3 January 2013 Economists say motorists can expect a few more petrol price cuts during 2013.Last week, the Department of Energy announced that the price of petrol would drop by up to 15 cents a litre and the price of diesel by nearly 30 cents a litre from Wednesday, 2 January.Economist Dawie Roodt attributed the drop to a strong rand and said he wouldn’t be surprised if it happened again.“My suspicion is that the petrol price is likely to keep on falling over the next couple of months,” Roodt said. “I expect the rand to remain fairly stable over the next couple of months. I’m also not surprised to see the oil price coming down as well.”Economists say the drop will not impact spending, but will provide slight relief for motorists following the busy festive season. Sapa
david strom Tags:#Big Data#hack Second, you may have multiple truths you are going after. Many firms depend on a single consistent version of the truth stemming from a centralized data repository, the report states. That might not be possible as your data scales up and is subject to different interpretations, or what Forrester calls localized or relative truths. Perhaps we need some kind of Colbert-like truthiness metric to figure this all out. Related Posts Last week, Forrester Research tries to grok Big Data with a report entitled, Expand Your Digital Horizon With Big Data. And while it is somewhat amusing to see how they approach the topic as they would a new network router or new version of Office, ultimately the report falls somewhat flat, especially for those of us that have been using these tools and writing about the subject for many years now. While you can obtain the report here for $500 or if you are a client of theirs, I’ll save you the money and highlight just a few areas that are of interest. You can also check out Brian Hopkins’ blog entry here (he was one of the co-authors). The report mentions five common Big Data usage patterns, as you can see in the table below. Some of these are just common sense, and already deployed by many companies across the Internet. There were some insightful things to consider, though.First, it isn’t just a matter of scaling up your existing databases, although that can be a temporary fix to your performance problems. The best Big Data solutions are where you need new ways of thinking about your data that just throwing hardware at things isn’t going to help. You might need to visualize your data in different ways, or start asking different questions. Finally, speed can trump accuracy. “Sometimes two plus two can equal 3.9, and that is good enough,” they state. For certain kinds of analysis, being able to quickly respond to a competitive threat, or to design a new marketing campaign to counter a Twitter-storm of protests, is more important than being spot on. One thing is clear: Big Data is here to stay, and firms who haven’t yet dipped their toes into this pool will be at a disadvantage in the coming years. Growing Phone Scams: 5 Tips To Avoid 7 Types of Video that will Make a Massive Impac… How to Write a Welcome Email to New Employees? Why You Love Online Quizzes Third, you don’t always have perfect business process knowledge. The more complex your business processes, the less you might really understand their relationships, and Big Data can be handy at revealing these insights and help firms deal with processes that can’t be easily tamed.
One person is dead, and three others are badly hurt, after a Cooper County crash.The Highway Patrol says Haven Pennington’s car crossed the center line of Route U west of Prairie Home and hit a Jeep head-on at 10 a.m. Saturday.Michael Kendrick, 42, of Bunceton died. He was driving the Jeep. 40-year-old Melissa Kendrick of Bunecton and a 14-year-old boy in the Jeep have serious injuries. A seven-year-old in the Jeep has moderate injuries.Pennington, 19, was also badly hurt.
HyVee is now facing a class action lawsuit over that data breach.The suit filed this week says customers who had their credit card info stolen deserve to recover damages because of negligence by the grocery store chain.HyVee says the breach may affect you if you paid with a card at the gas pump or at the in-store restaurant at Columbia’s West Broadway and Conley Road locations. The fuel pumps at the West Truman Boulevard store in Jefferson City were also in the breach between last December and this July. Get more info here.Columbia native Dustin Murray is one of the people named in the lawsuit. It says he eats at the in-store restaurant about 2-3 times per month, and his debit card data was compromised.
It takes more than plain hard work to ace an exam. Toppers on the secret of their success. Pragya Maini, 19LADY SHRI RAM COLLEGE, DELHIB.A. English (Honours) 2014HOW I STUDIED FOR THE EXAMS Preparing for exams at LSR never feels like a Herculean task. An amazing faculty combined with my,It takes more than plain hard work to ace an exam. Toppers on the secret of their success. Pragya Maini, 19LADY SHRI RAM COLLEGE, DELHIB.A. English (Honours) 2014HOW I STUDIED FOR THE EXAMS Preparing for exams at LSR never feels like a Herculean task. An amazing faculty combined with my love for the subject makes it a joy ride. I chose to study English literature because I wanted to take up a subject that I really enjoyed. I make sure I take notes in all the classes and a simple revision of the same before the exam helps a lot. Thorough readings of the critical essays provided by our teachers are also beneficial for the university exams.HOW MY FACULTY HELPED I think I am extremely lucky to be studying at one of the best arts college in India. Apart from the many advantages this brings, the passionate, sincere and highly qualified faculty members are one of them. They go that extra mile to advise us even on things that are not a part of our course. In fact, a few of the senior teachers, I’d say, are a perfect combination of a mother and a friend. EXTRACURRICULAR ACTIVITIES I WAS INVOLVED IN With over 20 active societies in college, LSR provides a space for everyone to learn and follow their passions outside of the classrooms. I joined the English Public Speaking and Model United Nations societies in my first year at college and have been a part of it ever since. I handled Political Affairs for LSR Model United Nations Conference in 2013. In my second year, I became the Treasurer of the English Department and this helped me develop a lot of new skills like finding sponsors, pitching proposals and getting funds sanctioned. I can now put these skills to use at LSR Model United Nations Conference 2015 where I am heading the department of finance. I am also heading a project called Sandrishti Swavalambhan which caters to the visually impaired students of our college, as a part of the National Service Scheme-LSR initiative. advertisementMY ACADEMIC ACHIEVEMENTS Along with being the Head Girl of my school DAV Gurgaon, I was a scholar badge holder from 2008-12. I was also given the best all-rounder title during graduation.Mehak Nanner, 23SHRI RAM COLLEGE OF COMMERCE, DELHIB.Com (Honours) 2012HOW I STUDIED FOR THE EXAMS When it comes to studies, I usually followed two rules – maintaining balance throughout the year and planning ahead. For practical subjects like accounts and maths, I practised regularly so that the concepts would be clear in advance. This would also avoid stress and information overload immediately before exams. Closer to the exam date, I would follow a more structured work plan with clear targets for each week. This way I could also plan my study schedule around my extra-curricular commitments.HOW MY FACULTY HELPED I feel that any college and faculty are always very supportive as long as you are a sincere student and ask for help in time. SRCC has bi-weekly tutorials where the class size is much smaller so you get more individual attention. Having said that, you never need to wait for a class or tutorial to ask for help, teachers are always approachable and ready to help students.EXTRACURRICULAR ACTIVITIES I WAS INVOLVED IN I was actively involved with Enactus during college and served as its President in 2011. Enactus is an international non-profit organisation that enables university students to start social entrepreneurship projects for community development. We undertook three projects that year including Aahar – an effort to provide income to women rescued from trafficking and DU Darshan – a tourism project promoting the heritage sites in North Campus through a rickshaw tour which supplemented income of rickshawpullers. Our team was adjudged second at the Enactus India National Competition out of more than 60 national teams. Apart from that I also conducted interviews for our college magazine Yamuna and participated in exchange programs organised by the University.MY ACADEMIC ACHIEVEMENTS I received the Mitsubishi UFJ Bank Foundation Scholarship for two years in a row in 2010 and 2011 and the Tejpal Aggarwal Gold medal for academic achievementKushagra Gupta, 27INDIAN SCHOOL OF BUSINESS, MOHALIPGP Management 2014HOW I STUDIED FOR THE EXAMS The courses at ISB are very fast paced. We completed one subject in five weeks. Therefore there’s absolutely no question of preparing for exams at the last minute. One has to really understand each subject in depth and that comes with regular study. I made sure that I was prepared in advance for each class. In fact, prep work before lectures is one of best study tools. This helps you get familiar with the basic concepts of the subject beforehand and in understanding what’s being taught by the professors in class much better. Also, I read the Harvard Business Review and watched videos of various concepts being implemented in real-world situations on websites such as Youtube.advertisement HOW MY FACULTY HELPED We could book sessions with the professors for clearing doubts and brushing up on certain topics. The faculty pushed us to follow the mantra -‘learning by doing’ which meant we had to be involved in a lot of real world projects. For instance, for accounting, I had to study and analyse the balance sheets of the Board of Control for Cricket in India (BCCI) and Manchester United Football Club.EXTRACURRICULAR ACTIVITIES I WAS INVOLVED IN I was the Events Coordinator for the ISB Finance Club. For Artha 2013, ISB’s national Capital Markets Conclave, I was the Events Organiser and also the Event Head for ISB’s Stock Pitch Challenge. I was a member of the organising committee of Advaita, ISB’s national-level management fest. I was also the Lead Analyst for iAlpha, ISB’s student mutual fund where we managed assets worth Rs 3.5 lakhs and delivered a return of 15 per cent. Being the team owner of the Punjab Hukkums, a sports franchise in the ISB Sports League which was modeled around the Indian Premier League, we were runners-up and the team owners received a 5 per cent return on investment. At the London Business School, where I completed the final semester of my course, I was the Event Organiser for the India Club.MY ACADEMIC ACHIEVEMENTS At ISB, I was awarded the Scholar of Excellence and Dean’s List holder. I’ve also received many scholarships including the Ratan Tata, JRD Tata and Dorabjee Tata scholarships and the Hindustan Petroleum scholarship.Raaz Dwivedi, 21INDIAN INSTITUTE OF TECHNOLOGY, BOMBAYB.Tech Electrical Engineering 2014HOW I STUDIED FOR THE EXAMS At IIT Bombay, we didn’t just prepare for the exams but developed a steady and organic learning process for each subject. I liked attending classes and enjoyed making and reading my own notes. I seldom kept any doubts to myself and got them cleared immediately. I always took my assignments seriously and read up on various topics from books as well as online lecture notes, besides practicing a lot of questions including the ones which appeared in the exams over the previous years. I also had many good friends and we enjoyed studying and attempting hard problems together. Often their questions and doubts deepened my understanding of the subject. Whenever I didn’t do well in an exam, I analysed the paper only a few days later when my mind was clear and less stressed. I would then re-attempt all problems and figure out where I went wrong. HOW MY FACULTY HELPED The faculty was very kind in giving us extra study materials, organising extra sessions and interacting with us personally to motivate us. The mathematics department was my second home and I found similar affection and care from the maths professors. Time and again, I had approached many professors to seek guidance on various academic and non-academic issues ranging from course selection to internship, to making a career decision and I continue to keep in touch with them.advertisementEXTRACURRICULAR ACTIVITIES I WAS INVOLVED IN At IIT Bombay I got the opportunity to work as a Teaching Assistant (TA) from my second year onwards. Over the next three years, I served as a TA ten times, ranging from freshmen and sophomore courses to intensive program for entrants and QEEE program of MHRD, Govt of India.MY ACADEMIC ACHIEVEMENTS I used to actively participate in science exhibitions, quiz and debate competitions up to the national level. One of the most satisfying accomplishment among these was securing second position at the National Quiz on Mahatma Gandhi at New Delhi. I secured All India Rank 10 in IIT JEE. At IIT Bombay I was conferred with ‘President of India Gold Medal’, ‘Institute Silver Medal’ and ‘Best B. Tech. Project Award’ for my academic performance.Ankit Agarwal, 21FACULTY OF MANAGEMENT STUDIES, DELHIMBA 2014HOW I STUDIED FOR THE EXAMS I take a very holistic approach to exam preparation, and don’t like to leave any stone unturned. It is good to attend all the classes and be in tune with what’s being taught in the class. Before the exams, always make sure that you cover all the topics that have been taught and don’t leave anything out. Doing your assignments on time is also important. Another good study strategy is to study in groups. I find that, during group studies, we are able to cover a large amount of the course syllabus in a short period of time. This allows you to save a lot of time. To get a sense of the kind of questions which may be asked in the examination, going through the previous year papers helps a lot. An effective exam preparation, in the end, is all about following very simple and basic steps. HOW MY FACULTY HELPED The professors at FMS are very helpful and supportive at all times. They are very approachable and make you feel at home. Everyone makes an extra effort to ensure that students are provided with the best of education at FMS. Here, the faculty members are not only concerned about us getting good grades and passing the examination but they ensure that we understand the subjects being taught thoroughly, which, I believe, is very important in the long run.EXTRACURRICULAR ACTIVITIES I WAS INVOLVED IN I am an executive member of the Consulting Club at FMS. The Club is fully managed by the students where we undertake the process of liaising with consulting firms to increase their presence at the campus. Our activities mainly revolve around assisting students who want to pursue a career in consulting or general management and strategy. We organise workshops and other events. Apart from this I also participate in various sports.MY ACADEMIC ACHIEVEMENTS I was the topper in both the first and the second semesters at FMS. I’ve done my graduation in B.Tech in Computer Science from National Institute of Technology (NIT) Jalandhar in 2010 after which I joined Infosys where I worked for close to three years before sitting for the Common Admission test (CAT) and getting admission into FMS in 2013. For CAT, I scored 99.6 percentile.Manjunath Rajagopal, 21INDIAN INSTITUTE OF TECHNOLOGY MADRASB.Tech and M.Tech (Dual Degree) Mechanical Engineering 2010-2015HOW I STUDIED FOR THE EXAMS At IIT Madras, professors choose the subject matter for their courses from a variety of textbooks and journals. Therefore, I make an attempt to pay full attention in each class to understand the content being taught, and take exhaustive notes of the same. A quick revision of a couple of text books supplementing the class notes before the exams is more than sufficient. Being a topper opened up a plethora of opportunities for me through internships and research projects, and this brought several new challenges to the table. However, sustaining your performance is crucial. HOW MY FACULTY HELPED I have always received a positive response from my professors for any kind of assistance I have needed right from clarifying my doubts after class hours to securing internships. There are a number of ongoing research and consultancy projects within the department, and faculty members are always keen to rope in interested students in such projects. I have been working with one of the professors for around two years now, and this has given me a good exposure in an emerging field.EXTRACURRICULAR ACTIVITIES I WAS INVOLVED INI was involved in the National Service Scheme during my first two years, and engaged in several voluntary community services. In the following years, I was occupied with coordinating several events for Shaastra ,the technical festival of IIT Madras and for Mechanica, my department festival. I also swim or play badminton during my down time.MY ACADEMIC ACHIEVEMENTS I secured the district first rank in the class X board exams. At IIT Madras, I was selected for DAAD-WISE (German Academic Exchange Service) scholarship for a research internship at University of Stuttgart, Germany. My research paper has been selected for publication and I presented the same at a conference held in Chicago, USA.
as one of the web’s top influencers. is the co-founder of Internet companies (view below), Patel reveals his top tips for bloggers: The Rise to the Top Now: Blogs can make money. AOL Be conversational, talk rather than tell by referring directly to the reader as “you.” Ask questions to spur comments and encourage interaction. Also format your layout, headlines and photos. You’re not real if you portray yourself as a fake person, a cartoon, or no person at all. If you’re reading the work of a business blogger with an Don’t shove the product down peoples’ throats. Blogs serve many purposes. and Originally published May 23, 2011 8:00:00 PM, updated October 20 2016 Entrepreneurship is in Patel’s blood, as he grew up watching his mother and uncle work the skill. At age 16, he began blogging about marketing tactics, analytics and lead-driving. By speaking on niches at conferences, the kid snagged clients to consult. Ages 14-16: Began selling CDs, then legal car parts. KISSmetrics avatar, you’re not going to take him or her seriously, are you? Don’t mess with personal interaction. Age 21: Use a real photo of yourself. Speed is everything. Keep people engaged. HP ’s top 100 bloggers; recognized by the LOLcat , Technorati “Where the real money is, is being an entrepreneur. At the end of the day, over 10, 15 years, it starts rubbing off on you and you start picking up things over time.” Patel has assisted companies including , a visitor-tracking service, and . Highlighted in his interview on Named one of So how he get this high up? Here’s the timeline in a nutshell: Online Marketing and Customer Acquisition Blog Especially notable is KISSmetrics’ Get content out quickly to stand above your competitors. Wall Street Journal Build your audience. Amazon Neil Patel Provide fresh, quality content. Develop a distinct writing style. Monetizing your blog is a great idea if you can figure it out and are willing to commit the time and effort. to make more money on the web. Fortunate enough to earn more than he has lost, Patel invests in things like apartment complexes, .com companies, the stock market, hedge funds, brick and mortar businesses, venture capital funds, and his parents. Topics: Also dropped in the interview is some marketing advice, including: ’s Crazy Egg , a software company that helps track and improve conversion rates, cleans cookies and tracks revenue and people. Currently determined to create that $100 million company, he is dedicating all of his time to KISSmetrics, focusing on building it as a whole in ways like growing sales and boosting marketing. David Garland You blog could be: your business, the method of promoting your business, the way of gaining recognition and visibility by particular markets. Do not say “but this, buy that.” Instead promoting free beneficial content (for example, webinars and ebooks in the case of a software company) can lead to new clients. Age 16: Got involved with companies by blogging and speaking at conferences. Continuing to build KISSmetrics; spends spare time blogging and responding to emails. The goal is to get more readers and bring them in as subscribers. Suggested strategy: pay people to promote your blog to their audience(s). Business Blogging Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
We know that Google’s marketing power stretches far beyond the search engine land. The 3. About Google’s Keyword Tool Grab your Google Places listing as soon as possible. It’s a free way for you to get listed on the first page of Google and level the playing field. When creating the listing, optimize for the right keywords and feature images and videos relevant to your business. 7. About Google Places beyond search engine optimization with . This is called contextual targeting. , you’ll see that after we cover each tool in greater detail and offer next steps to make the knowledge you gain really actionable. . From Google Places to Google Reader, our free ebook walks you through 7 tools that will help you become a better marketer. As part of the Google Display Network, Google partners with hundreds of websites, news pages, and blogs that can feature your ads. “And similar to how it works with Google Search, your keywords determine where your ads are shown on the Display Network,” Topics: . When you create a specific ad, Google can match it to a website it relates to. For example, if you’re a bakery and your ad is about a cake, it will fit in well with the Dining and Wine section of 2. About Google Docs 4. About Google Alerts Google News provides you with a great platform to find news relevant to your industry and generate content ideas from the results you see. Take advantage of a story’s timeliness and piggyback on its newsworthiness. new ebook HubSpot’s newest ebook Google Docs helps with brainstorming new content ideas and collaborating within the actual creation process. Maintaining these docs, you can eliminate unnecessary meeting time and be much more efficient. . In both formats, we saw that the demand to learn more about Google’s marketing assets was strong. Here are some highlights from the ebook: Ready to take advantage of these tools in your day-to-day marketing activities? In our You can learn Originally published Jul 7, 2011 1:45:00 PM, updated October 20 2016 how to unlock the power of Google tools 1. About Google AdWords The inspiration for this ebook came from a more Google Alerts enable you to easily monitor the web for desired keywords, sending you email messages when these terms are being used. For example, we use Google Alerts to monitor the word “HubSpot” along with “inbound marketing” and “internet marketing.” It’s one way to stay on top of news related to our industry and brand. 5. About Google News as well as a recent release of Google+ In today’s attention economy, time is our scarcest resource. That’s why we value most the tools that save us time. Google Reader does exactly that—saves you time by allowing you to quickly filter through news stories, blog posts, videos, and other content relevant to your industry. Subscribe to websites, blogs, industry leaders, and get notifications on their updates. In addition to suggesting keyword ideas, Google’s Keyword Tool will also tell you how competitive these phrases are. Generally, you don’t want to choose highly competitive keywords, but you want to focus on the ones you can realistically start ranking for. The New York Times SEO Resources Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 6. About Google Reader Hope you enjoy the read and become a better marketer by using these helpful tools! webinar on the same topic extensive blog post about Google’s tools Google’s Step-by-Step guide reads makes us even more acutely aware of this reality. But let’s take a step back and look at some of Google’s other assets that have, over time, become marketers’ best friends.
Originally published Oct 7, 2011 12:00:00 PM, updated October 29 2019 Topics: We talk a lot about how marketing analytics is key to inbound marketing success. Another concept that goes hand-in-hand with analytics is testing. Contrary to popular practice, testing in marketing expands beyond email marketing and can be applied to practically every other inbound marketing tactic — social media, business blogging, landing pages, lead generation, and lead nurturing — there’s virtually nothing you can’t test in your marketing.Learn how to run more impactful, measurable marketing campaigns.While we believe marketers should constantly be testing their marketing, the first step is identifying the different marketing variables you can test. And because so many of these variables are applicable across channels, you’ll likely never run out of tests to run or experiments to try. The following 20 testing variables can lead you to discover valuable opportunities to optimize and improve the performance of your marketing initiatives.20 Variables to Test in Inbound Marketing 1. Layout: Test the layout within individual content items like blog posts, email marketing messages, lead nurturing emails as well as website pages like landing pages, your main website homepage, your blog homepage, etc. Move elements of your pages around, and test the performance of one layout vs. another.2. Calls-to-Action (CTAs): CTAs offer a number of testing opportunities. Test the performance of different calls-to-action based on their placement on various pages of your website and within certain pieces of content like blog posts, ebooks, and webinars. 3. Content Offers: Calls-to-action are made up of different offers, such as an ebook, a webinar, a free trial, etc. Test calls-to-action in terms of different offer topics in your industry and various formats (video vs. webinar vs. ebook vs. free trial, etc.). Do certain offers focused on a particular topic or in a specific format tend to resonate better with your audience? These types of tests can help you indentify the wants and needs of your prospects and customers and help you create content your audience cares about.4. Color: Test the color of your call-to-action buttons. You can even just test the overall color scheme of your website or blog. Do certain colors elicit a better response than others?5. Size: Sometimes, just making a CTA button, an image, or a headline a few hairs bigger can make a huge difference. Maybe your headline isn’t prominent enough to catch the site visitor’s attention. Or maybe your call-to-action is too small to stand out. Test the sizing of different website and content elements.6. Email Subject Line: In your email marketing and lead nurturing emails, test different versions of subject lines to determine which results in the best click-through rate. Do you find that a more actionable or sensational subject line performs better than others?7. Blog Titles: Similarly, do some testing and analysis of blog titles. Do numbers in your titles produce better results? Over time, can you notice a pattern of specific words that have consistently attracted lots of views?8. Email Sender: Test various versions of how you present your email sender. Does a stand-alone name of one of your employees work better than your company name? What about a combination of the two?9. Email Templates: Create a few different email templates, and test their effectiveness over each other in your email marketing and lead nurturing messages.10. Length: Test the length of your landing page copy and forms (shorter forms may be better for your business than longer forms, or vice versa), your content (do your readers prefer shorter or longer blog posts with more copy?), your email messages, and social media updates like tweets, Facebook, and LinkedIn updates.11. Messaging: Have you varied the way you position your message? Try a different angle, and see what effect it has.12. Tone: Test different tones in your writing and positioning. Does a more serious approach work better than an edgier one? Be careful with this one though — once you’ve done some testing and defined your most effective tone, stick with it. Your company should have a recognizable, consistent voice across all your messages and content.13. Images: Test how people respond to different types of images — in your blog posts, your email messages, your landing pages, your CTAs, etc.14. Timing: Do your tweets get retweeted more in the morning or the afternoon? Do certain days of the week make for better Facebook engagement? Perhaps your email marketing is more effective on Saturdays and your blog posts generate more views during the middle of the week.15. Frequency: Is your particular audience receptive to more or fewer updates from you, whether it be via email, tweets, blog articles, Facebook posts, etc.? Test the frequency of your updates in various channels and take notice of what works best.16. Keywords: Test the performance of your keywords. Can you generate more traffic from a long tail keyword than you’re generating from a more general keyword?17. Paid Search: While not a variable in itself, there are a number of variables and combinations of variables you can test in your paid search efforts, too — keywords, messaging, imagery, offers, etc.18. Targeting and Personalization: Another variable you can test in paid search is targeting! Furthermore, you can test different targeting methods on your homepage, on your landing pages, in your email marketing and lead nurturing, etc.19. Privacy: Does adding a note about protecting visitors’ privacy to certain pages of your website impact your results? Test adding some language that indicates protection of privacy to your landing pages, and see if it results in higher conversion rates.20. Data Visualization: What’s the best way for you to present data? In a pie chart? A graph? An infographic? Try different ways to visualize your data, and see what works best!Regularly testing elements of your marketing can be a great way to identify ways to improve your existing marketing efforts. What other variables can you test in your inbound marketing?Image Credit: [F]oxymoron A/B Testing Don’t forget to share this post! 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Topics: Originally published Mar 19, 2013 12:35:00 PM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Calls-to-action (CTAs) are one of the most critical inbound marketing tools. Whether they take the form of anchor text links, images, or buttons, CTAs are what motivate and direct your visitors to take a desired action, usually on a landing page. This could mean anything from registering for an event, downloading content and converting into leads, or encouraging prospects to move further down your marketing funnel toward sales-readiness.But not all calls-to-action are effective at converting your visitors. And because we’ve worked with so many marketers over the years, we’ve seen our fair share of lackluster and underperforming CTAs in our day. So to help you get a handle on some of the most critical CTA best practices, this post — and the accompanying SlideShare — will uncover the good, the bad, and the ugly of calls-to-action, so you can learn what works (and what doesn’t) with CTAs. 20 Do’s & Don’ts for Clickable Calls-to-Action from HubSpot All-in-one Marketing Software 20 Critical Do’s and Don’ts for Compelling Calls-to-Action1) DON’T use “submit” on your form buttons.DO use valuable and actionable copy, such as “Download Now,” “Get Your Free Trial,” “Speak to an Expert,” or “Buy Now.”Why? Think about it: No one likes to “submit” to anything. By stating the value of what the visitors will receive by clicking the button, you will reduce anxiety and friction and, thus increase clickthroughs.2) DON’T hide your CTAs where no one can see them.DO place your CTAs above and below the fold and within the visitor’s “eye path.”Why? Calls-to-action are worthless if no one can see them! Don’t make the mistake of neglecting to position important calls-to-action front and center so visitors miss them altogether.3) DON’T use the same or similar colors in your CTAs as the page’s background color.DO use bold, contrasting colors in your CTAs so they don’t blend in with the page.Why? If your CTA uses colors similar to those of the background — whether on a page, in an email, or within any other channel, it will blend into the page, making it difficult for visitors to notice. Simple as that!4) DON’T use teeny, tiny CTAs that no one will notice.DO make them big and bold.Why? So they stand out! It’s important to make CTAs one of the bigger, more prominent objects on a page to increase the likelihood of clickthroughs.5) DON’T make the design of your CTAs look flat.DO make them look “clickable” and button-like by adding bevels, shadows, and hover effects.Why? Online visitors are conditioned to recognize clickable elements like buttons and links. Use copy or design to indicate that visitors should “click here.”6) DON’T use CTAs in the wrong place at the wrong time.DO use CTAs that relate to the content on the existing page, or align with the buyer’s interests and needs.Why? Many marketers make the mistake of pushing a CTA too soon or with the wrong audience. Matching the CTA with the lifecycle stage or interests of the visitor will make for a more effective call-to-action and increase clickthroughs. 7) DON’T be too wordy.DO make sure CTAs are clear, simple, and uncluttered.Why? Attention spans are short. Get to the point quickly.8) DON’T use vague, cliché, or passive language.DO use compelling and actionable copy that conveys the value being offered.Why? The most effective calls-to-action tell visitors what to do (e.g. click here, download now, get your XYZ). Use words that convey action so there’s no question about it.9) DON’T oversell and under-deliver.DO set the right expectations about what visitors will receive.Why? Many calls-to-action make fake promises. Just think of decades’ worth of Mad Men type advertising. Visitors have high expectations that your CTA will deliver what’s promised.10) DON’T link your CTAs to your homepage.DO direct each CTA to its own dedicated landing page that restates the offer and copy from the CTA.Why? A homepage is a dumping ground for all miscellaneous traffic. CTAs give you the opportunity to increase conversions by driving visitors from a particular channel or source to a specific landing page that is closely tied to the CTA. This reduces friction because visitors will know they landed in the right place. Bringing them directly to the homepage will make them feel lost and reduce the likelihood they’ll convert.11) DON’T use too many CTAs on one page.DO use only one primary and one secondary CTA only.Why? Calls-to-action are meant to stand out and direct visitors to one desired course of action. If there are too many messages shouting out them, then suddenly nothing stands out.12) DON’T forget to build trust through design and copy.DO use data or testimonials to validate your proposition.Why? Visitors have little trust in everything the internet tells them. The best ways to build trust are through professional design, social proof, or customer case studies and testimonials.13) DON’T miss opportunities to promote your CTAs.DO place a CTA in everything you do.Why? Every channel or platform you use in your marketing is an outlet to promote a call-to-action, whether in email, a blog post, social media, or on thank-you pages.14) DON’T use the same CTAs for too long.DO experiment with and A/B test your CTAs to know what design, copy, and placement works best.Why? A call-to-action can get stale very fast in the fast-changing web, and you can’t guarantee the same CTA will work forever. Testing is a critical part of creating effective CTAs.15) DON’T forgot to search engine optimize your CTAs.DO add keyword-rich ALT tags so your CTA adds search value to the page.Why? A CTA, when taking the form of an image, is a great opportunity to add more relevant keywords to your site so your website gets found in search engines.16) DON’T use Flash or complicated animations.DO use CTAs that are mobile-optimized so any device can see them.Why? More and more people around the world are surfing the internet on mobile devices — not just PCs. If your CTA can’t been seen on phones or tablets, you’re missing a huge chunk of potential conversions.17) DON’T use branding as the only objective of your CTA.DO use CTAs to offer something of value.Why? Branding in CTAs are a waste of time and money. No one cares about your logo or fancy tagline. Give them something they — not you — want.18) DON’T use the same CTA for everyone.DO use personalization and dynamic content.Why? Because everyone is different! Create different CTAs for different personas and audiences. Personalization is one of the best ways to improve the effectiveness of your CTAs. (Hint: Smart CTAs can help with this.)19) DON’T cram your CTAs into little spaces.DO give them room to breathe by utilizing white space.Why? Making sure there is plenty of white space around a CTA is another great way to make sure it stands out and doesn’t get lost in the clutter.20) DON’T obsess over a pixel-perfect design.DO master the copy of CTAs, because that’s what really gets visitors to take action.Why? While it’s important for CTAs to have a professional design, even the best-looking designs fail. The most effective CTAs get content right first and foremost, by using compelling copy that creates trust, urgency, and value.What other CTA do’s and don’ts would you add to this list? Calls to Action
If you really want your website to increase conversion opportunities and sales, you need to know the basics of eye tracking research. This blog post will familiarize you with eye tracking research and offer specific guidelines you can follow to make your ideal website a reality.Delighting People in 140 Characters: An Inside Look at JetBlue’s Customer Service Success Share It’s always interesting to see how the general theme across the most shared blog posts from the week changes from week to week. Last week, it seemed as though various aspects of using Twitter for marketing was the hot topic. This week, the most popular topic was optimization.So take a few minutes to catch up on what you’ve missed this week and learn how you can optimize your blog posts, your website, and your Twitter account.How to Get More People to Share Your Blog Posts [Infographic] Originally published Aug 3, 2014 8:00:00 AM, updated February 01 2017 Despite the widespread popularity of hashtags, lots of marketers continue to use them improperly. Simply including a hashtag in your tweet does not ensure that it will be successful. Take a look at this blog post to discover the all-too-common hashtag mistakes marketers continue to make on Twitter.Introduction to Eye Tracking: Optimizing Your Content for How People Read [Infographic] If you want people to share your blog posts, you have to do more than create exceptional content. The infographic in this blog post outlines the specific elements you should include and optimize on your blog posts in order to get the greatest possible content distribution. 7 Silly Hashtag Mistakes No One Should Make Share At JetBlue, the employees are always looking for clever ways to exceed their customers’ expectations. Check out this blog post to learn how JetBlue optimizes their presence on Twitter to consistently delight customers and provide exceptional customer service. What was the most interesting thing you learned this week on Inbound Hub? What do you want to see more of? Leave your feedback in the comments! Share Blogging Topics: Share Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack