Matt Medley is co-editor at NEO Sports Insiders, covers the Cleveland Cavaliers, Cleveland Indians and high school sports in Northeast Ohio.Follow @MedleyHoops on Twitter for live updates from games. Matt Medley Related TopicsCavsCleveland CavaliersDetroit PistonsKevin LoveNBAPlayoffs Cavaliers Power Forward Kevin Love had a fantastic game on Sunday afternoon in Game 1 of the First Round against the Detroit Pistons.Love scored 28 points, knocked down four three-pointers, and hauled in 13 rebounds.Love was used at the center position throughout the game, which gave Detroit some matchup problems.Head Coach Tyronn Lue praised Love after the game, saying: “I thought Kevin set the tone early posting up, getting into the paint and getting a couple of fouls on their four-man… I just think when we put Kevin at the 5, he’s a tough cover when he is picking and popping.”We might see that continue for the rest of this best-of-seven game series.Sunday was not Love’s only great game against the Pistons, though.He has made it somewhat of a habit to take advantage of that matchup all throughout the 2015-2016 season.Looking back at the three other games when Love was on the court against Detroit this season, the power forward scored 24, 29, and 19 points, respectively. In the four total games between the regular season and playoffs in 2015-2016, Love is averaging 25 points and 8.75 rebounds per game against Detroit. He’s also shooting at a 49 percent clip from the field (34/69) and 50 percent from downtown, knocking down 13-of-26 attempts from beyond the arc.Compare that to Love’s season averages of 16 points per game, 42 percent from the field, and 36 percent from three-point range, and it appears that this matchup suits Love perfectly.He’s been one of the less consistent players on the Cavs in 2015-2016, but it looks like we may be starting to have a large enough sample size to expect big things from him going forward in this series.
The tracks left by the Virgin aircraft during the runway excursion. Photo: ATSB The Australian Transport Safety Bureau has recommended an international review of runway lighting standards after a Virgin Australia plane drifted off a runway in Darwin.It has also renewed calls for the installation of centerline lighting at Darwin International Airport.The recommendations are included in an ATSB report into the Virgin runway excursion in December 2016.The ATSB found the Virgin Boeing 737-800 was landing on a wet runway at night in reduced visibility caused by heavy rain.It touched down more than 20m to the right of the centerline and continued to the side of the runway, where its right landing gear ran off the edge and destroyed six runway lights along a 400m path before returning to the runway.Investigators found there had been a relatively small increase in a crosswind in the critical few seconds before touchdown and the pilots were not aware of how far the plane had deviated.They said the lights alongside the 60m-wide runway 11/29 at Darwin were further apart than would be normally be seen by pilots and the lack of centerline lighting resulted in “very limited visual cues for maintaining runway alignment during night landings with limited visibility”.READ NTSB begins Alaska seaplane crash probeThis affected the crew’s ability to detect and correct the aircraft’s deviation.“A wide runway without centreline lighting, such as at Darwin, poses a particular challenge for aircraft making approaches in darkness and heavy rain,” said ATSB executive director transport safety Nat Nagy.“In these circumstances, centerline lighting greatly helps flight crews align the aircraft with the runway.”Investigators also found that a disproportionate number of runway side excursions in reduced visibility happened on wider runways but not on facilities with centerline lighting.They issued a safety recommendation that the International Civil Aviation Organization review lighting standards as a result of the finding.ICAO currently recommends, but does not mandate, centerline lighting on wider runways.Darwin — which is jointly run by the Department of Defence and the civilian airport operator — is the only one of two Australian runways wider than 50m without the center lighting.This is despite a previous ATSB recommendation that it be installed after a 2003 runway excursion and a renewal of its concerns — in this case without a recommendation — after a 2008 hard landing.Both operators have advised the ATSB that the installation of center lighting would be considered in future runway works.Meanwhile, Virgin and Darwin airport told investigators they had initiated safety action which included providing flight crews with information about the specific risks of approaches to the facility.
