Disney Cruise Line Preview — Week of March 10, 2018

first_imgSo while we are all still riding the high of those fantastic Summer 2019 itineraries, Disney goes and hits us with just a teensy bit more awesomeness – new. ship. rendering!!!! Ok, so it’s just one picture of the ship exterior, but oh my stars, can we say gorgeous! There are so many details about the three new ships that are yet to be revealed, but here’s what we know so far:Each of the three new ships will be approximately 140,000 gross tons (to compare, the Magic and Wonder are just under 85,000 gross tons, and the Dream and Fantasy are just about 130,000 gross tons).There will be about 1,250 guest staterooms (the Magic and Wonder have 875 staterooms, and the Dream and Fantasy have 1,250).The new ships will run on liquefied natural gas, one of the cleanest burning fuels.The three new ships will debut in 2021, 2022, and 2023.They are going to be crazy amazing (*maybe not an actual published fact, but a fact nonetheless).The new ships will be in the same gorgeous style as the current fleet, with some new touches – check out those bump outs above the lifeboats! We have sooooo long to wait until we get onboard, but until then, I’ll keep drooling and dreaming of what’s to come!Yesterday, the Disney Magic arrived in Miami, all clean and pretty and ready to embark on her first post-drydock cruise today. The Disney Cruise Line Blog pointed out some changes already made to the deck plans reflecting the new areas. I know I’m on pins and needles anticipating reviews on the updates to the Oceaneer Club, Cove Cafe, the Rainforest Room, but most of all, the total change from Carioca’s to Rapunzel’s Royal Table. Anyone reading going to be on the 5-night Bahamian cruise today?? And finally, this week’s special offers. Most every week of the year, Disney Cruise Line releases special offers for Florida Residents and U.S. Military Personnel.  There are also frequently IGT/OGT/VGT rates available for all guests to book.  These offers are extremely limited in availability, and all come with certain restrictions, but the prices are amazing! You can book these online, on the phone, or with your travel agent. These are the current offers available this week: Disney Cruise Line: In The News Upcoming EntertainmentThe following films are being shown aboard the Disney Cruise Line ships this month:Beauty and the BeastBorn In ChinaGuardians of the Galaxy Vol. 2Pirates of the Caribbean: Dead Men Tell No TalesCars 3Doctor StrangeStar Wars: The Force AwakensThor: RagnarokCocoMoanaStar Wars: The Last JediBlack PantherFor future reference, films debut on Disney Cruise Line the same day of their initial release in the United States. Films do vary by ship. Show times are available in your Personal Navigator or the official Disney Cruise Line app.Captain’s Log: Important Tips and InformationExperienced cruisers know all about the award-winning entertainment onboard the Disney Cruise ships, but many first time cruisers have some questions about what’s offered. Here’s some commonly asked questions/answers about the evening shows:Do I need to reserve a showtime? Nope! Your showtime will be opposite of your dinner seating. So, if you are on main dining, you will attend the second show, and if you are on late dining you will attend the first show. No tickets are necessary.What types of shows are offered? Shows will vary by ship, but each will feature their own unique Broadway-style production, like Tangled on the Magic, Frozen on the Wonder, Beauty and the Beast on the Dream, and Aladdin on the Fantasy. There are also shows made just for DCL, like Disney’s Believe. Depending on the itinerary, you may also have other live entertainment like magicians or variety acts, and on occasion there will be a movie shown in the theater. Will my kids be able to sit through the show? Theoretically, yes! The shows are all done with families in mind, and typically run about 45-60 minutes long. If your little one needs an extra lift for a good view, there are booster seats available by the doors when you enter the theater.Can I bring snacks or drinks in with me? Yes! You can bring your own snacks in with you if you wish. You can also stop at Preludes outside the theater to purchase candy, popcorn, drinks, and cocktails. Preludes is on all four ships.Previous cruisers – what’s your favorite show onboard??Are you deciding whether to book a Disney Cruise but are having a tough time picking which ship fits all of your desires? Well, our own Laurel Stewart has put together a chart that makes it easy to compare all of the options in one place. Also available as a valuable planning and companion guide from authors Len Testa, Erin Foster, and Laurel Stewart is The Unofficial Guide to the Disney Cruise Line. The companion guide contains a complete overview of each Disney ship as well as Castaway Cay and includes valuable tips on how to save time and money during your cruise!Special thanks Scott Sanders of The DCL Blog for assistance on this article.Thanks for joining me again this week. “Sea” you next time!!The Disney Cruise Line Preview is brought to you by Storybook Destinations. Storybook Destinations specializes in Disney travel, is consistently highly rated by our readers, and is owned by our own blogger extraordinaire, Tammy Whiting. Storybook also offers free subscriptions to TouringPlans to clients with qualified bookings.center_img Share This!Sponsored by Storybook DestinationsAhoy, mateys! I’m Heather, and I’ll be bringing you the up and coming on all things Disney Cruise Line. Welcome back again this week. Let’s see what’s new in the DCL world.Ports of Calllast_img read more

