Bollé Launches Innovative Approach To Performance Prescription Eyewear

first_imgIf you’re a four eyed freak like me, chances are you have problems finding prescription sports sunglasses. The difficulty you encounter with these types of frames is that the curved wrap required to make them protective tends to cause distortion at higher prescriptions, and for me, manifests itself in a feeling of claustrophobia or a headache.In order to maintain the same level of protection but offer prescription wearers who shun contacts a more flatting look, Bollé has come up with an innovative solution for their top tier model – the 6th Sense. Rather than using a dorky additional insert, Bollé has fitted prescription inserts directly and permenantly into the oversized lens. They’ve dubbed this technology the B-Thin Active RX, and it can accommodate everything from +6 to -8 prescriptions.Like all of their 6th Sense models (which we covered in depth here), the lenses are made from Trivex, which is thinner and offers better optical clarity than the polycarbonate used in traditional sports eyewear.The company will be offering twelve different lenses in their RX program, including polarized and mirrored options. They’ll also offer eight different lenses that have contrasting colored inserts. The prescription inserts start at $600, while progressives will run $775.To learn more, visit Bollélast_img read more

Ganguly expected to be named ICC header The Dada era? |…

first_imgWhen India’s Shashank Manohar stepped down as chairman of the International Cricket Council (ICC) in Mumbai, will Sourav Ganguly, the president of the Board of Control for Cricket in India (BCCI), step down? This is the main topic of discussion in cricket circles. When Shashank Manohar announced that he was not keen to be chairman for the third time, English cricket chief Colin Graves was reportedly expected to replace him. But with the collapse of all things due to Kovid, the BCCI may be headed for Ganguly.It is thought that Ganguly could take advantage of the golden opportunity of international cricket rule. Talks have been heated as cricket South Africa director and former South African captain Graeme Smith and CEO Jack Foley have announced that Ganguly should head the ICC. Jagmohan Dalmiya, Sharad Pawar and N. Srinivasan are the Indians who have led the ICC in the past. The BCCI hopes that if Ganguly contests, India will have the support of other than the English and Pakistani cricket boards.QualificationOnly one participant (ICC director) can compete for chairmanship at least once during the ICC Board meeting. Ganguly has once attended a video conference. Each of the 15 directors of the ICC Board can nominate a candidate for the position of Chairman. Those who get two or more votes can contest for the Chairmanship. Voting will be held at the ICC Annual Meeting.Term Ganguly, who was elected BCCI president last October, will expire this July. Then there is the cooling off period of 3 years. This is because he has been president of the Bengal Cricket Association for the past five years. Under the current law, a person can hold office for six consecutive years. However, India’s control of the ICC leadership does not apply.SupportFormer South African skipper Graeme Smith has said that Ganguly should be promoted to the helm of the ICC. “Someone who’s experienced in cricket like Ganguly can make big changes,” Smith said. Ganguly had earlier supported former England captain David Gower. Ganguly, who manages a governing body filled with political cronies like the BCCI, can easily lead the ICC; Govt said that it will bring development.Smith dismissed South AfricaThe South African Cricket Board has come to the conclusion that Graeme Smith’s statement supporting Ganguly should not be taken as his official position. No candidates have been named for the position of ICC chairman. The election is just about to come. Smith’s only personal opinion is his. “It should not be interpreted as a public comment by the South African Cricket Board,” President Chris Nenzani said in a statement.English Summary: Ganguly to be next ICC chairman; rumorslast_img read more

High anxiety

first_imgBy ANEEKA SIMONIS A FENCED-OFF back yard is no longer a safe play space for some Lakeside kids who are…[To read the rest of this story Subscribe or Login to the Gazette Access Pass] Thanks for reading the Pakenham Berwick Gazette. Subscribe or Login to read the rest of this content with the Gazette Digital Access Pass subscription.last_img

