FacebookTwitterWhatsAppEmail Minister of National Security, Hon. Peter Bunting, is hailing the Jamaica Defence Force (JDF) as an invaluable institution, noting that as the country’s last line of defence, it can be regarded as the ultimate guarantor of Jamaica’s sovereignty and democracy. The Minister was speaking at the 45th staging of the Jamaica Regiment’s Victoria Cross dinner on Friday (May 25), at the Jamaica Officers Club at Up Park Camp. He said that as Jamaica celebrates its 50th anniversary of Independence this year, it is fortunate to have an institution like the JDF, which is also celebrating its jubilee year. In addition to defending the country’s borders and helping to restore and maintain law and order, Mr. Bunting said the force is also instrumental in humanitarian and disaster relief operations, noting that the JDF was among the first respondents on the ground in the aftermath of the devastating January 2010 earthquake in Haiti. The Minister noted further that the JDF boasts high-quality soldiers and officers, who are not only warriors but gifted scholars as well. “I have encountered a thoroughly professional, bright, articulate, loyal and dedicated (group) and Jamaicans should recognise the treasure and valuable institution that exists in the JDF,” he stated. Mr. Bunting said he is “very proud to have this office as Minister of National Security” and to be of assistance to the various units that do yeoman service on behalf of the country. The Victoria Cross celebrations are customarily held during the latter part of May each yearto pay tribute to two soldiers, who were the first non-Europeans to be awarded Britain’s highest award for bravery in battle. To qualify for this award the soldier must render service in the face of enemy action, above and beyond the call of duty. The JDF has no living recipients of the Victoria Cross, but honours, as part of its heritage, the two West Indian soldiers: Sergeant William Gordon of Jamaica and Private Samuel Hodge of the Virgin Islands, who received this military decoration. They were decorated with the Victoria Cross for their great bravery on the battlefield during the 19th Century campaigns of West Africa, whilst serving in the West India Regiment. Sergeant William Gordon and Private Samuel Hodge had respectively enlisted in the first and fourth Battalions of the West India Regiment. JDF Hailed as Defender of Democracy National SecurityMay 28, 2012 RelatedJDF Hailed as Defender of Democracy RelatedJDF Hailed as Defender of Democracy By O. Rodger Hutchinson, JIS Reporter RelatedJDF Hailed as Defender of Democracy Advertisements
Facing BCIHL Second All-Star Team goaltender Silas Matthys who backstopped his team a first round upset over Simon Fraser University in last weekend’s semi-final, the Saints pounced quickly.Defenceman McLeod’s shot from the point eluded Matthys just 24 seconds into the game for a 1-0 lead.The Saints then peppered Matthys with seven shots in the first five minutes where they dominated play. A pair of penalties in the second half of the first period doused Selkirk’s momentum and Jamey Kreller scored on a breakaway to tie the score with two minutes left in opening 20.Sookro scored 25 seconds into the second period when he stuffed away a rebound that came after Dane Feeney dangled through three Spartan defenders.Calvin gave the Saints a two goal lead seven minutes into the second when he fired a laser top shelf over Matthys’ blocker. Selkirk’s third powerplay goal of the period also came courtesy Calvin with helpers from fellow Beaver Valley Nitehawk alum Edwards and Sookro.Vlanich scored his fourth of the post-season midway through the third when he moved with purpose through the Spartans’ zone on a great individual effort.Trinity Western threw 11 shots on Prigione in the gritty final period where the intensity is sure to carry forward to Saturday night’s Game Two. The British Columbia Intercollegiate Hockey League’s (BCIHL) championship best-of-three final opened Friday night at the Castlegar & District Recreation Complex with a 5-1 Selkirk College Saints victory over the Trinity Western University Spartans.Game two of the series goes Saturday at 7 p.m. tonight in Castlegar at the Arena Complex with the Saints looking for a league record fourth straight BCIHL title.Ryan Edwards played set-up man with four assists, Dallas Calvin scored a pair with Ashton McLeod, Ryon Sookro and Jamie Vlanich providing the rest of the offence.Saints starting goaltender and recently announced BCIHL First Team All-Star James Prigione stopped 24 shots in the win.
CARLOW CC AUTOTEST AT IDA BUSINESS PARK, BALLYNATTIN, ARKLOW, CO WICKLOW (ROUND 4 OF HEWISON TROPHY CHAMPIONSHIP) (DAY 2):1 Ian White (Mini Special) 672.5s,2 Peter Grimes (Mini-Nova Special) 692.3s,3 Chris Grimes (Mini) 716.4s,4 Cian Power (Mini Special) 775.8s,5 Guy Foster (Mini Special) 782.0s,6 Paul Phelan (Mini Special) 787.7s,7 Christopher Grimes Jnr (Mini) 792.3s,8 Mark Guerin (Westfield) 799.5s,9 John McAssey (Starlet) 868.6s,10 Billy Neville (Starlet) 901.1s,11 James Grimes (Nova) 1041.5s.Class winners: Chris Grimes, Peter Grimes, Mark Guerin, Billy Neville, John McAssey. LIMERICK MC SPRINT AT LIMERICK RACECOURSE, PATRICKSWELL, CO LIMERICK (ROUND 11 (FINAL) OF NAYLOR ENGINEERING NATIONAL HILLCLIMB/SPRINT CHAMPIONSHIP) (DAY 2):1 Peter McKinley (Escort) 93.36s,2 Russell Stanworth (Reynard RF81 Opel) 93.71s,3 Ben O’Brien (BMW E3) 94.63s,4 Tommy Gardiner (Civic) 95.05s,5 Dara Fay (Suzuki Swift) 95.48s,6 Neil Dugan (Peugeot 205) 95.80s,7 Willie Barrett (Civic) 95.95s,8 Martin Flanagan (BMW M3) 96.95s,9 John Kennedy (Dax Rush) 97.76s,10 (tie) John Mahon (DJ-ADS1 Hayabusa) and Jamie O’Rourke (Punto) 98.03s.Class winners: Ray Cunningham (Mini), Elaine Kirwan (Seicento), Tommy Gardiner, John Kennedy, Ben O’Brien, Mick O’Shea (MGB GT), John Whitley (Swift FF1600), John Mahon, Russell Stanworth, Jamie O’Rourke, Chris O’Callaghan (Escort), Martin Flanagan. Suzuki Swift came out on top on the opening day, ahead of the single seater Reynard of Russell Stanworth, while Peter McKinley’s famous Escort took top place yesterday, with Stanworth the runner up again.Hewison Autotest champion Ian White scored a weekend double in the Carlow club’s Autotests in Arklow, with Guy Foster his nearest rival on Saturday. Foster’s car had problems on the second day, forcing him to retire, with multiple champion Peter Grimes taking second place.Escort driver Joseph Smith took a narrow win in the Cavan MC Autocross at Latton, just half a second ahead of Mervyn Wedlock in another Escort.Joseph Smith on his way to winning Cavan Motor Club Autocross at Latton today. Photo credit: Peter CassidyLIMERICK MC SPRINT AT LIMERICK RACECOURSE, PATRICKSWELL, CO LIMERICK (ROUND 10 OF NAYLOR ENGINEERING NATIONAL HILLCLIMB/SPRINT CHAMPIONSHIP) (DAY 1):1 Dara Fay (Suzuki Swift) 95.74s,2 Russell Stanworth (Reynard RF81 Opel) 97.56s,3 Willie Barrett (Civic) 98.18s,4 Brian Kirwan (Peugeot 205) 98.50s,5 Neil Dugan (Peugeot 205) 98.78s,6 Peter McKinley (Escort) 99.54s,7 Martin Flanagan (BMW M3) 100.67s,8 Tommy Gardiner (Civic) 101.17s,9 John Mahon (DJ-ADS1 Hayabusa) 102.26s,10 Ben O’Brien (BMW E3) 102.87s.Class winners: Ray Cunningham (Mini), Leanne Carroll (Seicento), Willie Barrett, Brian Kirwan, Neil Dugan, Gary Cunningham (Global GT), Sean Murray (Lotus Elan +2S), John Whitley (Swift FF1600), John Mahon, Russell Stanworth, Jamie O’Rourke (Punto), Aidan Walsh (Escort), Martin Flanagan. CARLOW CC AUTOTEST AT IDA BUSINESS PARK, BALLYNATTIN, ARKLOW, CO WICKLOW (ROUND 3 OF HEWISON TROPHY CHAMPIONSHIP) (DAY 1):1 Ian White (Mini Special) 714.2s,2 Guy Foster (Mini Special) 720.5s,3 Cian Power (Mini Special) 783.1s,4 Paul Phelan (Mini Special) 840.0s,5 Mark Guerin (Westfield) 867.9s,6 Paddy Power (Mini Special) 873.3s,7 John McAssey (Starlet) 930.3s,8 Billy Neville (Starlet) 984.3s,9 James Mansfield (Mazda MX5) 1040.4s,10 Cathal O’Carroll (Mazda MX5) 1171.9s.Class winners: Guy Foster, Mark Guerin, Billy Neville, John McAssey. MOTOR ENTHUSIASTS’ CLUB RHODES CUP SPORTING TRIAL AT GLENEALY, CO WICKLOW:1 Siobhan McCann (JMcVW) 7 marks,2 Craig MacWilliam (Erskine-Yamaha) 12m,3 Paul Needham (Erskine-Honda) 13m,4 Brian Conlon (Erskine-Honda) 13m,5 Morgan Evans (Mog-Honda) 14m,6 Enda Byrne (VW) 16m,7 Percy Pennefather (Erskine-Suzuki) 17m,8 John Pennefather (Erskine-Suzuki) 18m,9 Roy Stewart (Erskine-Harley Davidson) 23m,10 Gordon Watkins (Watkins-Yamaha) 26m,11 Dennis Burke (VW) 26m,12 Philip Hughes (Hughes-Honda) 30m.Grade winners: Paul Needham, Craig MacWilliam, Pat Fox (Wilson-Suzuki) 44m, Tony Hennessy (Hennessy-Harley Davidson) 41m. Josh Moffett rounded off a fine year in the Valvoline Motorsport Ireland National Forest Rally Championship by taking victory in the McKelvey Asbestos Bushwhacker Rally on Saturday while James Wilson & Gavin Doherty became the new Junior Champions, in their Peugeot 208. There were surprise winners on both days of the Limerick Sprint Weekend at Limerick Racecourse, with weather conditions and a slippery, twisting course making the going very difficult. Dara Fay’s CO CAVAN MC LOOSE SURFACE AUTOCROSS AT LATTON (ROUND OF MC BLINDS CHAMPIONSHIP):1 Joseph Smith (Escort) 527.71s,2 Mervyn Wedlock (Escort) 528.21s,3 Mickey Conlon (Escort) 534.71s.Class winners: Alan Pickens (Nova), Sean Brunton (Civic), Anthony Masterson (Civic), Mervyn Wedlock, James Cassidy (Semog Buggy), Adrian Deane (Semog Buggy). Best Junior: Ben McIntyre (Starlet).print WhatsApp Facebook Twitter Email
Senior Jenny Nash continues to put up impressive numbers after leading Nicholls to its fourth and fifth straight victories last week. In the Colonels’ two games, Nash averaged 21 points on 54 percent shooting and added 5.5 rebounds per game. After scoring 16 points at UIW, the Houston native poured in a career-high 26 points in Saturday’s win over McNeese State. Nash, who is second in the Southland in 3-point percentage, added to her league-leading 3-point total by knocking down 6 of 11 from behind the arc. She also contributed on the defensive end with three blocks and two steals. Honorable mention this week goes to Stephen F. Austin senior forward Tierany Henderson and Central Arkansas sophomore guard Maggie Proffitt. To receive honorable mention, a player must receive votes from 25 percent of the Southland women’s basketball sports information directors. Women’s Basketball Weekly News and Stats (PDF) FRISCO, Texas – Nicholls senior guard Jenny Nash has been named Southland Conference Women’s Basketball Player of the Week, the league office announced Monday. Each school’s sports information director nominates and votes for the players of the week, though is not permitted to vote for his or her own player.
Aberdeen recorded a profit of £533,000 in the last financial year as turnover rose by nearly £2m.The Dons’ second place finish and appearances in both cup finals helped increase revenues from £13.414m to £15.281m.The Reds’ coffers were also boosted by the sale of Jonny Hayes to Celtic.On-pitch success came at a cost, however, with the wage bill rising from £6.817m to a record £7.761m following a recruitment drive by manager Derek McInnes. “It is just disappointing that their exceptional effort did not result in silverware.”He added: “The reshaping of the first team squad during the summer involved a great deal of work with a number of players coming in and out as well as players already here committing their immediate futures to the club.” Aberdeen took on £3.3m of additional investment into the club and the AFC Community Trust, which came courtesy of a £2.5m injection from Dave Cormack and £775,000 boost from Tom Crotty. Operating profits were diluted as a result, but stayed consistent with the last four seasons.In a letter to key shareholders outlining the main points, chief executive Duncan Fraser lauded the work of McInnes and his squad.He said: “The 2016-17 season was one of the most successful in recent years. “Finishing second in the league for the third successive season and reaching both domestic cup finals reflect the great effort by Derek McInnes and his team of players.
I have just returned from the Intel sponsored Eco-Technology Great Debates where I was slotted into the topic of Thin vs. Thick Client Energy Efficiency. I had the opportunity to weigh in on the side of “Thick” clients as the most energy efficient. The bad news is that our team lost; the good news is that we didn’t lose by much (29 to 24)! The best news is that all of the teams had some very strong arguments (and even several very entertaining exchanges). Being a simple data center guy, I learned a lot, especially as it relates to thin client architecture and energy impacts. No contest, thin clients consume less energy at the device level than do thick clients (PCs and Laptops). But is that really the energy efficient answer? For thin clients, compute and storage are necessarily displaced to the data center. Data centers with thier concentrated IT equipment are typically inefficient to power and cool relative to laptops and PCs which are distributed by nature and cooled by ambient air. Generally data centers require 1 watt of power for cooling and electrical distribution (house load) for 1 watt of IT load (newer data centers are more efficient but still incur additional power costs simply to power and cool). Therefore, every kW of power that is shifted from distributed thick client use to a data center causes more or less 2 kW of impact in the data center! Wow! With the majority of the world’s data centers facing power or cooling capacity constraints and some with no additional grid power available at all, total energy costs extend beyond the simple house load + IT load equation. Expansion and upgrade of facilities increases energy consumption, as well. There are too many areas to detail here but needless to say the total power consumption for extracting and manufacturing data center components, transporting them to a site and construction of new facilities is non-trivial and likely larger per unit of compute than for the typical laptop. This collateral consumption is not comprehended in any calculations of alternative client model power efficiencies of which I am aware.. I also have no specific data on the power efficiency of PCs or laptops to provide rigorous comparison to data center power utilization efficiency. The above arguments, however, do appear to be logical. More work needs to be done to collect the data and analyze these concepts in detail….. If you want to see the instant replay of all of the debates (including the client debate, liquid vs. air cooling and ac power vs dc power in the data center), click on the web link above and look for the embedded webcast URL at the bottom of the resulting page. There are also a couple of links to other articles on the subject that are well worth reading. TTFN!
Originally published Oct 7, 2011 12:00:00 PM, updated October 29 2019 Topics: We talk a lot about how marketing analytics is key to inbound marketing success. Another concept that goes hand-in-hand with analytics is testing. Contrary to popular practice, testing in marketing expands beyond email marketing and can be applied to practically every other inbound marketing tactic — social media, business blogging, landing pages, lead generation, and lead nurturing — there’s virtually nothing you can’t test in your marketing.Learn how to run more impactful, measurable marketing campaigns.While we believe marketers should constantly be testing their marketing, the first step is identifying the different marketing variables you can test. And because so many of these variables are applicable across channels, you’ll likely never run out of tests to run or experiments to try. The following 20 testing variables can lead you to discover valuable opportunities to optimize and improve the performance of your marketing initiatives.20 Variables to Test in Inbound Marketing 1. Layout: Test the layout within individual content items like blog posts, email marketing messages, lead nurturing emails as well as website pages like landing pages, your main website homepage, your blog homepage, etc. Move elements of your pages around, and test the performance of one layout vs. another.2. Calls-to-Action (CTAs): CTAs offer a number of testing opportunities. Test the performance of different calls-to-action based on their placement on various pages of your website and within certain pieces of content like blog posts, ebooks, and webinars. 