Memorial destroyed by vandals rises from the ashes

first_imgA group which had a stunning sculpture destroyed by vandals have had a new one erected thanks to a kind donation by a local businessmen.Earlier this year the sculpture which was erected by the Letterkenny Community Heritage Group at the Cathedral Square in 2014 was mindlessly damaged beyond repair by vandals.The sculpture was the work of local artist Redmond Herrity which L.C.H.G. commissioned for the project. As the original sculpture had cost the group a considerable amount of money, it could not afford to have the same piece made again.“We do many projects throughout the year and our annual funding simply could not cover replacing the memorial,” said Gabriel Flood of LCHG.On hearing of their predicament, local stonemason Tony McCaul offered to help at little or no cost to erect a new memorial to those who lost their lives in the Great War.L.C.H.G. say they are pleased to announce that the new memorial is now in place and would like to thank the McCaul family for their generosity. The memorial was unveiled last weekend and is now there for all to see.Memorial destroyed by vandals rises from the ashes was last modified: October 3rd, 2018 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:donationheriatge groupletterkennymemorialThanksTony McCaulvandalslast_img read more

Inbound Lead Nurturing – Relationships not Emails

first_img Originally published Feb 13, 2008 10:21:00 AM, updated March 21 2013 When marketers talk about “lead nurturing” I am shocked at how often that really just means sending out monthly, one-size-fits-all emails to their entire database of prospects with just different lead generating offers each month.Lead nurturing is so much more than just automating “drip emails”.  Lead nurturing is about relationships.  And relationships are about people, not emails. Relationships are about helping people solve problems, often with information.  Relationships are about sharing and trust.  Relationships are about conversations.  Relationships are about social media.To illustrate what I am talking about, here is a recent example of a true inbound marketing version of lead nurturing.  This is the story of a woman who recently bought our product (HubSpot) for her company.  Names and some details have been changed to protect the innocent. :)I “met” Kristen in an online marketing forum, where she asked a question about Internet marketing that I answered.  She thanked me for the response.I took my answer to Kristen’s question, expanded on it, and posted it to our blog.  This article about How to Convince a CEO to use Internet Marketing is the resulting article.I emailed Kristen a link to the article, and established a more personal connection by giving some additional info I did not share in the forum answer.After a couple emails back and forth, I asked Kristen to be a friend on Facebook.  She accepted.I then invited her to attend one of our free HubSpot webinars.  Kristen registered for the webinar.After the webinar, one of our salespeople (Heidi) called her.  Heidi talked with Kristen, and she said they were not ready to buy yet, they had not decided how important Internet marketing was going to be for them.I invited Kristen to attend an in person “SEO 101” class I was offering.  She traveled some distance (about 45-60 minutes) to attend the free class.After the class Kristen came to talk to me and we spoke for a short time.  I answered some more questions.  I asked her if she might want to see how HubSpot could help with Internet marketing.  She said yes.After a new call from Heidi, Kristen scheduled a demo of HubSpot.Kristen watched the demo with Heidi and then quickly bought our product.Now, there is not a product that automates all of this process.  Why?  Its very personal.  But there are tools you can use.  In fact, we used a lot of tools.  I used our HubSpot blog.  I used email.  I used Facebook.  I used a webinar.  Her information was in Salesforce.com.  I even used an in person event. Heidi used the phone and GoToMeeting.What non-traditional (non-email based) lead nurturing are you doing?  How are you leveraging social media for lead nurturing? Leave a comment below.UPDATE: Brian Carroll has written about this article and added some comments at his great blog – Start With a Lead Lead Nurturing Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

4 Reasons for Marketers to Love Pivot Tables [Excel Tricks]

first_img Recently, I posted an If you’re an inbound marketer, chances are you have lots of data to analyze and you base your most important decisions on quantitative measures. In this blog series, I discuss some the most useful tools and tricks for analyzing your data in Excel. Suppose your pivot table is calculating the average click through rate of your email sends and you want to rank the results from lowest to highest click through rate.  .  If you’ve already mastered creating pivot tables, here are a few advanced features… once you start using these, you’ll wonder how you ever survived without them! 1. Sort alphabetically or numerically.  Originally published Apr 19, 2011 12:30:00 PM, updated October 20 2016 2. Group columns and rows.  article about the magic of pivot tables You can actually use the Grouping feature for any label type, not just dates.  Just highlight the rows you want to put into one group and select the “Group” option. Once your group has been created, you can then type over the default group name to label the group however you’d like. For example, if I wanted to hide all of the rows with a click through rate under 30%, I would select “Value Filters” from the popup menu. What other tips would you add to this list?center_img 4. Filter values, columns, or rows. In the example at right, I’m dragging and droping the “Event Invitation” row up above “Breaking News”. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Excel Suppose you have a pivot table with a long list of dates that you want to group by month.  You can do this in a snap with the Grouping feature. In this screenshot, I right-clicked on a random “Email date” and selected “Group” from the popup menu. To do this, select the row you want to move and hover over the edge until you see the crosshairs with arrows. Then simply drag and drop it higher or lower in the table. Topics: 3. “Drag & Drop” rows and columns. Don’t like the order of your rows?  This happens to me a lot.  A simple and quick fix is to simply drag and drop the row.last_img read more

Neil Patel on Blogging, Bribing, Business

first_img as one of the web’s top influencers. is the co-founder of Internet companies (view below), Patel reveals his top tips for bloggers: The Rise to the Top Now: Blogs can make money. AOL Be conversational, talk rather than tell by referring directly to the reader as “you.” Ask questions to spur comments and encourage interaction. Also format your layout, headlines and photos. You’re not real if you portray yourself as a fake person, a cartoon, or no person at all. If you’re reading the work of a business blogger with an Don’t shove the product down peoples’ throats. Blogs serve many purposes. and Originally published May 23, 2011 8:00:00 PM, updated October 20 2016 Entrepreneurship is in Patel’s blood, as he grew up watching his mother and uncle work the skill. At age 16, he began blogging about marketing tactics, analytics and lead-driving. By speaking on niches at conferences, the kid snagged clients to consult. Ages 14-16: Began selling CDs, then legal car parts. KISSmetrics avatar, you’re not going to take him or her seriously, are you? Don’t mess with personal interaction. Age 21: Use a real photo of yourself. Speed is everything. Keep people engaged. HP ’s top 100 bloggers; recognized by the LOLcat , Technorati “Where the real money is, is being an entrepreneur. At the end of the day, over 10, 15 years, it starts rubbing off on you and you start picking up things over time.” Patel has assisted companies including , a visitor-tracking service, andcenter_img . Highlighted in his interview on Named one of So how he get this high up? Here’s the timeline in a nutshell: Online Marketing and Customer Acquisition Blog Especially notable is KISSmetrics’ Get content out quickly to stand above your competitors. Wall Street Journal Build your audience. Amazon Neil Patel Provide fresh, quality content. Develop a distinct writing style. Monetizing your blog is a great idea if you can figure it out and are willing to commit the time and effort. to make more money on the web. Fortunate enough to earn more than he has lost, Patel invests in things like apartment complexes, .com companies, the stock market, hedge funds, brick and mortar businesses, venture capital funds, and his parents. Topics: Also dropped in the interview is some marketing advice, including: ’s Crazy Egg , a software company that helps track and improve conversion rates, cleans cookies and tracks revenue and people. Currently determined to create that $100 million company, he is dedicating all of his time to KISSmetrics, focusing on building it as a whole in ways like growing sales and boosting marketing. David Garland You blog could be: your business, the method of promoting your business, the way of gaining recognition and visibility by particular markets. Do not say “but this, buy that.” Instead promoting free beneficial content (for example, webinars and ebooks in the case of a software company) can lead to new clients. Age 16: Got involved with companies by blogging and speaking at conferences. Continuing to build KISSmetrics; spends spare time blogging and responding to emails. The goal is to get more readers and bring them in as subscribers. Suggested strategy: pay people to promote your blog to their audience(s). Business Blogging Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Master Twitter for Business in 2011 [Free Ebook!]

first_imgWho knew that 140-character messages could do such wonders for your business? The fact is, when used effectively, Understand Twitter’s role in social search Track and analyze your campaigns How to Use Twitter for Business ” is a free introductory guide that covers everything from getting started with tweeting to generating leads on Twitter. It was specifically written for users who are getting started in 2011, and by reading it, you’ll be well on your way to becoming a Twitter rockstar! Twitter can have a number of business benefits Start unlocking Twitter’s business potential today by learning how to leverage Twitter’s 200 million users to improve your marketing and business results. Specifically, the 40-page guide will teach you how to: Topics: Originally published Jul 5, 2011 11:42:00 AM, updated October 20 2016 Luckily, we’ve just released a new ebook to guide the way! ” Download your copy here! Twitter Marketing Businesses of all sizes in various industries are discovering the power of tweeting as a way to achieve their business goals, but if you’re just starting out, it may be tough to know where exactly to begin. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack , like helping you develop and promote your brand and content, interact and support your customer base, monitor social media, develop online relationships, and yes, even generate leads! Use Twitter for business, marketing, lead generation, PR, and customer service Optimize your Twitter profile for business Find the right people to follow and attract new followerslast_img read more

10 Easy Ways to Improve Landing Page Conversions

first_img 3. Your grammar should be impeccable 9. Keep it above the fold Conversion Rate Optimization We’ve put together a compelling list of ways you can improve your Test Case: Google AdWords determines cost-per-click in part based on the quality of your landing page. You can improve your score, and bring down your cost-per-click, by making sure your landing page’s content aligns with your ad messaging. Not only does this make acquiring leads less expensive, it also improves the effectiveness of your pages: customers who click on your ad will be get information relating directly to what they clicked on.    from Google Labs is a great tool to find out what portion of your page most visitors can see without scrolling. redesigning their Firefox page Browsersize 5. Use a strong call-to-action Originally published Jul 26, 2011 1:15:00 PM, updated October 30 2019 , a Diabetes logbook application, redesigned its homepage, it tested two different headlines against each other. The headline “Maintain your optimal health by keeping tabs on your diabetes” converted more than 31% better than an identical page with the headline “Keeping tabs on your diabetes just got a whole lot easier.” A stronger headline that addressed a specific pain point (maintaining optimal health) , they tested two different calls-to-action: “Try Firefox 3” and “Download Now – Free.” The second call-to-action outperformed the first by 3.6% with at confidence level of over 99%, resulting in over 500 more downloads during their tests alone. 7. Go easy on the links 4. Take advantage of trust indicators The Internet isn’t exactly known for being free of typos and poor writing. Take the time to make sure your body copy is free of errors. If you are asking visitors to hand over their money but your website contains spelling mistakes and grammatical errors, why should a user trust you with their money? By forgetting to spell-check your body copy, you are risking your conversions. It’s as simple as that. . Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Images and videos can make a huge impact on your landing page’s effectiveness, but only if they directly relate to your body copy. An image or video that relates to your copy helps strengthen your message to your visitor. It’s great to have screenshots of your product in action, or a short video showing the tangible value-proposition your product offers, but it’s more effective if they relate directly to your text. Test Case: 1. Landing page headlines and ad copy should match Guarantee seals Once you’ve followed the general rules of thumb, get started testing – you might have two great headlines, but is one more effective than another? Using a simple A/B Test, you can segment your traffic and find out. AB testing is so great because you can test and optimize everything about your webpage until you receive the response-rate you are looking for. There’s no universal right answer for what webpage works best, but testing can ensure that your webpage is the best that it can be. and conversions. These tips are easy to implement and, more importantly, can start improving your results immediately.  Building trust on your landing page is essential to improving your conversions. Here are several effective ways to build trust: The goal of your landing page is to convince visitors to perform a particular action. After they read your landing page, they need to know what to do next. That’s what your call-to-action is about: providing an actionable next step in the most effective way possible. 3rd party trust and security certification (Better Business Bureau, VeriSign, etc.) 2. Your headlines must be clear and concise Testimonials (personal and well written). Learn more about testimonials  When Mozilla was  Your landing page headline is one of the first things a visitor reads. Make it clear what you’re offering in a compelling way. A poorly written headline will bore or confuse your visitors into leaving, while a well-written headline can compel your visitors to take a closer look. When  Carelogger 10. Always be testing The following is a guest post from Justin Rachwalski, Strategy Lead at Google. The implications of trust are huge: when ACLens began using Extended Validation SSL Certificates from Verisign, they saw a 41% increase in conversion and a 58% increases in revenue per transaction. These types of results from trust increases are not uncommon, and it’s no surprise why: when visitors are confident about the security of their online purchases, purchasing feels less risky. The “fold” refers to the space your visitors can see without scrolling. There is a lot to be said for keeping the most important parts of your webpage in that space. When deciding where to put your button, think about the flow of your page. Does it follow the path of your eye when you scan? Does your design take into consideration average browser size? It should. If people have to search for the button, or if you put it below the fold, it will negatively impact your conversions.  8. Use images and videos that relate to your copy Test case: A conversion button, usually placed right below your call-to-action, should stand out. If it’s difficult for your visitors to perform the desired conversion, your conversion numbers will suffer. Part of making that conversion easy is using a well-crafted button: place it next to your call-to-action (and above the fold) and make it large enough to see (a bright color doesn’t hurt, either). If you must have other buttons on your landing page, your primary button should be the biggest and most prominent. It’s worth noting that A/B testing a single site design has a glass ceiling – at some point you reach the maximum conversions possible for that design, and a completely different design may be capable of better conversion rates. You can, however, also test two completely different site designs against each other. Press mentions One of the biggest threats to conversion is going off-message. Distracting your visitor with too many outbound links or related pages can negatively impact conversions. Lots of links may make sense on a regular homepage, but on a landing page they can hinder both your experience and the user’s. If a user has trouble finding what they’re looking for, expect to see your conversions drop. 6. Make your buttons and calls-to-action stand out Topics: landing pages herelast_img read more

