badly hurt, after a Cooper County crash.The Highway Patrol says Haven Pennington’s car crossed the center line of Route U west of Prairie Home and hit a Jeep head-on at 10 a.m. Saturday.Michael Kendrick, 42, of Bunceton died. He was driving the Jeep. 40-year-old Melissa Kendrick of Bunecton and a 14-year-old boy in the Jeep have serious injuries. A seven-year-old in the Jeep has moderate injuries.Pennington, 19, was also badly hurt.
As a follow-up to my last article on the decentralization of the economy from one of a relatively large number of very large businesses and a relatively few number of small businesses to a relatively few number of very large businesses and a very large number of small businesses. As you may recall, I talked about how the advent of networks (railroad->telephone->highway->airline->fax->email->internet) has overall lowered the “transaction costs” between businesses which increases the likelihood of a decision to outsource a task versus hire additional employees leading to an overall economic decentralization. One of the problems with this model is that it’s a bit hard to know where your industry is in it’s development. For example, Apple has been earning huge profits on its itunes/ipod business for several years now — are there many more years to come or are they facing near-term de-centralization as the buying criteria shifts from simplicity to something else (i.e. price, features, other)? It is likely doing its best to keep the interfaces between the pieces of the value chain locked up (trade secrets, patents, exclusivity with parts suppliers, etc.) and keep customers locked in, but how long can they hold on? At some point in time, there may be another disruption in the computer industry that will cause it to consolidate again. For example, the buying criterion moving to a new price point to serve underdeveloped countries might end up creating a new integrated player in the pc space who controls the boundaries of a new device that can be sold for $100 or less. I suspect that we will see a similar decentralization in the online music industry. Just as they did in the PC industry 20 years ago while the category was in the “not good enough” phase, Apple has seized control of the subsections/interfaces between the components within the mp3 player (ipod), the music delivery application (itunes), the music itself, and the distribution (Apple stores). As they did with the pc, they are optimizing around the buying criteria of ease of use because prior to ipod/itunes, “you’d have to be a high school student” [I borrowed that line from Christiansen] to figure out how to make this type of stuff work. By not having to worry about designing the boundaries (api’s), Apple lowers its “transaction costs” and can innovate quickly. We are still in the early phase of this industry and Apple is earning the lion’s share of the profits. It will be interesting to see who the winners are as the industry decentralizes. In particular, it will be interesting to see how Microsoft’s strategy plays out. From my perspective, Microsoft is making a mistake by trying to play the same game as Apple here and controlling the end-to-end experience, rather than sticking to it’s knitting and trying to control a strategic layer that enables this industry to split apart. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Today, I want to talk a bit about centralization/decentralization within industries. I think Clayton Christiansen does a pretty good job of explaining the centralization/decentralization of industries and where the profits flow in the value chain depending on where the cycle is. Basically, his thesis is that vertically integrated firms take the lion’s share of the profit in an industry when the products are not that good (i.e. pre-chasm). They generally have a big advantage because they do not have to worry about defining boundaries (i.e. api’s) between subsections of their products and can just focus on innovating. This is something that Apple has proven they are exceptionally good at. They first proved it with the PC back in the 1980’s where they controlled the subcomponents including the operating system and while the industry was in its infancy, it accrued major profits on Mac’s using that integrated approach. As the industry matured, the buying criteria started changing to price and the “boundaries” between the subsections were detailed sending the profits away from independent architecture providers like Apple to multiple tiers in the value chain, such as Microsoft, Intel, memory companies, disk drive companies, etc. It is probably helpful to think a bit about what’s happening in your industry? Are the profits centralized around integrators of functionality? Are the boundaries between the subsections of your industry starting to break down? Is there reason to believe that a disrupter could be coming along at the low end? The following is Christiansen’s specific take on the how the value chain in the computer industry has changed. It is most interesting to see how much the industry has decentralized over time and how the profits now accrue to the subsections in the value chain versus the integrated suppliers, such as Apple. Originally published Feb 13, 2007 11:50:00 AM, updated July 11 2013
