Matt Medley is co-editor at NEO Sports Insiders, covers the Cleveland Cavaliers, Cleveland Indians and high school sports in Northeast Ohio.Follow @MedleyHoops on Twitter for live updates from games. Matt Medley Related TopicsCavsCleveland CavaliersDetroit PistonsKevin LoveNBAPlayoffs Cavaliers Power Forward Kevin Love had a fantastic game on Sunday afternoon in Game 1 of the First Round against the Detroit Pistons.Love scored 28 points, knocked down four three-pointers, and hauled in 13 rebounds.Love was used at the center position throughout the game, which gave Detroit some matchup problems.Head Coach Tyronn Lue praised Love after the game, saying: “I thought Kevin set the tone early posting up, getting into the paint and getting a couple of fouls on their four-man… I just think when we put Kevin at the 5, he’s a tough cover when he is picking and popping.”We might see that continue for the rest of this best-of-seven game series.Sunday was not Love’s only great game against the Pistons, though.He has made it somewhat of a habit to take advantage of that matchup all throughout the 2015-2016 season.Looking back at the three other games when Love was on the court against Detroit this season, the power forward scored 24, 29, and 19 points, respectively. In the four total games between the regular season and playoffs in 2015-2016, Love is averaging 25 points and 8.75 rebounds per game against Detroit. He’s also shooting at a 49 percent clip from the field (34/69) and 50 percent from downtown, knocking down 13-of-26 attempts from beyond the arc.Compare that to Love’s season averages of 16 points per game, 42 percent from the field, and 36 percent from three-point range, and it appears that this matchup suits Love perfectly.He’s been one of the less consistent players on the Cavs in 2015-2016, but it looks like we may be starting to have a large enough sample size to expect big things from him going forward in this series.
The tracks left by the Virgin aircraft during the runway excursion. Photo: ATSB The Australian Transport Safety Bureau has recommended an international review of runway lighting standards after a Virgin Australia plane drifted off a runway in Darwin.It has also renewed calls for the installation of centerline lighting at Darwin International Airport.The recommendations are included in an ATSB report into the Virgin runway excursion in December 2016.The ATSB found the Virgin Boeing 737-800 was landing on a wet runway at night in reduced visibility caused by heavy rain.It touched down more than 20m to the right of the centerline and continued to the side of the runway, where its right landing gear ran off the edge and destroyed six runway lights along a 400m path before returning to the runway.Investigators found there had been a relatively small increase in a crosswind in the critical few seconds before touchdown and the pilots were not aware of how far the plane had deviated.They said the lights alongside the 60m-wide runway 11/29 at Darwin were further apart than would be normally be seen by pilots and the lack of centerline lighting resulted in “very limited visual cues for maintaining runway alignment during night landings with limited visibility”.READ NTSB begins Alaska seaplane crash probeThis affected the crew’s ability to detect and correct the aircraft’s deviation.“A wide runway without centreline lighting, such as at Darwin, poses a particular challenge for aircraft making approaches in darkness and heavy rain,” said ATSB executive director transport safety Nat Nagy.“In these circumstances, centerline lighting greatly helps flight crews align the aircraft with the runway.”Investigators also found that a disproportionate number of runway side excursions in reduced visibility happened on wider runways but not on facilities with centerline lighting.They issued a safety recommendation that the International Civil Aviation Organization review lighting standards as a result of the finding.ICAO currently recommends, but does not mandate, centerline lighting on wider runways.Darwin — which is jointly run by the Department of Defence and the civilian airport operator — is the only one of two Australian runways wider than 50m without the center lighting.This is despite a previous ATSB recommendation that it be installed after a 2003 runway excursion and a renewal of its concerns — in this case without a recommendation — after a 2008 hard landing.Both operators have advised the ATSB that the installation of center lighting would be considered in future runway works.Meanwhile, Virgin and Darwin airport told investigators they had initiated safety action which included providing flight crews with information about the specific risks of approaches to the facility.
