24 Typography Terms Every Marketer Should Know [Infographic]

first_imgTypography is an incredibly important part of the design process — it’s just as important as the colors you choose, the images you include, and how you lay everything out. But most marketers get tripped up by typography, assuming that defaults like Arial or Times New Roman will do the trick.Download 195+ visual marketing design templates to use for social media posts, infographics, and more. Truthfully, sometimes those basic, generic fonts will be fine … but you should be prepared for the times that they won’t. For example, if you want to give feedback on design projects or improve your own content creation skills, you need know basic font terminology. Check out the following infographic below from TheLogoCompany, which guides us through some of the most important terms in typography.(And if you’re interested in learning more about typography, check out our post on Typography 101: Everything a Beginner Should Know.)1K+Save Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 1K+Save Topics:center_img Originally published Nov 4, 2014 12:00:00 PM, updated July 28 2017 Font Selectionlast_img

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