Episode #44 – June 12th, 2009 (Episode Length: 32 minutes, 36 second) Blog article: http://itunes.hubspot.tv to learn how to create a thriving blog. @ Names based on your page or personal name, no “generic” words allowed ) : Get your darn Facebook URL tonight at midnight! Closing Coming Soon: Facebook Usernames Inbound Marketing University ! (Starts next Monday.) FAQ: Learn how to build your business blog into an inbound marketing machine. Facebook Goes In-Vain DJ on the side! Eons.com Marketing Takeaway Originally published Jun 13, 2009 9:15:00 AM, updated July 04 2013 Remember to subscribe in iTunes: Headlines Marketing Takeaway Doing It Right Blog article: Many Twitter “accounts” are actually not that active: Inboundmarketing.com Announcing the June 2009 State of the Twittersphere Report Twitter Scavenger Hunt Meets Gossip Girl How to interact on Twitter: @ : New site where you can post questions, learn about inbound marketing, meet others, find and post jobs or sign up for World’s Largest Twitter Study by HubSpot Reports Over Half of Accounts Don’t Tweet Vacant Homes in Twitterville Contextweb Facebook (finally!) allows simple “vanity” URLs for profiles and pages (not groups) Download the free webinar Now at News release: asks, “How do you measure the effectiveness of public speaking engagements? How do you measure an ROI?” , a social network for baby boomers Facebook Usernames Coming Soon for Pages Announcement: Authenticity vs. Authority 55% of accounts are not following anyone Marketing Tip of the Week Battle of the Search Engine Marketing Fox Fever Forum Fodder : Publish interesting data in order to get PR. : Authenticity with gain you authority, which is what you need to worry about as a marketer. www.inboundmarketing.com/forum : Today’s big brands are being built with inbound marketing. The “buzz” has driven a lot of tire kickers to Twitter, more than passionate users. Google & Firefox have gone inbound with user generated content and creating a buzz: Intro mvolpe Bing is going outbound with the marketing blitz Special Guest: Jeff Taylor, Monster.com & Eons.com Mailbag Founder, CEO and Chief Monster of 55% of users have never tweeted Authenticity vs. Authority Nobody Recognizes The Chrome Icon, So Google Wants You To Make A Video About It (To ask a question that you’d like to appear in Forum Fodder, visit Lots of coverage in GigaOm, SF Chronicle, VentureBeat, NECN, Seattle Post Intelligencer, Monster.com Aquick question; if I embed a video from youtube on our website; do thewebsite video views get counted towards the youtube page total views? Marketing Takeaway 53% of users have no followers : Tonight at midnight, get your Facebook vanity URL! No cheating – business page must be from before May 31 and have 1,000+ fans Marketing Takeaway Webinar: Advanced Business Blogging Ken Lauher of karenrubin HubSpot released our second report on Twitter – “State of the Twittersphere – June 2009” SethGodin: “If it’s a word game, then authority wins, because authority isabout the perception of the consumer. If they believe you an authority,you are. In the long run, of course, authenticity will trump it,because your authority fades without it. The converse is not true. Andyes, it’s a word game.” Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
keywords Originally published Apr 1, 2010 7:55:00 AM, updated October 20 2016 It might be reasonable to think that only larger firms have sufficient resources to create hundreds of pages that make it into Google’s database. To test this, we calculated customer size mix for each category of indexed pages. Our proxy for customer size is number of employees. Improve each page’s optimization Our analysis of over 1,400 firms shows a clear positive relationship between pages indexed by Google and the leads a company generates; companies with more indexed pages tend to generate more leads. based on results from these companies. The report and this article were written by Sophie L. Schmitt. consider To represent the relationship between Google indexed pages and leads, we divided customers evenly into five categories based on number of Google indexed pages. For each of these categories, we graphed the median number of monthly leads. We used median instead of average to lessen the impact of outliers. incremental 50 to 100 indexed pages can cause double-digit lead growth Off-Page Search Engine Optimization: Marketers are likely to ask: Marketing Takeaways lead generation best practices It is interesting to note that the number of inbound links did not have a meaningful relationship with leads. Inbound links did correlate well, however, with unique visitors. This implies that for those interested in generating leads, quality of sites vs. quantity is more important when building inbound links. to quickly increase number of pages On-Page Search Engine Optimization: as per Google’s methodology to maximize chances of having all of your web pages included in the index: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Build page volume: . What we found is that Wednesday, April 7, 2010 at 1:00pm EDT Learn how companies are using inbound marketing techniques to generate higher volume and lower cost leads and customers. State of Inbound Lead Generation report Reserve Your Spot Now placing This is the first of three articles that share findings from The State of Inbound Lead Generation Date and time: The graph above shows the strong positive correlation between the number of Google indexed pages and median leads. More specifically, it reveals that an building inbound links Is Company Size a Factor for Growing Indexed Pages? starting a blog Want to read more? Download the full up until customers reach several hundred Google indexed pages. Customers with more than a few hundred indexed pages appear to be in a league of their own as median leads are more than 2x that of the prior category. Increasing Google Indexed Pages by 50-100 Causes Double-Digit Lead Growth Live Webinar: The State of Inbound Marketing Lead Generation Measuring SEO in the right places on web pages such that Google and other search engines know what each page of your web site is about, and what keywords to rank you for , a new HubSpot report based on statistical analysis of 1,400 customers’ inbound marketing activities. The study identifies for achieving significant volumes of Google indexed pages. Size and number of pages are mildly positively correlated, mostly in the extreme categories of Google indexed pages. While HubSpot’s large customers formed the biggest group with 311+ indexed pages in Google, small and medium-sized customers together outnumbered large ones in this category. In addition, small customers formed the largest group with 176 to 310 Google indexed pages. What are techniques for growing the number of Google indexed pages on my site? Topics: size is not a critical factor from reputable sites, thus demonstrating your popularity to search engines