6 Reasons Great Content Fails

first_img Originally published Nov 10, 2011 4:30:00 PM, updated October 20 2016 That’s right. Sometimes truly great content flops. And to be honest, it’s a big disappointment (and a damn shame). The silver lining is, there’s usually a pretty good explanation for why that particular piece of content failed to spread, and understanding some of the top reasons why great content fails can put you on a righteous path that enables you to succeed with future pieces of great content.And if anything positive can come from failure, it’s a good lesson or two. We’ve come in contact with a few content failures in our experience as content creators, so we’ve nailed down 6 compelling reasons — and lessons to learn from — why great content fails.1. The Topic Isn’t Appropriately TargetedWhen it comes to successful content, the topic/idea is everything. You can write the most amazing piece of content and make it the best it can be, but that doesn’t mean it will be enough. One of the core reasons great content fails is because the topic was the wrong one. It could be “wrong” for a number of reasons. Maybe it’s not a topic that is appropriately targeted toward the audience it’s being presented to. Maybe it’s targeted, but it’s just not a topic your audience would necessarily think is interesting.How to Avoid Failure: Spend the time to make sure the topic and idea has the potential to be successful. A major part of this is truly understanding your target audience and marketing personas, and analyzing the topics and ideas that have resonated with that audience in the past. Your analytics are your best friend here, so leverage them!2. The Title or Headline is CrappyA great piece of content hidden behind a crappy title or headline is just that — hidden. The title of your content is a potential reader’s first impression of that content, whether they find a link to your content in social media, search results, or via email. If you’re headline isn’t enticing enough to get that reader to click on and view your content, it’s doomed to fail.How to Avoid Failure: Put some solid effort into learning how to write awesome titles for your content. A great headline is actionable, brief, keyword-conscious, clear, definitive, and intriguing. Master the art of exceptional blog titles, and you’ll be one step closer to preventing content failure.3. There Is No Attention to DetailThe topic of your content, the ideas you present, and the way in which you present them may all be top-notch, but it’s amazing how simple details like spelling and grammar can easily ruin an otherwise amazing piece of content. Don’t undermine the importance of paying attention to these types of details when pulling together a final draft of your content.How to Avoid Failure: Always, I repeat, ALWAYS have a colleague or teammate (preferably one who has an eye for details) proofread and edit your work. It’s stupidly silly to let a great piece of content go to waste because of a few easily preventable typos.4. It Isn’t PromotedTrust a recovering content marketer –if you build it, that doesn’t necessarily mean they will come. Without any promotion, your awesome content is basically stuck on an island. And the only thing it will have to keep it company is the other lonesome content on your blog or website. Don’t fall victim to the common assumption that great content will just naturally get stumbled across. In order for great content to be truly successful, it needs a little help.How to Avoid Failure: Get your content out there, for goodness’ sake! Send that awesome new ebook you wrote to your email database, and share your latest blog article with your fans and followers in social media!5. It’s Not Socially EnabledSuccessful content isn’t just proactively promoted by its author. It’s also promoted by readers who love the content and want to share it with their networks. Successful content makes it easy for readers and viewers to share in the first place by offering social media sharing buttons in obvious places.How to Avoid Failure: Add social media sharing links/buttons to every piece of content you produce in obvious places. People are lazy. Make it mind-numbingly simple for them to share if they want to. Chances are, if you put the buttons right in front of them, they’ll use them, giving your content more exposure to potentially interested content consumers. Research shows that including a Twitter share button on your content leads to 7x more mentions!6. It’s Not Optimized for SearchOne of the best ways to generate organic visibility for your content is to make sure it’s optimized for search. Your prospects are looking for and finding content via search. If your content isn’t optimized well enough to show up in their search results, it’s not going to get found there. Without proper search engine optimization, your content is at great risk of failure.  How to Avoid Failure: Conduct keyword research to identify appropriate keywords for your business. Then search engine optimize your content by sprinkling those keywords throughout — in page titles, header tags, and throughout the body of your content.What are some other reasons great content fails to spread?Image Credit: Kevin Jarrett Content Creation Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

