Brand South Africa’s chairperson, Chichi Maponya, says our African neighbours helped us during apartheid and says it is time for South Africa to play her part for the continent. Brand South Africa’s chairperson, Chi Chi Maponya, urges each South African to show our Ubuntu now when it matters most. (Image: Shamin Chibba)South Africans will commemorate 21 years of democracy in a few days. Our struggle for freedom and liberation became a collective struggle as the people of the continent and the wider international community joined us. When we attained our long yearned for freedom, we knew our success was due to the efforts of the citizens of our continent and the world.Citizens of Africa – at all levels – spared no effort to fight for our liberation. Heads of countries took up our struggle at international fora, they joined the broader international community in calling for international sanctions against the apartheid government; they hosted South Africans who were escaping the horrors of our country; they provided our people, inside and outside the country with food and clothing. Citizens of the continent accepted and integrated our people into their communities. And some even lost their lives for supporting our struggle when they were targeted by the then South African Defence Force. Some countries even provided travel documents to our people so that they could garner more international support for our fight for liberation.The words, “South Africa’s freedom was not free,” is more than just a slogan. Efforts and lives that contributed to our freedom cannot actually be quantified.South Africa has always been cognisant of our debt to the continent and its people. We have since 1994 actively pursued a foreign policy that put Africa at the centre of our developmental agenda. It is for this reason that South Africa worked with other leaders on the continent to spearhead developmental policies like NEPAD while advocating on the global stage that Africa should no longer remain on the periphery of international relations. We took this position to the United Nations Security Council during both sittings as non-permanent members, we have taken this position to the G-20, BRICS and other such fora.South Africa also provides material support to the continent in that we are amongst the largest investors on the continent and we actively support peace and security initiatives through dialogue, mediation, humanitarian and security contributions.South Africa acts in this way cognisant that our fortunes are intrinsically linked to that of the continent. We are also committed to the vision of an Africa Rising – an Africa that is no longer on the periphery but a continent that can take its rightful place in the community of nations.And driving this commitment to the growth and development of our continent is the need for us, as leaders in our respective spheres, to deliver a better quality of life for all the citizens of Africa. To us, as leaders, the citizens of the continent are not just a market for goods. Our people are at the heart of the spirit, the culture, the richness, the heritage of our continent. Our people make our continent amazing. Our people will carry the history of our continent in their bloodlines and pass it on to future generations. Our people will attest to our struggles to emerge as a dark and forgotten continent to a place of glory.It is against this background that South Africa also believes that the free movement of people throughout the continent must be facilitated. South Africa’s rich culture and heritage is undoubtedly a result of the various waves of immigration that swept through our country. Such is the multi-hued collage of our citizens that many cannot even relate to the countries from which they have migrated.And now we find ourselves, in the midst of Freedom Month and a few days away from Africa Month, where we are turning against each other – brother against brother, sister against sister. We cannot allow this to continue. And it is up to each of us that play our part to stop this. We must have respect and consideration for each other. We must appreciate that where the continent once hosted our citizens, it is time for South Africa to play her part for the continent. And this is what drives our views and policies with regard to foreign relations, trade and investment and immigration.I urge each citizen of our country to not forget where we come from, to play our part in accepting all citizens to our country, to show our Ubuntu – now when it matters most. Where there are legitimate grievances, bring them to your elected officials, to your community leaders. Let us solve our problems in our time honoured way – through dialogue.One of the founders of our premier liberation movement, Pixley ka Seme called for an end to racism, tribalism and other divisive tendencies in 1911 when he said: “The demon of racialism, the aberrations of the Xhosa-Fingo feud, the animosity that exists between the Zulus and the Tongas, between the Basuthos and every other Native must be buried and forgotten; it has shed among us sufficient blood! We are one people.”Let us not forget. Let us celebrate each other as citizens of one continent, as citizens with a common past and future. Let us stop the hatred and anger. We are African citizens!Follow Ms Maponya on @ChichiMaponya and contribute to the conversation on #WeAreAfrica.
Related Posts Guide to Performing Bulk Email Verification Facebook is Becoming Less Personal and More Pro… Each circle represents a U.S. city containing Twitter users. Circles grow in size as more users sign up in that location over time. When a location has reached a “critical mass” of users, or 13.5% of all eventual users have signed up, the location turns red. The line being drawn across the center of the screen is a time series of the number of new users that signed up across the whole country in a given week. The takeaway from an MIT study released Wednesday, tracking the early growth of Twitter, is that new Web technologies – particularly social networks that rely on adoption by other users – cannot depend solely on online buzz (or even Ashton Kutcher, for that matter).The study tracked data from 2006 to 2009 in the 408 U.S. cities with the highest rates of Twitter adoption. The findings clearly demonstrate that mainstream media mentions, coupled with the geographic and socioeconomic proximity of users, fueled its growth. A video mapping the data shows initial growth in San Francisco, where Twitter is based, then spreading to Boston.While the data is dated by Internet standards, the study does challenge the notion that the Internet has allowed social networks to ignore traditional geographic and socioeconomic boundaries.While the data is dated by Internet standards, the study does challenge the notion that the Internet has allowed social networks to ignore traditional geographic and socioeconomic boundaries.“The big question for people in industry is ‘How do we find the right person or hub to adopt our new app so that it will go viral?’ But we found that the lone tech-savvy person can’t do it; this also requires word of mouth. The social network needs geographical proximity,” said Marta González, assistant professor of civil and environmental engineering and engineering systems at MIT, in a statement. “In the U.S. anyway, space and similarity matter.”While the MIT study only looked at Twitter, the broader implications are clear. From an economist’s view, the current period of free apps and Web services gives them a chance to look at why some succeed and others do not. The MIT study could also theoretically be used to understand the growth of more recent social success stories like Instagram and Spotify.“Nobody has ever really looked at the diffusion among innovators of a no-risk, free or low-cost product that’s only useful if other people join you. It’s a new paradigm in economics: what to do with all these new things that are free and easy to share,” said MIT graduate student Jameson Toole, a co-author of the paper. The study was also novel in that it did not keep mainstream media mentions as a constant, but instead tried to track when the media responded to user mentions and vice versa. The study, and the video, covers through April 2009, when Kutcher challenged CNN to see who would become the first to reach one million followers, bringing Twitter decidedly into the mainstream. The Dos and Don’ts of Brand Awareness Videos Tags:#twitter#web dave copeland A Comprehensive Guide to a Content Audit
It takes more than plain hard work to ace an exam. Toppers on the secret of their success. Pragya Maini, 19LADY SHRI RAM COLLEGE, DELHIB.A. English (Honours) 2014HOW I STUDIED FOR THE EXAMS Preparing for exams at LSR never feels like a Herculean task. An amazing faculty combined with my,It takes more than plain hard work to ace an exam. Toppers on the secret of their success. Pragya Maini, 19LADY SHRI RAM COLLEGE, DELHIB.A. English (Honours) 2014HOW I STUDIED FOR THE EXAMS Preparing for exams at LSR never feels like a Herculean task. An amazing faculty combined with my love for the subject makes it a joy ride. I chose to study English literature because I wanted to take up a subject that I really enjoyed. I make sure I take notes in all the classes and a simple revision of the same before the exam helps a lot. Thorough readings of the critical essays provided by our teachers are also beneficial for the university exams.HOW MY FACULTY HELPED I think I am extremely lucky to be studying at one of the best arts college in India. Apart from the many advantages this brings, the passionate, sincere and highly qualified faculty members are one of them. They go that extra mile to advise us even on things that are not a part of our course. In fact, a few of the senior teachers, I’d say, are a perfect combination of a mother and a friend. EXTRACURRICULAR ACTIVITIES I WAS INVOLVED IN With over 20 active societies in college, LSR provides a space for everyone to learn and follow their passions outside of the classrooms. I joined the English Public Speaking and Model United Nations societies in my first year at college and have been a part of it ever since. I handled Political Affairs for LSR Model United Nations Conference in 2013. In my second year, I became the Treasurer of the English Department and this helped me develop a lot of new skills like finding sponsors, pitching proposals and getting funds sanctioned. I can now put these skills to use at LSR Model United Nations Conference 2015 where I am heading the department of finance. I am also heading a project called Sandrishti Swavalambhan which caters to the visually impaired students of our college, as a part of the National Service Scheme-LSR initiative. advertisementMY ACADEMIC ACHIEVEMENTS Along with being the Head Girl of my school DAV Gurgaon, I was a scholar badge holder from 2008-12. I was also given the best all-rounder title during graduation.Mehak Nanner, 23SHRI RAM COLLEGE OF COMMERCE, DELHIB.Com (Honours) 2012HOW I STUDIED FOR THE EXAMS When it comes to studies, I usually followed two rules – maintaining balance throughout the year and planning ahead. For practical subjects like accounts and maths, I practised regularly so that the concepts would be clear in advance. This would also avoid stress and information overload immediately before exams. Closer to the exam date, I would follow a more structured work plan with clear targets for each week. This way I could also plan my study schedule around my extra-curricular commitments.HOW MY FACULTY HELPED I feel that any college and faculty are always very supportive as long as you are a sincere student and ask for help in time. SRCC has bi-weekly tutorials where the class size is much smaller so you get more individual attention. Having said that, you never need to wait for a class or tutorial to ask for help, teachers are always approachable and ready to help students.EXTRACURRICULAR ACTIVITIES I WAS INVOLVED IN I was actively involved with Enactus during college and served as its President in 2011. Enactus is an international non-profit organisation that enables university students to start social entrepreneurship projects for community development. We undertook three projects that year including Aahar – an effort to provide income to women rescued from trafficking and DU Darshan – a tourism project promoting the heritage sites in North Campus through a rickshaw tour which supplemented income of rickshawpullers. Our team was adjudged second at the Enactus India National Competition out of more than 60 national teams. Apart from that I also conducted interviews for our college magazine Yamuna and participated in exchange programs organised by the University.MY ACADEMIC ACHIEVEMENTS I received the Mitsubishi UFJ Bank Foundation Scholarship for two years in a row in 2010 and 2011 and the Tejpal Aggarwal Gold medal for academic achievementKushagra Gupta, 27INDIAN SCHOOL OF BUSINESS, MOHALIPGP Management 2014HOW I STUDIED FOR THE EXAMS The courses at ISB are very fast paced. We completed one subject in five weeks. Therefore there’s absolutely no question of preparing for exams at the last minute. One has to really understand each subject in depth and that comes with regular study. I made sure that I was prepared in advance for each class. In fact, prep work before lectures is one of best study tools. This helps you get familiar with the basic concepts of the subject beforehand and in understanding what’s being taught by the professors in class much better. Also, I read the Harvard Business Review and watched videos of various concepts being implemented in real-world situations on websites such as Youtube.advertisement HOW MY FACULTY HELPED We could book sessions with the professors for clearing doubts and brushing up on certain topics. The faculty pushed us to follow the mantra -‘learning by doing’ which meant we had to be involved in a lot of real world projects. For instance, for accounting, I had to study and analyse the balance sheets of the Board of Control for Cricket in India (BCCI) and Manchester United Football Club.EXTRACURRICULAR ACTIVITIES I WAS INVOLVED IN I was the Events Coordinator for the ISB Finance Club. For Artha 2013, ISB’s national Capital Markets Conclave, I was the Events Organiser and also the Event Head for ISB’s Stock Pitch Challenge. I was a member of the organising committee of Advaita, ISB’s national-level management fest. I was also the Lead Analyst for iAlpha, ISB’s student mutual fund where we managed assets worth Rs 3.5 lakhs and delivered a return of 15 per cent. Being the team owner of the Punjab Hukkums, a sports franchise in the ISB Sports League which was modeled around the Indian Premier League, we were runners-up and the team owners received a 5 per cent return on investment. At the London Business School, where I completed the final semester of my course, I was the Event Organiser for the India Club.MY ACADEMIC ACHIEVEMENTS At ISB, I was awarded the Scholar of Excellence and Dean’s List holder. I’ve also received many scholarships including the Ratan Tata, JRD Tata and Dorabjee Tata scholarships and the Hindustan Petroleum scholarship.Raaz Dwivedi, 21INDIAN INSTITUTE OF TECHNOLOGY, BOMBAYB.Tech Electrical Engineering 2014HOW I STUDIED FOR THE EXAMS At IIT Bombay, we didn’t just prepare for the exams but developed a steady and organic learning process for each subject. I liked attending classes and enjoyed making and reading my own notes. I seldom kept any doubts to myself and got them cleared immediately. I always took my assignments seriously and read up on various topics from books as well as online lecture notes, besides practicing a lot of questions including the ones which appeared in the exams over the previous years. I also had many good friends and we enjoyed studying and attempting hard problems together. Often their questions and doubts deepened my understanding of the subject. Whenever I didn’t do well in an exam, I analysed the paper only a few days later when my mind was clear and less stressed. I would then re-attempt all problems and figure out where I went wrong. HOW MY FACULTY HELPED The faculty was very kind in giving us extra study materials, organising extra sessions and interacting with us personally to motivate us. The mathematics department was my second home and I found similar affection and care from the maths professors. Time and again, I had approached many professors to seek guidance on various academic and non-academic issues ranging from course selection to internship, to making a career decision and I continue to keep in touch with them.advertisementEXTRACURRICULAR ACTIVITIES I WAS INVOLVED IN At IIT Bombay I got the opportunity to work as a Teaching Assistant (TA) from my second year onwards. Over the next three years, I served as a TA ten times, ranging from freshmen and sophomore courses to intensive program for entrants and QEEE program of MHRD, Govt of India.MY ACADEMIC ACHIEVEMENTS I used to actively participate in science exhibitions, quiz and debate competitions up to the national level. One of the most satisfying accomplishment among these was securing second position at the National Quiz on Mahatma Gandhi at New Delhi. I secured All India Rank 10 in IIT JEE. At IIT Bombay I was conferred with ‘President of India Gold Medal’, ‘Institute Silver Medal’ and ‘Best B. Tech. Project Award’ for my academic performance.Ankit Agarwal, 21FACULTY OF MANAGEMENT STUDIES, DELHIMBA 2014HOW I STUDIED FOR THE EXAMS I take a very holistic approach to exam preparation, and don’t like to leave any stone unturned. It is good to attend all the classes and be in tune with what’s being taught in the class. Before the exams, always make sure that you cover all the topics that have been taught and don’t leave anything out. Doing your assignments on time is also important. Another good study strategy is to study in groups. I find that, during group studies, we are able to cover a large amount of the course syllabus in a short period of time. This allows you to save a lot of time. To get a sense of the kind of questions which may be asked in the examination, going through the previous year papers helps a lot. An effective exam preparation, in the end, is all about following very simple and basic steps. HOW MY FACULTY HELPED The professors at FMS are very helpful and supportive at all times. They are very approachable and make you feel at home. Everyone makes an extra effort to ensure that students are provided with the best of education at FMS. Here, the faculty members are not only concerned about us getting good grades and passing the examination but they ensure that we understand the subjects being taught thoroughly, which, I believe, is very important in the long run.EXTRACURRICULAR ACTIVITIES I WAS INVOLVED IN I am an executive member of the Consulting Club at FMS. The Club is fully managed by the students where we undertake the process of liaising with consulting firms to increase their presence at the campus. Our activities mainly revolve around assisting students who want to pursue a career in consulting or general management and strategy. We organise workshops and other events. Apart from this I also participate in various sports.MY ACADEMIC ACHIEVEMENTS I was the topper in both the first and the second semesters at FMS. I’ve done my graduation in B.Tech in Computer Science from National Institute of Technology (NIT) Jalandhar in 2010 after which I joined Infosys where I worked for close to three years before sitting for the Common Admission test (CAT) and getting admission into FMS in 2013. For CAT, I scored 99.6 percentile.Manjunath Rajagopal, 21INDIAN INSTITUTE OF TECHNOLOGY MADRASB.Tech and M.Tech (Dual Degree) Mechanical Engineering 2010-2015HOW I STUDIED FOR THE EXAMS At IIT Madras, professors choose the subject matter for their courses from a variety of textbooks and journals. Therefore, I make an attempt to pay full attention in each class to understand the content being taught, and take exhaustive notes of the same. A quick revision of a couple of text books supplementing the class notes before the exams is more than sufficient. Being a topper opened up a plethora of opportunities for me through internships and research projects, and this brought several new challenges to the table. However, sustaining your performance is crucial. HOW MY FACULTY HELPED I have always received a positive response from my professors for any kind of assistance I have needed right from clarifying my doubts after class hours to securing internships. There are a number of ongoing research and consultancy projects within the department, and faculty members are always keen to rope in interested students in such projects. I have been working with one of the professors for around two years now, and this has given me a good exposure in an emerging field.EXTRACURRICULAR ACTIVITIES I WAS INVOLVED INI was involved in the National Service Scheme during my first two years, and engaged in several voluntary community services. In the following years, I was occupied with coordinating several events for Shaastra ,the technical festival of IIT Madras and for Mechanica, my department festival. I also swim or play badminton during my down time.MY ACADEMIC ACHIEVEMENTS I secured the district first rank in the class X board exams. At IIT Madras, I was selected for DAAD-WISE (German Academic Exchange Service) scholarship for a research internship at University of Stuttgart, Germany. My research paper has been selected for publication and I presented the same at a conference held in Chicago, USA.
It’s evident that the evolution of social media has a clear impact on marketing. However, a major issue is that too much misinformation and propaganda exists about social media adoption, usage and its business applications. While we have written at length about social media and inbound marketing on this blog for the past several years, we are also huge fans of data here at HubSpot. This post is a homage to all of the awesome data that exists on the web about social media, though is by no means even close to all of it.Recently, Social Media Examiner released a really interesting research report packed full of social media related data and statistics. That report was the inspiration for this post, so we’ll start off with a video from Social Media Examiner that summarizes its newly released research.VideosIndustry Report Overview from Michael A. Stelzner on Vimeo. JESS3 / The State of The Internet from JESS3 on Vimeo.2. Social Media Revolution 3. Social Media Revolutions 2Infographics1. Visualizing 6 Years of Facebook from Mashable:2. The Boom of Social Sites from Focus.com3. Facebook vs Twitter4. Social Sharing Statistics From Silicon Alley Insider5. Twitter Territory6. Who Participates Online7. Breakdown Of Who Blogs8. Age Distribution For Social Sites9. Social Networks Around The World10. Social Mediain China11. A Day On The Internet12. Social Media DemographicsPresentations1. Universal Mccann International Social Media Research Wave 3Universal Mccann International Social Media Research Wave 3View more presentations from mickstravellin.2. What the F**K is Social Media: One Year LaterWhat the F**K is Social Media: One Year LaterView more presentations from Espresso’s Infiltrators.3. Social Media For Business: 31 Stats and AnecdotesSocial Media For Business: 31 Stats and AnecdotesView more presentations from Adam Schoenfeld.4. Global Social Media Trends – Asia ImpactGlobal Social Media Trends – Asia ImpactView more presentations from Tom Smith.5. Social Media Marketing FactsSocial Media Marketing FactsView more presentations from Sorav Jain. Topics: Social Media Analytics Originally published May 13, 2010 9:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Original content, both branded and expert are by far the most used tactic for social media (73%; 72%, respectively). Video content (51%), user case studies (45%), and reviews (41%) are also used by roughly half of all respondents. Should we use social media? Clearly, marketers are increasingly realizing the essential role that social media—and engaging content for those media—must play in any brand campaign, but it is just as clear that marketers are still struggling to identify best practices in the cluttered and often confounding space. All of which might explain why a majority of companies (64%) aren’t yet requiring definitive measurable ROI to justify their social media budgets. Only 9% of surveyed organizations have full-time positions dedicated to managing social media responsibilities, while 90% include those as part of someone’s overall responsibilities. The following is a guest post by 85% of companies are handling their social media efforts internally. Topics: and Join and Instead, the common refrain has become, How do we use social media and how do we know it’s working? This spring, custom media company Kipp Bodnar What about ROI? HubSpot HubSpot, Junta42 to survey more than 450 senior management and marketing executives on their ever-evolving relationships with social media. We wanted to know how important different social media channels are to them, how they’re using them, who’s doing the work, and how important measurable results are. Now we’ve pulled together their responses—along with some helpful analysis from us—into a new study: No one can argue that social media isn’t ubiquitous. But some people—particularly those who are business-minded—just can’t seem to get away from asking: to have access to these charts for use in your own presentations King Fish Media. Branded original and expert content is used more often than any other type of content. And development of an audience for content is one of the top objectives of marketers. , Director of Marketing and Research, Download the complete findings of the King Fish Media Survey on Social Media Usage, Attitudes and Measurability , Director of Marketing and Research at 43% of respondents revealed that they don’t need to show positive ROI to get social media funding from their organization. Originally published Aug 11, 2010 1:30:00 PM, updated October 20 2016 But is it relevant? Does it really have a valid place in marketing? “2010 Social Media Usage, Attitudes, and Measurability: What Do Marketers Think?” partnered with . Additionally you can hear a detailed explanation of these findings on a free webinar Wednesday, August 25, 2010 at 2 p.m. EST/11 a.m. PST. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack as they review the results and discuss the implications and applications for marketers. And, King Fish Media , Inbound Marketing Manager, Download the ebook now! So, what did we find? Well, first and foremost, the vast majority of companies are now not only using social media in some form, but also have an actual social media strategy behind their online presence. Among the other key findings of “Social Media Usage, Attitudes and Measurability: What Do Marketers Think?”: Social Media Strategy Nearly three quarters of all companies (72%) currently have a social media strategy, and of those that don’t, the majority (80%) will within the next year. Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook 85% of survey respondents say that original content is critical to the success of their social media campaign. Gordon Plutsky It’s time for them to pull themselves firmly into the present. Today, rare is the marketer who is asking, Gordon Plutsky King Fish Media Two thirds of the company’s surveyed (67%) focus their social media efforts on their company as a whole, while 41% promote individuals within the company and 24% promote a specific brand.