richard macmanus Tags:#Admin#web Why Tech Companies Need Simpler Terms of Servic… I’m on holiday all this week and during that time JoshCatone will be Guest Editor of Read/WriteWeb. You may remember Josh fromsuch posts as InternetKilled The Television Star and Crowdsourcing:A Million Heads is Better than One. Josh is a talented writer, as well asbeing co-founder of the web’s largest community dedicated to Ruby on Railsdevelopment – Rails Forum. His personalblog is mockriot. I’ve said to Josh thathe can post what he likes here, as long as it’s about web technology of course🙂Read/WriteWeb’s other writers will also be contributing, so you shouldn’tnotice much difference – although it will probably be lighter posting this weekthan usual.So without further ado, I am off to enjoy a one week break from blogging andonline life in general! If you are thinking of emailing me during this time,don’t expect a response 😉 I will be back at the Editor’s desk from Monday 30April, when Microsoft MIX in Las Vegas kicks off. I will be coveringthat event live, so see you then! Top Reasons to Go With Managed WordPress Hosting Related Posts 8 Best WordPress Hosting Solutions on the Market A Web Developer’s New Best Friend is the AI Wai…
When you’re running a startup you have a lot of demands on your time, more than you can fit into your day. Your top priority should always be responding promptly to user bug reports and questions, and then come other stakeholders like investors. Where it gets tricky is dealing with other requests. For example you may have open-sourced some code, and are now getting bug reports or feature requests. You want to help those people out and generate goodwill, but you don’t have enough time to spend on all of them. How do you prioritize? It’s like qualifying your leads in sales: you need as much information as you can to make tough decisions about where you expend your resources. Is it manipulative? It does feel a bit artificial at first, but I focus on how much better it makes me at helping the people who really need my time. Judging by this Quora thread, I’m not the only one to feel like this. So next time you find yourself in a dilemma about where to spend your limited time, try applying reciprocity to understand who needs it most.Photo by RAWKU5 How to Write a Welcome Email to New Employees? pete warden Related Posts Why You Love Online Quizzes The secret I discovered is reciprocity. You want to put the people who really need your help at the front of the queue, and asking them for something trivial in return is a good way of figuring out how strong their need is. For example, I’ll very often get bug reports on my open-source code that are missing some information that would help debug the problem. Instead of spending time speculating, I’ll email them back thanking them for the report, and asking if they can give me the information I need, typically something as simple as the OS and browser versions. It’s amazing, more than half the time I don’t even get a reply! This tells me that they don’t really care about the problem, so I can leave their issue at the bottom of my priority list. What I’ve discovered is that the same approach is applicable to a lot of business relationships where you need to prioritize who you spend your time with. I will take an initial thirty minute phone call with anyone; I love how many interesting people this allows me to discover. I write off one day a week where I don’t expect to get any coding done thanks to meetings, so squeezing another few in doesn’t hurt my productivity. I will often get requests for a follow-up or in-person meeting, and that can be a tough call to make. Before I invest my time, I want to have some assurance that it has a chance of helping me make progress with the business. I want an equal relationship, and that won’t happen if I’m giving up my time and expertise in return for nothing. What I do is again ask for some reciprocity. If they’re well connected in a particular industry, I’ll ask for an introduction to a related company I’m interested in. If they work for an interesting company, I’ll ask for some free product licenses I can give away on my blog. If they blog themselves, I’ll ask if they’ll write a quick story about their experiences with my site. 7 Types of Video that will Make a Massive Impac… Tags:#hack#How To Growing Phone Scams: 5 Tips To Avoid
Representative Mikie Sherrill (D–NJ) on Capitol Hill earlier this month Bill Clark/CQ Roll Call By Jeffrey MervisMay. 30, 2019 , 5:35 PM Bipartisan bill would create forum for discussing how to counter U.S. academic espionage Those who complain that the U.S. government prefers to talk about the nation’s problems rather than solve them may think creating two forums to discuss science and national security is not a very constructive idea. But academic leaders say more dialogue is urgently needed on one issue now bedeviling the U.S. research community: how to best protect the country against its economic and military competitors without choking off international scientific collaborations and the free flow of people and ideas.Responding to that concern, a bipartisan group of legislators in the U.S. House of Representatives today introduced a bill designed to promote talk that will spur action. The Securing American Science and Technology Act (SASTA) of 2019 would create a roundtable at the National Academies of Sciences, Engineering, and Medicine (NASEM) in Washington, D.C., for stakeholders to discuss the tensions between science and security, as well as an interagency working group within the White House that would tackle the same issue. Backers hope the forums will help identify practical steps universities and research funders can take to protect valuable intellectual property without stifling global cooperation.The SASTA proposal comes as universities and researchers, particularly scientists of Asian origin working in the United States, have become increasingly alarmed by recent government actions aimed at preventing foreign governments, especially China, from unfairly reaping the fruits of federal research investments. Recently, those efforts have led two U.S. universities to oust at least five biomedical researchers who they allege failed to properly disclose ties to Chinese institutions or committed other violations. 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The best way to eliminate the uncertainty, science advocates say, is through ongoing conversations about how universities should monitor the research activities of faculty members, what types of research may require extra safeguards, and even whether some foreign interactions should be proscribed.“The U.S. research enterprise is one of our nation’s greatest assets, which is exactly why foreign governments and individuals seek to attack and unduly influence it,” says Peter McPherson, head of the Association of Public and Land-grant Universities in Washington, D.C. “As schools work to better safeguard their research, this bill would help direct needed coordination between federal science and security offices and universities.”The threat is real, says the bill’s lead sponsor, Representative Mikie Sherrill (D–NJ). “There are serious and legitimate concerns about academic espionage at our universities,” says Sherrill, a former federal prosecutor and Navy helicopter pilot who was elected to Congress in November 2018. “That’s why we’re proposing a unified approach to protect research without creating overlapping or contradictory federal requirements.” Representative Jim Langevin (D–RI), a chief co-sponsor of the bill, says it “will give schools the tools to defend themselves while also protecting the important academic and cultural contributions that international students bring to our country.”Speedy passage soughtSherrill and Langevin lead subcommittees of the House science committee and the House Armed Services Committee (HASC), respectively, which have jurisdiction over the topic. (Sherrill is also a HASC member.) Their legislation has received the backing of the chair of the science committee, Representative Eddie Bernice Johnson (D–TX) and its top Republican, Representative Frank Lucas (R–OK), as well as Langevin’s counterpart on the military panel, Representative Ellen Stefanik (R–NY), and freshman Representative Anthony Gonzalez (R–OH) of the science committee. The scope and composition of that team should help the bill’s chances of moving through the House.Supporters are hoping that attaching the bill’s provisions to the annual policy guidance from Congress to the Department of Defense (DOD) will further improve its chances. Known as the National Defense Authorization Act (NDAA), it is one of the few pieces of legislation that traditionally makes it into law every year.HASC is expected to take up the NDAA on 12 June. If SASTA is folded into the massive reauthorization measure, seeking ways to reconcile science and national security will automatically become part of negotiations with the Senate over whatever version of the NDAA is approved by that body. On 23 May, the Senate Armed Services Committee completed its work on a bill that did not contain any such language.The idea for a NASEM roundtable is modeled after a long-running academies forum that brings together research leaders from industry, universities, and the government. The new bill authorizes three agencies—the National Science Foundation, DOD, and the Department of Energy—to spend $5 million over the next 5 years to support the roundtable’s activities, which would include periodic reports on ways to mitigate and manage the risk of foreign collaborations.“The National Academies has a long history of advising the federal government on striking the right balance between fostering international collaboration on science and technology while protecting U.S. economic and national security,” says National Academy of Sciences President Marcia McNutt. “We are ready to provide a neutral forum for stakeholders to examine the issues and continue this critical dialogue.”NASEM has already taken a step in that direction. On 10 May it hosted a 3-hour meeting where senior administrators from major federal research agencies and national laboratories aired their concerns and their desire for better coordination of government policies to protect the U.S. research enterprise. The meeting was convened by Deputy Secretary of State John Sullivan, and participants included Kelvin Droegemeier, director of the White House Office of Science and Technology Policy (OSTP).Divvying up the workloadThe issue was already on Droegemeier’s radar. On 6 May, he announced the creation of a new “joint committee” on academic engagement within the National Science and Technology Council (NSTC), which coordinates federal research activities. Its membership draws from two standing committees, one on science and one on science and technology (S&T) enterprise; “protecting American research assets” is one of its four focuses.However, each of these standing NSTC committees already has its own portfolio. The science committee oversees research initiatives spanning the natural, food, and agricultural sciences, whereas the panel on the S&T enterprise was created in 2018 to carry out a White House directive to improve research efficiency.The new joint NSTC committee is also tackling three other issues that have long plagued the research community. One is the excessive regulation of federally funded research. The second is scientific misconduct and other questionable research practices. The third is a hostile work environment, including sexual harassment and barriers to the entry and retention of women and minorities. Since joining OSTP in January, Droegemeier has repeatedly listed those four topics as priorities for his office and promised to make progress on each one.Federal lawmakers believe the issue of foreign ties is sufficiently important to warrant its own group within NSTC. They are also concerned that the topic will get lost among the welter of issues Droegemeier wants the joint committee to ponder.SASTA’s sponsors “are supportive of efforts at OSTP to take on the issue of protecting American research assets,” Sherrill says. “This bill reflects how Congress thinks those efforts should be organized to address it.”
It’s hard to argue with the statement that the ” ? Or cutting back? .) Can you afford not to be where your competitors are? networking their way into sales opportunities publishing their way inbound marketing strategies into At the top, the economy is certainly showing signs of struggling – with bank failures, proportionally higher job losses, state budget shortfalls, etc. And this could certainly trickle down. Coincidence or not, we all are certainly paying more for food, gas and oil. So, this post is not meant to belittle hardships others are facing. Almost all internet marketing strategies require more of your time and less of your money compared to traditional marketing and advertising solutions. thought leadership positions . They are Constant Improvement . They are . ( and can deliver sales ready leads Inbound vs. Outbound. The internet is primarily an “inbound” marketing channel where you “pull” prospects to you, by being where they are looking for your solution. The internet What are you doing differently in your sales and marketing processes in order to grow your business – despite this mess? to grow their business quicker and more profitably. But, I do believe that we can get ourselves out of this mess by basically stepping on the gas pedal of innovation and doubling down on our respective career and businesses’ growth strategies. And not doing anything or retreating from our strategies because we “fear” it could get worse, would be disastrous for each of us individually, the businesses we manage and the economy collectively. sales and marketing can work together how to handle the “R Word” objection in the sales process You can test everything. Some people get a little carried away with measuring every move. Not every connection on a social network, every email blast you send or every blog post you write, etc is going to turn into business. But, when your online marketing activities turn into leads, opportunities and sales, you will know exactly what activity to do again. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack IAB too Here’s why the “R Word” shouldn’t stop you from making decisions about your internet marketing strategy: Like Warren Buffet . They are Given that I’m in sales, and I haven’t had anyone tell me that “I’m not buying because I can’t get a bank to give me a new credit card.” Or “I’m not buying because I don’t think anyone will buy my services in this economy – no matter how many leads I generate,” I think it’s probably safe to say that the economy is not affecting many of us. Of course, this is easy to say, but harder to do. The Pavlovian reaction is to cut, but the media industry can learn from someone like Rupert Murdoch, who historically has never done that. You’ll see him investing in editorial and products at a time when other people are throwing the baby out with the bath water. The talk to do ratio is high, the doing is low. When times are tough it is time to invest, not cut. This comes from years of research dating back to Ogilvy’s Alex Biel and Millward Brown interaction surveys. All show that, if we cut marketing during such times, the impact is damaging and it can take you longer to get back to where you were. “. Ok, it isn’t hard to argue with that. But, much more experienced marketers than I have proven that Your Competitors are Shifting Their Spending : Putting aside whether we’re actually in a recession, or not, I think it’s safe to say that the “R” word is on everyone’s mind. Originally published Oct 7, 2008 11:34:00 AM, updated October 20 2016 Topics: One of the areas where many companies are innovating is their internet marketing strategy. “R” word or not, many companies are investing significantly in fundamentals of our economy are strong leveraging analytics technologies to improve sales efficiencies investing in down times is the surest way to capitalize on good times . According to eMarketer, Spend Time. Not Money. . If you’re doing the same thing you did to advertise and market your business as you did 25 years ago, you have a problem. Your problem is not that you’re still wearing bell-bottomed nylon suits. It’s that you probably don’t know what’s working and what’s not working. (See #3 above.) Measurability has a really interesting side effect. Since you can now measure things, you can now improve. I’m not talking about tweaking colors and copy. I’m talking about walking into the CFOs office and showing how you delivered more opportunities to the sales team on a smaller budget. Everything is Measurable. redesigning their websites as lead capture machines . These companies are innovating their sales and marketing processes and most importantly, finding ways that more will be spent on online marketing and shifted from traditional marketing approaches as a result of the “R” word . If they are looking for your solution, your sales cycle will naturally be shorter. PS. As a bonus, here’s some great discussion on Are you investing like Murdoch historically does? Prepare for the future. . Be Where People are Looking. Marketing Advice If anything, when inbound marketing is done right, the web turns your marketing department into a publishing group, not that much different than Murdoch’s empire.
Inbound Marketing Use a landing page to capture leads Originally published Nov 30, 2010 1:00:00 PM, updated March 21 2013 I hope that the Crazy Baker sees the sanity in these suggestions, and that you can take away some of these tips and adapt them for your business. . then allows users to create separate lists dependent upon which form a visitor converted on and send them personalized emails. Of course in order to have a landing page you must have something to offer in return for the visitors information. In Hitzig’s case perhaps he could offer some recipes for some of the pastries he has created over the years (of course he wouldn’t want to give away all of his secrets ) I think it’s great that the Crazy Baker is utilizing social media with presences on Twitter, Facebook, MySpace, and LinkedIn, but honestly there’s only so much you can promote if you aren’t constantly creating useful content. The easiest way to consistently add content to your website is through a blog. A lot of people worry about not having anything interesting to blog about, and most of the time they just aren’t looking in the right places. Hitzig, for example, could blog about his experience at Culinary School, his training at hotels and restaurants in the US and abroad, and about the many other baking questions he probably gets asked on a regular basis from friends and through email. Instead of answering a question for someone in a one on one scenario why not turn that into a great blog post and share that knowledge with the world? Topics: Use Simple, Action Driven, Calls-To-Action Thanksgiving is over and after the amount of pumpkin pie I ate over the weekend I thought I would never want dessert again. That was until I , and his premium desserts which are made from 100% pure vanilla, fresh local eggs, imported chocolates, and high quality flours. Got your taste buds watering doesn’t it? He’s even attracted the attention of Martha Stewart and Rachael Ray which in turn has driven lots of traffic, but converting that traffic into customers is where this batty brownie baker is struggling. The problem that Hitzig is facing is one that many online business face, which is that people are often not ready to make a purchase on their first visit to a site. Most of the time people need a little appetizer to get their stomach growling for the full meal. the Crazy Baker Like I said before, most people are not willing to make a purchase on their first visit to a site. Many people probably visit Hitzig’s site and think to themselves, “These pastries look delicious. They would be great for a special occasion. I’ll come back in a couple months.” Unfortunately for Hitzig most of these visitors probably forget to come back and he has no way to remind them. If he had a landing page and a form to capture the name and email of these visitors he could easily create a list and email them special promotions or offers during a time they might be more inclined to purchase premium pastries…maybe the week before Christmas? HubSpot, for instance, has a The link that stood out most was the “Click here for Customer Service” link, and I don’t really think that Hitzig’s primary goal is to drive visitors to his customer service page. I would remove many of the superfluous links contained on the page and replace them with one large call to action to “order some premium pastries today!” Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack different links to pages and not one that seemed to be the preferred path for a potential customer. landing page application , Hall Hitzig, also known as After taking a look a look at Hitzig’s site I would suggest working on ways to nurture the visitors that come to his site, so that even if they don’t purchase on their first visit he increases the chance that they will come back and make a purchase at a later date. Here are a few suggestions I would make for improving the site that I think will start raising that conversion ratio. read about inbound marketing kit Download our that allows users to whip up a landing page in a matter of minutes. Our 25 Free Internet Marketing Kit – Download It Now! Create Content, Content, and More Content! email marketing tool When I first visited thecrazybaker.com I was a overwhelmed by the number of different links I could click. The homepage contained Learn more about inbound marketing and how to combine blogging, SEO and social media for results.
20 percent of Google searches are for local information Mayer discussed many of Google’s local applications, including Google Maps and Google Hotpot Originally published Mar 17, 2011 4:00:00 PM, updated October 20 2016 Marissa Mayer Google Hotpot currently has 3 million ratings 5 Google Local Stats Every Marketer Should Know Local SEO Google Maps usage is 40 percent mobile 2. aburt 3. Google GPS saves drivers 2 years everyday with route around traffic directions 4. , Google’s Vice President of Consumer Products, spoke about the current state of many of Google’s location-focused applications. Five important statistics stood out as the major takeaways for marketers looking to promote their businesses at the local level. 5. Topics: Google Maps has 150 million mobile users When it comes to location-based marketing, much of the conversation goes to Foursquare as well as Yelp. However, Google is still the leader in the discovery process for local information. At South By South West Interactive, Of the five stats above, it is clear that the fifth piece of data should serve as a soundbite for every marketer when discussing the relevancy of online local marketing. With 20 percent of Google searches looking for local information, that means 600 million searches per day are for local information. This is a huge opportunity for businesses. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack All of these statistics show that Google has a major hold on users looking for local marketing online. As a business looking to attract more customers through these tools, you should follow best practices for being included in Google’s local search results as well as optimize your business website with content focused on your key geographic markets. Take a look at 1. Photo Credit: . Hotpot is Google’s service that allows users to rate local business and has only been live for a few months now. Marketing Takeaway HubSpot’s free local marketing on-demand webinar for best practices to attract more visitors to your business.
Mobile Marketing Topics: Originally published Jul 15, 2011 11:30:00 AM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack This is a guest blog post written by Adrian Mendoza. As co-founder of Marlin Mobile , he helps businesses create and deliver a winning mobile user experience by understanding and overcoming the fragmentation in the mobile market. The mobile web is growing faster than we can imagine. I compared it last year to where the web was in 1998, but this year we leap forward to roughly the state of the Internet in 2001. Standards are coming into place with HTML5, adoption is growing faster on the mobile web than the desktop web, and companies are starting to do real business off of mobile devices. Despite all the growth, major misconceptions exist among businesses about how to effectively use the mobile web to best serve their customers and support their business. Misconception #1: The Mobile Web Screen Is Small, So Designing For It Must Be Easier. The mobile web browsers you find on your smartphone are far less forgiving than desktop browsers. Your Google Analytics code, all those style sheets, and a portion of the HTML code on your website are not mobile optimized. Don’t forget that Flash does not work on the iPhone either. You might think, “I don’t have or need a mobile site”. However, your customers are already visiting your page on their mobile devices. Guess what? You own a mobile experience, whether or not you decide to be!The amount of content you place on your mobile website can make the difference in whether it loads in two seconds or ten seconds, winning or losing customers and sales. A mobile web site requires you to reconsider your content, resize your graphics, and rethink how your customers view your experience on a mobile device. Remember your web strategy is NOT your mobile strategy. Mobile does not not just mean a smaller experience, it is a more complex equation. Misconception #2: It Is Easy To Copy and Paste Mobile Apps From Platform To Platform. An iPhone is an iPhone, and a Android is an Android – their users are different and so are their habits. Don’t think that every smartphone and their users are the same. For example, Android users are accustomed to a menu button, but iPhone users have no idea what that concept even means. iPhone users spend twice as many hours playing games as compared to android users 1 , while Android users are the largest consumers of data compared to the other smartphone platforms 2 . Asides from usage, the iPhone now sports 4 different models (not including iTouch and iPads), while over 50 different carrier and phone combinations (and growing) exist on the Android platform in the US!Not only are the physical experiences different, but the performance of different phones and tablets is also an issue. Even though a Motorola i1 performs slower than an Evo 4G by a factor of 10 3 , your brand is still impacted by the experience across both. You must make optimize your mobile experience across multiple operating system, smartphones, tablets, and even carriers. One solution will not cut it. Misconception #3: It Is Best Yo Fit Everything On One Screen. Amongst mobile devices, different screen sizes, proportions, and even screen types exist. Forget about designing for 1024 pixels or 320 pixels wide. You must think about making a fluid design that fits across all phones and tablets. Your customers are accessing the web on all kinds of devices, and your brand must be well presented across all screens. Create a strategy for what you want your page to look like on tablets and phones. Ask yourself these questions: Do you deliver a different experience for Android and iPhones? Do you want tablets to open your full site? Do you want to deliver different versions of your mobile site based on a device’s performance?Once you have chosen a mobile strategy for delivering your site across the different platforms, now is the time to think about what you place on the pages. Forget about cramming all of your existing content into this one screen. Your mobile site is not your desktop site, so not everything needs to come over. Be clear, clean, and make sure the important content is on top. Misconception #4: Businesses Determine The User Experience. Your customer determines the user experience. Your customers’ needs are unique on mobile. Whether they are comparison shopping, checking their bank balance, or reading highlights from news stories, the mobile experience is different in nature. The mobile experience is about information at the tip of the user’s fingertips (literally!). Mobile users will NOT navigate through a four screen registration process or a complicated user experience on their small device. Spend the time to survey your customers and ask for their feedback on what they want to experience on their phones and tablets. By conducting research and soliciting customer feedback, you make sure that you deliver the optimal use cases. Better to take the time to find out what your users want and give them that, rather than dictating what you think they want. Again, copying what your desktop site is NOT the solution. Misconception #5: Buttons Are Still For Clicks. Design using your finger, a small button does not cut it anymore. The iPhone introduced us to the swipe, the tap, the double tap, and the pinch. The “tap” is now part of the vocabulary across all smartphones. Whether they are left handed or right handed, your customers use their phones leveraging these gestures by using both hands and multiple fingers. Gone are the days of the mouse. You do not have the luxury of such precision any more. Your mobile site must be both friendly and accessible to the fingertips. Buttons must be bigger and require more space around them to make sure fingers tap on the correct option. Flustered fingers mean frustrated customers.These five misconceptions are just the starting point to understanding and embracing a mobile strategy. As daunting as the task may seem, tools are available to help. Your mobile success is contingent on how well your experience performs for your customers across the multitude of smartphones and tablets, bearing in mind factors like carrier, location, and signal strength all have an impact. What would you add to this list? Image credit: mikeburns
