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Terry Phillips was the $10,000 IMCA Modified feature winner at Marshalltown Speedway’s World Nationals. (Photo by Bruce Badgley, Motorsports Photography)By Joyce EiseleMARSHALLTOWN, Iowa (Sept. 16) – Veteran Terry Phillips made his way to Marshalltown Speedway from the Show Me State and showed his IMCA Modified expertise on the track, topping Saturday’s $10,000 to win World Nationals main event.Richie Gustin of Gilman gave Phillips a run for the big money when he took the lead on lap 21, only to have Phillips come right back and regain it on the next lap.From there on, Phillips put distance between himself and Gustin, and took the 50-lapper by a comfortable margin. Along with the big payday, the checkers put Phillips on the ballot for the 2018 Fast Shafts All-Star Invitational.Gustin had to be content with the runner-up spot. Cayden Carter of Oskaloosa started ninth and finished third, fourth was Chris Abelson of Sioux City and Joel Rust of Grundy Center rounded out the top five.Fifty-nine Modified drivers from nine states began qualifying heats Friday at the 11th annual event.Damon Murty of Chelsea swept $1,000-to-win IMCA Sunoco Stock Car features during the weekend while Jared VanDeest of Holland scored $1,000 wins both nights in the Karl Chevrolet Northern SportMods.IMCA Sunoco Hobby Stock winners were Andrew Borchardt of Plymouth on Friday and 15th starting Gene Nicklas of Grinnell on Saturday. Both victories paid $500.Modified feature results – 1. Terry Phillips, Springfield, Mo.; 2. Richie Gustin, Gilman; 3. Cayden Carter, Oskaloosa; 4. Chris Abelson, Sioux City; 5. Joel Rust, Grundy Center; 6. Jordan Grabouski, Beatrice, Neb.; 7. Tyler Droste, Waterloo; 8. Tim Ward, Chandler, Ariz.; 9. Kelly Shyrock, Fertile; 10. Rob Toland, Davenport; 11. Benji LaCrosse, Green Bay, Wis.; 12. Kyle Strickler, Mooresville, N.C.; 13. Cody Laney, Torrance, Calif.; 14. Todd Shute, Des Moines; 15. Kurt Kile, Nichols; 16. Brian Mullen, Seymour, Wis.; 17. Johnny Whitman, DePere, Wis.; 18. Josh Gilman, Earlham; 19. Corey Dripps, Reinbeck; 20. Ron VerBeek, Oskaloosa; 21. Jerry Wilinski Seymour, Wis.; 22. Randy Havlik, Ankeny; 23. Jeff Aikey, Cedar Falls; 24. Jimmy Gustin, Marshalltown.
24 April 2014In a move that is set to boost cricket on the African continent and kick-start the South African domestic season in style, six teams from Africa and six South African franchises will contest the Global Softech Sixes at SuperSport Park in Centurion in September.South Africa, Tanzania, Uganda, Namibia, Zimbabwe and Kenya will feature in a six-a- side-format with the African Cup Challenge title up for grabs from 4 to 7 September.The Unlimited Titans, the Nashua Mobile Cape Cobras, the Sunfoil Dolphins, the Chevrolet Knights, the bizhub Highveld Lions and the Chevrolet Warriors will also go toe to toe in a Franchise Challenge at SuperSport Park, also from 4 to 7 September. Both challenges will form part of the Global Softech Sixes.‘A fun element’The concept of the tournament was initiated and conceptualised by The Unlimited Titans. “This tournament is set to add a fun element that might appeal to a broader audience, which, in turn, might lure more fans and future players to the royal game,” Jacques Faul, the CEO of franchise, said in a statement.“The Global Softech Sixes also offers a unique marketing opportunity for the game of cricket to sport communities in the rest of Africa, while also strengthening relationships with our cricketing partners on the continent,” said Faul.Broadcast throughout AfricaCricket fans throughout Africa will be able to watch a live television broadcast of the event on SuperSport.The format will see batting teams limited to five overs each, with five of the fielding teams six players allowed to bowl one over each – a concept that will ensure frenetic action.‘A fun element’Although six-a-side cricket is not a new idea, the Global Softech Sixes event, with a distinct African and South African flavour, makes it both a local and international competition, which should get the South African domestic season off to an explosive start.Leela Ramesh Yemineni, the Chief Executive Officer of Global Softech Solutions, said the competition was an ideal opportunity for the company to become involved in cricket, especially because it reached into Africa, where the company is expanding its business.SAinfo reporter
On April 17 @shrmnextchat chatted with @DrDianeHamilton, #SHRM19 speaker, nationally syndicated radio host, leadership speaker and author of “Cracking the Curiosity Code,” and Creator of Curiosity Code Index to talk about How to Create Cultures of Curiosity. If you missed this excellent #Nextchat filled with great advice for organizations to encourage more curiosity and innovation, you can read all the tweets HERE or below:
audrey watters 8 Best WordPress Hosting Solutions on the Market Acquisition by a major company has become a common exit for many startups, with the first quarter of 2010 breaking records for M&A numbers. At the beginning of 2010, Google CEO Eric Schmidt said he anticipated his company would make one acquisition per month. And this week, private research firm CB Insights has released a report detailing Google’s acquisition activity over time and by sector, pointing to a rate for 2010 that exceeds Schmidt’s predictions.With still one quarter to go, Google has acquired 23 companies this year, a total that’s almost equivalent to the total number of acquisitions Google made from 2007 to 2009. Related Posts Why Tech Companies Need Simpler Terms of Servic… Top Reasons to Go With Managed WordPress Hosting Despite all the buzz about mobile technologies and Google’s growth with Android, the bulk of these acquisitions have not been in the mobile sector. Only 2 of the recently acquired companies were mobile, while 20 of the others were Internet software and services (there was a single chip manufacturing company in that list). Not surprisingly, considering speculation about Google’s move into “social”, that’s the industry, along with search, that dominated recent acquisitions. And despite buzz about gaming and music, any forays Google makes in that area don’t seem to be linked at this time to companies they’ve recently acquired.In an interview with Reuters, David Lawee, who heads up Google’s M&A group, says that “In almost every deal that we look at, there’s always someone or one of those companies interested.” Clearly Google is in competition with other major tech firms like Facebook and Apple to acquire new talent and new technologies, and according to Lawee the millions spent on acquisition are “paying off huge.” Tags:#Analysis#start A Web Developer’s New Best Friend is the AI Wai…
For organizations needing accounting software to stay current on their affairs, QuickBooks has long been a popular program and the most widely used software among small businesses. Remote access capabilities, improved metrics for SMBs, remote payroll assistance, electronic payments, online banking, mapping features and marketing options through Google, and improved e-mail functionality through Microsoft Outlook and Outlook Express can give entrepreneurs a variety of tools to help them succeed under a single platform.Similarly, tablets are quickly becoming the go-to device for smaller teams that may need to complete tasks in and around a store, warehouse, or multi-use office in addition to offsite work. Together, the hardware and software can be a powerful pairing. But, it’s crucial to understand the reach and limitations of QuickBooks on mobile. To gain a better perspective of performance, Intel commissioned Prowess Consulting to put multiple devices running QuickBooks to the test.Prowess Consulting evaluated QuickBooks options for mobile users and examined the software’s capabilities and user experience on a range of mobile devices. The QuickBooks user experience varies notably between different mobile device platforms. Of the devices Prowess tested—the Dell™ Venue™ 11 Pro, the Samsung® Galaxy Note® 10.1, and the Apple® iPad Air™—they concluded that the mobile device best suited for productive QuickBooks use was the Dell Venue 11 Pro powered by an Intel processor and running Windows* 8.1.The tests conducted on the three tablets included basic mobile tasks like comprehensive reporting, standard banking, along with importing data and exporting data. Using the Dell Venue 11 Pro, users were able to create a greater amount of reports and get deeper customer insight. Customer service saw improvement, too, with twice as many ways to access richer features, functions, and customer data. Plus, QuickBooks data was better leveraged by exporting it as an Excel spreadsheet available for use anywhere with Windows* 8.If you’re a small business owner looking to stay productive by using QuickBooks on a mobile device, be sure to review your options before purchasing. And be sure to keep an eye on the variety of services available in the market as cloud services may soon disrupt traditional accounting software.For more on the Prowess QuickBooks study, head to “Do More with Intuit® QuickBooks®” to read the full text and view the infograhic for a more detailed overview.
Originally published Feb 13, 2008 10:21:00 AM, updated March 21 2013 When marketers talk about “lead nurturing” I am shocked at how often that really just means sending out monthly, one-size-fits-all emails to their entire database of prospects with just different lead generating offers each month.Lead nurturing is so much more than just automating “drip emails”. Lead nurturing is about relationships. And relationships are about people, not emails. Relationships are about helping people solve problems, often with information. Relationships are about sharing and trust. Relationships are about conversations. Relationships are about social media.To illustrate what I am talking about, here is a recent example of a true inbound marketing version of lead nurturing. This is the story of a woman who recently bought our product (HubSpot) for her company. Names and some details have been changed to protect the innocent. :)I “met” Kristen in an online marketing forum, where she asked a question about Internet marketing that I answered. She thanked me for the response.I took my answer to Kristen’s question, expanded on it, and posted it to our blog. This article about How to Convince a CEO to use Internet Marketing is the resulting article.I emailed Kristen a link to the article, and established a more personal connection by giving some additional info I did not share in the forum answer.After a couple emails back and forth, I asked Kristen to be a friend on Facebook. She accepted.I then invited her to attend one of our free HubSpot webinars. Kristen registered for the webinar.After the webinar, one of our salespeople (Heidi) called her. Heidi talked with Kristen, and she said they were not ready to buy yet, they had not decided how important Internet marketing was going to be for them.I invited Kristen to attend an in person “SEO 101” class I was offering. She traveled some distance (about 45-60 minutes) to attend the free class.After the class Kristen came to talk to me and we spoke for a short time. I answered some more questions. I asked her if she might want to see how HubSpot could help with Internet marketing. She said yes.After a new call from Heidi, Kristen scheduled a demo of HubSpot.Kristen watched the demo with Heidi and then quickly bought our product.Now, there is not a product that automates all of this process. Why? Its very personal. But there are tools you can use. In fact, we used a lot of tools. I used our HubSpot blog. I used email. I used Facebook. I used a webinar. Her information was in Salesforce.com. I even used an in person event. Heidi used the phone and GoToMeeting.What non-traditional (non-email based) lead nurturing are you doing? How are you leveraging social media for lead nurturing? Leave a comment below.UPDATE: Brian Carroll has written about this article and added some comments at his great blog – Start With a Lead Lead Nurturing Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Inbound Marketing Use a landing page to capture leads Originally published Nov 30, 2010 1:00:00 PM, updated March 21 2013 I hope that the Crazy Baker sees the sanity in these suggestions, and that you can take away some of these tips and adapt them for your business. . then allows users to create separate lists dependent upon which form a visitor converted on and send them personalized emails. Of course in order to have a landing page you must have something to offer in return for the visitors information. In Hitzig’s case perhaps he could offer some recipes for some of the pastries he has created over the years (of course he wouldn’t want to give away all of his secrets ) I think it’s great that the Crazy Baker is utilizing social media with presences on Twitter, Facebook, MySpace, and LinkedIn, but honestly there’s only so much you can promote if you aren’t constantly creating useful content. The easiest way to consistently add content to your website is through a blog. A lot of people worry about not having anything interesting to blog about, and most of the time they just aren’t looking in the right places. Hitzig, for example, could blog about his experience at Culinary School, his training at hotels and restaurants in the US and abroad, and about the many other baking questions he probably gets asked on a regular basis from friends and through email. Instead of answering a question for someone in a one on one scenario why not turn that into a great blog post and share that knowledge with the world? Topics: Use Simple, Action Driven, Calls-To-Action Thanksgiving is over and after the amount of pumpkin pie I ate over the weekend I thought I would never want dessert again. That was until I , and his premium desserts which are made from 100% pure vanilla, fresh local eggs, imported chocolates, and high quality flours. Got your taste buds watering doesn’t it? He’s even attracted the attention of Martha Stewart and Rachael Ray which in turn has driven lots of traffic, but converting that traffic into customers is where this batty brownie baker is struggling. The problem that Hitzig is facing is one that many online business face, which is that people are often not ready to make a purchase on their first visit to a site. Most of the time people need a little appetizer to get their stomach growling for the full meal. the Crazy Baker Like I said before, most people are not willing to make a purchase on their first visit to a site. Many people probably visit Hitzig’s site and think to themselves, “These pastries look delicious. They would be great for a special occasion. I’ll come back in a couple months.” Unfortunately for Hitzig most of these visitors probably forget to come back and he has no way to remind them. If he had a landing page and a form to capture the name and email of these visitors he could easily create a list and email them special promotions or offers during a time they might be more inclined to purchase premium pastries…maybe the week before Christmas? HubSpot, for instance, has a The link that stood out most was the “Click here for Customer Service” link, and I don’t really think that Hitzig’s primary goal is to drive visitors to his customer service page. I would remove many of the superfluous links contained on the page and replace them with one large call to action to “order some premium pastries today!” Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack different links to pages and not one that seemed to be the preferred path for a potential customer. landing page application , Hall Hitzig, also known as After taking a look a look at Hitzig’s site I would suggest working on ways to nurture the visitors that come to his site, so that even if they don’t purchase on their first visit he increases the chance that they will come back and make a purchase at a later date. Here are a few suggestions I would make for improving the site that I think will start raising that conversion ratio. read about inbound marketing kit Download our that allows users to whip up a landing page in a matter of minutes. Our 25 Free Internet Marketing Kit – Download It Now! Create Content, Content, and More Content! email marketing tool When I first visited thecrazybaker.com I was a overwhelmed by the number of different links I could click. The homepage contained Learn more about inbound marketing and how to combine blogging, SEO and social media for results.
Social Selling Originally published Jan 19, 2011 11:00:00 AM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack As a HubSpot marketer, I’m a firm believer in the use of social media as a powerful tool for not only driving traffic to a company’s website but also generating leads for your business.That said, the applications of social media don’t stop in marketing. Social media can also be a very helpful tool in the sales process when Sales is following up with leads and opportunities, especially considering the fact that, SiriusDecisions projects that by 2015, 71% of initial BtoB inquiries will be web-driven, and “a sound social media strategy is key to driving this inbound interest.”So how can you use social media intelligence to help you make a sale? I recently sat down with Chad Levitt, a member of HubSpot’s own sales team and the author of the New Sales Economy Blog, to discover how he uses social media intel to prep for his sales calls. This is what I learned…Using Social Media Intelligence in Sales 1. Conduct Research: First and foremost, you’ll have to do some sleuth-work. Do a little social media digging to investigate where your prospect is spending time online. Does he/she have accounts on Twitter, Facebook, LinkedIn, or another social network or community popular for your industry? If you’re a HubSpot customer, you can easily find this data in the Lead Intelligence tool for any lead whose social media information is available. 2. Do Your Homework: Scan your prospect’s presence on these social media sites. Learn about their interests. Do you have something in common (e.g. a shared passion for cooking, watching college football, or scuba-diving) that could be used as a good ice-breaker on your sales call? If you’ve already connected with the prospect before the call by another means such as email, consider following them on Twitter or connecting them with on that particular social network.3. Strategize: Have you learned anything about the prospect that might be helpful fodder for your sales call? Maybe you noticed they’ve been discussing something in social media that your product or service addresses or solves. Perhaps accessing their company’s website URL you found on their LinkedIn profile reveals something about why they became interested in your company in the first place. Put on your best detective hat, and think creatively.4. Follow Up: Continue the conversation. Use social media as a way to keep in touch with and nurture your prospects after your sales calls. Send them links to appropriate, remarkable content, and look for opportunities to answer their questions.The beauty of using social media for sales is in its potential to make the sales process a lot more personal. Building relationships is an important part of sales, and social media offers a valuable platform for relationship-building. And — BONUS! — if you’re using a system such as HubSpot, closed loop reporting will also enable you to track leads from their initial referral channel through their first conversion all the way to becoming a customer. This allows your marketing team to track which social media channels are most efficient and provides actionable insight to make smarter marketing investments.And don’t worry about seeming creepy (unlike the man in the photo above). If the prospect has made themselves available in social media, they probably won’t be weirded out by the fact that you did some detective work. Chances are, they’ll be impressed that you’ve spent the time to do some extra thinking about how what you have to offer specifically relates to their problems, needs, or wants.Chime in! How else have you used intelligence from social media to prepare for a sales call?Photo Credit: Okko Pyykkö Topics:
Email Marketing Metrics Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack If you’ve been running your email marketing campaign for even a few months, you’re probably able to anticipate the click-through rate of each campaign. And hey, good for you for having a handle on your inbound marketing analytics . But it’s a new year, and now’s the time to dream big. Let’s start improving that email click-through rate to really give your CMO something to smile about. If you’re not sure how to go about improving your email CTR, here are 11 sure-fire ways to do it. And remember that email marketing provides a prime opportunity for A/B testing ; you should employ it in all of your email marketing campaigns to ensure you’re always improving upon emails to get the most ROI possible (which means more bragging rights for you). 11 Guaranteed Ways to Increase Email Click-Through Rate 1.) Test your subject lines. Click-through rate is often used in email marketing to refer specifically to the click-through rate of an offer in the body of your email. But you first need to get recipients to click into the email. Once you’ve nailed email deliverability, start A/B testing the subject lines you’re using. We’ve also written a guide to help you master the craft of writing click-worthy email subject lines . 2.) Less is more with copy. Write shorter emails to increase the likelihood that email recipients will encounter your offer before getting bored and deleting it. You can also help combat this by frontloading your best copy. 3.) Include social sharing options. Econsultancy published results finding that emails that include just one social sharing option generated 30% higher click-through rates than emails without any social sharing links. That CTR jumped to 55% higher with 3 or more social sharing options . Even if your readers don’t want to redeem your email’s offer, they might know a friend who does. Give them that opportunity by including social sharing buttons , and watch your click-through rate soar. 4.) Segment your email lists. If you wonder why we harp on email segmentation so much, this is one of the primary reasons. Aside from preventing you from annoying email recipients with irrelevant offers, list segmentation lets you provide a more targeted offer, increasing the likelihood your reader will click through. In fact, research shows that marketers who segment their lists enjoy 18% more transactions, 24% more sales leads, and 24% greater revenue. 5.) Offer targeted content. This is why you segment your list! Now that you know to whom you’re sending your email, consider what content they want, and use that for your offer. If your offer speaks to your recipient’s needs, it’s a no-brainer that you’ll receive more clicks to redeem that offer. 6.) Personalize your emails. You can further target your list and the content in your email by including elements of personalization. Part of effective lead nurturing is knowing about your prospects’ and customers’ purchase history, download history, satisfaction score, and website activity. This will allow you to provide the most relevant offers that will receive more click-throughs due to the targeted nature of your email. 7.) Remove distractions from the email. Just like when you’re building landing pages, it’s important to remove distractions from your email template. Resist the urge to include a header that includes your website navigation, or include multiple offers with the hopes that at least something in the email will compel readers to click. This is a signal that your email doesn’t have a specific enough goal. Step back, and consider the objective of the email. What one thing do you want the reader to do? If your goal is to get more Facebook fans with this email, then that’s what you should write copy around, and that’s the call-to-action you should highlight in your email. Don’t give readers the opportunity to get distracted by your blog posts, product pages, or any other part of your site. 8.) Slap your reader across the face with your call-to-action. 9.) Include a P.S. The P.S. is a great tactic to reiterate an offer, or to attract the attention of email scanners (let’s face it, that’s most of us). The eye is drawn to the visual call out of the P.S. and is a great opportunity to A/B test whether your offers receive greater or fewer click-throughs with its inclusion. 10.) Create a sense of urgency. A tactic that works particularly well for product marketers is putting limits on your offers. This forces readers to redeem them quickly, increasing your click-through rate. But don’t feel bad. If your email marketing is well segmented , you’re providing them with a product that is well suited to their needs! 11.) Make sure your emails are mobile optimized. Research shows that of the 70 million US consumers who access email through their mobile device, 43% check their email on it 4 or more times a day . If you’re not optimizing your emails for mobile, you’re completely missing out on a huge opportunity for these mobile readers to click your calls-to-action. If you haven’t already started to optimize your emails for mobile, 2012 is the perfect time to begin and take advantage of this huge segment of the population that’s growing like gangbusters. What have you done to successfully increase the click-through rate of your email marketing campaigns ? What one tactic has worked the best for you? Image credit: RambergMediaImages Originally published Jan 3, 2012 6:00:00 PM, updated July 28 2017