Spring Into Action During the Statewide Litter Sweep

first_imgAs you clear out closets in your house for spring cleaning, why not also put on an orange safety vest and gloves to participate in the N.C. Department of Transportation’s Adopt-A-Highway Spring Litter Sweep? This year’s campaign runs April 14-28.Volunteers from local businesses, schools, non-profits and community groups work alongside NCDOT to help keep North Carolina’s roadways clean throughout the year. Adopt-A-Highway groups are encouraged to participate in the biannual litter sweeps which take place in the spring and fall, helping to increase cleanup and motivate the community to be good stewards of the environment.Now in its 30th year, the Adopt-A-Highway Program helps decrease the amount of litter on the state’s roadsides and improves environmental beauty, quality and safety. Roadsides are available for adoption in all 100 North Carolina counties. Groups commit to cleaning their designated roadways at least four times a year and NCDOT provides them with safety vests, gloves and bags.In 2017, nearly 5,000 Adopt-A-Highway groups removed close to 1 million pounds of litter from almost 10,000 miles of state roadways.“We want to thank the thousands of volunteers who give up their time every year to help make sure our state is a beautiful and safe place to work, live and visit,” says David Harris, Roadside Environmental Engineer. “We couldn’t do this without all of them.”Additionally, businesses, individuals and other organizations can also participate in the state’s Sponsor-A-Highway initiative. In return for cleaning a one-mile stretch of interstate highway, sponsors have their organization’s name or logo attached to the Sponsor-A-Highway sign.last_img read more

Walt Disney World Preview — Week of September 2

first_imgAttractions Closed For RefurbishmentsMagic Kingdom:The Hall of PresidentsStitch’s Great EscapeSplash MountainThat’s it for today. See you next week! Share This!If you’ve never visited Walt Disney World when the crowds are at a 1 (yes, I said a one), now’s the time to do it. Read on for news, park hours, and more!Special EventsThe Epcot International Food & Wine Festival is in full swing! Have you seen our video overview?Speaking of Epcot, new and returning musical acts have been announced. These groups can be found around World Showcase at pavilions such as Canada, Germany, and Morocco.For those staying at Disney’s Wilderness Lodge, Roaring Fork is open after receiving a facelift. Stop in for breakfast, lunch, or dinner!WeatherFor the most current weather conditions, click here!Crowd Levels(Very low crowd levels are indicated in green.)For more information about crowd levels, click here!Park Hourslast_img read more

Photo of the Week: Looking Forward, Reflecting on Past

first_imgWhen I first saw the two Tundra Swans swimming in Newburg Lake at Edward Hines Park on Christmas Day, they were swimming side-by-side along the shoreline. One swan stopped its movement and turned to swim out toward the middle of the lake, while the other kept swimming along the shore. The view reminded me of what the end-of-year holiday season means for me: reflections and celebrations of the past year as I look forward to the joys and unexpected wonder of the coming year. Hope you had, or are still having, a lovely, relaxing holiday break! Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to print (Opens in new window)Like this:Like Loading…RelatedPhoto of the Week: Common Loon at Newburg LakeWhat a treat! Seeing the Common Loon at Newburg Lake was a FOY (first of year) find for me. Check out the bright red eye and the white collar, distinguishing marks for the Common Loon. If I hadn’t read about the sighting in our Michigan birding email list, I would…In “Michigan”Photo of the Week: Newburg LakeLooking out over snow-covered Newburg Lake from Edward Hines Park in Livonia, Michigan you can barely see the ice fisherman’s trail on the lake.In “Nature”Photo of the Week: Detroit Institute of Arts Inside|Out ProgramI was thrilled to read last week’s announcement from the Detroit Institute of Arts (DIA) that their popular Inside|Art program was back for the sixth year. And even more excited when I learned one of the venues for the program was near me, in Edward Hines Park in southeastern Michigan.…In “Michigan”last_img read more

What Google Announced At I/O 2014

first_img8 Best WordPress Hosting Solutions on the Market A Web Developer’s New Best Friend is the AI Wai… Related Posts readwrite Tags:#Android#Google#Google I/O#Google I/O 2014#Keynote And here’s the video of the presentation—this embed will be displaying video of several I/O sessions while the conference is going on, but it will most likely default back to the keynote once I/O is over: Top Reasons to Go With Managed WordPress Hosting Why Tech Companies Need Simpler Terms of Servic… The keynote address at Google’s annual developer conference, I/O 2014, is over—but ReadWrite’s coverage is just getting started. See below for a list of our stories so far, as well as our live-tweet coverage and video of the presentation.ReadWrite’s complete coverage of Google I/O 2014:Google Previews The Next Big Release Of Android: “L”You Can Order An Android Smartwatch TodayGoogle Rolls Out Android TVGoogle Launches Android Auto, Its Road-Ready Smart-Car PlatformGoogle’s TV-Streaming Stick Chromecast Just Got Even SexierGoogle Strikes The Next Blow In The Cloud-Storage Wars: Unlimited Space10 Things Google Didn’t Announce At I/O 2014last_img read more