3. Content Offers: Calls-to-action are made up of different offers, such as an ebook, a webinar, a free trial, etc. Test calls-to-action in terms of different offer topics in your industry and various formats (video vs. webinar vs. ebook vs. free trial, etc.). Do certain offers focused on a particular topic or in a specific format tend to resonate better with your audience? These types of tests can help you indentify the wants and needs of your prospects and customers and help you create content your audience cares about.4. Color: Test the color of your call-to-action buttons. You can even just test the overall color scheme of your website or blog. Do certain colors elicit a better response than others?5. Size: Sometimes, just making a CTA button, an image, or a headline a few hairs bigger can make a huge difference. Maybe your headline isn’t prominent enough to catch the site visitor’s attention. Or maybe your call-to-action is too small to stand out. Test the sizing of different website and content elements.6. Email Subject Line: In your email marketing and lead nurturing emails, test different versions of subject lines to determine which results in the best click-through rate. Do you find that a more actionable or sensational subject line performs better than others?7. Blog Titles: Similarly, do some testing and analysis of blog titles. Do numbers in your titles produce better results? Over time, can you notice a pattern of specific words that have consistently attracted lots of views?8. Email Sender: Test various versions of how you present your email sender. Does a stand-alone name of one of your employees work better than your company name? What about a combination of the two?9. Email Templates: Create a few different email templates, and test their effectiveness over each other in your email marketing and lead nurturing messages.10. Length: Test the length of your landing page copy and forms (shorter forms may be better for your business than longer forms, or vice versa), your content (do your readers prefer shorter or longer blog posts with more copy?), your email messages, and social media updates like tweets, Facebook, and LinkedIn updates.11. Messaging: Have you varied the way you position your message? Try a different angle, and see what effect it has.12. Tone: Test different tones in your writing and positioning. Does a more serious approach work better than an edgier one? Be careful with this one though — once you’ve done some testing and defined your most effective tone, stick with it. Your company should have a recognizable, consistent voice across all your messages and content.13. Images: Test how people respond to different types of images — in your blog posts, your email messages, your landing pages, your CTAs, etc.14. Timing: Do your tweets get retweeted more in the morning or the afternoon? Do certain days of the week make for better Facebook engagement? Perhaps your email marketing is more effective on Saturdays and your blog posts generate more views during the middle of the week.15. Frequency: Is your particular audience receptive to more or fewer updates from you, whether it be via email, tweets, blog articles, Facebook posts, etc.? Test the frequency of your updates in various channels and take notice of what works best.16. Keywords: Test the performance of your keywords. Can you generate more traffic from a long tail keyword than you’re generating from a more general keyword?17. Paid Search: While not a variable in itself, there are a number of variables and combinations of variables you can test in your paid search efforts, too — keywords, messaging, imagery, offers, etc.18. Targeting and Personalization: Another variable you can test in paid search is targeting! Furthermore, you can test different targeting methods on your homepage, on your landing pages, in your email marketing and lead nurturing, etc.19. Privacy: Does adding a note about protecting visitors’ privacy to certain pages of your website impact your results? Test adding some language that indicates protection of privacy to your landing pages, and see if it results in higher conversion rates.20. Data Visualization: What’s the best way for you to present data? In a pie chart? A graph? An infographic? Try different ways to visualize your data, and see what works best!Regularly testing elements of your marketing can be a great way to identify ways to improve your existing marketing efforts. What other variables can you test in your inbound marketing?Image Credit: [F]oxymoron A/B Testing Don’t forget to share this post! 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Social Media Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Pause for a moment to think. Are you really making the most of your Google+ presence? As in, are you leveraging Google+ for all its lead gen potential? The most organic way to use Google+ to generate leads is by posting compelling content updates that include links back to your website.And in order for this to work, you need marketing content that will interest your audience and capture their attention. This includes content such as blog posts, videos, webinars, ebooks and whitepapers, reports, and interviews. When you share compelling content on your Google+ business page, you’ll not only engage your audience and generate discussions, but you’ll also drive your followers back to your website where they can read/view the entire resource. And from there, you can convert them into leads!In this article, which is an excerpt from our new, free ebook, 6 Ways to Generate Leads From Google+, featuring insights and best practices from Google+’s team itself, we’ll walk you through the steps you should be taking to optimize your content updates and improve your organic lead generation from Google+.Share Compelling ContentFirst and foremost, give your followers a reason to visit your page! Share content that grabs their attention and fulfills a need/want, whether it be in their family, personal, or professional lives. A data-driven approach to identifying the types of content you should share is to look at your marketing analytics and identify the most popular pages on your website. For instance, in HubSpot’s software, we look at the Landing Page Analytics tool to figure out which marketing offers (e.g. ebooks, webinars, kits, presentations) are most popular. We sort these pages by views and check their conversion rates so we can easily pinpoint the type of content that our audience gravitates toward.If you haven’t created many marketing offers or you don’t have access to such comprehensive landing page analytics, you can also check out the analytics for your blog. That should give you a good idea of which topics are most popular to your audience. Once you have identified the content that drives the most traffic, use them as fodder to share on Google+. Through this data-driven approach for selecting content, you’ll increase the probability of grabbing the attention of your Google+ followers.Optimize the Timing & Frequency of Your UpdatesPosting all your updates at the same time isn’t going to do anyone any good. You need to space them out; otherwise, your followers’ Google+ feed will get overwhelmed with a sudden flow of content. If you intend to publish 3-4 posts per day, Google explains, make sure you stagger them throughout. This approach is very similar to a marketer’s behavior on other social channels, like Twitter and Facebook.While there are general industry suggestions for optimal time and frequency of posting, it’s important to test your timing and frequency with your particular audience. You might find that your followers are a bit different in the way they access and engage with information. Look at your target persona(s), and take into consideration their locations, lifestyle habits, and activities. This context will point you in the right direction for discovering when and how often you should be posting content to your Google+ business page.Google+ Tip: Create a posting schedule, and post an update at least once a day. (HubSpot has even created a customizable, free social media scheduling template to make this process very easy!) The best times to post are between 10 a.m. and 1 p.m. Remember to +mention (more on this later) others who you may add valuable commentary to your post so they feel the love and share your post with more people.Learn From Other Successful Companies on Google+Many companies, like the following two, are making a good use of Google+, using best practices like mentioning specific people in their updates and using hashtags.CadburyThe UK chocolate manufacturer Cadbury, which is liked by and in the Circles of close to 2 million people, presents a great case study for using Google+ effectively. Specifically, Cadbury is a good example of how to effectively incorporate hashtags in Google+ updates. You can easily create a hashtag — just start your keyword phrase with the # symbol and don’t use any spaces. While the post below is not designed to directly generate leads for the company, it certainly helps Cadbury increase its following on Google+. Just a few hours after going live, the update had generated more than 140 likes and 60 comments.SEOmozWith its nearly 18,000 +1s and more than 15,000 followers, SEOmoz is another company that shows us a great example of using Google+ updates the right way. SEOmoz is consistent with its use of Google+ mentions. In the example below, SEOmoz has tagged the author of a blog post featured on its website. This adds a layer of personalization, as Google+ followers can learn more about the authority and experts behind SEOmoz’s writing.Personalize Your PostsIt turns out that making your posts more personal is a best practice that Google strongly recommends. As we saw with SEOmoz, tagging other Google+ users in your updates is one way to achieve personalization. Let’s look at some other ways:Mention Other Google+ Users by Adding the + SignSimply add a + sign in front of the name of the person who you want to tag, and select the right user profile. By mentioning other Google+ users and pages in your posts, your update will appear in search results when people look for them on Google+. This gives your content even greater reach.Add Personal SignaturesAt HubSpot’s we’ve found that personalized signatures work great in our email marketing. So why don’t you try incorporating them in your Google+ updates? Signing your posts with your name gives your page more personality and enables the user to identify with the people behind your content.Use Your Own VoiceBe consistent in the language and tone you use across the various different social networks you participate in, as well as on your blog and other marketing assets. Make sure that your voice represents the identity of your company, and also engages your audience so it sparks discussions.Optimize Visual Content for Lead GenerationVisual content on Google+ can open up a lot of lead generation possibilities. Similar to Facebook’s new timeline design, on Google+, you have the ability to add a cover photo and a profile image to your business page. You can also create albums with visuals, and leverage the ‘Videos’ tab to add clips. The trick — for lead generation — is to always accompany your visual content with a link back to a landing page on your site.The important thing to remember with visual content and video, is that there are two pieces of real estate to which you can add your landing page link:Add a landing page link to the actual image/video.Add a landing page link to the description of the image/video.By adding links to both of these locations, you’ll increase the chances of Google+ users clicking on the link and visiting your landing page. In other words, you’ll drive more traffic to your website that you can then focus on converting into leads. To make this work, of course, you need to share compelling visual and video content. Google+ recommends sharing exclusive photos and videos with your fans and followers. Don’t forget that you can edit your photos directly in Google+ and can even share animated GIF images — a great way to draw attention to your page.Now let’s look at a few great examples of companies using the above mentioned lead generation tactics in their visual and video content. We will also cover a few companies that have compelling cover and profile photos to instantly capture the attention of their Google+ visitors.Adding Links to Image DescriptionsIn its public album ‘Trend Update, 2012,’ H&M took advantage of the best practice to include links in the descriptions of its featured photos. The fashion brand not only showcases some of its trendy recommendations, but also tells people where they can learn more about these items and potentially purchase them. “See our latest trend collection at http://bit.ly/OsL5bT,” reads one call-to-action in H&M’s photo album.Adding Links to Actual ImagesDon’t forget that your visuals themselves can feature links! If you think that the message you’re trying to convey can benefit from a reference to a specific page, then go ahead and feature a URL. This is especially easy to do if you’re using an image of your logo for brandingpurposes. Below, check out how The New York Times managed to incorporate a link right beneath its logo.Adding Links to Your VideosIn this example, General Electric is featuring a video on its Google+ page. The company is following best practices by including a hashtag in its update and even mentioning specific Google+ users in the comments section. If you play the video, you will see that it features a link to get further engaged with G E— this is their call-to-action. One recommendationwe have for GE is to also include its desired link in the description of the video as they post it on Google+. This would increase the chances of people clicking through and learning more about the stories behind GE.Etsy is another company that has shown us great use of video calls-to-action on Google+. In the example below, Etsy showcases its most recent product feature and also links to the page on its business’ website where users can get access to the feature.Surprise Users With Unique VisualsYou can also capture people’s attention with some creative and unorthodox visuals. Verizon, for instance, features five individual animated GIFs on its Google+ Page that come together to convey one message. Since this is something new and unexpected in this virtual environment, it grabs the attention of the user and directs them to take a specific action, which in this case would be to check out Verizon Wireless for faster movies, music, and apps.Forever 21 is another company that used animated GIFs to make its cover picture stand out.Are you effectively optimizing and leveraging your best content for maximum Google+ lead generation? Lead Generation Originally published Jul 31, 2012 8:09:00 AM, updated March 21 2013
Topics: Originally published Mar 19, 2013 12:35:00 PM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Calls-to-action (CTAs) are one of the most critical inbound marketing tools. Whether they take the form of anchor text links, images, or buttons, CTAs are what motivate and direct your visitors to take a desired action, usually on a landing page. This could mean anything from registering for an event, downloading content and converting into leads, or encouraging prospects to move further down your marketing funnel toward sales-readiness.But not all calls-to-action are effective at converting your visitors. And because we’ve worked with so many marketers over the years, we’ve seen our fair share of lackluster and underperforming CTAs in our day. So to help you get a handle on some of the most critical CTA best practices, this post — and the accompanying SlideShare — will uncover the good, the bad, and the ugly of calls-to-action, so you can learn what works (and what doesn’t) with CTAs. 20 Do’s & Don’ts for Clickable Calls-to-Action from HubSpot All-in-one Marketing Software 20 Critical Do’s and Don’ts for Compelling Calls-to-Action1) DON’T use “submit” on your form buttons.DO use valuable and actionable copy, such as “Download Now,” “Get Your Free Trial,” “Speak to an Expert,” or “Buy Now.”Why? Think about it: No one likes to “submit” to anything. By stating the value of what the visitors will receive by clicking the button, you will reduce anxiety and friction and, thus increase clickthroughs.2) DON’T hide your CTAs where no one can see them.DO place your CTAs above and below the fold and within the visitor’s “eye path.”Why? Calls-to-action are worthless if no one can see them! Don’t make the mistake