School to empower Malawian girls

first_imgStudioMDA’s artist aerial impression of the Raising Malawi Academy for Girls. Some of the girls to enroll at the academy have been orphaned by the aids epidemic. Madonna unveiling the site of the academy in 2009. (Images: Raising Malawi) MEDIA CONTACTS • StudioMDA Academy designers +1 212 343 3330 mail@studiomda.com RELATED ARTICLES • Malawi: Africa’s warm heart • SA comics team up for charity • Celebrities on sale for charity • Epic run to put smiles on facesBongani NkosiThe words “dare to dream” signified the beginning of an inspiring journey as Madonna, the acclaimed US pop star, laid the first brick, inscribed with the adage, for the construction of Raising Malawi Academy for Girls – a school she’s building in Malawi.Madonna attended the ceremony on 6 March to mark the start of construction of the academy, located in a village on the outskirts of the country’s capital Lilongwe. The US$15-million (R108.9-million) academy is part of Raising Malawi, an NGO the singer co-founded with Kabbalah rabbi Michael Berg in 2006.It will accommodate about 450 girls from across Malawi’s 28 districts, and hopefully will enrol those from some of the Southern African country’s most impoverished families. “Our academy will educate, protect, and empower … young girls who are Malawi‘s hope for the future,” Madonna said in a statement.The academy, designed by New York-based architect company StudioMDA, will sit on a 46ha plot, according to design blog Inhabitat.This land was secured from 200 villagers who were compensated with about $115 000 (R844 000) in total to be relocated. While they were reluctant to vacate the village, the government convinced them that the academy would benefit the country, and also offered them land to build new houses.The vision for the academy is that it will fulfil a much bigger role than just that of a school, as it will also serve as a “family and support centre for many orphaned girls who have been left to raise their brothers and sisters”, said Raising Malawi. “It will also be a source of protection and access to medical care and regular meals.”Inhabitat reports that the school will offer a library, an administration building, a dining hall, a gymnasium, a wellness centre, a sports field, 30 classrooms, 12 dormitories and 18 staff houses.“… Most importantly it will be an outstanding school,” said Raising Malawi. “Never before will so many Malawian children have access to a school library, or be able to hold a textbook of their own.”Developers are building the school using Hydraform bricks, a form of non-burnt bricks which cuts down on deforestation in Malawi, Inhabitat said. The academy will also generate much of its own energy, as its “entire gymnasium roof will be covered in photovoltaic panels to help supply the school with power”.Curbing the brain drainMadonna hopes the school, to be headed by local academic Anjimile Mtila-Oponyo, will produce top professionals such as scientists, lawyers and doctors, who will serve their country. She said part of its aim is to curb the prevalent trend of locals being drawn to Western countries.“We will stop the brain drain happening in so many African nations… our students will receive an internationally competitive education while incorporating local values.”The inclusion of Malawian cultural values will help build national pride in the students, and in turn inspire them to give back to their nation. The local culture will be preserved and passed on, with the incorporation of music, art and dance in the academy’s curriculum.“As an artist, I know the transformative power of art,” Madonna said. “Once instilled with pride in their homeland, young women will understand the importance of remaining in Malawi and investing in their own communities.”Children are the futureThe pop star, who shot to fame in the 1980s, said she was touched when she visited Malawi in 2006. She was devastated by the impact of HIV/Aids in the country, she said, having met scores of children who had been orphaned by the epidemic.She came across children heading their homes and raising other children, and, returning home knowing that the future of the country rested on those young shoulders, was inspired to act.She stated that the education of girls was key to rebuilding communities and raising the nation, and was encouraged by the determination shown by the orphans. “I know they have the strength to save Malawi; they just need to be given the tools.”Madonna has adopted two Malawian children, David Banda and Chifundo ‘Mercy’ James, who accompanied her biological offspring Rocco and Lourdes to this week’s charity tour. The star is also funding a number of charities in the country.“It is with hope for a bright future that I am here. The brick I [laid] is not just the bedrock to a school; it is the foundation for our shared future,” she said.last_img read more