Completing Loss Prevention Courses for Certification Drives Results

first_imgWeston Pate, LPCThe decision to pursue LPQ or LPC certification through the Loss Prevention Foundation means that soon you will be able to achieve better results in your organization and in your professional life. But between that decision and the credential after your name lies just a little work in the form of comprehensive loss prevention courses.Weston Pate, LPC, zone manager, asset and profit protection for Kmart, knows how much hard work must go into the LPC curriculum. In the recent Certification column in the September-October issue of LP Magazine, Pate shares his experience as a working LP professional who elected to pursue certification. In the column, Pate talks about the benefits he has seen on an organizational and personal level since taking the course:“I think that one of the biggest benefits I have seen is the ability to speak to certain parts of the business better, such as supply chain, and I also have seen interest from my peers and my direct reports now that they see the LPC credential on my signature. I believe this has been a great benefit because if others take the course, then they too will be better equipped to drive better results.”Pate also points out how comprehensive the loss prevention courses in the certification process are:- Sponsor – “It’s very comparable to my college coursework and takes the same level of discipline and self-motivation to complete. This is something that you have to motivate yourself to do, and the feeling you get once you have completed the coursework and final exam is amazing.”Check out “Drive Better Results in Your Company and Career” to read the full column and learn how the certification process can change the way an LP professional approaches his job. You can also visit the Table of Contents for the September-October 2016 issue or register for a free subscription to the magazine. Stay UpdatedGet critical information for loss prevention professionals, security and retail management delivered right to your inbox.  Sign up nowlast_img read more

Business Models: Product Roadmap Planning Trumps One-Off Project Plans

first_imgBusinesses are re-envisioning how IT is being modeled to support their organizations.  Rather than one-off  projects, businesses instead are developing long-range views based on evolving product road maps.Kasey Panetta, Brand Content Manager at Gartner, said that “projects tend to happen in business-unit silos, compete with other company projects for resources and only contribute to isolated metrics. Product-centric business models offer quicker business outcomes, improved customer experiences, reduced friction within the organization and more flexibility. All of that results in increased trust across the business as the organization works toward the same goals.”55 percent of organizations say that they are trying to transition now from being project-based to more-strategically product-centric. The change involves both technical restructuring and also culturally locating the right members into units where they can interact more frequently.  Gartner says that the change requires optimizing the use of resources plus a little innovation, but the results are worth the change.last_img read more