HubSpot TV – Get a Clue with Special Guest @dweinberger

first_img Closing www.hubspot.tv , whose most recent book is : Twitter and social networks are now mainstream communication tools. The Cluetrain Manifesto Headlines (Episode Length: 26 minutes, 19 seconds) Hitwise Intelligence – Heather Dougherty – North America Sun’s Chief Executive Tweets His Resignation Traffic to Retails Sites Decreasing from Email, Increasing from Social Media : We are a software development firm that offers technology for various uses. Having few months of experience in SEO, I know that the strategy for developing microsites for different technologies works. It drives better traffic from search engines, but would the same strategy work out for blogs? I mean, should we have different blogs for the different technology that our company provides or should we have a single one? I feel that a single blog is better because it’s easier to manage, but I still have doubts. to learn how to create a thriving blog. Episode #78 – February 5, 2010 . https://sp2.img.hsyaolu.com.cn/wp-shlf1314/B2046/IMG18207.jpg” alt=”center_img” /> Few Companies Have Policy for Employee Use of Social Networks From On the show today is Mike Volpe (@ Download the free webinar Joho : Think about it and decide if you need a policy or not. Jonathan Schwartz, the last chief executive of Sun Microsystems, has become the first Fortune 200 boss to tweet his resignation. Softweb Solutions Marketing Takeaway ) and David Weinberger (@ dweinberger Traffic to retail websites from social media sites is up by 37% CEO of Sun Resigns by Haiku on Twitter Do you need a social media policy?  How do you know? ).  Karen Rubin is out this week. 29% of Companies Do Not Have a Social Media Policy . He also writes the well-known blog, Marketing Takeaway “Financial crisis/Stalled too many customers/CEO no more”  and chat with us via Twitter using NEW hashtag  mvolpe . As always, all the old episodes are in iTunes: Webinar: Advanced Business Blogging Forum Fodder from Inbound.org Originally published Feb 12, 2010 2:30:00 PM, updated July 04 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Add YouTube Videos to Your Site or Blog

first_imgAccording to the 2011 Social Media Marketing Industry Report, 77% of marketers plan on increasing their use of YouTube and video marketing in 2011. This means that with 2 billion videos watched per day on YouTube and 35 hours of video uploaded to YouTube every minute, marketers need to understand how to take a video on YouTube and add it to your site or blog. Here is a quick video that will explain exactly how you do this as you work to expand your YouTube marketing strategy.  Topics: Youtube Marketing Originally published May 3, 2011 1:00:00 PM, updated April 25 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

HootSuite Partners With HubSpot to Offer Social Media Lead Nurturing #ClosedLoopSocial

first_img Topics: The news is out, and we’re excited to announce that HubSpot and HootSuite are teaming up to make the world of marketing an even better place. Team HS & HS are launching a new product integration, a record-breaking webinar, multiple ebooks, and more, all centered around a single idea: we should make it easier for marketers to generate, nurture, and manage leads via social media, so they can finally “close the loop” on their social media marketing efforts (what we’re calling ‘closed-loop social’ for short).The partnership will directly connect social media to generating, managing, and nurturing leads for the first time, and we think it’s a match made in heaven. Social media is a growing channel, and the average budget spent on social media has increased 133% in just 3 years. However, during those 3 years, social was primarily used as a promotion and engagement tool, and we believe that social as a lead nurturing and closing tool has only just scratched the surface.The HubSpot HootSuite integration will make it easier for customers to use social media to better work their leads and make the close. Via a new beta app, users of both products can monitor their leads’ tweets in HootSuite to identify opportunities to follow up with their leads with a tweet. Users can also use the app to monitor their best-performing keywords in HubSpot for relevant conversations that could lead to prospecting opportunities. HootSuite Pro and Enterprise users are eligable to apply for the app now and take advantage of the released product in late June. Not too shabby! Social Media Strategy Originally published Jun 6, 2012 8:15:00 AM, updated February 01 2017center_img We’re also venturing to break the 2011 record for world’s largest webinar with our joint webinar, The Science of Inbound Marketing, co-presented by HubSpot Social Media Scientist Dan Zarrella and HootSuite VP of Marketing Ben Watson.HootSuite will also serve as the presenting sponsor at HubSpot’s Inbound 2012, a 3-day blow-out marketing conference happening August 27th through the 30th in Boston. HootSuite’s presence at the event will be fun, educational, and topped off by a killer party in true HootSuite style. We’re looking forward to hosting this major event, which will help marketing professionals, business owners, and agency executives improve marketing effectiveness.So what does this social partnership mean for marketers? How can you take advantage of closed-loop social to use social media as a middle-of-the-funnel marketing tool? Let’s explain … 4 Ways to Use Closed-Loop Social Media to Improve Your Marketing1. Monitor key terms in social media as proactive prospecting.With closed-loop social, you can monitor the keywords and phrases that your best leads are using in social media. This enables you to identify opportunities to jump into the conversation and interact with your potential customers. The key here is to avoid being overly forward or “salesy.” Rather, be natural and add value where it makes sense. Offer your best content, be helpful, and eventually the people you’re tweeting with could convert into customers.2. Consider using social media instead of the typical email follow up. Traditionally, the playbook has been to exclusively nurture leads further down the sales funnel using email. But you don’t have to limit lead nurturing to email. There are certainly other ways to connect and communicate with leads one-on-one, and social media is one of them. Why not send a tweet to leads asking how they enjoyed their product trial or a recent demo they attended? They just might appreciate the follow up.3. Increase the likelihood for sales by nurturing leads through multiple channels.Some folks prefer certain forms of communication over others, so consider the fact that your leads might rather receive a tweet from your business than an email. Nurturing your leads via multiple channels lets your leads choose how they want to interact with you. By monitoring your leads’ behaviors, you’ll be able to engage with your prospects through their channels of choice, making for a much more personalized lead nurturing experience.4. Create advanced filters to catch “buying signals” from your leads.Imagine this: You’re monitoring social media and you see one of your recent leads tweeting, “I’m considering buying X product. Anyone have any experience with it?” Here’s your golden opportunity to say thank you for considering your product, and perhaps even forward one of your company’s customer success stories! To do this using closed-loop social, all you’d have to do when you start monitoring social posts from your leads is to set up specific filters for keywords like your company name, product name, industry keywords, etc. This way, you’re much more likely to catch a sales opportunity like this and follow up in a timely manner.Are you using social media to close the loop with your leads today? What tips can you share? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