Winless in three, Leafs host Murdoch-leading Beaver Valley Nitehawks

first_imgNelson, 12-10 on the season and tied for third in the division with Grand Forks, out shot the Border Bruins in both games, including a 42-27 advantage Tuesday in the Boundary City, but could not find that go-ahead goal.Saturday was the same as Nelson dominated the Bruins in the third period, only to see team captain Rayce Miller hit the bottom of the post with the goalie out of position with the Leafs trailing 2-1.“Maybe it’s confidence . . . I’m not really sure what it is right now,” Andrews lamented.“I think if we get a couple of goals here and there in a game might change things around.”“But overall we’re a team and we’re going to stick together to get through this,” Andrew adds.Beaver Valley, 16-4-1-0-1, enters the contest winners of two straight after sweeping a Murdoch home-and-home series against rival Castlegar Rebels.The sweep comes after Grand Forks pulled off a sweep of the Hawks the week before.Friday’s contest is the lone game of the weekend for Nelson.The Leafs return to action Wednesday when Castlegar visits the NDCC Arena for a 7 p.m. puck drop. When it rains, it generally pours.Just ask the Nelson Leafs hockey club.Currently riding a three-game losing streak and losing twice to a team the Leafs usually beat on a consistent basis— new-and-improved Grand Forks Border Bruins — the Green and White face the unenviable task of hosting the Murdoch Division leading Beaver Valley Nitehawks Friday at 7 p.m. in the NDCC Arena.Add into the equation, the Leafs have yet to defeat the Hawks in two home meetings, losing by a combined score of 13-7.“I’m confident in the boys that we’re going to figure this out and get back on track,” said Leaf forward Blair Andrews when asked about the recent string of games that has Nelson winning twice in the past seven games.One frightening stat is the Leafs frustration with scoring at key times of the game.last_img read more

Four Connacht Players named in Irish Squad for Six Nations

first_imgFour Connacht players have been named in the Irish Squad for the forthcoming Six Nations that begins on the 7th of February. Ultan Dillane, Robbie Henshaw, Nathan White and Kieran Marmion have been named in Joe Schmidt’s squad of 35 who will shortly begin their preparations ahead of their opener against Wales at the Aviva. Rory Best has been confirmed as the new Ireland captain.Head coach Joe Schmidt has selected the Ulster hooker to take over the role following the departure of Paul O’Connell, with Jamie Heaslip to act as vice-captain.Schmidt has also included three other uncapped players along with Dillane in his 35-man squad.As expected, Munster captain CJ Stander has been handed a call-up along with Ulster centre Stuart McCloskey and forward Josh van der Flier.Mike Ross, Cian Healy and Chris Henry have all been left-out of the panel as they continue their recovery from injury – although the trio are all likely to return later in the Championship. Ireland Squad RBS 6 Nations 2016 Rounds 1 & 2Forwards (19)Rory Best (Banbridge/Ulster) CaptainSean Cronin (St. Mary’s College/Leinster)James Cronin (Dolphin/Munster)Ultan Dillane (Corinthians/Connacht)*Tadhg Furlong (Clontarf/Leinster)Jamie Heaslip (Dublin University/Leinster) Vice CaptainRob Herring (Ballynahinch/Ulster)Mike McCarthy (Lansdowne/Leinster)Jack McGrath (St. Mary’s College/Leinster)Martin Moore (Lansdowne/Leinster)Sean O’Brien (UCD/Leinster)Tommy O’Donnell (UL Bohemians/Munster)Rhys Ruddock (St Mary’s College/Leinster)Donnacha Ryan (Shannon/Munster)CJ Stander (Munster)*Richardt Strauss (Old Wesley/Leinster)Devin Toner (Lansdowne/Leinster)Josh van der Flier (UCD/Leinster)*Nathan White (Connacht)Backs (16)Keith Earls (Young Munster/Munster)Luke Fitzgerald (Blackrock College/Leinster)Robbie Henshaw (Buccaneers/Connacht)Paddy Jackson (Dungannon/Ulster)David Kearney (Lansdowne/Leinster)Rob Kearney (UCD/Leinster)Ian Madigan (Blackrock College/Leinster)Kieran Marmion (Corinthians/Connacht)Luke Marshall (Ballymena/Ulster)Stuart McCloskey (McCloskey/Ulster)*Conor Murray (Garryowen/Munster)Jared Payne (Ulster)Eoin Reddan (Lansdowne/Leinster)Jonathan Sexton (St Mary’s College/Leinster)Andrew Trimble (Ballymena/Ulster)Simon Zebo (Cork Con/Munster)*Denotes uncapped playerprint WhatsApp Facebook Twitter Emaillast_img read more

Six Foods That Can Give You Body Odor

first_imgIf your deodorant doesn’t get you through the day, your DIET might be to blame.  Here are six foods that can make you stink . . . 2.  Alcohol.  Most of it gets metabolized by your liver.  But a tiny amount comes out in your sweat.  So you end up smelling like a stale beer. 3.  Fish can make SOME people smell bad.  There’s a metabolic disorder called “fish odor syndrome” where it makes your sweat smell fishy.  It’s rare though, and you’d probably know if you had it. 5.  Garlic.  It has another sulfuric compound called allicin.  (Pronounced like the name Alison.)  It’s not necessarily a bad smell though.  A few studies have found that some people are actually turned on by it. 1.  Red meat.  It’s hard to digest and leaves residue behind in your digestive tract, which mixes with bacteria and comes out in your sweat.  A study in 2006 found women were more attracted to guys who were vegetarians, because their sweat smelled better. 6.  Coffee.  It might not make you smell worse on its own.  But stimulants like caffeine make you sweat more.  So you could end up sweating out more of those OTHER odors we just talked about. 4.  Broccoli and asparagus because they both have a lot of sulfur.  They’re good for you though, so don’t stop eating them.  If they make you smell bad, try cooking them in boiling water instead of steaming them.  That should eliminate most of the smell.last_img read more

Florida ~ Property Tax: Just Value Homestead Exemption Amendments Approved

first_imgCCH Tax Day ReportFlorida voters approved Amendment 5 in the November 8, 2016, general election to change the current property tax exemption that may be granted for property with just value less than $250,000 owned by certain senior, low-income, long-term residents to specify that just value is determined in the first year in which the owner applies and is eligible for the exemption. The amendment will take effect January 1, 2017, and will apply retroactively to the 2013 tax roll for any person who received the exemption before 2017. Individuals who were granted the exemption in prior years but became ineligible because the just value of the homestead rose above $250,000 may regain the exemption if they otherwise are still eligible and apply for a refund.PTO 16-08, Florida Department of Revenue, November 9, 2016, ¶206-228last_img read more

Take the Inbound Marketing Personality Test

first_imgPopular in the field of psychology, the MBTI (Myers-Briggs Type Indicator) is the world’s most widely used personality assessment test. The questionnaire is designed to measure personality by evaluating preferences in how people perceive the world and make decisions, and it is based on 4 scales: Extraversion/Introversion, Sensing/Intuition, Thinking/Feeling, and Judging/Perceiving. While some people fall at the extreme ends of these scales, it is also common to fall somewhere in the middle. Now, as an inbound marketer, is it better to have one personality type or another? Should you be more extraverted or introverted? Judging or perceiving?Well actually, a good inbound marketing strategy has at least one quality of each of these personality types. Let’s take a look at what each end of these scales contributes to a solid marketing personality. And when you’re done, take this quick quiz to determine whether you’re more of an introvert or extravert in your inbound marketing methods!ExtraversionExtraverts are action-oriented. They are often full of energy, and they use that energy to accomplish things. They are also very social and people-oriented.Marketing Lesson: You should always be injecting more energy into your campaigns. It’s important to keep your marketing efforts constantly active in order to keep driving more leads, but also to keep your fans and prospects excited. Be social! Engage your followers. Connect with your customers. Make your next email send a bit more personable. Your marketing will do a whole lot better if you let people really get to know your company.IntroversionIntroverts prefer more substantial interaction over more frequent interaction. In other words, quality over quantity.Marketing Lesson: You should be careful to maintain high-quality relationships with your prospects, leads, and customers. It’s easy to get caught up in the numbers, always looking to drive more Facebook fans, Twitter followers, and blog subscribers – and don’t get me wrong, you should definitely be doing that – but don’t let the quality of your posts, content, and engagement suffer. Focus on building deeper relationships, not just more of them.SensingSensing types look for details and facts. For them, the meaning is in the data.Marketing Lesson: As a marketer, data should be a critical component of every decision you make. You should always be measuring, analyzing, and optimizing your landing pages, keywords, paid search campaigns, and more.  It is essential to track the ROI of your marketing efforts, and in order to do that, you need to keep a sharp eye on the numbers.IntuitionIntuitive types look at the wider context or pattern and are more interested in future possibilities.Marketing Lesson: While analytics are crucial for informing your decisions, it is also important to zoom out and look at your strategy as a whole. Are you heading in the direction you want to be heading? Are your short-term plans aligned with your long-term goals? Don’t get too caught up in the weeds, or you might miss the big picture.ThinkingThinking types make decisions based on what is reasonable and logical, and they like to follow given sets of rules.Marketing Lesson: It’s always a good idea to do a little research before you try out something new, like customizing your fan page or setting up a Facebook contest. See how other companies have done it. Figure out what works and what doesn’t. Then use these guidelines to help you be more successful and effective when you try it.FeelingFeeling types make decisions based on what will achieve the greatest harmony, consensus, and fit. They consider the needs of the people involved.Marketing Lesson: As a marketer, you should always have your audience in mind. Consider their needs in conjunction with your own. Target your content more closely to your audience, and you’ll find that you can convert more prospects into leads and more leads into customers.JudgingJudging types enjoy structure, and they focus on making decisions.Marketing Lesson: Maintain an organized system that allows you to track your marketing efforts and access the information you need in order to make decisions going forward. Don’t leave major decisions open-ended or fluctuating for too long – stay focused on moving forward.PerceivingPerceiving types are curious and focus on taking in information.Marketing Lesson: While structure is important, a big part of marketing is being creative and thinking outside the box. Take what you know works, and build on it. Be innovative. Explore new territory. Being different will set you apart from other companies and give you a competitive edge.Is your marketing personality well-rounded? How would your marketing strategy score on the MBTI? Take this quick quiz to determine whether you’re more of an introvert or extravert in your inbound marketing methods! Personality Types Originally published Oct 13, 2011 9:00:00 AM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:last_img read more

How to Optimize Your Google+ Content for Lead Gen, From the Experts at Google

first_img Social Media Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Pause for a moment to think. Are you really making the most of your Google+ presence? As in, are you leveraging Google+ for all its lead gen potential? The most organic way to use Google+ to generate leads is by posting compelling content updates that include links back to your website.And in order for this to work, you need marketing content that will interest your audience and capture their attention. This includes content such as blog posts, videos, webinars, ebooks and whitepapers, reports, and interviews. When you share compelling content on your Google+ business page, you’ll not only engage your audience and generate discussions, but you’ll also drive your followers back to your website where they can read/view the entire resource. And from there, you can convert them into leads!In this article, which is an excerpt from our new, free ebook, 6 Ways to Generate Leads From Google+, featuring insights and best practices from Google+’s team itself, we’ll walk you through the steps you should be taking to optimize your content updates and improve your organic lead generation from Google+.Share Compelling ContentFirst and foremost, give your followers a reason to visit your page! Share content that grabs their attention and fulfills a need/want, whether it be in their family, personal, or professional lives. A data-driven approach to identifying the types of content you should share is to look at your marketing analytics and identify the most popular pages on your website. For instance, in HubSpot’s software, we look at the Landing Page Analytics tool to figure out which marketing offers (e.g. ebooks, webinars, kits, presentations) are most popular. We sort these pages by views and check their conversion rates so we can easily pinpoint the type of content that our audience gravitates toward.If you haven’t created many marketing offers or you don’t have access to such comprehensive landing page analytics, you can also check out the analytics for your blog. That should give you a good idea of which topics are most popular to your audience. Once you have identified the content that drives the most traffic, use them as fodder to share on Google+. Through this data-driven approach for selecting content, you’ll increase the probability of grabbing the attention of your Google+ followers.Optimize the Timing & Frequency of Your UpdatesPosting all your updates at the same time isn’t going to do anyone any good. You need to space them out; otherwise, your followers’ Google+ feed will get overwhelmed with a sudden flow of content. If you intend to publish 3-4 posts per day, Google explains, make sure you stagger them throughout. This approach is very similar to a marketer’s behavior on other social channels, like Twitter and Facebook.While there are general industry suggestions for optimal time and frequency of posting, it’s important to test your timing and frequency with your particular audience. You might find that your followers are a bit different in the way they access and engage with information. Look at your target persona(s), and take into consideration their locations, lifestyle habits, and activities. This context will point you in the right direction for discovering when and how often you should be posting content to your Google+ business page.Google+ Tip: Create a posting schedule, and post an update at least once a day. (HubSpot has even created a customizable, free social media scheduling template to make this process very easy!) The best times to post are between 10 a.m. and 1 p.m. Remember to +mention (more on this later) others who you may add valuable commentary to your post so they feel the love and share your post with more people.Learn From Other Successful Companies on Google+Many companies, like the following two, are making a good use of Google+, using best practices like mentioning specific people in their updates and using hashtags.CadburyThe UK chocolate manufacturer Cadbury, which is liked by and in the Circles of close to 2 million people, presents a great case study for using Google+ effectively. Specifically, Cadbury is a good example of how to effectively incorporate hashtags in Google+ updates. You can easily create a hashtag — just start your keyword phrase with the # symbol and don’t use any spaces. While the post below is not designed to directly generate leads for the company, it certainly helps Cadbury increase its following on Google+. Just a few hours after going live, the update had generated more than 140 likes and 60 comments.SEOmozWith its nearly 18,000 +1s and more than 15,000 followers, SEOmoz is another company that shows us a great example of using Google+ updates the right way. SEOmoz is consistent with its use of Google+ mentions. In the example below, SEOmoz has tagged the author of a blog post featured on its website. This adds a layer of personalization, as Google+ followers can learn more about the authority and experts behind SEOmoz’s writing.Personalize Your PostsIt turns out that making your posts more personal is a best practice that Google strongly recommends. As we saw with SEOmoz, tagging other Google+ users in your updates is one way to achieve personalization. Let’s look at some other ways:Mention Other Google+ Users by Adding the + SignSimply add a + sign in front of the name of the person who you want to tag, and select the right user profile. By mentioning other Google+ users and pages in your posts, your update will appear in search results when people look for them on Google+. This gives your content even greater reach.Add Personal SignaturesAt HubSpot’s we’ve found that personalized signatures work great in our email marketing. So why don’t you try incorporating them in your Google+ updates? Signing your posts with your name gives your page more personality and enables the user to identify with the people behind your content.Use Your Own VoiceBe consistent in the language and tone you use across the various different social networks you participate in, as well as on your blog and other marketing assets. Make sure that your voice represents the identity of your company, and also engages your audience so it sparks discussions.Optimize Visual Content for Lead GenerationVisual content on Google+ can open up a lot of lead generation possibilities. Similar to Facebook’s new timeline design, on Google+, you have the ability to add a cover photo and a profile image to your business page. You can also create albums with visuals, and leverage the ‘Videos’ tab to add clips. The trick — for lead generation — is to always accompany your visual content with a link back to a landing page on your site.The important thing to remember with visual content and video, is that there are two pieces of real estate to which you can add your landing page link:Add a landing page link to the actual image/video.Add a landing page link to the description of the image/video.By adding links to both of these locations, you’ll increase the chances of Google+ users clicking on the link and visiting your landing page. In other words, you’ll drive more traffic to your website that you can then focus on converting into leads. To make this work, of course, you need to share compelling visual and video content. Google+ recommends sharing exclusive photos and videos with your fans and followers. Don’t forget that you can edit your photos directly in Google+ and can even share animated GIF images — a great way to draw attention to your page.Now let’s look at a few great examples of companies using the above mentioned lead generation tactics in their visual and video content. We will also cover a few companies that have compelling cover and profile photos to instantly capture the attention of their Google+ visitors.Adding Links to Image DescriptionsIn its public album ‘Trend Update, 2012,’ H&M took advantage of the best practice to include links in the descriptions of its featured photos. The fashion brand not only showcases some of its trendy recommendations, but also tells people where they can learn more about these items and potentially purchase them. “See our latest trend collection at http://bit.ly/OsL5bT,” reads one call-to-action in H&M’s photo album.Adding Links to Actual ImagesDon’t forget that your visuals themselves can feature links! If you think that the message you’re trying to convey can benefit from a reference to a specific page, then go ahead and feature a URL. This is especially easy to do if you’re using an image of your logo for brandingpurposes. Below, check out how The New York Times managed to incorporate a link right beneath its logo.Adding Links to Your VideosIn this example, General Electric is featuring a video on its Google+ page. The company is following best practices by including a hashtag in its update and even mentioning specific Google+ users in the comments section. If you play the video, you will see that it features a link to get further engaged with G E— this is their call-to-action. One recommendationwe have for GE is to also include its desired link in the description of the video as they post it on Google+. This would increase the chances of people clicking through and learning more about the stories behind GE.Etsy is another company that has shown us great use of video calls-to-action on Google+. In the example below, Etsy showcases its most recent product feature and also links to the page on its business’ website where users can get access to the feature.Surprise Users With Unique VisualsYou can also capture people’s attention with some creative and unorthodox visuals. Verizon, for instance, features five individual animated GIFs on its Google+ Page that come together to convey one message. Since this is something new and unexpected in this virtual environment, it grabs the attention of the user and directs them to take a specific action, which in this case would be to check out Verizon Wireless for faster movies, music, and apps.Forever 21 is another company that used animated GIFs to make its cover picture stand out.Are you effectively optimizing and leveraging your best content for maximum Google+ lead generation? center_img Lead Generation Originally published Jul 31, 2012 8:09:00 AM, updated March 21 2013last_img read more