Lalit Modi’s RCA terms its suspension by BCCI arbitrary

first_imgThe Board of Control for Cricket in India has suspended the Rajasthan Cricket Association (RCA) whose new body has been just elected with Lalit Modi as its president on Tuesday.Lalit Modi defeated his opponent Rampal Sharma by a landslide margin of 26-7.Mehmood Abidi, newly-elected vice president, has termed it suspension arbitrary and questioned fairness of acting BCCI president Shivlal Yadav.”We expected a fair decision from him but he has acted like a stooge of N. Srinivasan, harming RCA like never before,” Abidi told India Today.”You may suspend an individual member but suspending an entire state association is ridiculous,” he said, but added that he was yet to see the notice of suspension.Lalit Modi is expected to address his team through video conference in the afternoon as he returns as president of RCA, five years after he lost in March 2009.He said through his victory in RCA , he wanted to prove a point to N.Srinivasan.Will Modi return to India?His return to India will be easier if a BJP government comes to power despite senior leader Arun Jaitley known to be against him in BCCI.Modi’s passport remains impounded but cases against him are expected to be diluted.Rajasthan Chief Minister Vasundhara Raje had been instrumental in his rise but this time, she will help him while keeping him away from her administration.Modi was accused of interfering in her administration by Congress leader Ashok Gehlot during her previous tenure between 2003 and 2008, an allegation never substantiated.advertisementThis was in strong contrast to when then Chief Minister Ashok Gehlot ordered police to hound Modi on RCA premises, threaten him with arrest and encouraged his opponents who lodged a series of cases against him and involved the entire state machinery to ensure that Modi lost.Modi lost to Sanjay Dixit in March but Gehlot got re-elections held in December as his close aide Shiv Charan  Mali, RCA general secretary, could not get along with Modi. Modi again lost, this time to CP Joshi, then union minister and present AICC general secretary.Modi’s fortune to rise againElection of the 24-member Modi team was a foregone conclusion. Abidi and Amin Pathan, both close aides of Modi, have been elected as the vice president and Somendra Tiwari as secretary.So was the foregone conclusion about the BCCI threat to act against RCA if Modi, expelled for life, was elected chief.  RCA says it will move court against the BCCI  suspension orders on grounds that its elections were under the Rajasthan Sports Act and not governed by BCCI’s orders.The BCCI has already stopped most of its financial grant to the RCA. Despite the suspension,  the victory marks a change for better in Modi’s fortune, whose emergence in Indian cricket had started with his becoming RCA chief in 2004, ending the regime of the Rungta family.The elections were held on December 19 in an extreme peaceful atmosphere with Raje as the chief minister.For Modi, it is a long legal battle ahead before he gets actively into BCCI affairs. Modi, in the small period of less than five years, made Rajasthan a name on the international scene by improving facilities to world class level, something that was never even attempted earlier.He had the backing of then Chief Minister Vasundhara Raje , whose defeat in 2008 also expedited Modi’s decline. Raje wanted to show that things in sports could be improved quickly and through Modi, succeeded in proving that.Modi went further and floated the Indian Premier league and launched a cricket team named after Rajasthan, Rajasthan Royals.However, his rise and flamboyant style led to some vested interests in Rajasthan turning against him.His staying away from India and Rajasthan has exposed all those who thought they could match what Modi did.last_img read more

DU Under Graduate Admissions 2014: Registration starts tomorrow, June 02

first_imgClass 12 Results of almost all the major state boards excepting a few and the national boards like CBSE and CISCE are out and the admission process for various undergraduate courses at Delhi University (DU ) for the academic session 2014-2015 is all set to begin from tomorrow, June 2, 2014.A total of 77 colleges are affiliated to Delhi University . Registration forms will be available from June 16, 2014. Candidates can collect forms tomorrow onwards at dedicated registration centers.Colleges will release five cutoff lists for the general category and the first list will be out on June 24, the day admissions begin. After the declaration of the cut off lists by the University , the students will need to report to the college of their choice within the stipulated period.Students filling in the application or registration form have to fill in the actual marks obtained and leave it to colleges to deduct or add marks.Besides, the university informed students to fill in the names of all five subjects they have studied in the optical mark recognition (OMR) forms.Candidates can apply for admissions to undergraduate programmes both online and offline. With the introduction of centralised admission process, there will be no sale of forms in individual colleges, except for those candidates applying under sports and extracurricular activities categories.Important Dates:Issue and receipt of registration forms: June 2, 2014 to June 16, 2014 (9 am to 1 pm)Notification of first admission list: June 24, 2014Admission and payment of Fees:  June 24, 2014 to June 26, 2014Notification of second admission list: June 26, 2014Admission and payment of Fees: June 27, 2014 to June 30, 2014Notification of third admission list: July 1, 2014Admission and payment of fees: July 1, 2014 to July 3, 2014advertisementlast_img read more

Website Optimization Request: Rescue Mission Ministries Needs Your Help

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Website Grader Originally published May 26, 2010 3:00:00 PM, updated October 18 2015 – We’ve said over and over that the value of a blog is incredibly important for generating content.  What makes an organization or a company stand out is the value of new content. A blog makes it easy to post pictures, video, testimonials, appeals, stories, content that a search engine might decide has value. Rescue Mission of Roanoke –  As Kipp says, “Lots of low-hanging fruit here.”…this site does not have any meta descriptions on its pages.  Not its home page, not its interior pages.  By highlighting the new stand-alone building with a medical clinic to offer care to the homeless, a drug rehabilitation and recovery program, and a family shelter, this non-profit organization has the ability to create more visibility for itself quickly.  for optimization by HubSpot Experts! (3-4 will be selected for each webinar) Kipp This is the world of Monica, IT Manager at the Score of 69, Monica knew that she could improve the site.  If she had been able to attend, this is what Join HubSpot Experts for a live session for website review and optimization, providing tips for getting found online. Topics: 1. Start a blog Live Website Optimization: Using Website Grader For Marketing Success but had to deal with a down server for most of the afternoon. With a and I would have told her to work on to improve her site’s SEO visibility:center_img 3. They have 95 inbound links and a MOZ Rank of 5 Can you think of any other ways they could optimize their website to help this organization attract more SEO visibility? – This gives them a decent level of authority on the Internet.  They have a conversion form on their site to have people sign up for newsletter.  They have a way to donate, and they have a list of things that they could use.   website Submit your site now 2. Fix the meta descriptions on all of the pages As of yesterday, 283 men, women, and children found safe shelter and hope at the Rescue Mission.  Last year, they served 317,000 meals at their near-Downtown Roanoke site. Every Tuesday at 1:00pm ET + Thursday at 10:00am ET Lead Generation Imagine that you are an IT Manager for a 400-bed rescue mission.  Imagine that you are trying desperately to bring in volunteers and donors to help fund this important regional volunteer organization.  Imagine that you know the Website Optimization Webinar .  She wanted to attend yesterday’s Date & Time: is your main means of communication and you need to improve it dramatically.last_img read more

Neil Patel on Blogging, Bribing, Business

first_img as one of the web’s top influencers. is the co-founder of Internet companies (view below), Patel reveals his top tips for bloggers: The Rise to the Top Now: Blogs can make money. AOL Be conversational, talk rather than tell by referring directly to the reader as “you.” Ask questions to spur comments and encourage interaction. Also format your layout, headlines and photos. You’re not real if you portray yourself as a fake person, a cartoon, or no person at all. If you’re reading the work of a business blogger with an Don’t shove the product down peoples’ throats. Blogs serve many purposes. and Originally published May 23, 2011 8:00:00 PM, updated October 20 2016 Entrepreneurship is in Patel’s blood, as he grew up watching his mother and uncle work the skill. At age 16, he began blogging about marketing tactics, analytics and lead-driving. By speaking on niches at conferences, the kid snagged clients to consult. Ages 14-16: Began selling CDs, then legal car parts. KISSmetrics avatar, you’re not going to take him or her seriously, are you? Don’t mess with personal interaction. Age 21: Use a real photo of yourself. Speed is everything. Keep people engaged. HP ’s top 100 bloggers; recognized by the LOLcat , Technorati “Where the real money is, is being an entrepreneur. At the end of the day, over 10, 15 years, it starts rubbing off on you and you start picking up things over time.” Patel has assisted companies including , a visitor-tracking service, andcenter_img . Highlighted in his interview on Named one of So how he get this high up? Here’s the timeline in a nutshell: Online Marketing and Customer Acquisition Blog Especially notable is KISSmetrics’ Get content out quickly to stand above your competitors. Wall Street Journal Build your audience. Amazon Neil Patel Provide fresh, quality content. Develop a distinct writing style. Monetizing your blog is a great idea if you can figure it out and are willing to commit the time and effort. to make more money on the web. Fortunate enough to earn more than he has lost, Patel invests in things like apartment complexes, .com companies, the stock market, hedge funds, brick and mortar businesses, venture capital funds, and his parents. Topics: Also dropped in the interview is some marketing advice, including: ’s Crazy Egg , a software company that helps track and improve conversion rates, cleans cookies and tracks revenue and people. Currently determined to create that $100 million company, he is dedicating all of his time to KISSmetrics, focusing on building it as a whole in ways like growing sales and boosting marketing. David Garland You blog could be: your business, the method of promoting your business, the way of gaining recognition and visibility by particular markets. Do not say “but this, buy that.” Instead promoting free beneficial content (for example, webinars and ebooks in the case of a software company) can lead to new clients. Age 16: Got involved with companies by blogging and speaking at conferences. Continuing to build KISSmetrics; spends spare time blogging and responding to emails. The goal is to get more readers and bring them in as subscribers. Suggested strategy: pay people to promote your blog to their audience(s). Business Blogging Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