20 Critical Do’s and Don’ts for Clickable Calls-to-Action [SlideShare]

first_img Topics: Originally published Mar 19, 2013 12:35:00 PM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Calls-to-action (CTAs) are one of the most critical inbound marketing tools. Whether they take the form of anchor text links, images, or buttons, CTAs are what motivate and direct your visitors to take a desired action, usually on a landing page. This could mean anything from registering for an event, downloading content and converting into leads, or encouraging prospects to move further down your marketing funnel toward sales-readiness.But not all calls-to-action are effective at converting your visitors. And because we’ve worked with so many marketers over the years, we’ve seen our fair share of lackluster and underperforming CTAs in our day. So to help you get a handle on some of the most critical CTA best practices, this post — and the accompanying SlideShare — will uncover the good, the bad, and the ugly of calls-to-action, so you can learn what works (and what doesn’t) with CTAs. 20 Do’s & Don’ts for Clickable Calls-to-Action from HubSpot All-in-one Marketing Software 20 Critical Do’s and Don’ts for Compelling Calls-to-Action1) DON’T use “submit” on your form buttons.DO use valuable and actionable copy, such as “Download Now,” “Get Your Free Trial,” “Speak to an Expert,” or “Buy Now.”Why? Think about it: No one likes to “submit” to anything. By stating the value of what the visitors will receive by clicking the button, you will reduce anxiety and friction and, thus increase clickthroughs.2) DON’T hide your CTAs where no one can see them.DO place your CTAs above and below the fold and within the visitor’s “eye path.”Why? Calls-to-action are worthless if no one can see them! Don’t make the mistake of neglecting to position important calls-to-action front and center so visitors miss them altogether.3) DON’T use the same or similar colors in your CTAs as the page’s background color.DO use bold, contrasting colors in your CTAs so they don’t blend in with the page.Why? If your CTA uses colors similar to those of the background — whether on a page, in an email, or within any other channel, it will blend into the page, making it difficult for visitors to notice. Simple as that!4) DON’T use teeny, tiny CTAs that no one will notice.DO make them big and bold.Why? So they stand out! It’s important to make CTAs one of the bigger, more prominent objects on a page to increase the likelihood of clickthroughs.5) DON’T make the design of your CTAs look flat.DO make them look “clickable” and button-like by adding bevels, shadows, and hover effects.Why? Online visitors are conditioned to recognize clickable elements like buttons and links. Use copy or design to indicate that visitors should “click here.”6) DON’T use CTAs in the wrong place at the wrong time.DO use CTAs that relate to the content on the existing page, or align with the buyer’s interests and needs.Why? Many marketers make the mistake of pushing a CTA too soon or with the wrong audience. Matching the CTA with the lifecycle stage or interests of the visitor will make for a more effective call-to-action and increase clickthroughs. 7) DON’T be too wordy.DO make sure CTAs are clear, simple, and uncluttered.Why? Attention spans are short. Get to the point quickly.8) DON’T use vague, cliché, or passive language.DO use compelling and actionable copy that conveys the value being offered.Why? The most effective calls-to-action tell visitors what to do (e.g. click here, download now, get your XYZ). Use words that convey action so there’s no question about it.9) DON’T oversell and under-deliver.DO set the right expectations about what visitors will receive.Why? Many calls-to-action make fake promises. Just think of decades’ worth of Mad Men type advertising. Visitors have high expectations that your CTA will deliver what’s promised.10) DON’T link your CTAs to your homepage.DO direct each CTA to its own dedicated landing page that restates the offer and copy from the CTA.Why? A homepage is a dumping ground for all miscellaneous traffic. CTAs give you the opportunity to increase conversions by driving visitors from a particular channel or source to a specific landing page that is closely tied to the CTA. This reduces friction because visitors will know they landed in the right place. Bringing them directly to the homepage will make them feel lost and reduce the likelihood they’ll convert.11) DON’T use too many CTAs on one page.DO use only one primary and one secondary CTA only.Why? Calls-to-action are meant to stand out and direct visitors to one desired course of action. If there are too many messages shouting out them, then suddenly nothing stands out.12) DON’T forget to build trust through design and copy.DO use data or testimonials to validate your proposition.Why? Visitors have little trust in everything the internet tells them. The best ways to build trust are through professional design, social proof, or customer case studies and testimonials.13) DON’T miss opportunities to promote your CTAs.DO place a CTA in everything you do.Why? Every channel or platform you use in your marketing is an outlet to promote a call-to-action, whether in email, a blog post, social media, or on thank-you pages.14) DON’T use the same CTAs for too long.DO experiment with and A/B test your CTAs to know what design, copy, and placement works best.Why? A call-to-action can get stale very fast in the fast-changing web, and you can’t guarantee the same CTA will work forever. Testing is a critical part of creating effective CTAs.15) DON’T forgot to search engine optimize your CTAs.DO add keyword-rich ALT tags so your CTA adds search value to the page.Why? A CTA, when taking the form of an image, is a great opportunity to add more relevant keywords to your site so your website gets found in search engines.16) DON’T use Flash or complicated animations.DO use CTAs that are mobile-optimized so any device can see them.Why? More and more people around the world are surfing the internet on mobile devices — not just PCs. If your CTA can’t been seen on phones or tablets, you’re missing a huge chunk of potential conversions.17) DON’T use branding as the only objective of your CTA.DO use CTAs to offer something of value.Why? Branding in CTAs are a waste of time and money. No one cares about your logo or fancy tagline. Give them something they — not you — want.18) DON’T use the same CTA for everyone.DO use personalization and dynamic content.Why? Because everyone is different! Create different CTAs for different personas and audiences. Personalization is one of the best ways to improve the effectiveness of your CTAs. (Hint: Smart CTAs can help with this.)19) DON’T cram your CTAs into little spaces.DO give them room to breathe by utilizing white space.Why? Making sure there is plenty of white space around a CTA is another great way to make sure it stands out and doesn’t get lost in the clutter.20) DON’T obsess over a pixel-perfect design.DO master the copy of CTAs, because that’s what really gets visitors to take action.Why? While it’s important for CTAs to have a professional design, even the best-looking designs fail. The most effective CTAs get content right first and foremost, by using compelling copy that creates trust, urgency, and value.What other CTA do’s and don’ts would you add to this list? Calls to Actionlast_img read more