HootSuite Partners With HubSpot to Offer Social Media Lead Nurturing #ClosedLoopSocial

first_img Topics: The news is out, and we’re excited to announce that HubSpot and HootSuite are teaming up to make the world of marketing an even better place. Team HS & HS are launching a new product integration, a record-breaking webinar, multiple ebooks, and more, all centered around a single idea: we should make it easier for marketers to generate, nurture, and manage leads via social media, so they can finally “close the loop” on their social media marketing efforts (what we’re calling ‘closed-loop social’ for short).The partnership will directly connect social media to generating, managing, and nurturing leads for the first time, and we think it’s a match made in heaven. Social media is a growing channel, and the average budget spent on social media has increased 133% in just 3 years. However, during those 3 years, social was primarily used as a promotion and engagement tool, and we believe that social as a lead nurturing and closing tool has only just scratched the surface.The HubSpot HootSuite integration will make it easier for customers to use social media to better work their leads and make the close. Via a new beta app, users of both products can monitor their leads’ tweets in HootSuite to identify opportunities to follow up with their leads with a tweet. Users can also use the app to monitor their best-performing keywords in HubSpot for relevant conversations that could lead to prospecting opportunities. HootSuite Pro and Enterprise users are eligable to apply for the app now and take advantage of the released product in late June. Not too shabby! Social Media Strategy Originally published Jun 6, 2012 8:15:00 AM, updated February 01 2017center_img We’re also venturing to break the 2011 record for world’s largest webinar with our joint webinar, The Science of Inbound Marketing, co-presented by HubSpot Social Media Scientist Dan Zarrella and HootSuite VP of Marketing Ben Watson.HootSuite will also serve as the presenting sponsor at HubSpot’s Inbound 2012, a 3-day blow-out marketing conference happening August 27th through the 30th in Boston. HootSuite’s presence at the event will be fun, educational, and topped off by a killer party in true HootSuite style. We’re looking forward to hosting this major event, which will help marketing professionals, business owners, and agency executives improve marketing effectiveness.So what does this social partnership mean for marketers? How can you take advantage of closed-loop social to use social media as a middle-of-the-funnel marketing tool? Let’s explain … 4 Ways to Use Closed-Loop Social Media to Improve Your Marketing1. Monitor key terms in social media as proactive prospecting.With closed-loop social, you can monitor the keywords and phrases that your best leads are using in social media. This enables you to identify opportunities to jump into the conversation and interact with your potential customers. The key here is to avoid being overly forward or “salesy.” Rather, be natural and add value where it makes sense. Offer your best content, be helpful, and eventually the people you’re tweeting with could convert into customers.2. Consider using social media instead of the typical email follow up. Traditionally, the playbook has been to exclusively nurture leads further down the sales funnel using email. But you don’t have to limit lead nurturing to email. There are certainly other ways to connect and communicate with leads one-on-one, and social media is one of them. Why not send a tweet to leads asking how they enjoyed their product trial or a recent demo they attended? They just might appreciate the follow up.3. Increase the likelihood for sales by nurturing leads through multiple channels.Some folks prefer certain forms of communication over others, so consider the fact that your leads might rather receive a tweet from your business than an email. Nurturing your leads via multiple channels lets your leads choose how they want to interact with you. By monitoring your leads’ behaviors, you’ll be able to engage with your prospects through their channels of choice, making for a much more personalized lead nurturing experience.4. Create advanced filters to catch “buying signals” from your leads.Imagine this: You’re monitoring social media and you see one of your recent leads tweeting, “I’m considering buying X product. Anyone have any experience with it?” Here’s your golden opportunity to say thank you for considering your product, and perhaps even forward one of your company’s customer success stories! To do this using closed-loop social, all you’d have to do when you start monitoring social posts from your leads is to set up specific filters for keywords like your company name, product name, industry keywords, etc. This way, you’re much more likely to catch a sales opportunity like this and follow up in a timely manner.Are you using social media to close the loop with your leads today? What tips can you share? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