HootSuite Partners With HubSpot to Offer Social Media Lead Nurturing #ClosedLoopSocial

first_img Topics: The news is out, and we’re excited to announce that HubSpot and HootSuite are teaming up to make the world of marketing an even better place. Team HS & HS are launching a new product integration, a record-breaking webinar, multiple ebooks, and more, all centered around a single idea: we should make it easier for marketers to generate, nurture, and manage leads via social media, so they can finally “close the loop” on their social media marketing efforts (what we’re calling ‘closed-loop social’ for short).The partnership will directly connect social media to generating, managing, and nurturing leads for the first time, and we think it’s a match made in heaven. Social media is a growing channel, and the average budget spent on social media has increased 133% in just 3 years. However, during those 3 years, social was primarily used as a promotion and engagement tool, and we believe that social as a lead nurturing and closing tool has only just scratched the surface.The HubSpot HootSuite integration will make it easier for customers to use social media to better work their leads and make the close. Via a new beta app, users of both products can monitor their leads’ tweets in HootSuite to identify opportunities to follow up with their leads with a tweet. Users can also use the app to monitor their best-performing keywords in HubSpot for relevant conversations that could lead to prospecting opportunities. HootSuite Pro and Enterprise users are eligable to apply for the app now and take advantage of the released product in late June. Not too shabby! Social Media Strategy Originally published Jun 6, 2012 8:15:00 AM, updated February 01 2017center_img We’re also venturing to break the 2011 record for world’s largest webinar with our joint webinar, The Science of Inbound Marketing, co-presented by HubSpot Social Media Scientist Dan Zarrella and HootSuite VP of Marketing Ben Watson.HootSuite will also serve as the presenting sponsor at HubSpot’s Inbound 2012, a 3-day blow-out marketing conference happening August 27th through the 30th in Boston. HootSuite’s presence at the event will be fun, educational, and topped off by a killer party in true HootSuite style. We’re looking forward to hosting this major event, which will help marketing professionals, business owners, and agency executives improve marketing effectiveness.So what does this social partnership mean for marketers? How can you take advantage of closed-loop social to use social media as a middle-of-the-funnel marketing tool? Let’s explain … 4 Ways to Use Closed-Loop Social Media to Improve Your Marketing1. Monitor key terms in social media as proactive prospecting.With closed-loop social, you can monitor the keywords and phrases that your best leads are using in social media. This enables you to identify opportunities to jump into the conversation and interact with your potential customers. The key here is to avoid being overly forward or “salesy.” Rather, be natural and add value where it makes sense. Offer your best content, be helpful, and eventually the people you’re tweeting with could convert into customers.2. Consider using social media instead of the typical email follow up. Traditionally, the playbook has been to exclusively nurture leads further down the sales funnel using email. But you don’t have to limit lead nurturing to email. There are certainly other ways to connect and communicate with leads one-on-one, and social media is one of them. Why not send a tweet to leads asking how they enjoyed their product trial or a recent demo they attended? They just might appreciate the follow up.3. Increase the likelihood for sales by nurturing leads through multiple channels.Some folks prefer certain forms of communication over others, so consider the fact that your leads might rather receive a tweet from your business than an email. Nurturing your leads via multiple channels lets your leads choose how they want to interact with you. By monitoring your leads’ behaviors, you’ll be able to engage with your prospects through their channels of choice, making for a much more personalized lead nurturing experience.4. Create advanced filters to catch “buying signals” from your leads.Imagine this: You’re monitoring social media and you see one of your recent leads tweeting, “I’m considering buying X product. Anyone have any experience with it?” Here’s your golden opportunity to say thank you for considering your product, and perhaps even forward one of your company’s customer success stories! To do this using closed-loop social, all you’d have to do when you start monitoring social posts from your leads is to set up specific filters for keywords like your company name, product name, industry keywords, etc. This way, you’re much more likely to catch a sales opportunity like this and follow up in a timely manner.Are you using social media to close the loop with your leads today? What tips can you share? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

10 Marketing Jingles That Make Your Ears Bleed

first_img Topics: Originally published Aug 3, 2012 4:30:00 PM, updated October 20 2016 I have a feeling I’m gonna lose a lot of friends with this post.While trying to enjoy some Boy Meets World this morning, a jingle (pre-coffee, granted) hit my ears that rattled me to the deepest, darkest recesses of my soul.It’s the first commercial jingle featured on this list, and simply put, it annoys the bajeezus out of me. But it’s certainly not the only one. And I know it’s not just me that can’t get these frustratingly catchy songs out of my head, because when I asked around the office for the commercial jingles that drive people nuts, the tunes rattled off their tongues like lightning.So if you’d like to start your weekend with a song in your heart and a spring in your step, this is the post for you — the only catch is you won’t be able to forget said song ’til around midday Monday. Here are the top 10 commercial jingles we just can’t stop singing … but desperately wish we could. Also, I’m sorry.10 Commercial Jingles You Wish You Never Heard1) Dixie Ultra (Ya, Ya!)Here’s my beef with this jingle that put a damper on my typical 90s-adolescent-drama morning routine. The lyrics devolve into non-words in order to maintain a rhyme scheme for the phrase “Dixie Ultra handles your messiest.” Also, it sounds like she’s trying to sing the entire song in one breath … that she’s rapidly running out of by the end of the song. When the jingle wraps up, it’s at a pitch only a dog could hear, using words no human could understand. Dixie Ultra handles my “butteriest?” My “twirliest?” … My what? Listen if you dare.2) JG Wentworth 877-CASH-NOW!!!It can’t be a good sign when your jingle needs subtitles. First of all, it’s opera. I’m wicked classy and all, but come on … opera? In a commercial? I guess the problem is that it’s not good opera. It’s more akin to some kids putting on an opera at school, mocking in no unsubtle terms the melodrama they perceive as characteristic of the performances. If it’s not your own kids (when they’re your kids, it’s adorable) you’ll sit through and watch, wriggle uncomfortably at the painful performance, and wonder when it’ll finally be over.3) Hefty Hefty HeftyWhoever wrote this jingle has got to be laughing all the way to the bank. The lyrics are as follows:StinkyHeftyStinkyHeftyStinky? Stinky.Hefty Hefty HeftyStinky Stinky StinkyHefty Hefty HeftyThis is not a joke. Oh, and it’s all backed by creepy carnival music. Enjoy.4) Sea Bond Denture AdhesiveThe lyrics of this jingle combined with the tone of the singers’ voices is just plain bizarre. It seems like they’re trying to sound like children — which is made far stranger when you realize they’re selling a denture adhesive product. “Bye bye yuckiness. So long ooziness. I thought I was gonna cry.” You’re adults. That’s just plain weird. And if you listen to it, it’s weird-sounding, too.5) The FreeCreditReport.com BandThe FreeCreditReport.com band had a lot of fans. Way more than they have today, though. Those original commercials were actually pretty cool! Unfortunately, they’re kind of beating a dead horse with this thing, and the music is starting to be … well … a bit of a reach. In fact, this “rap” with the terrible techno/pop/electronica beat is just plain obnoxious.6) Nationwide … They’re On Your SideThis jingle is a riff on their usual “Nationwide is on your side” tune. That one isn’t half bad; it’s short, straightforward, and