Who knew that 140-character messages could do such wonders for your business? The fact is, when used effectively, Understand Twitter’s role in social search Track and analyze your campaigns How to Use Twitter for Business ” is a free introductory guide that covers everything from getting started with tweeting to generating leads on Twitter. It was specifically written for users who are getting started in 2011, and by reading it, you’ll be well on your way to becoming a Twitter rockstar! Twitter can have a number of business benefits Start unlocking Twitter’s business potential today by learning how to leverage Twitter’s 200 million users to improve your marketing and business results. Specifically, the 40-page guide will teach you how to: Topics: Originally published Jul 5, 2011 11:42:00 AM, updated October 20 2016 Luckily, we’ve just released a new ebook to guide the way! ” Download your copy here! Twitter Marketing Businesses of all sizes in various industries are discovering the power of tweeting as a way to achieve their business goals, but if you’re just starting out, it may be tough to know where exactly to begin. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack , like helping you develop and promote your brand and content, interact and support your customer base, monitor social media, develop online relationships, and yes, even generate leads! Use Twitter for business, marketing, lead generation, PR, and customer service Optimize your Twitter profile for business Find the right people to follow and attract new followers
Originally published Dec 16, 2011 1:15:00 PM, updated July 28 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack LinkedIn Marketing LinkedIn rolled out polls this week, a cool new feature for LinkedIn Groups (important distinction: this feature is not available for Company Pages). The feature has been rolling out over the past couple of days, and if you haven’t seen it yet, you’re sure to soon. LinkedIn has also let you like, comment on, and follow polls, helping spark discussion and increase user engagement with the group. Let’s take a look at how to set up polls in LinkedIn Groups, and discuss 5 creative ways to use this new feature.Get the essential guide to using LinkedIn for marketing and professional networking.How to Create a Poll on LinkedIn GroupsLinkedIn makes it simple for you to create polls. Keep in mind that LinkedIn’s default setting allows anyone in a group to create a poll. If you’re the administrator of the group, you can change this and only allow moderators to create polls in your Group Settings. Now let’s set up your first poll.1.) Go to the group in which you want to set up your first poll. When you get there, you’ll see a sign like the one below. Click on the blue Poll button.2.) Type in your question and the answers from which people can choose when they vote.3.) Select how long you’d like your poll to run. Note: You can’t schedule a future start date for a poll at this time.4.) Hit Share to make your poll live. But before you do that, also check the Twitter box to tweet that bad boy out! This step isn’t required, but keep reading to learn why you should do it.5 Smart Ways to Use LinkedIn Group Polls1.) Create a poll, and use the results for blog fodder. If you’re ever short on content for your blog, there’s nothing people love more than research! Use your group (or another group, as long as their settings allow everyone to create polls) to do some market research on a topic that interests your audience. After you write the blog article, share it in that group, too, so people can see your takeaways from the poll.2.) Use polls to get product and service feedback. Thinking of rolling out a new product/feature/service? Use polls to see if people would find it valuable. Not sure what to prioritize next in your product update queue? Poll your LinkedIn customer group. The great thing about LinkedIn Groups is they can act as a focus group since they can contain an audience that’s relevant to your industry and your business.3.) Use polls to conduct research. There are great data providers out there, but sometimes the results aren’t exactly what you’re looking for. Use polls to perform targeted research that answers the exact question you need answered, with data. Remember, you can push your poll out to the entire LinkedIn community, too, if your group is open to all members.4.) Tweet polls to get more group followers. If your group is closed to the public, the poll can serve as a way to market your group on Twitter and get more members. And if your group is open to all LinkedIn members, well then you’ll get more participants in your poll and more engagement with your group.5.) Use polls to generate offers. Stuck for offers? Know you need a new offer to get leads, but don’t know what will resonate? Ask your LinkedIn Group! You can ask them what types of content assets they prefer to download (ebooks, whitepapers, webinars, videos, etc.) or ask which topics they want to learn more about. This type of feedback is important to capture to ensure your content strategy aligns with what your prospects and customers need and want.How often do you participate in LinkedIn Groups? Do you moderate your own group on LinkedIn?Image credit: nan palmero
Originally published Jan 9, 2012 9:00:00 AM, updated June 28 2019 Social Media Engagement Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Ecommerce companies that invest in inbound marketing will greatly increase their opportunity to grow online sales, lower COCA (cost of customer acquisition), and increase new customer retention. Consumers connect, rate, discuss, and consume product information and reviews like never before, making a strong online presence paramount for all sizes of ecommerce businesses. Ecommerce inbound marketing makes it possible for online stores to take advantage of the emerging social revolution by gravitating consumers to their own brands and products, driving organic and social media traffic and sales, lowering COCA, and increasing the adoption of customer retention along the way. Free Download: 45 Customer Referral TemplatesThe below infographic design from Killer Infographics is a great illustration of the importance of ecommerce inbound marketing. Feel free to use the embed code for this infographic below if you’d like to publish it to your website or blog and share your own analysis or discussion. Enjoy! Save Ecommerce Marketing Software – All-In-One Inbound Marketing SoftwareSaveTo learn more about ecommerce inbound marketing and the success businesses can achieve, be sure to check out the HubSpot case study about CoolProducts.com, which increased its social media traffic by 237% in just 4 months with ecommerce inbound marketing!
United Way of Massachusetts Bay & Merrimack Valley “Our most widely read posts share several key aspects; they are connected to relevant news topics, they provide a look “behind the curtain” with anecdotes and emotions not shared elsewhere, they are written by leading experts, and the content is fresh yet linked to additional information that provides context and additional factoids.” . Last week, United Way’s Adams writes: Reach out to them with a first-time blogging assignment and due date. Having a One organization in Boston, The Do you know of a nonprofit blog that has overcome blogging challenges particularly well? Share your experiences in the comments below! amidst their multitude of other tasks. Here’s what they said, along with a few tips from HubSpot’s own blogging experiences. Each challenge is also followed by its difficulty rating from : repurpose content By inviting your entire staff and your network of volunteers and donors to Crittenton Women’s Union successful blog Originally published Jan 10, 2012 3:45:00 PM, updated October 20 2016 Lack of Time or Budget (31%) , who offered the following advice: which channels . But a number of other challenges emerged as well. I had the opportunity to talk to a few nonprofits about the survey and asked them how they handle managing a What to Do Right Now to Help Your Nonprofit Blog nonprofit Nonprofits have one of the most powerful sources for posts possible: the stories of their clients and participants. And though finding individual stories to highlight takes time, creating a channel for these voices gets to the heart of the mission and provides a direct line of sight to the impact donors and volunteers are trying to drive. One way to save time and give your content a larger reach is to for you.” , the workload gets distributed in a more sustainable way, and the blog benefits from diverse voices and outreach opportunities. To keep things organized, we advise that one person act as a central blog editor. If you’re a nonprofit that deals with numerous causes, consider assigning different journalistic “beats” or topics to your bloggers and setting up a schedule that spreads out the posts evenly throughout the week and month. Christi Cahill of “Plan in advance. Set an editorial calendar and stick to it! If you’re running low on content ideas, find people willing to guest Producing Content That Engages Supporters (27%) topic to write about “As the blog evolved, it became a broadcasting space for CWU program participants to use as a learning tool for their exposure to social media, especially as an advocacy outlet. This year, the blog will undergo yet another exciting expansion and will be transformed again to include the voices of our participants as well as keeping an active eye on anti-poverty reporting…” Create a recruitment list of staff, donors, volunteers, clients, and partners who would be good contributors to your blog. Examine your content challenges facing nonprofit marketers “Use your full network and staff to tell your stories. The informal nature of a blog means that there aren’t as many rules about what you post, provided it’s something that’s relevant to your audience.” blog Nonprofit Marketing Cancer Foundation echoes this. She writes: on search engine optimization and community engagement are typically significant enough to validate finding the time. The question is, how? I talked with Brian Adams of blogger Kivi Leroux Miller ran the results of a survey she conducted about the biggest to find your best channels for outreach. Topics: It’s no secret that nonprofit marketers often have to juggle an enormous workload. But the “We have had some success using the blog to preview content for an upcoming event. For example, our Women’s Initiative group held an educational panel about sexual exploitation, and we ‘previewed’ the content of the panel by featuring a guest blog post from each of the panelists in the week leading up to the event. It allowed those panelists some exposure on our blog (and hopefully gave us exposure through their networks) and also connected the on-the-ground marketing strategy with our online marketing strategy. During the event, we also shared quotes via Twitter and posted photos via Facebook.” LinkedIn Knowing Which Content to Use in Which Channels (7%) pasukaru76 Repurposing Content (7%) Create an editorial calendar and stick to it. Start with 1-2 posts a week if you can. It’s important to remember that the blog audience does not need to be restricted to just donors. It can be an important resource for the people your organization is trying to help, as well. contribute posts benefits of blogging . Unsurprisingly, for your blog from other channels, and vice versa. When doing so, nonprofits should keep in mind that repurposing is not a simple cut-and-paste operation. Think in terms of editorial campaigns, and leveraging the blog as one of many ways to get the word out about a particular topic of the week or upcoming event. Take this example from , you really need to dive into your marketing analytics to get a sense for the role each channel plays in your overall marketing and communications program. Channel behavior often varies by audience segment. What channels do your donors typically use? How does that differ from your volunteers or your constituents/clients? Do some research on your most active channels and their characteristics before creating your outreach strategy. For example, it might make sense to share content on ‘how to run a workplace fundraiser’ on time and money led the results with 31% of the responses MyLifeLine.org To know which content to use in always seems less daunting than a blank page. Kivi’s study has taken a unique approach to this. They not only invite their staff and network to contribute to the blog, but also the families they serve. CWU’s Kirsten Blocker elaborates: blog analytics Photo by: United Way of Massachusetts Bay & Merrimack Valley Pick a date (several months out) to evaluate your progress and choose next steps. The success of your blog will always depend on the quality and frequency of your posts. And while time can feel like a long lost luxury to nonprofit marketers, getting organized helps. As a final thought, here are a few things you can do this week to get started: , while personal stories of impact may be better shared with your email subscribers. Don’t forget to share this post! 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Topics: SEO and Social Media For a few years now, there have been murmurs of Twitter censorship, algorithmic filtrations of user content, and subtle squashing of free speech. If you’re looking for an exposé on those claims, this blog post is not it (but feel free to debate it in the comments!). I don’t have any evidence that points toward such controversial behavior, but what I do have evidence of is Twitter’s public practices (smart ones, though at times faulty) for filtering certain tweeters out of its search results.Turns out, there are some things that can get the little blue bird angry enough to shun you. When Twitter evaluates whether you should be removed from search results, what it’s really asking is whether you’re a spammer or a bot. Or, a human that acts like one. You may be a well intentioned but novice user of Twitter, or a marketer hell bent on getting visibility in quick and sneaky ways, but if you’re doing any of these things, you can bet you’ll soon find yourself removed from Twitter’s search results. Unless you’ve unknowingly been removed already.6 Ways to Get Removed From Twitter’s Search Results1.) Repeatedly posting the same link or tweet. Just like Google’s algorithm penalizes websites with duplicate content in search results, Twitter also penalizes tweeters who continue to post the same links or tweets in a misguided attempt to gain visibility.2.) Aggressively following and unfollowing people. When you first sign up for Twitter, you probably (hopefully) find a bunch of people you want to follow. But you probably don’t find as many as a bot could. A best practice to avoid being blacklisted from Twitter’s search results for this offense is to maintain a logical follower:following ratio, or to simply amass your following accounts organically over time.3.) Abusing trending topics or hashtags. These are words or phrases with a # sign in front on them that essentially allow you to tag your tweets. The growing popularity of Twitter chats with associated hashtags implies your overuse of a hashtag must be egregious to get you banned from search results, and it is likely also tied to the distribution of that hashtag’s usage across accounts.4.) Sending automated tweets and replies. This behavior reeks of spam bots, but it’s still shocking to be on the receiving end of this behavior from time to time from marketers and business owners. If you’re using automated tweets and replies on Twitter, ditch it ASAP for a more personal response that won’t get you banned from Twitter search results and will likely garner you more social media success than this shoddy automation, anyway.5.) Using bots or applications to post similar messages based on keywords. If you’re trying to get visibility in Twitter search around a specific keyword — and using bots or applications to do it — Twitter will interpret this as an attempt to game search results and dominate them with low quality content. The same rules apply on Twitter as on the rest of the web: content quality matters.6.) Posting similar messages over multiple accounts. If you’re using a third party application to post tweets to multiple accounts, you may find this happening to you by accident. While some automation is great, make sure you’re putting in the time up front to ensure the content you select is unique to each account to prevent duplicate content and deliver more relevancy.What to Do If You’re Removed From Twitter Search ResultsIf you find yourself an accidental offender and are removed from Twitter search, Twitter recommends you visit its help center to do some initial troubleshooting before contacting its support team. Some of the other reasons you might have no or low visibility in Twitter’s search results include:1.) Your account hasn’t been indexed yet. If you just set up your account, it may take a few days to get indexed.2.) Your profile is incomplete. Twitter gives search results preference to users with a complete name, username, and bio in their profile.3.) You’re not interacting enough. Twitter considers those with the best reputations the most important ones to include in search results. And reputation, in Twitter’s eyes, is related to you tweeting with other users, mentioning their content, and getting mentioned in return. This can only happen with consistent and conscientious usage.Until your visibility issue is resolved, your @replies to specific users will still be delivered to that user; they just won’t be visible in search results.Like any online business, Twitter is trying to ensure a pleasant user experience for its tweeters. In the “Search problems” section of its Help Center, Twitter addresses relevancy, saying, “In order to keep your search results relevant, Twitter filters search results for quality. Material that jeopardizes search quality or creates a bad search experience for other users may be automatically removed from Twitter search.”While the items listed above undoubtedly do jeopardize the quality of search and are concrete enough to algorithmically filter out, there are plenty of other things that can jeopardize user experience, too; namely, just being a jerk. There are been instances of vulgar content and harassment being filtered out of search results and some anecdotal accounts of people just being unsavory and getting nixed from search results, too.If you’ve found instances of users being filtered out of Twitter search results who are not offenders of one of the items above, share it in the comments.Image credit: carrotcreative Originally published Jan 26, 2012 1:30:00 PM, updated February 01 2017 Don’t forget to share this post! 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