and lead quality b. What other interesting strategies have you implemented? d. Classify profitable lead segments as “workable leads”, which are ready for sales. Note: numbers are not actual HubSpot statistics Filter out and/or nurture “non-workable leads”. Sales becomes frustrated with all the time it takes to comb through dozens of unqualified leads to perhaps find one good one. Topics: Attempts per “workable lead” HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook To address this issue, many companies on the edge of inbound marketing and sales 2.0 have introduced a marketing and sales SLA (service level agreement). The Problem To maximize accountability and empowerment, it is best define the SLA in a joint meeting between sales and marketing. This metric becomes your marketing SLA. Automate the daily monitoring of the process. 1. Define the number and frequency of attempts that sales will make against each “workable lead”. 3. lead. Calculate the profitability of each segment. The Solution 5 Steps to Establishing A Sales and Marketing SLA Determine the number of “workable leads” per sales rep per month that marketing is accountable for. Lead quality is de-prioritized and suffers. Download the ebook now! Marketing complains that sales is ignoring the leads that marketing worked hard to generate. As companies continue to increase the percentage of leads that originate from inbound marketing, effective alignment of sales and marketing becomes a critical area of organizational design. Free Download: Marketing Data: 50+ Marketing Charts and Graphs 4. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Key metrics to monitor are: a. The sales SLA defines the expectations that marketing has for sales on how deeply and frequently sales will pursue each This metric becomes your sales SLA. 5. qualified They stop paying attention to these leads and revert back to expensive, and often times unprofitable, cold calling. . For companies to achieve growth and become leaders in their industries, it is critical that these two group be properly integrated to have access to these charts for use in your own presentations What issues do you have with sales and marketing alignment? “Workable leads” produced per sales rep, month to date Examples of Sales and Marketing SLA Charts: Run a closed loop analysis on your historical inbound lead segments. Marketing is measured against aggressive lead quantity goals. We use this technique at HubSpot ourselves. If the two departments are managed as separate silos, the system fails. Conversion rate to forecasted pipeline per “workable lead” Marketing and Sales Alignment c. Connect rate per “workable lead” 2. Originally published Apr 26, 2010 10:00:00 AM, updated October 20 2016 They scramble to meet these goals, focusing on campaigns that produce the most lead conversions. The marketing SLA defines the expectations that sales has for marketing with regards to lead quantity
Who knew that 140-character messages could do such wonders for your business? The fact is, when used effectively, Understand Twitter’s role in social search Track and analyze your campaigns How to Use Twitter for Business ” is a free introductory guide that covers everything from getting started with tweeting to generating leads on Twitter. It was specifically written for users who are getting started in 2011, and by reading it, you’ll be well on your way to becoming a Twitter rockstar! Twitter can have a number of business benefits Start unlocking Twitter’s business potential today by learning how to leverage Twitter’s 200 million users to improve your marketing and business results. Specifically, the 40-page guide will teach you how to: Topics: Originally published Jul 5, 2011 11:42:00 AM, updated October 20 2016 Luckily, we’ve just released a new ebook to guide the way! ” Download your copy here! Twitter Marketing Businesses of all sizes in various industries are discovering the power of tweeting as a way to achieve their business goals, but if you’re just starting out, it may be tough to know where exactly to begin. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack , like helping you develop and promote your brand and content, interact and support your customer base, monitor social media, develop online relationships, and yes, even generate leads! Use Twitter for business, marketing, lead generation, PR, and customer service Optimize your Twitter profile for business Find the right people to follow and attract new followers
Originally published Jan 9, 2012 9:00:00 AM, updated June 28 2019 Social Media Engagement Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Ecommerce companies that invest in inbound marketing will greatly increase their opportunity to grow online sales, lower COCA (cost of customer acquisition), and increase new customer retention. Consumers connect, rate, discuss, and consume product information and reviews like never before, making a strong online presence paramount for all sizes of ecommerce businesses. Ecommerce inbound marketing makes it possible for online stores to take advantage of the emerging social revolution by gravitating consumers to their own brands and products, driving organic and social media traffic and sales, lowering COCA, and increasing the adoption of customer retention along the way. Free Download: 45 Customer Referral TemplatesThe below infographic design from Killer Infographics is a great illustration of the importance of ecommerce inbound marketing. Feel free to use the embed code for this infographic below if you’d like to publish it to your website or blog and share your own analysis or discussion. Enjoy! Save Ecommerce Marketing Software – All-In-One Inbound Marketing SoftwareSaveTo learn more about ecommerce inbound marketing and the success businesses can achieve, be sure to check out the HubSpot case study about CoolProducts.com, which increased its social media traffic by 237% in just 4 months with ecommerce inbound marketing!
Email Deliverability At last week’s eM+C event , All About eMail Live!, several questions arose at a roundtable discussion about the benefits of a shared IP versus a dedicated IP for your email marketing sending. If you’re weighing these two options, it can get a little confusing as one solution is not always better than the other for every business.Selecting the right solution for you depends on a variety of factors. And the first step to figuring out whether you should opt for a dedicated or shared IP is by understanding what exactly the difference between these two options is. Let’s get started with some definitions: Shared IP: A shared IP is one that is used by more than one sender, i.e. a pool of companies. Dedicated IP: A dedicated IP is one that is used by a single sender. The sender must purchase and set up the dedicated IP with their email marketing vendor.Now let’s dive into the factors that should go into selecting a dedicated or shared IP. Cost This aspect of the decision is fairly straightforward. Shared IPs are usually less expensive than dedicated IPs because your email marketing vendor can spread the cost of a shared IP across more customers. Companies opting for a dedicated IP also typically have to pay for the initial setup fees and/or recurring maintenance costs. But you’re probably not making a decision based on cost alone, so let’s move on to the next factor that will impact your decision. Maintenance With a dedicated IP, you need to need to make sure you’re sending out enough email to maintain a top notch reputation with ISPs. (We’ll talk more about reputation as a factor in your decision next.) If you opt for a dedicated IP and you either don’t send much email, or you don’t send email on a consistent basis, then it could be difficult to establish yourself as a trustworthy, spam-free sender. This negatively impacts your deliverability; ISPs and webmail services look for a decent amount of consistent volume before they allow you to reach their users’ inboxes.In the case of a shared IP, however, this is not a problem — your email service provider (ESP) can pool the emails of multiple senders, and thus maintain the IP’s reputation so you don’t have to worry about maintaining the proper sending volume. Reputation As you may already know, your sender reputation is everything when it comes to deliverability. If you are sending from an email server with a spic-and-span reputation, your emails will make it in front of the eyes of your subscribers. And as we noted previously, your email volume is one factor that goes into the decision to place your emails in a recipient’s inbox. The other contributing factors pertain to list cleanliness, which is determined by metrics like hard bounce rate , spamtrap hits, and SPAM complaint rate.Senders on a shared IP are lumped together from a reputation standpoint. The reputation of the IP you’re using is determined by the email practices of everyone who uses that IP. For that reason, ESPs are often proactive about list cleanliness by establishing import rules , and typically monitor their servers for senders employing poor or black-hat email marketing tactics that could hurt deliverability for everyone.Now you may be thinking, “If I go with my own dedicated IP, I’ll never have to worry about the consequences of other senders’ bad behavior.” That’s true — but this means you need to be completely honest with yourself about your own email practices. If you’re not completely confident in the cleanliness of your list, it’s possible that you can actually benefit from the good habits of your neighbors on a shared IP. I’m not advocating that you test your ESP’s threshold for bad practices, rather pointing out that you are more accountable for your actions when you use a dedicated IP. What to Do Once You Decide on Shared vs. Dedicated IP So let’s say you’ve made a decision. What are the next steps? If you’re going to go with a shared IP, make sure you ask your ESP these two questions: 1) What are your rules for importing subscribers? ( Here is a list of the questions HubSpot asks of our own customers. ) These rules are important for you to know — not only because your IP neighbors have to abide by them, but also because you have to, too! 2) What are the acceptance rates of your shared IPs? You can follow this up by asking for their Return Path Sender Score , the trusted standard for email deliverability. To give you a sense of what is normal, a recent study from Return Path reported that for servers with a Sender Score of 91+ (i.e. legitimate servers), only 88% of messages actually ended up in the inbox. If you go the alternate route and decide you’re ready for a dedicated IP, talk to your ESP about their offerings and be prepared to warm up any new IP addresses. Warming up an IP address is a critical step to earning a stellar reputation. The idea is that you want to gradually increase the volume of email sent, rather than blasting out a large volume too quickly. As a new IP address, ISPs won’t recognize you as a “good sender” right away, and therefore could mistake your new blasts as malicious, impacting your deliverability. Have you ever been through the process of deciding between a dedicated or shared IP? Share the process you used to evaluate the pros and cons in the comments! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Mar 27, 2012 9:00:00 AM, updated July 28 2017 Topics:
Topics: The news is out, and we’re excited to announce that HubSpot and HootSuite are teaming up to make the world of marketing an even better place. Team HS & HS are launching a new product integration, a record-breaking webinar, multiple ebooks, and more, all centered around a single idea: we should make it easier for marketers to generate, nurture, and manage leads via social media, so they can finally “close the loop” on their social media marketing efforts (what we’re calling ‘closed-loop social’ for short).The partnership will directly connect social media to generating, managing, and nurturing leads for the first time, and we think it’s a match made in heaven. Social media is a growing channel, and the average budget spent on social media has increased 133% in just 3 years. However, during those 3 years, social was primarily used as a promotion and engagement tool, and we believe that social as a lead nurturing and closing tool has only just scratched the surface.The HubSpot HootSuite integration will make it easier for customers to use social media to better work their leads and make the close. Via a new beta app, users of both products can monitor their leads’ tweets in HootSuite to identify opportunities to follow up with their leads with a tweet. Users can also use the app to monitor their best-performing keywords in HubSpot for relevant conversations that could lead to prospecting opportunities. HootSuite Pro and Enterprise users are eligable to apply for the app now and take advantage of the released product in late June. Not too shabby! Social Media Strategy Originally published Jun 6, 2012 8:15:00 AM, updated February 01 2017 We’re also venturing to break the 2011 record for world’s largest webinar with our joint webinar, The Science of Inbound Marketing, co-presented by HubSpot Social Media Scientist Dan Zarrella and HootSuite VP of Marketing Ben Watson.HootSuite will also serve as the presenting sponsor at HubSpot’s Inbound 2012, a 3-day blow-out marketing conference happening August 27th through the 30th in Boston. HootSuite’s presence at the event will be fun, educational, and topped off by a killer party in true HootSuite style. We’re looking forward to hosting this major event, which will help marketing professionals, business owners, and agency executives improve marketing effectiveness.So what does this social partnership mean for marketers? How can you take advantage of closed-loop social to use social media as a middle-of-the-funnel marketing tool? Let’s explain … 4 Ways to Use Closed-Loop Social Media to Improve Your Marketing1. Monitor key terms in social media as proactive prospecting.With closed-loop social, you can monitor the keywords and phrases that your best leads are using in social media. This enables you to identify opportunities to jump into the conversation and interact with your potential customers. The key here is to avoid being overly forward or “salesy.” Rather, be natural and add value where it makes sense. Offer your best content, be helpful, and eventually the people you’re tweeting with could convert into customers.2. Consider using social media instead of the typical email follow up. Traditionally, the playbook has been to exclusively nurture leads further down the sales funnel using email. But you don’t have to limit lead nurturing to email. There are certainly other ways to connect and communicate with leads one-on-one, and social media is one of them. Why not send a tweet to leads asking how they enjoyed their product trial or a recent demo they attended? They just might appreciate the follow up.3. Increase the likelihood for sales by nurturing leads through multiple channels.Some folks prefer certain forms of communication over others, so consider the fact that your leads might rather receive a tweet from your business than an email. Nurturing your leads via multiple channels lets your leads choose how they want to interact with you. By monitoring your leads’ behaviors, you’ll be able to engage with your prospects through their channels of choice, making for a much more personalized lead nurturing experience.4. Create advanced filters to catch “buying signals” from your leads.Imagine this: You’re monitoring social media and you see one of your recent leads tweeting, “I’m considering buying X product. Anyone have any experience with it?” Here’s your golden opportunity to say thank you for considering your product, and perhaps even forward one of your company’s customer success stories! To do this using closed-loop social, all you’d have to do when you start monitoring social posts from your leads is to set up specific filters for keywords like your company name, product name, industry keywords, etc. This way, you’re much more likely to catch a sales opportunity like this and follow up in a timely manner.Are you using social media to close the loop with your leads today? What tips can you share? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack