No Sugarcoating: Keeping It Real with Absolut Grapefruit

first_imgTo celebrate the launch of Absolut Grapefruit, we worked with actor Jesse Tyler Ferguson (a.k.a. Mitchell from the Emmy-award winning “Modern Family” series) to prove how refreshing transparency can be with a series of humorous spots that remove the sugarcoated filters from relatable social scenarios.From letting a colleague know that he was only invited to happy hour to cover expenses, to unapologetically breaking etiquette at a dinner party, Jesse Tyler Ferguson delivers truth bombs in a perfect pitch as he highlights how Absolut Grapefruit keeps it real in a world of hidden ingredients. The biggest flavor innovation to come out of the brand’s Åhus, Sweden headquarters since the launch of Absolut Lime in 2016, Absolut Grapefruit’s fresh and well-balanced sweetness provides the perfect base for a variety of cocktails, like our favorite, the Swedish Paloma.You can read more about the campaign here, and check out all of the spots here.last_img read more

FIA conspiracy Former culture minister blames plot for festival failure

first_imgIn testimony Thursday before aLegislative Assembly commission, Costa Rica’s former Culture Minister Elizabeth Fonseca downplayed the colossal failure of this year’s International Arts Festival, or FIA, saying, “this whole situation has been exaggerated; the gravity of what happened was blown out of proportion.”At the hearing before the Assembly’s Public Spending and Revenue Oversight Commission, Fonseca mostly reiterated what she had previously stated in a report submitted to President Luis Guillermo Solís earlier this month. Inti Picado, the former director of the ministry’s Center for Arts and Cultural Production (CPAC),  and Presidency Vice Minister Ana Gabriel Zúñiga also testified.Fonseca also accused unnamed adversaries of staging a “plot” to sabotage the festival, beginning in 2014.“The festival faced problems from day zero,” she said.Fonseca claimed to have discovered several irregularities in the organization of last year’s FIA. She told lawmakers she had received part of an investigation of FIA 2014 from employees of former Social Christian Unity Party legislator Wálter Céspedes. Among the irregularities Céspedes’ investigation uncovered, she said, were duplicate invoices from companies providing various services during the 2014 edition of the festival.Fonseca again blamed Vice Minister Zúñiga for giving the order to continue this year’s festival despite seemingly insurmountable setbacks.Zúñiga arrived at the hearing accompanied by Communications Minister Mauricio Herrera and several officials from Casa Presidencial’s press office. She read a written statement denying having given any orders to continue or suspend the festival. She also denied having any conversations about it with Fonseca.“There was never any direct communication between Minister Fonseca and me regarding FIA’s organization,” she said.Inti Picado, who was fired by Fonseca the day before she submitted her resignation, said he recommended on three separate occasions that the festival be postponed, but Fonseca ignored those requests, he claimed.Following the testimony lawmakers agreed to further investigate the fiasco and ordered a second hearing next week. Fonseca was ordered to appear again, along with former vice ministers Alfredo Chavarría and Luis Carlos Amador, the ministry’s Financial Manager Guadalupe Gutiérrez, and Legal Department Director Orietta González.Recommended: How Costa Rica’s 2015 International Arts Festival flopped Facebook Comments Related posts:Lawmakers to probe Culture Minister about International Arts Festival fiasco Costa Rica’s culture minister sacked over failed international arts festival Ousted culture minister blames subordinates for arts festival woes FIAsco continues: Culture Ministry cancels rescheduled international concertslast_img read more