Instagram Has Made Me an iPhone Photo Addict

first_imgTags:#mobile#web Related Posts The Rise and Rise of Mobile Payment Technology Why IoT Apps are Eating Device Interfaces I have a new favorite iPhone app. And I’m not alone. After only a week in the iPhone App Store, the photo-sharing app Instagram has won not just the adoration of many in the tech media, but has netted well over 100,000 users. And according to co-founder Kevin Systrom, Instagram is now counting new user sign-ups by the minute and counting photo uploads by the second.Instagram is a free app, a simple photo-sharing tool that allows you to snap pictures and easily post them to your Twitter, Facebook, Tumblr, and Flickr accounts. You can follow others via Instagram’s social network, allowing you to view and comment on others’ photos. Instagram also includes 11 filters for your photos, turning the photos taken by the camera phone – photos that even under the steadiest of hands and keenest of eyes tend to be rather mediocre – from the mundane to the spectacular. The improvements to the camera on the iPhone 4 have spurred a lot of new photography apps. So Instagram has benefited from being, in the words of Systrom, in the “right place at the right time.” And I’d add to that, particularly with the crowded field, from having a simple but stellar product.Systrom says that Instagram aims to tackle three areas that other photo apps and sharing sites haven’t quite nailed: high quality photos, an easy sharing process, and speedy uploads. And while the first part certainly makes for eye-catching photography – Instagram’s filters seem to give the most banal shots a new depth and mood – the latter two shouldn’t be discounted. As Systrom noted in an interview today, the overwhelming response to the app has put some strain on the servers. And, he noted, during the brief times when the service has dropped and people have been unable to share, new registrations have gone done. Clearly, part of what’s attractive to users is that they can take photos, adjust them with the filters, and share them not just with other Instagram users but to other social networking sites – all within the app, and all within a matter of seconds.Instagram is a two-person team, Systrom and co-founder Mike Krieger, who pivoted to this app from Burbn, a location-based service, that raised $500,000 from Andreessen Horowitz and Baseline Ventures. Instagram is a great example of doing one thing simply and doing it well, and although Systrom says there are plans to improve the app, the emphasis for the time being is on maintaining the stability of the service, as the viral download rate and adoption of Instagram have not just exceeded the team’s initial expectations but server size as well.center_img What it Takes to Build a Highly Secure FinTech … Role of Mobile App Analytics In-App Engagement audrey watterslast_img read more

Transferee Not Entitled to Dismiss His Petition Without Liability Decision (Schussel, TC)

first_imgLogin to read more tax news on CCH® AnswerConnect or CCH® Intelliconnect®.Not a subscriber? Sign up for a free trial or contact us for a representative. A transferee was not entitled to have his petition for redetermination dismissed without a decision on the amount of his liability. A taxpayer who petitions the Tax Court for redetermination of a deficiency may not withdraw his petition in order to avoid a decision. Moreover, since the parties had agreed to the transferee’s liability, they were required to file a stipulated decision reflecting that amount.Request to DismissThe transferee asked the court to dismiss his petition with prejudice when the case was called for trial. He stated that he had reached an agreement with the IRS regarding his liability. However, the IRS argued that the petition could not be dismissed with or without prejudice. Either the individual agreed to a stipulated decision or the court entered an order stating the amount of the transferee’s liability.Deficiency CaseContrary to the individual’s assertion, transferee liability cases are treated procedurally in the same manner as deficiency cases. The taxpayer’s attempt to distinguish Estate of Ming was unconvincing. The fact that the Ming taxpayers asked for their case to be dismissed without prejudice was meaningless because filing the petition vested the court with exclusive jurisdiction for the tax years covered by the petition and the limitations period had expired. Therefore, dismissal was effectively with prejudice.Liability Determination RequiredFurther, the individual’s contention that the court could not determine his transferee liability because it was not privy to his agreement with the IRS was also rejected. The IRS’s determination of the transferee’s liability was stated in the notice of liability, which was attached to his petition. Therefore, the transferee’s motion to dismiss was denied and the parties required to submit a stipulated decision.Estate of Ming, 62 TC 519, Dec. 32,686, followed.G. Schussel, 149 TC —, No. 16, Dec. 61,039last_img read more

Inside IT: Evaluating McAfee Deep Defender

first_imgThe evolution of threats to the security of the enterprise has driven innovation in how that enterprise defends itself. New tools need to be developed to meet today’s threat landscape. McAfee has introduced such a tool, Deep Defender. It’s designed to detect kernel-based attacks that other traditional software security solutions would miss. In this podcast we talk with Intel IT Security Specialist Greg Bassett and Project Manager Stephanie Mahvi as they discuss the pilot study the company conducted to evaluate McAfee Deep Defender for the enterprise.last_img read more

This is how we do it

first_imgIt takes more than plain hard work to ace an exam. Toppers on the secret of their success. Pragya Maini, 19LADY SHRI RAM COLLEGE, DELHIB.A. English (Honours) 2014HOW I STUDIED FOR THE EXAMS Preparing for exams at LSR never feels like a Herculean task. An amazing faculty combined with my,It takes more than plain hard work to ace an exam. Toppers on the secret of their success. Pragya Maini, 19LADY SHRI RAM COLLEGE, DELHIB.A. English (Honours) 2014HOW I STUDIED FOR THE EXAMS Preparing for exams at LSR never feels like a Herculean task. An amazing faculty combined with my love for the subject makes it a joy ride. I chose to study English literature because I wanted to take up a subject that I really enjoyed. I make sure I take notes in all the classes and a simple revision of the same before the exam helps a lot. Thorough readings of the critical essays provided by our teachers are also beneficial for the university exams.HOW MY FACULTY HELPED I think I am extremely lucky to be studying at one of the best arts college in India. Apart from the many advantages this brings, the passionate, sincere and highly qualified faculty members are one of them. They go that extra mile to advise us even on things that are not a part of our course. In fact, a few of the senior teachers, I’d say, are a perfect combination of a mother and a friend. EXTRACURRICULAR ACTIVITIES I WAS INVOLVED IN With over 20 active societies in college, LSR provides a space for everyone to learn and follow their passions outside of the classrooms. I joined the English Public Speaking and Model United Nations societies in my first year at college and have been a part of it ever since. I handled Political Affairs for LSR Model United Nations Conference in 2013. In my second year, I became the Treasurer of the English Department and this helped me develop a lot of new skills like finding sponsors, pitching proposals and getting funds sanctioned. I can now put these skills to use at LSR Model United Nations Conference 2015 where I am heading the department of finance. I am also heading a project called Sandrishti Swavalambhan which caters to the visually impaired students of our college, as a part of the National Service Scheme-LSR initiative. advertisementMY ACADEMIC ACHIEVEMENTS Along with being the Head Girl of my school DAV Gurgaon, I was a scholar badge holder from 2008-12. I was also given the best all-rounder title during graduation.Mehak Nanner, 23SHRI RAM COLLEGE OF COMMERCE, DELHIB.Com (Honours) 2012HOW I STUDIED FOR THE EXAMS When it comes to studies, I usually followed two rules – maintaining balance throughout the year and planning ahead. For practical subjects like accounts and maths, I practised regularly so that the concepts would be clear in advance. This would also avoid stress and information overload immediately before exams. Closer to the exam date, I would follow a more structured work plan with clear targets for each week. This way I could also plan my study schedule around my extra-curricular commitments.HOW MY FACULTY HELPED I feel that any college and faculty are always very supportive as long as you are a sincere student and ask for help in time. SRCC has bi-weekly tutorials where the class size is much smaller so you get more individual attention. Having said that, you never need to wait for a class or tutorial to ask for help, teachers are always approachable and ready to help students.EXTRACURRICULAR ACTIVITIES I WAS INVOLVED IN I was actively involved with Enactus during college and served as its President in 2011. Enactus is an international non-profit organisation that enables university students to start social entrepreneurship projects for community development. We undertook three projects that year including Aahar – an effort to provide income to women rescued from trafficking and DU Darshan – a tourism project promoting the heritage sites in North Campus through a rickshaw tour which supplemented income of rickshawpullers. Our team was adjudged second at the Enactus India National Competition out of more than 60 national teams. Apart from that I also conducted interviews for our college magazine Yamuna and participated in exchange programs organised by the University.MY ACADEMIC ACHIEVEMENTS I received the Mitsubishi UFJ Bank Foundation Scholarship for two years in a row in 2010 and 2011 and the Tejpal Aggarwal Gold medal for academic achievementKushagra Gupta, 27INDIAN SCHOOL OF BUSINESS, MOHALIPGP Management 2014HOW I STUDIED FOR THE EXAMS The courses at ISB are very fast paced. We completed one subject in five weeks. Therefore there’s absolutely no question of preparing for exams at the last minute. One has to really understand each subject in depth and that comes with regular study. I made sure that I was prepared in advance for each class. In fact, prep work before lectures is one of best study tools. This helps you get familiar with the basic concepts of the subject beforehand and in understanding what’s being taught by the professors in class much better. Also, I read the Harvard Business Review and watched videos of various concepts being implemented in real-world situations on websites such as Youtube.advertisement HOW MY FACULTY HELPED We could book sessions with the professors for clearing doubts and brushing up on certain topics. The faculty pushed us to follow the mantra -‘learning by doing’ which meant we had to be involved in a lot of real world projects. For instance, for accounting, I had to study and analyse the balance sheets of the Board of Control for Cricket in India (BCCI) and Manchester United Football Club.EXTRACURRICULAR ACTIVITIES I WAS INVOLVED IN I was the Events Coordinator for the ISB Finance Club. For Artha 2013, ISB’s national Capital Markets Conclave, I was the Events Organiser and also the Event Head for ISB’s Stock Pitch Challenge. I was a member of the organising committee of Advaita, ISB’s national-level management fest. I was also the Lead Analyst for iAlpha, ISB’s student mutual fund where we managed assets worth Rs 3.5 lakhs and delivered a return of 15 per cent. Being the team owner of the Punjab Hukkums, a sports franchise in the ISB Sports League which was modeled around the Indian Premier League, we were runners-up and the team owners received a 5 per cent return on investment. At the London Business School, where I completed the final semester of my course, I was the Event Organiser for the India Club.MY ACADEMIC ACHIEVEMENTS At ISB, I was awarded the Scholar of Excellence and Dean’s List holder. I’ve also received many scholarships including the Ratan Tata, JRD Tata and Dorabjee Tata scholarships and the Hindustan Petroleum scholarship.Raaz Dwivedi, 21INDIAN INSTITUTE OF TECHNOLOGY, BOMBAYB.Tech Electrical Engineering 2014HOW I STUDIED FOR THE EXAMS At IIT Bombay, we didn’t just prepare for the exams but developed a steady and organic learning process for each subject. I liked attending classes and enjoyed making and reading my own notes. I seldom kept any doubts to myself and got them cleared immediately. I always took my assignments seriously and read up on various topics from books as well as online lecture notes, besides practicing a lot of questions including the ones which appeared in the exams over the previous years. I also had many good friends and we enjoyed studying and attempting hard problems together. Often their questions and doubts deepened my understanding of the subject. Whenever I didn’t do well in an exam, I analysed the paper only a few days later when my mind was clear and less stressed. I would then re-attempt all problems and figure out where I went wrong. HOW MY FACULTY HELPED The faculty was very kind in giving us extra study materials, organising extra sessions and interacting with us personally to motivate us. The mathematics department was my second home and I found similar affection and care from the maths professors. Time and again, I had approached many professors to seek guidance on various academic and non-academic issues ranging from course selection to internship, to making a career decision and I continue to keep in touch with them.advertisementEXTRACURRICULAR ACTIVITIES I WAS INVOLVED IN At IIT Bombay I got the opportunity to work as a Teaching Assistant (TA) from my second year onwards. Over the next three years, I served as a TA ten times, ranging from freshmen and sophomore courses to intensive program for entrants and QEEE program of MHRD, Govt of India.MY ACADEMIC ACHIEVEMENTS I used to actively participate in science exhibitions, quiz and debate competitions up to the national level. One of the most satisfying accomplishment among these was securing second position at the National Quiz on Mahatma Gandhi at New Delhi. I secured All India Rank 10 in IIT JEE. At IIT Bombay I was conferred with ‘President of India Gold Medal’, ‘Institute Silver Medal’ and ‘Best B. Tech. Project Award’ for my academic performance.Ankit Agarwal, 21FACULTY OF MANAGEMENT STUDIES, DELHIMBA 2014HOW I STUDIED FOR THE EXAMS I take a very holistic approach to exam preparation, and don’t like to leave any stone unturned. It is good to attend all the classes and be in tune with what’s being taught in the class. Before the exams, always make sure that you cover all the topics that have been taught and don’t leave anything out. Doing your assignments on time is also important. Another good study strategy is to study in groups. I find that, during group studies, we are able to cover a large amount of the course syllabus in a short period of time. This allows you to save a lot of time. To get a sense of the kind of questions which may be asked in the examination, going through the previous year papers helps a lot. An effective exam preparation, in the end, is all about following very simple and basic steps. HOW MY FACULTY HELPED The professors at FMS are very helpful and supportive at all times. They are very approachable and make you feel at home. Everyone makes an extra effort to ensure that students are provided with the best of education at FMS. Here, the faculty members are not only concerned about us getting good grades and passing the examination but they ensure that we understand the subjects being taught thoroughly, which, I believe, is very important in the long run.EXTRACURRICULAR ACTIVITIES I WAS INVOLVED IN I am an executive member of the Consulting Club at FMS. The Club is fully managed by the students where we undertake the process of liaising with consulting firms to increase their presence at the campus. Our activities mainly revolve around assisting students who want to pursue a career in consulting or general management and strategy. We organise workshops and other events. Apart from this I also participate in various sports.MY ACADEMIC ACHIEVEMENTS I was the topper in both the first and the second semesters at FMS. I’ve done my graduation in B.Tech in Computer Science from National Institute of Technology (NIT) Jalandhar in 2010 after which I joined Infosys where I worked for close to three years before sitting for the Common Admission test (CAT) and getting admission into FMS in 2013. For CAT, I scored 99.6 percentile.Manjunath Rajagopal, 21INDIAN INSTITUTE OF TECHNOLOGY MADRASB.Tech and M.Tech (Dual Degree) Mechanical Engineering 2010-2015HOW I STUDIED FOR THE EXAMS At IIT Madras, professors choose the subject matter for their courses from a variety of textbooks and journals. Therefore, I make an attempt to pay full attention in each class to understand the content being taught, and take exhaustive notes of the same. A quick revision of a couple of text books supplementing the class notes before the exams is more than sufficient. Being a topper opened up a plethora of opportunities for me through internships and research projects, and this brought several new challenges to the table. However, sustaining your performance is crucial. HOW MY FACULTY HELPED I have always received a positive response from my professors for any kind of assistance I have needed right from clarifying my doubts after class hours to securing internships. There are a number of ongoing research and consultancy projects within the department, and faculty members are always keen to rope in interested students in such projects. I have been working with one of the professors for around two years now, and this has given me a good exposure in an emerging field.EXTRACURRICULAR ACTIVITIES I WAS INVOLVED INI was involved in the National Service Scheme during my first two years, and engaged in several voluntary community services. In the following years, I was occupied with coordinating several events for Shaastra ,the technical festival of IIT Madras and for Mechanica, my department festival. I also swim or play badminton during my down time.MY ACADEMIC ACHIEVEMENTS I secured the district first rank in the class X board exams. At IIT Madras, I was selected for DAAD-WISE (German Academic Exchange Service) scholarship for a research internship at University of Stuttgart, Germany. My research paper has been selected for publication and I presented the same at a conference held in Chicago, USA.last_img read more

