1 Gabriel Jesus has clearly been told to take it easy.The Manchester City striker could miss the rest of the season after breaking his metatarsal against Bournemouth in February.And it looks like the Brazilian is taking no chances in his recovery.The 19-year-old decided to explore Manchester’s Trafford Centre on a mobility scooter and it’s safe to say he looked rather embarrassed.Watch the video below…https://twitter.com/Mr_Martin81/status/839947480297013251//platform.twitter.com/widgets.js
– Joe Pinoy Lozano Mission Hills Taking kids Re “Law takes kids from parents” (Sept. 9): No truer words were spoken. It is an outright crime when government agencies override the constitutional rights of citizens for budget gain. – Carol Ann Ziehler Sun Valley That worked out well Re “Border crackdown rotten for farms” (Sept. 8): According to the farmers in this story, the 11 million or 12 million illegal immigrants currently in this country – who presumably are here to do jobs Americans won’t do, primarily farm field work (hence the liberals’ reference to them as “migrants”) – have decided they would rather work in easier, higher-paying jobs, including construction and landscaping. In other words, the illegals are here to do jobs that Americans will do and they no longer want to do jobs that Americans won’t do. So can we send them home now? – Millie Derose San Fernando Coming attraction I understand that Disney, the owner of ABC Television, is planning a new attraction at Disneyland called The Road to Iraq. You will enter a replica of an unarmored Humvee and, to the tune of “It’s a Small World,” proceed to ride through a miniature devastated city, where the first thing you come upon is a statue of Saddam being pulled from a pedestal while a voice in the background repeats “Mission accomplished,” and then you will ride past bodies of dead soldiers and civilians while car bombs and other improvised explosive devices blast all around you. Ultimately, you will arrive at the Hall of Presidents, where you will stop before an automaton of President George W. Bush repeating “9-11,” “9-11,” “9-11,” ad infinitum. The ride will, of course, be in Fantasyland, take all day and cost $5,000 per person. – Marshall Barth Encino Alas, poor Mickey Re “Path to 9/11” (Sept. 10): Obituary: Mouse, Mickey, Nov. 18, 1928 – Sept. 10, 2006. The beloved cartoon character died at 8 p.m. Pacific time on Sept. 10. A popular symbol of Mouse’s parent, the American Broadcasting Company, also known as ABC. Mouse died due to partisan political propaganda and complications of prevarication, commonly known as telling lies and misrepresenting actual history. – Jerold Drucker Tarzana Speaking of lies Politics aside, am I the only one who finds the irony in former President Bill Clinton’s comments about only wanting the producers of the made-for-TV movie, “The Path to 9/11,” to tell the truth? After all, isn’t he the only president in U.S. history to have been found guilty in a court of law of “willfully providing false testimony,” resulting in his disbarment? – Stephen Wagner Valencia Bottom line There are three sides to every story: your side, my side and the truth. Your friends don’t come to your house to kill you for no reason. None of us has any idea what our government is doing to other countries. We only know what we are told. Americans are spoiled by our way of life, and it’s up to our government to find ways to make sure we get it. It really doesn’t matter which party is in office; it’s a dirty job. There’s no difference between running a nation and running a corporation. So, whether you’re a conservative, a liberal, an independent or anything else, the bottom line will always be the same. Another truth is that some people run their corporations better than others. – Tommy Howard Glendale Saddam no threat Dick Cheney and the rest of the Bush administration continue to live in a fantasy world in which Iraq has always been the center for terrorist threats. Most of us know and have known that this is not true. Saddam Hussein was never a threat to the United States and had no reason to trust al-Qaida. Hussein was contained by a no-fly zone in the north and south of the country. The Bush administration took troops out of Afghanistan to invade Iraq, a country that was not a threat, and caused untold destruction that will last for generations. The increase in terrorists alone in the region has shown how this administration has failed not only the American people, but also the world. – Paul Straughn North Hollywood No on Prop. 86 Some mean-spirited politicians and organizations are asking voters to discriminate against smokers by increasing the excise tax on a pack of cigarettes from 87 cents, to $3.47. Smokers, especially the poor, have a disease called addiction and should be helped, not handicapped by a 300 percent increase in the excise tax. Since only smokers would be required to pay these taxes, it seems unfair that most of the tax funds would be allocated for purposes other than smoker-related health problems and anti-smoking education. I’m a nonsmoker who will vote “No” on Proposition 86. – Bill Zelenka Granada Hills Slip of the tongue Re “Arnold’s Latina slip must spark dialogue” (Their Opinions, Sept. 12): It’s funny, but I don’t recall any howls of outrage from Enrique and Gilda Ochoa when Lt. Gov. Cruz Bustamante mispronounced the governor’s name in 2003, substituting an “i” for an “e” in the penultimate syllable. Just a slip of the tongue, you see. – James F. Glass Chatsworth We need to act now Our city is in danger. The medical-marijuana dispensaries are springing up all over our city, and young people are buying lots of it and going around schools and other places selling it to any kid with the money to buy it. Of course that is illegal, but our police cannot catch all of them to put a stop to it. We have to tell our City Council to pass laws to keep the gangsters who are behind this out of our city. Please call and write the council now to make it against the law to open a medical-marijuana dispensary in our city. – Alonzo Minard Sun Valley Gas taxes Who are politicians trying to fool? When gas was $1 per gallon, the tax was 8.25 cents per gallon. When gas went to $3, the tax went to 24.75 cents per gallon. What happened to this windfall? Too bad we don’t have a “Mr. Smith goes to Sacramento.” If these leaders had any feelings for the people, something would have been done. Memories are forever. – Joseph Morigi Northridge160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! AD Quality Auto 360p 720p 1080p Top articles1/5READ MOREThe Christmas Truce of 1914 proved that peace is possibleSherman Oaks Term expansion Re “Court upholds City Council’s ballot language” (Sept. 13): The appeals court says it’s OK for City Council members to do as they want, which is what they always do, except when it comes to doing what they are paid to do. It’s funny how they can get things done quickly when it’s something for their benefit. Two years ago the bus company in Mission Hills appealed a judge’s order to leave. And that was the last thing we heard about it. They are still there, spewing diesel fuel fumes in people’s front doors. Term limits were implemented for a reason. Those in office get too complacent and sassy, and they don’t do their job. Re “MTA bullish on busway” (Sept. 13): So the overpaid geniuses at the MTA are finally realizing the obvious: Having the busway continue to the Chatsworth train station might make sense. But first they must spend a year or tens of thousands of dollars to “study” it. Gee, I wonder why the tracks were put there in the first place? They connect an important gap in Valley transit? Duh! But who cares that many businesses will be displaced. That’s what government likes to do: giveth and then taketh away. I wonder how many more decades it will take them to figure out they also blew it at the other – Burbank – end. But that’s why they get the big bucks. – Dave Petterson
Liverpool’s signings under Michael Edwards – will Minamino be the next big hit? Video Player is loading.Play VideoPlayMuteCurrent Time 0:00/Duration 0:00Loaded: 0%Progress: 0%Stream Type LIVERemaining Time -0:00 Playback Rate1xChaptersChaptersDescriptionsdescriptions off, selectedCaptionscaptions settings, opens captions settings dialogcaptions off, selectedAudio TrackFullscreenThis is a modal window.Beginning of dialog window. 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Escape will cancel and close the window.TextColorWhiteBlackRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentBackgroundColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentTransparentWindowColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyTransparentSemi-TransparentOpaqueFont Size50%75%100%125%150%175%200%300%400%Text Edge StyleNoneRaisedDepressedUniformDropshadowFont FamilyProportional Sans-SerifMonospace Sans-SerifProportional SerifMonospace SerifCasualScriptSmall CapsReset restore all settings to the default valuesDoneClose Modal DialogEnd of dialog window.Close Modal DialogThis is a modal window. This modal can be closed by pressing the Escape key or activating the close button.PlayMuteCurrent Time 0:00/Duration 0:00Loaded: 0%Stream Type LIVESeek to live, currently playing liveLIVERemaining Time -0:00 Playback Rate1xFullscreen moving on three-way race “I adapted to his style and I’ve changed a few things in my game that have improved, and these little things have been able to catch the eyes of other people, like Vincent Kompany.“He likes the way I was playing last season, and he just wants me to continue and improve even more.” Tottenham line up bid for West Ham star who was labelled a ‘monster’ by Mourinho Tony Cascarino backs Everton to sign two strikers for Carlo Ancelotti LIVING THE DREAM Mel Morris explains why Derby had to complain about Leeds over Spygate to EFL But Roofe has revealed he leaves Leeds with fond memories and as a fan for life, and acknowledges his switch to join player-manager Vincent Kompany at Anderlecht may never have happened if it weren’t for Biesla.“He helped me massively last season,” said the striker in an exclusive interview with talkSPORT host Jim White.“Without his style of play and the footballing education he gave to us, I probably wouldn’t be in this position. “I’m a Leeds supporter now,” he added.“I’ll be watching every game, following every move and I’ll still be talking to all the boys as if I was still there.“Of course I’m going to be missing Leeds, but also I need to be focusing on Anderlecht.”Listen to talkSPORT’s interview with Kemar Roofe IN FULL above targets Arsenal transfer news LIVE: Ndidi bid, targets named, Ozil is ‘skiving little git’ LATEST 2 Check out all the live commentaries coming up across the talkSPORT network this week Roofe also said he will continue to root for Leeds and will keep in touch with his Elland Road team-mates even after his departure. Getty 👏 Thank you for everything @roofe pic.twitter.com/nnrAeOgzJw— Leeds United (@LUFC) August 6, 2019Roofe’s departure is a big blow for the Whites after his brilliant season in the Championship, ending the campaign as the club’s top scorer with 15 goals, despite missing a number of games through injury. TOP WORK 2 getty Chelsea confident of beating Man United and Liverpool to Sancho signing targets Cavani ‘agrees’ to join new club and will complete free transfer next summer Roofe says he couldn’t turn down the chance to join Kompany at ‘huge and historic club’ Anderlecht Kevin De Bruyne ‘loves Man City and wants to keep winning’, reveals father West Ham vs Manchester City (Saturday, 12:30pm) – talkSPORTLeeds vs Nottingham Forest (Saturday, 12:30pm) – talkSPORT 2Crystal Palace vs Everton (Saturday, 3pm) – talkSPORT 2Tottenham vs Aston Villa (Saturday, 5:30pm) – talkSPORT Kemar Roofe ended last season with 15 goals and two assists for Leeds Kemar Roofe has told talkSPORT he will always be indebted to Leeds United manager Marcelo Biesla for helping make his move to Anderlecht a reality.The English striker’s Elland Road exit was confirmed on Tuesday, with the 26-year-old signing for the Belgian club in a deal believed to be worth around £6.4million (€7m). LATEST TRANSFER NEWS AND GOSSIP LIVE on talkSPORT target Where every Premier League club needs to strengthen in January
DJ Focus in action – the young radio station manager employs his friends to go out and find news stories.(Image: Innovate Salone) MEDIA CONTACTS • Global Minimum RELATED ARTICLES • Fostering SA’s young scientists • I only ever wanted to dance • Digital drum boosts computer literacy • Light shines for Team Emulsified Gwinyai NhapataAt just 12, Kelvin Doe built himself batteries and a generator using parts found on dump sites, and started a pirate FM radio station. “I built the generator because my radio station needed it and started the radio station because my community needed it,” says the young innovator, now 16. Born in Freetown, the capital of the small West African nation of Sierra Leone, Doe comes from a disadvantaged community; here, electricity supplies are haphazard, prompting him to turn to a generator. He has no formal schooling in electronics or engineering, but is a self-taught inventor. Doe, who is also known as DJ Focus, sourced the materials for his inventions in local rubbish bins and dump sites. “This was a microphone wire, converted to a power output,” he says, pointing out a component from his radio station. “I got it from the dust bin.”Doe’s enterprise received good exposure at the inaugural Innovate Salone, a nationwide innovation contest in Sierra Leone which is sponsored by the non-profit Global Minimum organisation to scout for excellence among the country’s high school students. Doe and his team from Albert Academy were among the eight winners. He also attracted the attention of a doctoral student at the Massachusetts Institution of Technology’s (MIT) Media Lab, David Sengeh.Sengeh, from Bo, also in Sierra Leone, is one of the founders of Global Minimum.With assistance and guidance from Sengeh, DJ Focus carved himself a bigger niche as General Focus, a promotion he gave himself for his management of the radio station.He found himself on his way to New York to present his ideas and innovations at the 2012 World Maker Faire, held in that city in September. Here he sat on a “Meet the Young Makers” panel alongside four American inventors and was later given a tour of Harvard’s Technology and Entrepreneurship Centre. According to news agency CNN, General Focus made history as the youngest person ever to participate in the Visiting Practitioners Program at MIT.Inquiring mind“Kelvin represents learning by making,” says Sengeh, who speaks of his respect for the teen. “He takes a part, looks at it and tries to reverse engineer it.”Reverse engineering is Doe’s master and his mind is the apprentice. Using soda, acid and metal, bound together with tape – all items found from surrounding trash – he made his battery. Doe adds that the generator wasformed from a damaged voltage stabiliser, motor, plug and other components which he found while searching the trash. He also found the antenna that allows his audience to listen in to his radio station.The generator lights his home, powers his radio station, and allows neighbours to charge their mobile devices.More impressive, before his Maker Faire trip Doe had never been more than 15 kilometres from his home. He never received any recycling qualification, nor was he inspired by green advocates to reuse obsolete electronics. Now he is not only an inventor, but an employer as well – he gives job opportunities to local youngsters, paying them 5 000 leones (US$1.2) for making themselves useful as presenters or reporters at his handmade, unregistered radio station. In his spare time Doe takes to the boards as a DJ as children’s birthday parties, for a small fee.Using knowledge to help his communityDoe was invited to be a resident specialist at the International Development Initiative at MIT for three weeks, as well as to be a visiting presenter at the Harvard School of Engineering, where he pledges to use all his newly attained knowledge to enhance his society. His international acclaim is growing, and a video made by @radical.media for its THNKR YouTube channel has already clocked up over three-million hits.Not only is he inspiring his community, but Doe seems to be intent on proving that there is great potential in Africa. “My next invention will be a windmill, for people to use for electricity supply,” he explains.“That is my aim – to promote innovation in Sierra Leone, among young people.”
3 January 2013 Economists say motorists can expect a few more petrol price cuts during 2013.Last week, the Department of Energy announced that the price of petrol would drop by up to 15 cents a litre and the price of diesel by nearly 30 cents a litre from Wednesday, 2 January.Economist Dawie Roodt attributed the drop to a strong rand and said he wouldn’t be surprised if it happened again.“My suspicion is that the petrol price is likely to keep on falling over the next couple of months,” Roodt said. “I expect the rand to remain fairly stable over the next couple of months. I’m also not surprised to see the oil price coming down as well.”Economists say the drop will not impact spending, but will provide slight relief for motorists following the busy festive season. Sapa
It was an honor to be included in Dr. Bob Nelson’s new book “1001 Ways to Engage Employees”. I shared a case study with Dr Bob which showcased how we used the SCARF methodology to enhance a major technology company’s performance management strategy.Managing employee performance has moved from annual write ups to high touch, systematic career development. The example I shared with Dr Bob was effective for two reasons:The process was simpleThe employee was afforded a range of performance objectives to stack rank in order to help their manager better understand their motivationFailure in performance-based systems occurs when too much user input is required or when employees are forced to conform to initiatives that don’t align with their personal career goals.Behavioral Modeling starts with a menu of 5 Intrinsic Motivators:AutonomyMasteryPurposeProgressSocialWe can structure a motivation path around rewards (carrots) or certifications (sticks) but employees would rather be inspired by an element of intrigue.Application Buyers in the HCM space face a logic bending hurdle:Sun-setting legacy technology involves 12 months, 2 FTE’s and a significant loss in opportunity cost.You don’t have to overhaul legacy systems to enhance program access. There are elements of performance management than can be written on a napkin.Trust and Transparency drive Employee Engagement. Giving employees choice for career path empowers them and provides a guide for development.Revisiting the Engagement Ecosystem If you had to take 12 e-learning courses to be rewarded $50, would you do it?If the knowledge afforded in the learning path is beneficial to your career development, won’t the attainment of knowledge present applicable reward?Do you need to be paid to thank your peers?If you knew recognizing an overworked, underpaid member of your support team would put a smile of his/her face, would that not be incentive enough to encourage their effort?If you complete a project on time and under budget would you prefer a gift card or a week off?The amount of money one makes does not drive engagement, it sets expectations.Purpose-driven work that is consistently challenging is the only path to true success.1. Allow employees to chose their path to success2. Make programs easy to access and operate3. Reward fairly4. Create new challenges Originally published on Dave’s Weekly Thought blog.
Colorado based Intense Debate, the sophisticated blog comment system with the silly name, launched its public beta this morning. There are some definite kinks in the service still, but there’s also quite a lot to take note of. The service offers a powerful combination of ease of use and feature richness; I’m impressed. Why Tech Companies Need Simpler Terms of Servic… This is the kind of option that makes all the difference in user adoption – I will let value from my work accumulate in your service if I know I can get it back out again if I so chose. Thank you Intese Debate! I ask every web app I profile about data export and the vast majority just tell me “oh, we’re working on that.” marshall kirkpatrick Tags:#web OpenID support for leaving comments is fantastic, if a bit clumsy in implementation right now. It’s really difficult for individual bloggers to install OpenID support in their own blogs right now. If Intense Debate can do it for us, that’s great. A Web Developer’s New Best Friend is the AI Wai… 8 Best WordPress Hosting Solutions on the Market Email notification is a global setting. Every blog should let you get an email if your comment has been replied to. With this plug-in, you can automate that on any Intense Debate using blog you comment on.The single most important thing about Intense Debate is its data export options. If you are using the service in WordPress or Blogger (more platforms to be supported later) and you decide you want to stop using Intense Debate, you can export your comments for import into your native blogging software’s comments database. Intense Debate lets users set up good profiles that include easy access to their social networking pages around the web, you can friend or follow comments from particular users, there’s some basic stats available to both comment leavers and publishers and threaded comments are available. It’s got reputation, it’s got lots of RSS, it’s got quite a few widgets (like “top commenters on this blog”) and it integrates with your blog’s CSS. It’s nice. I’m testing it out over at my personal blog, marshallk.com and there are a list of other blogs using it on the Intense Debate site. One issue I do see is that the commenting platform takes a moment to pull in its host blog’s CSS, that’s not ideal. I wonder if a copy of my stylesheet could be cached with Intense Debate. Throughout the site it would also be nice if avatars were larger, visual recognition of faces is huge in tools like this.Important DifferentiationThe comment plug-in market is a really crowded one, but there are some things about Intense Debate that warrant an extra close look. (Update: Wednesday morning saw a $1m VC investment in a more lightweight competitor, SezWho. TechCrunch coverage is good. You may or may not feel inclined to use a service like this, and we’ll see how it holds up against spam over time, but at the very least – I think Intense Debate is a classy operation that deserves some attention for its technology implementation in a crowded market space. Top Reasons to Go With Managed WordPress Hosting Related Posts Ease of install. One tiny PHP file is all it took me to get Intense Debate running on my Word Press blog. It was remarkably easy.
While cloud computing is becoming ubiquitous, it’s often hard to know how much of the hype around the technology you should actually believe.David Mitchell Smith, vice president and fellow at Gartner, said that “cloud computing, by its very nature, is uniquely vulnerable to the risks of myths. It is all about capabilities delivered as a service, with a clear boundary between the provider of the service and the consumer. From a consumer perspective, ‘in the cloud’ means where the magic happens, where the implementation details are supposed to be hidden. So it should be no surprise that such an environment is rife with myths and misunderstandings.”Gartner identified ten common cloud computing myths:The Cloud is about saving Money. Not totally. The flexibility and utility of turning on services and capabilities as needed often outweigh just a dollar-centric appraisal of the technology.The Cloud is always the best way. Cloud technology is still young. Cloud apps are options that should be considered, but choose your application based on what best meets your requirements.The Cloud should be used for everything. Cloud apps can be an important part of an enterprise strategy, but applications should be moved to the cloud only as part of an overall strategy for achieving cost savings, flexibility and efficiency.“The CEO said so” isn’t a cloud strategy. An enterprise IT strategy needs to have a detailed plan for how to handle both on-premise and cloud applications.We need just a One Cloud strategy. With the current state of the cloud that isn’t possible, or at least not practical.The cloud is less secure than on-premise. The number of on-site security breaches actually exceeds the number of breaches reported in the cloud.The cloud can’t handle mission-critical use. Often cloud strategies begin using the cloud with their non-critical applications, but there many organizations are using the cloud for their mission-critical applications.The Cloud Equals the Data Center. Possibly, but for many companies, the hybrid use of both on-premise and cloud computing will be around for some time.Migrating to the cloud automatically enables cloud features.Virtualization is not equate to the Private Cloud.
Posted on 5th February 2019Digital Marketing FacebookshareTwittertweetGoogle+share Related postsLytics now integrates with Google Marketing Platform to enable customer data-informed campaigns14th December 2019The California Consumer Privacy Act goes live in a few short weeks — Are you ready?14th December 2019ML 2019121313th December 2019Global email benchmark report finds email isn’t dead – it’s essential13th December 2019Keep your LinkedIn advertising strategy focused in 202012th December 20192019 benchmark report: brand vs. non-brand traffic in Google Shopping12th December 2019 HomeDigital MarketingHow to keep PPC accounts healthy when using automation How to keep PPC accounts healthy when using automationYou are here: Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of PPC. So much so, the role of the PPC pro has to evolve just as rapidly.Optmyzr co-founder Fred Vallaeys recently encapsulated the new roles humans will play in an AI world to help PPC pros ride the wave of innovation to become PPC rockstars (as opposed to being PPC roadkill).In that blog post, Fred likens the role of the PPC pro to being an airplane pilot — the crucial professional who spends a lot of his or her time monitoring vital data and events to ensure things go according to plan. That pilot is in charge of a fast, complicated, and potentially dangerous machine and has to act decisively if trouble starts brewing.PPC pros today are much like that pilot, responsible for another type of fast and complicated system: machine learning-driven PPC. To do that job well the PPC pro requires three critical systems: Reports, Alerts, and Audits. Let’s look at how each of these solves some of the specific challenges associated with managing ads on Google or Bing.PPC ReportsVirtually all account managers have reports of some sort set up. Most of these reports focus on what has already happened, such as how many conversions happened last month, how conversions are trending and how data compares to the same period last year.These reports can inform the PPC Pilot whether their strategies are paying off, e.g. “Is that new bid management system improving the ROAS as expected?” These reports are also essential for keeping stakeholders appraised of the results of your work for them.Reporting can, and should, go much deeper. One particularly helpful report in the Optmyzr library, the Annual Performance Report, keeps clients much more informed about your total value as a PPC pro. With one click, advertisers can see a summary of their 2018 PPC performance and share it as a PDF, an Excel download, or as an interactive link.Reports are great for summarizing longer-term results and showing if management strategies delivered the expected results. (screenshot from Optmyzr)While reporting is one essential tool for PPC managers, it only goes so far to meet the needs of sophisticated search marketers. Because of the minute-by-minute PPC world in which we live today, many traditional reports are too static — too slow when decisions are being made instantaneously by ever-faster automated systems.Imagine if airline pilots functioned like old school PPC managers, relying primarily on static reports. After every flight, the pilot could generate a report summarizing how much fuel they burned and how many passengers were on board. Helpful information for the airline when it comes time to report earnings and helpful for the pilot to understand if a decision to burn a little more fuel actually paid off with a closer-to-on-time arrival. Unfortunately, that basic and necessary information doesn’t help at all when the unexpected happens.Enter the need for two other critical tools a pilot needs: automated alerts that flag performance anomalies, and indicators that show that systems are online and working. In PPC, these equate to dashboards with alerts and policy-based audits.PPC Dashboards and AlertsPPC is a fast-moving industry. Every search that happens on Bing or Google is a new auction with thousands of advertisers competing for a valuable top ranking. A static, scheduled report won’t be of much use when a competitor unexpectedly does a mid-month strategy shift. In this scenario, an immediate and timely interactive dashboard offers several benefits compared to a scheduled report:The data is updated almost instantaneously to reflect the current state of the business.Automated alerts draw quick attention to what the human PPC pilot needs to focus on.Interactive data lets the PPC pilot quickly investigate by zooming in and out of the data.In Optmyzr, the MCC dashboard (shown below) provides all of these capabilities. For example, advertisers automatically get alerts for things that seem out of the ordinary, such as a huge decline in impressions or a sudden spike in cost. An agile PPC pro can also set their own thresholds for alerts when they have specific goals in mind, like a target CPA, a minimum number of clicks or any other target.Dashboards can highlight problem areas in real-time and encourage account managers to take corrective action before issues spiral out of control. (screenshot: Optmyzr)Alerts can have drawbacks, however. False positives can cause the alert recipient to start ignoring them. In PPC, it’s fairly common to get false alerts about CPA, ROAS or conversions when not accounting for the typical conversion lag of a campaign. For example, you can’t have a real-time alert for declines in conversions when it takes half your audience more than 7 days to go from a click to a sale.To help reduce false alerts, advertisers can customize a date offset in Optmyzr so data from days where conversions have not yet been fully reported will be ignored. Finding out how long a typical conversion takes from click to conversion is now easy thanks to Google’s reporting metrics for “days to conversion.”Optmyzr even offers an automatic budget pacing capability that helps advertisers continuously stay on top of whether they are on target to hit their budget targets for the month (even if they run budgets on a custom monthly cycle, for example starting the 15th of every month and ending the 14th of the following month).Data visualizations like this budget spend projection can help account managers quickly investigate issues like a potential overspend issue in an ads account. (screenshot: Optmyzr)When an alert warrants a deeper investigation, rich data visualizations make it easier to understand what elements of an account are most responsible for a performance shift.Each metric is connected to the other metrics that influence it in this PPC data visualization, making it easier to understand why KPIs are shifting. (screenshot: Optmyzr)A good alert system must have advanced dismissal capability. Imagine if the alerts on your phone kept reappearing five seconds after you’d dismissed them. The alerts would quickly become completely useless. In Optmyzr, an alert that has been investigated and addressed can be snoozed so it will only trigger another alert if the detected problem persists after the snooze period has ended.AI is also changing how we interact with technology. Take the proliferation of Amazon Alexa devices which now number more than 100 million. Users are coming to expect to get all their answers by simply voicing their question. To allow PPC pros to get their account questions answered quickly, Optmyzr launched its Alexa skill in 2018, letting users interact with our PPC Investigator entirely by voice.PPC AuditsFinally, a PPC expert must have an audit tool to support their role as the PPC pilot. But what’s the difference between reports and audits?Reports tend to be heavy on metrics and show performance over time. Alerts tend to look at performance that is suddenly unexpected or, like a URL checker script, look for things that are broken.Audits, on the other hand, examine the structure of an account for the purpose of identifying things that, while not necessarily broken, could be improved upon. For example, if all campaigns had sitelinks, the CTR could likely be improved, which might boost conversions.Audits also help monitor account management policies. Many agencies and big advertisers have a preferred way for how accounts should be managed and those rules may encompass things like the maximum allowed number of keywords before an ad group should be split up, the minimum number of ad variants that should be active for A/B testing, what types of bid management is allowed to be deployed, etc.With Google’s recent announcement that its Complimentary Account Management service may involve changing account settings, serious advertisers would be well advised to put in place an audit and policy monitoring tool like the one from Optmyzr to ensure any elements managed by a 3rd party, whether Google or an agency, conform to the advertiser’s policies. Audits help you, the PPC pro, navigate and retain essential control.An audit can identify policy and structural account issues before they negatively impact account performance. (screenshot: Optmyzr)It’s also important to note that PPC professionals can benefit from an audit system to double check their own work. We’re all human — prone to mistakes. With the potential for different tools and multiple account managers to all be working on various aspects of one account, it is truly challenging to ensure all the elements work together in the intended fashion. A simple automated weekly audit can let advertisers know if the account structure is deviating from what is intended.Optmyzr is designed to be the tool that can take a PPC pro to PPC rockstar status. Our tools are designed to help search marketers build on the automations Google and Bing continue to roll out on a seemingly daily basis. Ironically, the more automation we see from the big engines and from AI and machine learning, the more PPC pros need advanced tools to become the essential strategist as opposed to day-to-day tactician. Check out our blog throughout this year for more context about PPC in the age of automation.The post How to keep PPC accounts healthy when using automation appeared first on Marketing Land.From our sponsors: How to keep PPC accounts healthy when using automation
CCH Tax Day ReportFlorida voters approved Amendment 5 in the November 8, 2016, general election to change the current property tax exemption that may be granted for property with just value less than $250,000 owned by certain senior, low-income, long-term residents to specify that just value is determined in the first year in which the owner applies and is eligible for the exemption. The amendment will take effect January 1, 2017, and will apply retroactively to the 2013 tax roll for any person who received the exemption before 2017. Individuals who were granted the exemption in prior years but became ineligible because the just value of the homestead rose above $250,000 may regain the exemption if they otherwise are still eligible and apply for a refund.PTO 16-08, Florida Department of Revenue, November 9, 2016, ¶206-228