when they have a nice voice singing it, it doesn’t make your ears bleed. Thing is, this is a weird riff on it in their attempt to display their commitment to personalized service. It turns into “NationPam is on your … Sam,” which just plain doesn’t work (HubSpot’s blog manager, Pam particularly hates this one). We’re used to singing your jingle the other way. Now we have this annoying, unresolved ending in our heads. Can’t you just go back to the original?7) Arby’s. It’s Good Mood Food.If one were to type out the way this jingle sounds, I imagine it would look like this:Arby’s. IT’S GOOD MOOD FOOD!And then imagine an angsty pre-teen is singing it. Or maybe a wailing calf. Talk about ears bleeding.8) NAPA Know HowI can’t put my finger on why this country-esque tune is so cringe-inducing — maybe it’s because the actor seems like he’s trying so hard to make the song engaging. But frankly, every time this song comes on, it’s that last part of the jingle, the repetition of “NAPA Know How,” that consistently grinds my gears. Have a listen.9) Denny’s NanerpussIt took all the courage I could muster to even watch this commercial again to write this blog post. This jingle just plain gives me the willies. It’s a weird combination between infantile and creepy. First of all, the name is weird. Nanerpuss. Blech.Then you have to consider that Nanerpuss is a singing banana, which kind of makes it like a creepy puppet … I guess that’s where the childish angle comes in. It’s made worse by the fact that it’s singing a song that introduces who he is, and what he does, which makes it sound like one of those educational songs puppets sing on children’s shows. That’d be fine if it was the Snuggles bear or something, but it’s a banana named Nanerpuss singing an annoying song on top of a stack of pancakes promoting a diner. Just … watch. Or don’t. I wouldn’t blame you.10) Get Connected (For Free!) With Education ConnectionAfter Hefty, this has to be the most ridiculous set of lyrics used for a commercial jingle … except that this is the exact opposite of what Hefty has done, yet it’s somehow equally absurd. Basically, they’ve told the entire story of someone’s complex decision to pursue higher education based on where she is in life at that point in time.You see, she didn’t get awesome grades in high school. And so now she’s working an hourly job as a waitress … where she makes money and everything but it’s not really the kind she needs for the life she has in mind for herself. That’s when she thought to herself, “Self, maybe if I got a degree I could get the salary I’m looking for.”Wait wait, I’m not done. That was all just the backstory.So then, she went online, and started researching her education options — well, not just her education options — her “direction.” You know, in life. That’s when her life changed in the best way, because she was matched (For free!) with the right kind of college for her lifestyle. One that would let her take classes online at the times of day that work with her schedule. That kind of flexibility is key for her success.This is all told in the jingle. That’s uh … that’s quite the in-depth jingle.Alright, it’s time to reap what I’ve sown. Leave the jingles that drive you crazy in the comments. They’ll be stuck in my head all weekend, I promise.Image credit: Evil Erin Brand Slogans Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Promoted Tweets Boost Offline Sales by 29%, and Other Inbound Stories of the Week

