If your deodorant doesn’t get you through the day, your DIET might be to blame. Here are six foods that can make you stink . . . 2. Alcohol. Most of it gets metabolized by your liver. But a tiny amount comes out in your sweat. So you end up smelling like a stale beer. 3. Fish can make SOME people smell bad. There’s a metabolic disorder called “fish odor syndrome” where it makes your sweat smell fishy. It’s rare though, and you’d probably know if you had it. 5. Garlic. It has another sulfuric compound called allicin. (Pronounced like the name Alison.) It’s not necessarily a bad smell though. A few studies have found that some people are actually turned on by it. 1. Red meat. It’s hard to digest and leaves residue behind in your digestive tract, which mixes with bacteria and comes out in your sweat. A study in 2006 found women were more attracted to guys who were vegetarians, because their sweat smelled better. 6. Coffee. It might not make you smell worse on its own. But stimulants like caffeine make you sweat more. So you could end up sweating out more of those OTHER odors we just talked about. 4. Broccoli and asparagus because they both have a lot of sulfur. They’re good for you though, so don’t stop eating them. If they make you smell bad, try cooking them in boiling water instead of steaming them. That should eliminate most of the smell.
Michael was a Director at a medium-sized company. A self-proclaimed perfectionist, he had equally high expectations of his direct reports. He began with the company when they were first formed and had the luxury of hiring and training his own team. Like so many young leaders, he struggled with delegation. Michael was a work horse. He could crank out work like nobody’s business, and many times, found it easier to do things himself rather than engage the team he had hired. His team of professionals was relegated to less than fulfilling work for much of the time. When he did let go and assign a project to his capable team, they were thrilled. The team would fly into a flurry of activity and enthusiastically complete the assignment. Michael would review their work and the “red pen” would come out. He wasn’t pleased with their staff work, so he would grab a red pen and begin to edit and edit and edit and edit. He would share with me how shocked he was with the “quality of their work “and comment this was precisely the reason he preferred to do all of the project work himself. Once Michael finished with his editing, he’d hand the work back to the team. Completely demoralized, they would make the necessary “corrections” and return the product to Michael. Now, he was satisfied. So, what’s wrong with providing your team constructive feedback? Nothing, if it is done well. You see, Michael wouldn’t give much in the way of guidance when he’d give an assignment to his employees. Instead, he would communicate just enough to give the team the sense they understood what was being asked of them; however, never enough for them to be successful. What was always interesting was the fact Michael thought he was a very strong communicator. He’d make reference to his communication skills quite often, in fact. To Michael, he provided more than sufficient guidance. In addition to a lack of communication, Michael had difficulty realizing that no one on his team was going to be a miniature version of him. I find it interesting, just how many leaders struggle in this area. He expected a work product that looked exactly what he would have put together, rather than stepping back to consider whether the end goal was accomplished. Did it really matter how his team got there? To Michael, the answer to that question was “yes”. So, how do you ensure that you’re providing your team sufficient information to be successful and yet giving them creative license to learn and grow? Does the path the team chooses to take as they successfully complete a project have to be yours or one they are comfortable with? Are you offering a safe environment or one where it is only safe to take on projects in the manner in which they believe you would have done it? My advice to you is that you take your team’s training wheels off and watch how far they can go.
8 Best WordPress Hosting Solutions on the Market Related Posts The social music market is a crowded one, but it looks like Jango has learned from its quicker competitors and has launched a very nice service. Why Tech Companies Need Simpler Terms of Servic… Unsigned music industry blog The Hippodrome got in on the beta and says that they didn’t discover anything new on Jango. Jango is paying an internet radio station license to SoundExchange, ASCAP and BMI and populates its library via manual collection (they buy CDs). Commercial popularity, editorial selection and “people who like” recommendations all go together to determine Jango’s recommendations. Top Reasons to Go With Managed WordPress Hosting There’s a lot that’s not finished at Jango yet (after all, it’s still in private beta with only 300,000 users -lol) but the single biggest thing you’ll notice is the superior control over the playlist. You can skip around to related songs played past and in the future – you’re not at the mercy of the tireless advance of the stream ala Pandora. It’s quite nice. It’s a good looking service. Think Last.fm with more social features and more AJAX. Think Pandora with profiles brought to the front and more control over the playlist. A Web Developer’s New Best Friend is the AI Wai… There is, in fact, more AJAX than you can shake a stick at. There’s not a pop-up player per se, but there is some song and channel continuity across pages. This doesn’t appear to be AJAX, it’s quite interesting in fact, but I like it. marshall kirkpatrick Jango is a social music site that’s launching formally in the middle of next month, but has decided to reach out to blogs for coverage now. Apparently a company with an enlarged sense of proportion all along, Jango says its private beta has 300,000 users. Yet it’s stayed off the radar of all the leading web 2.0 review blogs to date. Read/WriteWeb readers who click through this link can access the closed beta. You’ll be prompted to create an account after you enter your first artist search. Read on for more info about the interesting founders, the interface and the recommendation engine. Jango was founded by an international band of mysterious outlaws; they participated in the first bubble, including in European giant portal Spray and “monopoly cable TV stations” in Armenia and “their arch rival country” Azerbijan. I said they were outlaws. The six co-founders self-funded the New York based company until yesterday when they closed a $1 million angel round from undisclosed investors. Tags:#web
A couple of recent surveys show a split in thinking among companies about migrating to Cloud Computing. Small and Medium sized companies are moving towards the cloud at a rapid clip, but much larget companies are much more risk adverse towards using the public cloud.The Spiceworks survey found that 28 percent of Small and Medium Sized companies are using the public cloud, and that the current rate of adoption is so high that by the end of the next six months 42 percent of SMBs will be using the Cloud. The report quotes Cisco vice president of small business technology Susan Scheer Aoki as saying “The cloud has enabled a lot of new technologies and capabilities that can be delivered to small business at a price point that makes sense for them.”A similar report by Microsoft also found that about 29 percent of SMBs are using the public cloud for at least one service, but they predict a slower growth rate, and don’t expect the rate of cloud usage by SMBs to reach 40 percent until 2014. Marco Limena, vice president of Business Channels at Microsoft, said that “Cloud adoption will be gradual, and SMBs will continue to operate in a hybrid model with an increasing blend between off-premises and traditional on-premises infrastructure, for the foreseeable future “.Given the background of hype around the cloud and reports like these from Microsoft and Spiceworks, it comes as a bit of a surprise to see a different set of conclusions announced by the research group called theInfoPro. The report survey 247 Fortune 1000 companies and found that 87 percent did not even consider the public cloud as a viable option for them for data storage, not even for low level data backups and archival.Marco Coulter, managing director of theInfoPro, said that “it doesn’t make sense to separate their computers and storage, and have the computers internally and storage externally. Even for archiving data they were concerned they couldn’t retrieve their data in time… The problem is when you need the data back … there isn’t a high level of confidence that they can do that through an external system.”One of the survey respondents wrote that their “archive is tape. I don’t think we’ll be able to take advantage of the cloud. The cost (of cloud storage) seems to keep going up. We priced Amazon, and the cost to send the data there and maintain it over time was less than putting up a new silo internally.”InformationWeek speculated that this lack of interest in storage as a service by large companies is what prompted vendors like Iron Mountain, EMC, and Vaultscape to recently shut down their cloud operations.
From my experience, most people only believe something will work for them once they’ve done it themselves and it worked for them. Chamber’s New England Business Expo a year ago inbound marketing stats from the event website . It took us about 5 weeks to sign up 30 people for the event. Based on the current sign up rate, we should have 50 attendees. We used no traditional marketing methods to market this. No direct mail. No cold calling. Just blogging, social media and email invitations to a very small portion of our opt-in email list. We didn’t even implement all of the suggestions in Ellie’s leveraging the long tail for online marketing , I jumped at the opportunity. I spoke at the Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack event Do you want to start DOING your inbound marketing? Free Online Crash Course on Inbound Marketing… We’re constantly sharing the Inbound Marketing ROI results from our own marketing efforts. (See the graphs in Prashant’s post about The attendees walked away from the seminar “believing”. However, only a few of them started “doing”. A bunch more said they needed more training. So, the Chamber called and asked if we could do a longer more hands-on format. . excellent “inbound marketing for events” guide. .) Thus, the quandary… a Catch-22. is designed to have small business owners and marketers actually start doing their inbound marketing. to a packed room. But, my other answer will be to show the The most common question that I expect to hear during the event is, “How long will this take for me to achieve online lead generation success?”
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Blog Optimization The Long Tail is like the Force(Yes, as in Star Wars). It permeates everything you do online and binds all facets of your internet marketing. Well, perhaps that is a bit farfetched, but it is a very important concept and relevant for anyone trying to create an online presence for themselves or their business.For those who came in late, the term “long tail” was coined by Chris Anderson to describe the business strategy of e-Tailers such as Amazon.com that sell a high volume of say thousands of popular items (the head portion in the graph below, in red) and low volume of hundreds of thousands of niche or unique items (the mustard tail portion in the image below).According Anderson’s long tail blog, over the course of time if you grow the tail portion of graph “the potential aggregate size of the many small markets in goods that don’t individually sell well enough for traditional retail and broadcast distribution may someday rival that of the existing large market in goods that do cross that economic bar.” The tag line of his book is aptly termed “Why the Future of Business is Selling Less of More.”Now that you know about a bit about the long tail here’s how you can leverage the long tail in various parts of your day-to-day marketing:1. Optimize Your Site for Tons of KeywordsSEO is an important part of your inbound marketing strategy and you should optimize your site for hundreds if not thousdands of keywords, especially long tail key phrases. e.g. “internet marketing for lead generation” would be a good long tail key phrase, compared to just inbound marketing. Long tail key phrases may drive a low volume of traffic but as you can see in the graph above, the combined traffic of all the keywords in the tail portion really matter. Also, in my experience, visitors to your site from long tail key phrases tend to be better leads as they are searching for something very specific.Avinash Kaushik, an analytics guru, recommends that you use SEO to tackle keywords in the head of your long tail graph and use PPC to drive traffic for long tail keywords. Here’s a gritty but awesome article by him.2. Create a lot of contentIs it a surprise that sites with the most content also attract the most visitors? Craigslist.org, eBay.com, Amazon.com, etc. are great examples of sites providing a huge variety of content that helps them attract millions of visitors. What are some of the ways you are leveraging the long tail in your marketing? Please share your thoughts in the comments!HubSpot Free Trial Above is a snapshot of popular pages from the HubSpot blog. The blog home page and a couple of articles that made it to the Digg and Reddit home pages continue to drive a lot of visitors. But over time look at how many page views we get for all the other pages! Even towards the far end of the long tail the last 20 or so content sources drove more than a 1000 page views. That is serious business!3. Grow Your Followers and Fans BasePart of your strategy should be to gain more followers and fans on various social networks and sites. In the example below, Dan Zarrella shows us this incredible distribution of retweets per follower.Here you can see that there’s a core group of most engaged followers (the head) that does a lot of retweeting. At the same time, the sum of the retweets by people who only retweet ocassionally is also a force to reckon with! Please bear in mind that the key to getting retweets is more about engaging people on twitter and sharing valuable content and less about gaining sheer numbers of followers.4. Invest in a Link Building StrategyNow I don’t mean that you should go out and pay a bunch of people to link to your site. What I sincerely wish is that everyone actively works on trying to pubish good content so other people link to your site. Some of those sites will drive you a lot of traffic and visitors. But as you can see above there are scores of site that can drive you a little bit of traffic every day and if some of those sites drive quality leads … you can invest time and energy in building a relationship with them so you can grow that funnel. 5. Spread Your Content AroundIn the first graph below you can see the traffic HubSpot gets from all the social media sites where we actively share or upload content. If we did not share content on all the sites to the right of LinkedIn our site stats would be lighter at least a few thousand visitors.Taking that a step further, below are the leads we generated from the above sources. What would you give to get an extra few hundred leads?6. Maximize Your Website FootprintAt HubSpot we do a great job at offering a lot of free tools and growing the traffic on those sites. It’s like investing in real estate for investment purposes and over time we grow our portfolio of web properties each growing in reach.Agreed, it is not easy for everyone to build lots of tools and manage multiple sites. But you could invest in a blog and you could build micro sites that serve a similar purpose. The result of such an activity is the graph below — each site driving qualified traffic and leads back to your main hub.The Take-Away From the Long Tail for MarketersMaximize your opportunity by investing in a multitude of niche areas and sharing your content widely.Diversify your keyword, content and web asset portfolios. You yield better results and reduce the risks by not putting all your eggs in one basket.There is significant value in getting bite-sized results from many sources. Topics: Originally published May 5, 2009 7:44:00 AM, updated March 21 2013 Optimize your website to get found by more prospects and convert more of them into leads and paying customers with HubSpot’s inbound marketing system. Start your trial now!
We know that Google’s marketing power stretches far beyond the search engine land. The 3. About Google’s Keyword Tool Grab your Google Places listing as soon as possible. It’s a free way for you to get listed on the first page of Google and level the playing field. When creating the listing, optimize for the right keywords and feature images and videos relevant to your business. 7. About Google Places beyond search engine optimization with . This is called contextual targeting. , you’ll see that after we cover each tool in greater detail and offer next steps to make the knowledge you gain really actionable. . From Google Places to Google Reader, our free ebook walks you through 7 tools that will help you become a better marketer. As part of the Google Display Network, Google partners with hundreds of websites, news pages, and blogs that can feature your ads. “And similar to how it works with Google Search, your keywords determine where your ads are shown on the Display Network,” Topics: . When you create a specific ad, Google can match it to a website it relates to. For example, if you’re a bakery and your ad is about a cake, it will fit in well with the Dining and Wine section of 2. About Google Docs 4. About Google Alerts Google News provides you with a great platform to find news relevant to your industry and generate content ideas from the results you see. Take advantage of a story’s timeliness and piggyback on its newsworthiness. new ebook HubSpot’s newest ebook Google Docs helps with brainstorming new content ideas and collaborating within the actual creation process. Maintaining these docs, you can eliminate unnecessary meeting time and be much more efficient. . In both formats, we saw that the demand to learn more about Google’s marketing assets was strong. Here are some highlights from the ebook: Ready to take advantage of these tools in your day-to-day marketing activities? In our You can learn Originally published Jul 7, 2011 1:45:00 PM, updated October 20 2016 how to unlock the power of Google tools 1. About Google AdWords The inspiration for this ebook came from a more Google Alerts enable you to easily monitor the web for desired keywords, sending you email messages when these terms are being used. For example, we use Google Alerts to monitor the word “HubSpot” along with “inbound marketing” and “internet marketing.” It’s one way to stay on top of news related to our industry and brand. 5. About Google News as well as a recent release of Google+ In today’s attention economy, time is our scarcest resource. That’s why we value most the tools that save us time. Google Reader does exactly that—saves you time by allowing you to quickly filter through news stories, blog posts, videos, and other content relevant to your industry. Subscribe to websites, blogs, industry leaders, and get notifications on their updates. In addition to suggesting keyword ideas, Google’s Keyword Tool will also tell you how competitive these phrases are. Generally, you don’t want to choose highly competitive keywords, but you want to focus on the ones you can realistically start ranking for. The New York Times SEO Resources Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 6. About Google Reader Hope you enjoy the read and become a better marketer by using these helpful tools! webinar on the same topic extensive blog post about Google’s tools Google’s Step-by-Step guide reads makes us even more acutely aware of this reality. But let’s take a step back and look at some of Google’s other assets that have, over time, become marketers’ best friends.
Originally published Dec 16, 2011 1:15:00 PM, updated July 28 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack LinkedIn Marketing LinkedIn rolled out polls this week, a cool new feature for LinkedIn Groups (important distinction: this feature is not available for Company Pages). The feature has been rolling out over the past couple of days, and if you haven’t seen it yet, you’re sure to soon. LinkedIn has also let you like, comment on, and follow polls, helping spark discussion and increase user engagement with the group. Let’s take a look at how to set up polls in LinkedIn Groups, and discuss 5 creative ways to use this new feature.Get the essential guide to using LinkedIn for marketing and professional networking.How to Create a Poll on LinkedIn GroupsLinkedIn makes it simple for you to create polls. Keep in mind that LinkedIn’s default setting allows anyone in a group to create a poll. If you’re the administrator of the group, you can change this and only allow moderators to create polls in your Group Settings. Now let’s set up your first poll.1.) Go to the group in which you want to set up your first poll. When you get there, you’ll see a sign like the one below. Click on the blue Poll button.2.) Type in your question and the answers from which people can choose when they vote.3.) Select how long you’d like your poll to run. Note: You can’t schedule a future start date for a poll at this time.4.) Hit Share to make your poll live. But before you do that, also check the Twitter box to tweet that bad boy out! This step isn’t required, but keep reading to learn why you should do it.5 Smart Ways to Use LinkedIn Group Polls1.) Create a poll, and use the results for blog fodder. If you’re ever short on content for your blog, there’s nothing people love more than research! Use your group (or another group, as long as their settings allow everyone to create polls) to do some market research on a topic that interests your audience. After you write the blog article, share it in that group, too, so people can see your takeaways from the poll.2.) Use polls to get product and service feedback. Thinking of rolling out a new product/feature/service? Use polls to see if people would find it valuable. Not sure what to prioritize next in your product update queue? Poll your LinkedIn customer group. The great thing about LinkedIn Groups is they can act as a focus group since they can contain an audience that’s relevant to your industry and your business.3.) Use polls to conduct research. There are great data providers out there, but sometimes the results aren’t exactly what you’re looking for. Use polls to perform targeted research that answers the exact question you need answered, with data. Remember, you can push your poll out to the entire LinkedIn community, too, if your group is open to all members.4.) Tweet polls to get more group followers. If your group is closed to the public, the poll can serve as a way to market your group on Twitter and get more members. And if your group is open to all LinkedIn members, well then you’ll get more participants in your poll and more engagement with your group.5.) Use polls to generate offers. Stuck for offers? Know you need a new offer to get leads, but don’t know what will resonate? Ask your LinkedIn Group! You can ask them what types of content assets they prefer to download (ebooks, whitepapers, webinars, videos, etc.) or ask which topics they want to learn more about. This type of feedback is important to capture to ensure your content strategy aligns with what your prospects and customers need and want.How often do you participate in LinkedIn Groups? Do you moderate your own group on LinkedIn?Image credit: nan palmero