Email Marketing Metrics Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack If you’ve been running your email marketing campaign for even a few months, you’re probably able to anticipate the click-through rate of each campaign. And hey, good for you for having a handle on your inbound marketing analytics . But it’s a new year, and now’s the time to dream big. Let’s start improving that email click-through rate to really give your CMO something to smile about. If you’re not sure how to go about improving your email CTR, here are 11 sure-fire ways to do it. And remember that email marketing provides a prime opportunity for A/B testing ; you should employ it in all of your email marketing campaigns to ensure you’re always improving upon emails to get the most ROI possible (which means more bragging rights for you). 11 Guaranteed Ways to Increase Email Click-Through Rate 1.) Test your subject lines. Click-through rate is often used in email marketing to refer specifically to the click-through rate of an offer in the body of your email. But you first need to get recipients to click into the email. Once you’ve nailed email deliverability, start A/B testing the subject lines you’re using. We’ve also written a guide to help you master the craft of writing click-worthy email subject lines . 2.) Less is more with copy. Write shorter emails to increase the likelihood that email recipients will encounter your offer before getting bored and deleting it. You can also help combat this by frontloading your best copy. 3.) Include social sharing options. Econsultancy published results finding that emails that include just one social sharing option generated 30% higher click-through rates than emails without any social sharing links. That CTR jumped to 55% higher with 3 or more social sharing options . Even if your readers don’t want to redeem your email’s offer, they might know a friend who does. Give them that opportunity by including social sharing buttons , and watch your click-through rate soar. 4.) Segment your email lists. If you wonder why we harp on email segmentation so much, this is one of the primary reasons. Aside from preventing you from annoying email recipients with irrelevant offers, list segmentation lets you provide a more targeted offer, increasing the likelihood your reader will click through. In fact, research shows that marketers who segment their lists enjoy 18% more transactions, 24% more sales leads, and 24% greater revenue. 5.) Offer targeted content. This is why you segment your list! Now that you know to whom you’re sending your email, consider what content they want, and use that for your offer. If your offer speaks to your recipient’s needs, it’s a no-brainer that you’ll receive more clicks to redeem that offer. 6.) Personalize your emails. You can further target your list and the content in your email by including elements of personalization. Part of effective lead nurturing is knowing about your prospects’ and customers’ purchase history, download history, satisfaction score, and website activity. This will allow you to provide the most relevant offers that will receive more click-throughs due to the targeted nature of your email. 7.) Remove distractions from the email. Just like when you’re building landing pages, it’s important to remove distractions from your email template. Resist the urge to include a header that includes your website navigation, or include multiple offers with the hopes that at least something in the email will compel readers to click. This is a signal that your email doesn’t have a specific enough goal. Step back, and consider the objective of the email. What one thing do you want the reader to do? If your goal is to get more Facebook fans with this email, then that’s what you should write copy around, and that’s the call-to-action you should highlight in your email. Don’t give readers the opportunity to get distracted by your blog posts, product pages, or any other part of your site. 8.) Slap your reader across the face with your call-to-action. 9.) Include a P.S. The P.S. is a great tactic to reiterate an offer, or to attract the attention of email scanners (let’s face it, that’s most of us). The eye is drawn to the visual call out of the P.S. and is a great opportunity to A/B test whether your offers receive greater or fewer click-throughs with its inclusion. 10.) Create a sense of urgency. A tactic that works particularly well for product marketers is putting limits on your offers. This forces readers to redeem them quickly, increasing your click-through rate. But don’t feel bad. If your email marketing is well segmented , you’re providing them with a product that is well suited to their needs! 11.) Make sure your emails are mobile optimized. Research shows that of the 70 million US consumers who access email through their mobile device, 43% check their email on it 4 or more times a day . If you’re not optimizing your emails for mobile, you’re completely missing out on a huge opportunity for these mobile readers to click your calls-to-action. If you haven’t already started to optimize your emails for mobile, 2012 is the perfect time to begin and take advantage of this huge segment of the population that’s growing like gangbusters. What have you done to successfully increase the click-through rate of your email marketing campaigns ? What one tactic has worked the best for you? Image credit: RambergMediaImages Originally published Jan 3, 2012 6:00:00 PM, updated July 28 2017