of neglecting to position important calls-to-action front and center so visitors miss them altogether.3) DON’T use the same or similar colors in your CTAs as the page’s background color.DO use bold, contrasting colors in your CTAs so they don’t blend in with the page.Why? If your CTA uses colors similar to those of the background — whether on a page, in an email, or within any other channel, it will blend into the page, making it difficult for visitors to notice. Simple as that!4) DON’T use teeny, tiny CTAs that no one will notice.DO make them big and bold.Why? So they stand out! It’s important to make CTAs one of the bigger, more prominent objects on a page to increase the likelihood of clickthroughs.5) DON’T make the design of your CTAs look flat.DO make them look “clickable” and button-like by adding bevels, shadows, and hover effects.Why? Online visitors are conditioned to recognize clickable elements like buttons and links. Use copy or design to indicate that visitors should “click here.”6) DON’T use CTAs in the wrong place at the wrong time.DO use CTAs that relate to the content on the existing page, or align with the buyer’s interests and needs.Why? Many marketers make the mistake of pushing a CTA too soon or with the wrong audience. Matching the CTA with the lifecycle stage or interests of the visitor will make for a more effective call-to-action and increase clickthroughs. 7) DON’T be too wordy.DO make sure CTAs are clear, simple, and uncluttered.Why? Attention spans are short. Get to the point quickly.8) DON’T use vague, cliché, or passive language.DO use compelling and actionable copy that conveys the value being offered.Why? The most effective calls-to-action tell visitors what to do (e.g. click here, download now, get your XYZ). Use words that convey action so there’s no question about it.9) DON’T oversell and under-deliver.DO set the right expectations about what visitors will receive.Why? Many calls-to-action make fake promises. Just think of decades’ worth of Mad Men type advertising. Visitors have high expectations that your CTA will deliver what’s promised.10) DON’T link your CTAs to your homepage.DO direct each CTA to its own dedicated landing page that restates the offer and copy from the CTA.Why? A homepage is a dumping ground for all miscellaneous traffic. CTAs give you the opportunity to increase conversions by driving visitors from a particular channel or source to a specific landing page that is closely tied to the CTA. This reduces friction because visitors will know they landed in the right place. Bringing them directly to the homepage will make them feel lost and reduce the likelihood they’ll convert.11) DON’T use too many CTAs on one page.DO use only one primary and one secondary CTA only.Why? Calls-to-action are meant to stand out and direct visitors to one desired course of action. If there are too many messages shouting out them, then suddenly nothing stands out.12) DON’T forget to build trust through design and copy.DO use data or testimonials to validate your proposition.Why? Visitors have little trust in everything the internet tells them. The best ways to build trust are through professional design, social proof, or customer case studies and testimonials.13) DON’T miss opportunities to promote your CTAs.DO place a CTA in everything you do.Why? Every channel or platform you use in your marketing is an outlet to promote a call-to-action, whether in email, a blog post, social media, or on thank-you pages.14) DON’T use the same CTAs for too long.DO experiment with and A/B test your CTAs to know what design, copy, and placement works best.Why? A call-to-action can get stale very fast in the fast-changing web, and you can’t guarantee the same CTA will work forever. Testing is a critical part of creating effective CTAs.15) DON’T forgot to search engine optimize your CTAs.DO add keyword-rich ALT tags so your CTA adds search value to the page.Why? A CTA, when taking the form of an image, is a great opportunity to add more relevant keywords to your site so your website gets found in search engines.16) DON’T use Flash or complicated animations.DO use CTAs that are mobile-optimized so any device can see them.Why? More and more people around the world are surfing the internet on mobile devices — not just PCs. If your CTA can’t been seen on phones or tablets, you’re missing a huge chunk of potential conversions.17) DON’T use branding as the only objective of your CTA.DO use CTAs to offer something of value.Why? Branding in CTAs are a waste of time and money. No one cares about your logo or fancy tagline. Give them something they — not you — want.18) DON’T use the same CTA for everyone.DO use personalization and dynamic content.Why? Because everyone is different! Create different CTAs for different personas and audiences. Personalization is one of the best ways to improve the effectiveness of your CTAs. (Hint: Smart CTAs can help with this.)19) DON’T cram your CTAs into little spaces.DO give them room to breathe by utilizing white space.Why? Making sure there is plenty of white space around a CTA is another great way to make sure it stands out and doesn’t get lost in the clutter.20) DON’T obsess over a pixel-perfect design.DO master the copy of CTAs, because that’s what really gets visitors to take action.Why? While it’s important for CTAs to have a professional design, even the best-looking designs fail. The most effective CTAs get content right first and foremost, by using compelling copy that creates trust, urgency, and value.What other CTA do’s and don’ts would you add to this list? Calls to Action