first_imgThis week in inbound marketing was kind of different than normal. Most weeks, there’s one or two new product announcements and cool case studies that marketers would want to hear about. This week, there wasn’t much of that — instead, there was lots of new data about Facebook, Twitter, and email, as well as some speculation around new features from Google and Facebook.So all in all, not a ton of actionable news this week, but more overarching trends in technology and consumer behavior that could definitely impact your job down the road. Here’s what happened this week in the world of inbound:Promoted Tweets Boost Offline Sales by 29%, Twitter Says (via VentureBeat)Though it can be easy to measure the ROI of Twitter online … measuring the ROI from Twitter offline is a whole other ball game. But Twitter and Datalogix supposedly have figured it out. In a recent study about promoted tweets, they found that people who engage with promoted tweets drive 12% more sales in-store. And even more impressive is that when a brand’s Twitter followers see the brand’s promoted tweets, they buy 29% more than other followers who simply see organic tweets.Whoa. ROI proven in Twitter offline sales? Pretty cool, but I’m not surprised. The moral of this story is that building a Twitter following doesn’t just help increase traffic and leads — it can even increase offline sales. As marketers, this is a sign that we’re on the right track building an organic Twitter following and potentially supplementing it with targeted, relevant ads. Bonus: The data’s also a great argument for the next time someone tells you that Twitter doesn’t work for business. Learn more about the study over at VentureBeat.Popularity Pays: People Are 32% More Likely to ‘Like’ if There Is a Preexisting Positive Vote (via Marketing Land)Apparently, most people still live their online lives like they’re in high school. According to a study by The American Association for the Advancement of Science, popularity has a huge effect on how people interact online. In the study, participants chatted in an online forum and were allowed to vote on existing comments and respond with their own. The findings were pretty conclusive. According to Marketing Land, “If users read a comment that had a previous positive score, they were 32% more likely to provide their own positive vote. Overall, those updates with an initial positive vote ended up with scores 25% higher than a control group.”All of this data boils down to one takeaway for marketers: Those first few positive — or negative — votes can have a big impact on the success of your social media content. For marketers, this is a call to make sure we’re always trying to engage our evangelists and community members — these are the folks who passionately love and promote your company. If you can engage them first when you post a social media update, they could help make the rest of your audience notice and love your content. Learn more about this study over at Marketing Land.17 Customizable Templates for Creating Shareable Graphics on Social Media (via HubSpot)One way to catch your evangelists’ attention — or anyone in your audience at all — is through visual content on social media. Even if you’re just sharing a link to your all-text blog post, you need to incorporate engaging visuals into your social media posts. Not sure you know where to start when creating or designing social media graphics? Get our 17 Completely Customizable Templates for Creating Shareable Graphics on Social Media.For Emails, Name Recognition Drives Opens (via eMarketer)This past month, email marketers have been freaking out about the whole new Gmail inbox layout, wondering how they could get noticed amongst the brand new Promotions tab. Well now, we have some data that can help. According to a study by Campaigner, familiarity with sender name is the number one influence on the open rate of marketing emails.For marketers who want to stand out in Gmail’s Promotions tab, there’s one big takeaway: If you aren’t already using real, human names in the “From” field of your email … test it out. It might help increase your familiarity with your subscribers — and thus, increase opens. While our own tests have found that including a real person’s name increases email opens, this might not work with your subscriber lists — so go ahead and run an A/B test of your own. The key here is to make sure your sender name is memorable. Read more about this data over at eMarketer.New Patent Hints at ‘Pay-Per-Gaze’ Advertising for Google Glass (via Mashable)Whether you think that people who wear Google Glass are Glassholes or the forerunners of some game changing technology, you’ve got to admit that if adopted, it would be the beginning of a new era of technology and marketing. This week, Google was granted a new patent that could start this new era — a patent for a tracking technique that’s called “pay-per-gaze.” Basically, with this new patent, Google’s “head mounted gaze tracking device” (aka, Google Glass), could track where you look — and if you look at an ad. Anyone else feeling a little like they’re living in Minority Report? On a personal level, I’m kinda creeped out. While this definitely could open up doors for relevant, contextual advertising, I can’t help but shake how intrusive this could be. Imagine pop-up ads that you see on the internet … but now it real life. You’re on a trip to Paris, staring up at the Eiffel Tower, and then boom — an ad for a French restaurant pops up in your vision, blocking your view. Ugh. This is all speculation, of course, but a very interesting trend to keep an eye on.If you want to learn more about Google’s new patent, read more at Mashable.Facebook Testing Option to Auto-Fill Billing Info for Mobile E-Commerce Payments (via TechCrunch)Facebook could be dipping its toe into ecommerce water with its newest mobile payment test. In the new experiment, Facebook will take credit card information you already had on file to purchase Facebook Gifts and App payments and auto-fill it into participating third-party mobile apps when you would like to make a purchase. While it’s not creating the actual payment system (a la PayPal), it is reducing friction to buy products while you’re shopping on your phone or tablet. This could be huge for ecommerce marketers — think about how easily people could purchase products if all they had to do is connect their Facebook account. Since this is still an experiment for Facebook, there’s no immediate action. But if this feature were integrated with some big box retailers and more people started to use it to purchase products, Facebook could be an even more valuable place for marketers to spend their time. Learn more about this new experiment at TechCrunch.What other inbound marketing stories did you hear about this week?Image credit: keiyac Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Aug 18, 2013 8:00:00 AM, updated February 01 2017 Twitter Marketing Topics:last_img read more