richard macmanus Tags:#Admin#web Why Tech Companies Need Simpler Terms of Servic… I’m on holiday all this week and during that time JoshCatone will be Guest Editor of Read/WriteWeb. You may remember Josh fromsuch posts as InternetKilled The Television Star and Crowdsourcing:A Million Heads is Better than One. Josh is a talented writer, as well asbeing co-founder of the web’s largest community dedicated to Ruby on Railsdevelopment – Rails Forum. His personalblog is mockriot. I’ve said to Josh thathe can post what he likes here, as long as it’s about web technology of course🙂Read/WriteWeb’s other writers will also be contributing, so you shouldn’tnotice much difference – although it will probably be lighter posting this weekthan usual.So without further ado, I am off to enjoy a one week break from blogging andonline life in general! If you are thinking of emailing me during this time,don’t expect a response 😉 I will be back at the Editor’s desk from Monday 30April, when Microsoft MIX in Las Vegas kicks off. I will be coveringthat event live, so see you then! Top Reasons to Go With Managed WordPress Hosting Related Posts 8 Best WordPress Hosting Solutions on the Market A Web Developer’s New Best Friend is the AI Wai…
When you’re running a startup you have a lot of demands on your time, more than you can fit into your day. Your top priority should always be responding promptly to user bug reports and questions, and then come other stakeholders like investors. Where it gets tricky is dealing with other requests. For example you may have open-sourced some code, and are now getting bug reports or feature requests. You want to help those people out and generate goodwill, but you don’t have enough time to spend on all of them. How do you prioritize? It’s like qualifying your leads in sales: you need as much information as you can to make tough decisions about where you expend your resources. Is it manipulative? It does feel a bit artificial at first, but I focus on how much better it makes me at helping the people who really need my time. Judging by this Quora thread, I’m not the only one to feel like this. So next time you find yourself in a dilemma about where to spend your limited time, try applying reciprocity to understand who needs it most.Photo by RAWKU5 How to Write a Welcome Email to New Employees? pete warden Related Posts Why You Love Online Quizzes The secret I discovered is reciprocity. You want to put the people who really need your help at the front of the queue, and asking them for something trivial in return is a good way of figuring out how strong their need is. For example, I’ll very often get bug reports on my open-source code that are missing some information that would help debug the problem. Instead of spending time speculating, I’ll email them back thanking them for the report, and asking if they can give me the information I need, typically something as simple as the OS and browser versions. It’s amazing, more than half the time I don’t even get a reply! This tells me that they don’t really care about the problem, so I can leave their issue at the bottom of my priority list. What I’ve discovered is that the same approach is applicable to a lot of business relationships where you need to prioritize who you spend your time with. I will take an initial thirty minute phone call with anyone; I love how many interesting people this allows me to discover. I write off one day a week where I don’t expect to get any coding done thanks to meetings, so squeezing another few in doesn’t hurt my productivity. I will often get requests for a follow-up or in-person meeting, and that can be a tough call to make. Before I invest my time, I want to have some assurance that it has a chance of helping me make progress with the business. I want an equal relationship, and that won’t happen if I’m giving up my time and expertise in return for nothing. What I do is again ask for some reciprocity. If they’re well connected in a particular industry, I’ll ask for an introduction to a related company I’m interested in. If they work for an interesting company, I’ll ask for some free product licenses I can give away on my blog. If they blog themselves, I’ll ask if they’ll write a quick story about their experiences with my site. 7 Types of Video that will Make a Massive Impac… Tags:#hack#How To Growing Phone Scams: 5 Tips To Avoid
Inbound Marketing Use a landing page to capture leads Originally published Nov 30, 2010 1:00:00 PM, updated March 21 2013 I hope that the Crazy Baker sees the sanity in these suggestions, and that you can take away some of these tips and adapt them for your business. . then allows users to create separate lists dependent upon which form a visitor converted on and send them personalized emails. Of course in order to have a landing page you must have something to offer in return for the visitors information. In Hitzig’s case perhaps he could offer some recipes for some of the pastries he has created over the years (of course he wouldn’t want to give away all of his secrets ) I think it’s great that the Crazy Baker is utilizing social media with presences on Twitter, Facebook, MySpace, and LinkedIn, but honestly there’s only so much you can promote if you aren’t constantly creating useful content. The easiest way to consistently add content to your website is through a blog. A lot of people worry about not having anything interesting to blog about, and most of the time they just aren’t looking in the right places. Hitzig, for example, could blog about his experience at Culinary School, his training at hotels and restaurants in the US and abroad, and about the many other baking questions he probably gets asked on a regular basis from friends and through email. Instead of answering a question for someone in a one on one scenario why not turn that into a great blog post and share that knowledge with the world? Topics: Use Simple, Action Driven, Calls-To-Action Thanksgiving is over and after the amount of pumpkin pie I ate over the weekend I thought I would never want dessert again. That was until I , and his premium desserts which are made from 100% pure vanilla, fresh local eggs, imported chocolates, and high quality flours. Got your taste buds watering doesn’t it? He’s even attracted the attention of Martha Stewart and Rachael Ray which in turn has driven lots of traffic, but converting that traffic into customers is where this batty brownie baker is struggling. The problem that Hitzig is facing is one that many online business face, which is that people are often not ready to make a purchase on their first visit to a site. Most of the time people need a little appetizer to get their stomach growling for the full meal. the Crazy Baker Like I said before, most people are not willing to make a purchase on their first visit to a site. Many people probably visit Hitzig’s site and think to themselves, “These pastries look delicious. They would be great for a special occasion. I’ll come back in a couple months.” Unfortunately for Hitzig most of these visitors probably forget to come back and he has no way to remind them. If he had a landing page and a form to capture the name and email of these visitors he could easily create a list and email them special promotions or offers during a time they might be more inclined to purchase premium pastries…maybe the week before Christmas? HubSpot, for instance, has a The link that stood out most was the “Click here for Customer Service” link, and I don’t really think that Hitzig’s primary goal is to drive visitors to his customer service page. I would remove many of the superfluous links contained on the page and replace them with one large call to action to “order some premium pastries today!” Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
20 percent of Google searches are for local information Mayer discussed many of Google’s local applications, including Google Maps and Google Hotpot Originally published Mar 17, 2011 4:00:00 PM, updated October 20 2016 Marissa Mayer Google Hotpot currently has 3 million ratings 5 Google Local Stats Every Marketer Should Know Local SEO Google Maps usage is 40 percent mobile 2. aburt 3. Google GPS saves drivers 2 years everyday with route around traffic directions 4. , Google’s Vice President of Consumer Products, spoke about the current state of many of Google’s location-focused applications. Five important statistics stood out as the major takeaways for marketers looking to promote their businesses at the local level. 5. Topics: Google Maps has 150 million mobile users When it comes to location-based marketing, much of the conversation goes to Foursquare as well as Yelp. However, Google is still the leader in the discovery process for local information. At South By South West Interactive, Of the five stats above, it is clear that the fifth piece of data should serve as a soundbite for every marketer when discussing the relevancy of online local marketing. With 20 percent of Google searches looking for local information, that means 600 million searches per day are for local information. This is a huge opportunity for businesses. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack All of these statistics show that Google has a major hold on users looking for local marketing online. As a business looking to attract more customers through these tools, you should follow best practices for being included in Google’s local search results as well as optimize your business website with content focused on your key geographic markets. Take a look at 1. Photo Credit: . Hotpot is Google’s service that allows users to rate local business and has only been live for a few months now. Marketing Takeaway HubSpot’s free local marketing on-demand webinar for best practices to attract more visitors to your business.
Email Marketing Metrics Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack If you’ve been running your email marketing campaign for even a few months, you’re probably able to anticipate the click-through rate of each campaign. And hey, good for you for having a handle on your inbound marketing analytics . But it’s a new year, and now’s the time to dream big. Let’s start improving that email click-through rate to really give your CMO something to smile about. If you’re not sure how to go about improving your email CTR, here are 11 sure-fire ways to do it. And remember that email marketing provides a prime opportunity for A/B testing ; you should employ it in all of your email marketing campaigns to ensure you’re always improving upon emails to get the most ROI possible (which means more bragging rights for you). 11 Guaranteed Ways to Increase Email Click-Through Rate 1.) Test your subject lines. Click-through rate is often used in email marketing to refer specifically to the click-through rate of an offer in the body of your email. But you first need to get recipients to click into the email. Once you’ve nailed email deliverability, start A/B testing the subject lines you’re using. We’ve also written a guide to help you master the craft of writing click-worthy email subject lines . 2.) Less is more with copy. Write shorter emails to increase the likelihood that email recipients will encounter your offer before getting bored and deleting it. You can also help combat this by frontloading your best copy. 3.) Include social sharing options. Econsultancy published results finding that emails that include just one social sharing option generated 30% higher click-through rates than emails without any social sharing links. That CTR jumped to 55% higher with 3 or more social sharing options . Even if your readers don’t want to redeem your email’s offer, they might know a friend who does. Give them that opportunity by including social sharing buttons , and watch your click-through rate soar. 4.) Segment your email lists. If you wonder why we harp on email segmentation so much, this is one of the primary reasons. Aside from preventing you from annoying email recipients with irrelevant offers, list segmentation lets you provide a more targeted offer, increasing the likelihood your reader will click through. In fact, research shows that marketers who segment their lists enjoy 18% more transactions, 24% more sales leads, and 24% greater revenue. 5.) Offer targeted content. This is why you segment your list! Now that you know to whom you’re sending your email, consider what content they want, and use that for your offer. If your offer speaks to your recipient’s needs, it’s a no-brainer that you’ll receive more clicks to redeem that offer. 6.) Personalize your emails. You can further target your list and the content in your email by including elements of personalization. Part of effective lead nurturing is knowing about your prospects’ and customers’ purchase history, download history, satisfaction score, and website activity. This will allow you to provide the most relevant offers that will receive more click-throughs due to the targeted nature of your email. 7.) Remove distractions from the email. Just like when you’re building landing pages, it’s important to remove distractions from your email template. Resist the urge to include a header that includes your website navigation, or include multiple offers with the hopes that at least something in the email will compel readers to click. This is a signal that your email doesn’t have a specific enough goal. Step back, and consider the objective of the email. What one thing do you want the reader to do? If your goal is to get more Facebook fans with this email, then that’s what you should write copy around, and that’s the call-to-action you should highlight in your email. Don’t give readers the opportunity to get distracted by your blog posts, product pages, or any other part of your site. 8.) Slap your reader across the face with your call-to-action. 9.) Include a P.S. The P.S. is a great tactic to reiterate an offer, or to attract the attention of email scanners (let’s face it, that’s most of us). The eye is drawn to the visual call out of the P.S. and is a great opportunity to A/B test whether your offers receive greater or fewer click-throughs with its inclusion. 10.) Create a sense of urgency. A tactic that works particularly well for product marketers is putting limits on your offers. This forces readers to redeem them quickly, increasing your click-through rate. But don’t feel bad. If your email marketing is well segmented , you’re providing them with a product that is well suited to their needs! 11.) Make sure your emails are mobile optimized. Research shows that of the 70 million US consumers who access email through their mobile device, 43% check their email on it 4 or more times a day . If you’re not optimizing your emails for mobile, you’re completely missing out on a huge opportunity for these mobile readers to click your calls-to-action. If you haven’t already started to optimize your emails for mobile, 2012 is the perfect time to begin and take advantage of this huge segment of the population that’s growing like gangbusters. What have you done to successfully increase the click-through rate of your email marketing campaigns ? What one tactic has worked the best for you? Image credit: RambergMediaImages Originally published Jan 3, 2012 6:00:00 PM, updated July 28 2017