HubSpot TV – Vanity and Branding on Facebook with Special Guest Jeff Taylor

first_imgEpisode #44 – June 12th, 2009 (Episode Length: 32 minutes, 36 second) Blog article: http://itunes.hubspot.tv to learn how to create a thriving blog. @ Names based on your page or personal name, no “generic” words allowed ) : Get your darn Facebook URL tonight at midnight! Closing Coming Soon: Facebook Usernames Inbound Marketing University ! (Starts next Monday.) FAQ: Learn how to build your business blog into an inbound marketing machine. Facebook Goes In-Vain DJ on the side! Eons.com Marketing Takeaway Originally published Jun 13, 2009 9:15:00 AM, updated July 04 2013 Remember to subscribe in iTunes: Headlines Marketing Takeaway Doing It Right Blog article:  Many Twitter “accounts” are actually not that active: Inboundmarketing.com Announcing the June 2009 State of the Twittersphere Report Twitter Scavenger Hunt Meets Gossip Girl How to interact on Twitter: @ : New site where you can post questions, learn about inbound marketing, meet others, find and post jobs or sign up for World’s Largest Twitter Study by HubSpot Reports Over Half of Accounts Don’t Tweet Vacant Homes in Twitterville Contextweb Facebook (finally!) allows simple “vanity” URLs for profiles and pages (not groups) Download the free webinar Now at News release: asks, “How do you measure the effectiveness of public speaking engagements?  How do you measure an ROI?” , a social network for baby boomerscenter_img Facebook Usernames Coming Soon for Pages Announcement: Authenticity vs. Authority 55% of accounts are not following anyone Marketing Tip of the Week Battle of the Search Engine Marketing Fox Fever Forum Fodder : Publish interesting data in order to get PR. : Authenticity with gain you authority, which is what you need to worry about as a marketer. www.inboundmarketing.com/forum : Today’s big brands are being built with inbound marketing. The “buzz” has driven a lot of tire kickers to Twitter, more than passionate users. Google & Firefox have gone inbound with user generated content and creating a buzz: Intro mvolpe Bing is going outbound with the marketing blitz Special Guest: Jeff Taylor, Monster.com & Eons.com Mailbag Founder, CEO and Chief Monster of 55% of users have never tweeted Authenticity vs. Authority Nobody Recognizes The Chrome Icon, So Google Wants You To Make A Video About It (To ask a question that you’d like to appear in Forum Fodder, visit Lots of coverage in GigaOm, SF Chronicle, VentureBeat, NECN, Seattle Post Intelligencer, Monster.com Aquick question; if I embed a video from youtube on our website; do thewebsite video views get counted towards the youtube page total views? Marketing Takeaway 53% of users have no followers : Tonight at midnight, get your Facebook vanity URL! No cheating – business page must be from before May 31 and have 1,000+ fans Marketing Takeaway Webinar: Advanced Business Blogging Ken Lauher of karenrubin HubSpot released our second report on Twitter – “State of the Twittersphere – June 2009” SethGodin: “If it’s a word game, then authority wins, because authority isabout the perception of the consumer. If they believe you an authority,you are. In the long run, of course, authenticity will trump it,because your authority fades without it. The converse is not true. Andyes, it’s a word game.” Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Study Shows More Pages Indexed by Google Means More Leads

first_img keywords Originally published Apr 1, 2010 7:55:00 AM, updated October 20 2016 It might be reasonable to think that only larger firms have sufficient resources to create hundreds of pages that make it into Google’s database. To test this, we calculated customer size mix for each category of indexed pages. Our proxy for customer size is number of employees. Improve each page’s optimization Our analysis of over 1,400 firms shows a clear positive relationship between pages indexed by Google and the leads a company generates; companies with more indexed pages tend to generate more leads.  based on results from these companies. The report and this article were written by Sophie L. Schmitt. consider To represent the relationship between Google indexed pages and leads, we divided customers evenly into five categories based on number of Google indexed pages. For each of these categories, we graphed the median number of monthly leads. We used median instead of average to lessen the impact of outliers. incremental 50 to 100 indexed pages can cause double-digit lead growth Off-Page Search Engine Optimization: Marketers are likely to ask: Marketing Takeaways lead generation best practices It is interesting to note that the number of inbound links did not have a meaningful relationship with leads. Inbound links did correlate well, however, with unique visitors. This implies that for those interested in generating leads, quality of sites vs. quantity is more important when building inbound links. to quickly increase number of pages On-Page Search Engine Optimization: as per Google’s methodology to maximize chances of having all of your web pages included in the index: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Build page volume: . What we found is that Wednesday, April 7, 2010 at 1:00pm EDT  Learn how companies are using inbound marketing techniques to generate higher volume and lower cost leads and customers. State of Inbound Lead Generation report Reserve Your Spot Now placing This is the first of three articles that share findings from  The State of Inbound Lead Generation Date and time: The graph above shows the strong positive correlation between the number of Google indexed pages and median leads. More specifically, it reveals that an building inbound links Is Company Size a Factor for Growing Indexed Pages? starting a blog Want to read more? Download the full  up until customers reach several hundred Google indexed pages. Customers with more than a few hundred indexed pages appear to be in a league of their own as median leads are more than 2x that of the prior category.   Increasing Google Indexed Pages by 50-100 Causes Double-Digit Lead Growth Live Webinar: The State of Inbound Marketing Lead Generation Measuring SEO in the right places on web pages such that Google and other search engines know what each page of your web site is about, and what keywords to rank you for , a new HubSpot report based on statistical analysis of 1,400 customers’ inbound marketing activities. The study identifies  for achieving significant volumes of Google indexed pages. Size and number of pages are mildly positively correlated, mostly in the extreme categories of Google indexed pages. While HubSpot’s large customers formed the biggest group with 311+ indexed pages in Google, small and medium-sized customers together outnumbered large ones in this category. In addition, small customers formed the largest group with 176 to 310 Google indexed pages. What are techniques for growing the number of Google indexed pages on my site? Topics: size is not a critical factor from reputable sites, thus demonstrating your popularity to search engineslast_img read more

What Is the Future of Social Media Marketing? [Marketing Cast]

first_img Social Media Inbound Marketing , David Meerman Scott shares his thoughts on the topic. Forget about the Notion of De-Marketization Weekly Marketing Cast Topics: In the future, David argues, the notion of demarketization will disappear, thus closing the gap between social media marketing and just marketing. “The sooner people realize that what we are talking about is marketing and communications; that what we are talking about is reaching people in the ways that they want to be reached, using these sorts of networks that they are already on, then the faster they can become successful at using those new tools,” David explains. The only way to prepare adequately for the future is by looking back at history. As David mentions, exploring the evolution of e-business, for example, can help today’s marketers better understand the evolution of social media marketing. “Nobody talks about e-business anymore because it is just business,” he says. We are now observing the same type of dynamic we witnessed ten years ago, and we should be able to recognize these familiar patterns. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Dec 27, 2010 1:01:00 PM, updated July 08 2013 Learn from Previous Innovations In order to leverage technologies for their business needs, marketers should stay up-to-date with latest trends. That’s why many wonder what the future holds for social media marketing. In today’s episode of the A couple of years ago, Twitter didn’t exist and Facebook was limited to students only. A few years from now, new tools will populate the online landscape. But don’t think of them as completley new—they simply reinforce some fundamentals of marketing. While they will provide new channels for doing marketing, they will also sustain the methodology of understanding your audience, creating something of value and providing it for free. The Tools Will Keep Changing (But Not the Methodology) In what ways do you think social media marketing will change? Should we even call it social media marketing anymore?last_img read more

Promoted Tweets Boost Offline Sales by 29%, and Other Inbound Stories of the Week

first_imgThis week in inbound marketing was kind of different than normal. Most weeks, there’s one or two new product announcements and cool case studies that marketers would want to hear about. This week, there wasn’t much of that — instead, there was lots of new data about Facebook, Twitter, and email, as well as some speculation around new features from Google and Facebook.So all in all, not a ton of actionable news this week, but more overarching trends in technology and consumer behavior that could definitely impact your job down the road. Here’s what happened this week in the world of inbound:Promoted Tweets Boost Offline Sales by 29%, Twitter Says (via VentureBeat)Though it can be easy to measure the ROI of Twitter online … measuring the ROI from Twitter offline is a whole other ball game. But Twitter and Datalogix supposedly have figured it out. In a recent study about promoted tweets, they found that people who engage with promoted tweets drive 12% more sales in-store. And even more impressive is that when a brand’s Twitter followers see the brand’s promoted tweets, they buy 29% more than other followers who simply see organic tweets.Whoa. ROI proven in Twitter offline sales? Pretty cool, but I’m not surprised. The moral of this story is that building a Twitter following doesn’t just help increase traffic and leads — it can even increase offline sales. As marketers, this is a sign that we’re on the right track building an organic Twitter following and potentially supplementing it with targeted, relevant ads. Bonus: The data’s also a great argument for the next time someone tells you that Twitter doesn’t work for business. Learn more about the study over at VentureBeat.Popularity Pays: People Are 32% More Likely to ‘Like’ if There Is a Preexisting Positive Vote (via Marketing Land)Apparently, most people still live their online lives like they’re in high school. According to a study by The American Association for the Advancement of Science, popularity has a huge effect on how people interact online. In the study, participants chatted in an online forum and were allowed to vote on existing comments and respond with their own. The findings were pretty conclusive. According to Marketing Land, “If users read a comment that had a previous positive score, they were 32% more likely to provide their own positive vote. Overall, those updates with an initial positive vote ended up with scores 25% higher than a control group.”All of this data boils down to one takeaway for marketers: Those first few positive — or negative — votes can have a big impact on the success of your social media content. For marketers, this is a call to make sure we’re always trying to engage our evangelists and community members — these are the folks who passionately love and promote your company. If you can engage them first when you post a social media update, they could help make the rest of your audience notice and love your content. Learn more about this study over at Marketing Land.17 Customizable Templates for Creating Shareable Graphics on Social Media (via HubSpot)One way to catch your evangelists’ attention — or anyone in your audience at all — is through visual content on social media. Even if you’re just sharing a link to your all-text blog post, you need to incorporate engaging visuals into your social media posts. Not sure you know where to start when creating or designing social media graphics? Get our 17 Completely Customizable Templates for Creating Shareable Graphics on Social Media.For Emails, Name Recognition Drives Opens (via eMarketer)This past month, email marketers have been freaking out about the whole new Gmail inbox layout, wondering how they could get noticed amongst the brand new Promotions tab. Well now, we have some data that can help. According to a study by Campaigner, familiarity with sender name is the number one influence on the open rate of marketing emails.For marketers who want to stand out in Gmail’s Promotions tab, there’s one big takeaway: If you aren’t already using real, human names in the “From” field of your email … test it out. It might help increase your familiarity with your subscribers — and thus, increase opens. While our own tests have found that including a real person’s name increases email opens, this might not work with your subscriber lists — so go ahead and run an A/B test of your own. The key here is to make sure your sender name is memorable. Read more about this data over at eMarketer.New Patent Hints at ‘Pay-Per-Gaze’ Advertising for Google Glass (via Mashable)Whether you think that people who wear Google Glass are Glassholes or the forerunners of some game changing technology, you’ve got to admit that if adopted, it would be the beginning of a new era of technology and marketing. This week, Google was granted a new patent that could start this new era — a patent for a tracking technique that’s called “pay-per-gaze.” Basically, with this new patent, Google’s “head mounted gaze tracking device” (aka, Google Glass), could track where you look — and if you look at an ad. Anyone else feeling a little like they’re living in Minority Report? On a personal level, I’m kinda creeped out. While this definitely could open up doors for relevant, contextual advertising, I can’t help but shake how intrusive this could be. Imagine pop-up ads that you see on the internet … but now it real life. You’re on a trip to Paris, staring up at the Eiffel Tower, and then boom — an ad for a French restaurant pops up in your vision, blocking your view. Ugh. This is all speculation, of course, but a very interesting trend to keep an eye on.If you want to learn more about Google’s new patent, read more at Mashable.Facebook Testing Option to Auto-Fill Billing Info for Mobile E-Commerce Payments (via TechCrunch)Facebook could be dipping its toe into ecommerce water with its newest mobile payment test. In the new experiment, Facebook will take credit card information you already had on file to purchase Facebook Gifts and App payments and auto-fill it into participating third-party mobile apps when you would like to make a purchase. While it’s not creating the actual payment system (a la PayPal), it is reducing friction to buy products while you’re shopping on your phone or tablet. This could be huge for ecommerce marketers — think about how easily people could purchase products if all they had to do is connect their Facebook account. Since this is still an experiment for Facebook, there’s no immediate action. But if this feature were integrated with some big box retailers and more people started to use it to purchase products, Facebook could be an even more valuable place for marketers to spend their time. Learn more about this new experiment at TechCrunch.What other inbound marketing stories did you hear about this week?Image credit: keiyac Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Aug 18, 2013 8:00:00 AM, updated February 01 2017 Twitter Marketing Topics:last_img read more

Now THAT’S How You Do Advertising: Nivea Reinvents the Print Ad

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Sep 13, 2013 11:00:00 AM, updated July 28 2017 We often harp on print advertising here at HubSpot. Marketers can spend lots of time designing something visual … only to have it interrupt (and potentially piss off) its “target audience” and then not have any definitive metrics to prove that the ad even worked in the first place. But sometimes, print ads can surprise us and actually be part of an inbound framework.This week, I’ve been at Content Marketing World. On Tuesday morning at Jay Baer’s keynote, he mentioned this ad … and I got so excited that I had to share. Not only because I love Nivea (especially its chapstick), but also because it’s a digital spin on an old-fashioned type of ad.Basically, Nivea included a solar-powered charger in a magazine ad so that people could charge their cell phones and devices while on the beach. Before I give anything else away, here’s a quick video that describes the campaign in just 90 seconds:This ad rocks because of one really awesome reason: It bridges the digital and print divide to actually become a useful piece of content. How often have you been out and about and needed to charge your phone? It solves an actual need that Nivea’s buyer personas have in a visual, tangible, and digital manner. The ad also accomplishes something that is near-impossible to do with print media: relevancy through its integration with users’ physical location. The whole point of the ad is to be a tangible resource that affects your actions — it seamlessly integrates with your beach activities and makes it easier for you to stay out in the sun. How often can you say that an ad not only impacts your day-to-day living, but also makes your life easier? Not often — which is why this ad is so brilliant.We’ve talked over and over again on the blog about helping your audience — not shilling your product. This ad takes “helpful” to a whole new level through the technological integration with your physical world. Though we may not have the budget to buy solar panels for top-tier magazine ads, Nivea’s ad is a truly inspiring example of solving for the needs of your customers. So go on — get going helping them!last_img read more