10 Marketing Jingles That Make Your Ears Bleed

first_img Topics: Originally published Aug 3, 2012 4:30:00 PM, updated October 20 2016 I have a feeling I’m gonna lose a lot of friends with this post.While trying to enjoy some Boy Meets World this morning, a jingle (pre-coffee, granted) hit my ears that rattled me to the deepest, darkest recesses of my soul.It’s the first commercial jingle featured on this list, and simply put, it annoys the bajeezus out of me. But it’s certainly not the only one. And I know it’s not just me that can’t get these frustratingly catchy songs out of my head, because when I asked around the office for the commercial jingles that drive people nuts, the tunes rattled off their tongues like lightning.So if you’d like to start your weekend with a song in your heart and a spring in your step, this is the post for you — the only catch is you won’t be able to forget said song ’til around midday Monday. Here are the top 10 commercial jingles we just can’t stop singing … but desperately wish we could. Also, I’m sorry.10 Commercial Jingles You Wish You Never Heard1) Dixie Ultra (Ya, Ya!)Here’s my beef with this jingle that put a damper on my typical 90s-adolescent-drama morning routine. The lyrics devolve into non-words in order to maintain a rhyme scheme for the phrase “Dixie Ultra handles your messiest.” Also, it sounds like she’s trying to sing the entire song in one breath … that she’s rapidly running out of by the end of the song. When the jingle wraps up, it’s at a pitch only a dog could hear, using words no human could understand. Dixie Ultra handles my “butteriest?” My “twirliest?” … My what? Listen if you dare.2) JG Wentworth 877-CASH-NOW!!!It can’t be a good sign when your jingle needs subtitles. First of all, it’s opera. I’m wicked classy and all, but come on … opera? In a commercial? I guess the problem is that it’s not good opera. It’s more akin to some kids putting on an opera at school, mocking in no unsubtle terms the melodrama they perceive as characteristic of the performances. If it’s not your own kids (when they’re your kids, it’s adorable) you’ll sit through and watch, wriggle uncomfortably at the painful performance, and wonder when it’ll finally be over.3) Hefty Hefty HeftyWhoever wrote this jingle has got to be laughing all the way to the bank. The lyrics are as follows:StinkyHeftyStinkyHeftyStinky? Stinky.Hefty Hefty HeftyStinky Stinky StinkyHefty Hefty HeftyThis is not a joke. Oh, and it’s all backed by creepy carnival music. Enjoy.4) Sea Bond Denture AdhesiveThe lyrics of this jingle combined with the tone of the singers’ voices is just plain bizarre. It seems like they’re trying to sound like children — which is made far stranger when you realize they’re selling a denture adhesive product. “Bye bye yuckiness. So long ooziness. I thought I was gonna cry.” You’re adults. That’s just plain weird. And if you listen to it, it’s weird-sounding, too.5) The FreeCreditReport.com BandThe FreeCreditReport.com band had a lot of fans. Way more than they have today, though. Those original commercials were actually pretty cool! Unfortunately, they’re kind of beating a dead horse with this thing, and the music is starting to be … well … a bit of a reach. In fact, this “rap” with the terrible techno/pop/electronica beat is just plain obnoxious.6) Nationwide … They’re On Your SideThis jingle is a riff on their usual “Nationwide is on your side” tune. That one isn’t half bad; it’s short, straightforward, and when they have a nice voice singing it, it doesn’t make your ears bleed. Thing is, this is a weird riff on it in their attempt to display their commitment to personalized service. It turns into “NationPam is on your … Sam,” which just plain doesn’t work (HubSpot’s blog manager, Pam particularly hates this one). We’re used to singing your jingle the other way. Now we have this annoying, unresolved ending in our heads. Can’t you just go back to the original?7) Arby’s. It’s Good Mood Food.If one were to type out the way this jingle sounds, I imagine it would look like this:Arby’s. IT’S GOOD MOOD FOOD!And then imagine an angsty pre-teen is singing it. Or maybe a wailing calf. Talk about ears bleeding.8) NAPA Know HowI can’t put my finger on why this country-esque tune is so cringe-inducing — maybe it’s because the actor seems like he’s trying so hard to make the song engaging. But frankly, every time this song comes on, it’s that last part of the jingle, the repetition of “NAPA Know How,” that consistently grinds my gears. Have a listen.9) Denny’s NanerpussIt took all the courage I could muster to even watch this commercial again to write this blog post. This jingle just plain gives me the willies. It’s a weird combination between infantile and creepy. First of all, the name is weird. Nanerpuss. Blech.Then you have to consider that Nanerpuss is a singing banana, which kind of makes it like a creepy puppet … I guess that’s where the childish angle comes in. It’s made worse by the fact that it’s singing a song that introduces who he is, and what he does, which makes it sound like one of those educational songs puppets sing on children’s shows. That’d be fine if it was the Snuggles bear or something, but it’s a banana named Nanerpuss singing an annoying song on top of a stack of pancakes promoting a diner. Just … watch. Or don’t. I wouldn’t blame you.10) Get Connected (For Free!) With Education ConnectionAfter Hefty, this has to be the most ridiculous set of lyrics used for a commercial jingle … except that this is the exact opposite of what Hefty has done, yet it’s somehow equally absurd. Basically, they’ve told the entire story of someone’s complex decision to pursue higher education based on where she is in life at that point in time.You see, she didn’t get awesome grades in high school. And so now she’s working an hourly job as a waitress … where she makes money and everything but it’s not really the kind she needs for the life she has in mind for herself. That’s when she thought to herself, “Self, maybe if I got a degree I could get the salary I’m looking for.”Wait wait, I’m not done. That was all just the backstory.So then, she went online, and started researching her education options — well, not just her education options — her “direction.” You know, in life. That’s when her life changed in the best way, because she was matched (For free!) with the right kind of college for her lifestyle. One that would let her take classes online at the times of day that work with her schedule. That kind of flexibility is key for her success.This is all told in the jingle. That’s uh … that’s quite the in-depth jingle.Alright, it’s time to reap what I’ve sown. Leave the jingles that drive you crazy in the comments. They’ll be stuck in my head all weekend, I promise.Image credit: Evil Erin Brand Slogans Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Promoted Tweets Boost Offline Sales by 29%, and Other Inbound Stories of the Week

first_imgThis week in inbound marketing was kind of different than normal. Most weeks, there’s one or two new product announcements and cool case studies that marketers would want to hear about. This week, there wasn’t much of that — instead, there was lots of new data about Facebook, Twitter, and email, as well as some speculation around new features from Google and Facebook.So all in all, not a ton of actionable news this week, but more overarching trends in technology and consumer behavior that could definitely impact your job down the road. Here’s what happened this week in the world of inbound:Promoted Tweets Boost Offline Sales by 29%, Twitter Says (via VentureBeat)Though it can be easy to measure the ROI of Twitter online … measuring the ROI from Twitter offline is a whole other ball game. But Twitter and Datalogix supposedly have figured it out. In a recent study about promoted tweets, they found that people who engage with promoted tweets drive 12% more sales in-store. And even more impressive is that when a brand’s Twitter followers see the brand’s promoted tweets, they buy 29% more than other followers who simply see organic tweets.Whoa. ROI proven in Twitter offline sales? Pretty cool, but I’m not surprised. The moral of this story is that building a Twitter following doesn’t just help increase traffic and leads — it can even increase offline sales. As marketers, this is a sign that we’re on the right track building an organic Twitter following and potentially supplementing it with targeted, relevant ads. Bonus: The data’s also a great argument for the next time someone tells you that Twitter doesn’t work for business. Learn more about the study over at VentureBeat.Popularity Pays: People Are 32% More Likely to ‘Like’ if There Is a Preexisting Positive Vote (via Marketing Land)Apparently, most people still live their online lives like they’re in high school. According to a study by The American Association for the Advancement of Science, popularity has a huge effect on how people interact online. In the study, participants chatted in an online forum and were allowed to vote on existing comments and respond with their own. The findings were pretty conclusive. According to Marketing Land, “If users read a comment that had a previous positive score, they were 32% more likely to provide their own positive vote. Overall, those updates with an initial positive vote ended up with scores 25% higher than a control group.”All of this data boils down to one takeaway for marketers: Those first few positive — or negative — votes can have a big impact on the success of your social media content. For marketers, this is a call to make sure we’re always trying to engage our evangelists and community members — these are the folks who passionately love and promote your company. If you can engage them first when you post a social media update, they could help make the rest of your audience notice and love your content. Learn more about this study over at Marketing Land.17 Customizable Templates for Creating Shareable Graphics on Social Media (via HubSpot)One way to catch your evangelists’ attention — or anyone in your audience at all — is through visual content on social media. Even if you’re just sharing a link to your all-text blog post, you need to incorporate engaging visuals into your social media posts. Not sure you know where to start when creating or designing social media graphics? Get our 17 Completely Customizable Templates for Creating Shareable Graphics on Social Media.For Emails, Name Recognition Drives Opens (via eMarketer)This past month, email marketers have been freaking out about the whole new Gmail inbox layout, wondering how they could get noticed amongst the brand new Promotions tab. Well now, we have some data that can help. According to a study by Campaigner, familiarity with sender name is the number one influence on the open rate of marketing emails.For marketers who want to stand out in Gmail’s Promotions tab, there’s one big takeaway: If you aren’t already using real, human names in the “From” field of your email … test it out. It might help increase your familiarity with your subscribers — and thus, increase opens. While our own tests have found that including a real person’s name increases email opens, this might not work with your subscriber lists — so go ahead and run an A/B test of your own. The key here is to make sure your sender name is memorable. Read more about this data over at eMarketer.New Patent Hints at ‘Pay-Per-Gaze’ Advertising for Google Glass (via Mashable)Whether you think that people who wear Google Glass are Glassholes or the forerunners of some game changing technology, you’ve got to admit that if adopted, it would be the beginning of a new era of technology and marketing. This week, Google was granted a new patent that could start this new era — a patent for a tracking technique that’s called “pay-per-gaze.” Basically, with this new patent, Google’s “head mounted gaze tracking device” (aka, Google Glass), could track where you look — and if you look at an ad. Anyone else feeling a little like they’re living in Minority Report? On a personal level, I’m kinda creeped out. While this definitely could open up doors for relevant, contextual advertising, I can’t help but shake how intrusive this could be. Imagine pop-up ads that you see on the internet … but now it real life. You’re on a trip to Paris, staring up at the Eiffel Tower, and then boom — an ad for a French restaurant pops up in your vision, blocking your view. Ugh. This is all speculation, of course, but a very interesting trend to keep an eye on.If you want to learn more about Google’s new patent, read more at Mashable.Facebook Testing Option to Auto-Fill Billing Info for Mobile E-Commerce Payments (via TechCrunch)Facebook could be dipping its toe into ecommerce water with its newest mobile payment test. In the new experiment, Facebook will take credit card information you already had on file to purchase Facebook Gifts and App payments and auto-fill it into participating third-party mobile apps when you would like to make a purchase. While it’s not creating the actual payment system (a la PayPal), it is reducing friction to buy products while you’re shopping on your phone or tablet. This could be huge for ecommerce marketers — think about how easily people could purchase products if all they had to do is connect their Facebook account. Since this is still an experiment for Facebook, there’s no immediate action. But if this feature were integrated with some big box retailers and more people started to use it to purchase products, Facebook could be an even more valuable place for marketers to spend their time. Learn more about this new experiment at TechCrunch.What other inbound marketing stories did you hear about this week?Image credit: keiyac Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Aug 18, 2013 8:00:00 AM, updated February 01 2017 Twitter Marketing Topics:last_img read more