Share This!The ever-enchanting, Mickey’s PhilharMagic will soon be wowing audiences at Disney California Adventure. The 3D show will be found in the Sunset Showcase Theater in HollywoodLand beginning sometime in April.For those on the west coast who haven’t seen Mickey’s PhilharMagic, which can currently be found in Fantasyland at the Magic Kingdom, the show features fan favorite characters, Mickey Mouse and Donald Duck, as well as some of other classic Disney characters. According to Disney, while rumors have swirled for years about an update to the fil, it appears as though the attraction will not be changed in any way for its addition to the Disneyland Resort.The show opens with Donald preparing the orchestra for maestro Mickey, when Donald comes across the conductor’s baton and that ever important Sorcerer’s Hat. Once he puts the hat on, he’s taken away into the fantastic stories of Beauty and the Beast, The Little Mermaid, Fantasia, The Lion King, Peter Pan, and Aladdin.We’ll be sure to share with you more details of this upcoming new-to-California attraction soon.
It was an honor to be included in Dr. Bob Nelson’s new book “1001 Ways to Engage Employees”. I shared a case study with Dr Bob which showcased how we used the SCARF methodology to enhance a major technology company’s performance management strategy.Managing employee performance has moved from annual write ups to high touch, systematic career development. The example I shared with Dr Bob was effective for two reasons:The process was simpleThe employee was afforded a range of performance objectives to stack rank in order to help their manager better understand their motivationFailure in performance-based systems occurs when too much user input is required or when employees are forced to conform to initiatives that don’t align with their personal career goals.Behavioral Modeling starts with a menu of 5 Intrinsic Motivators:AutonomyMasteryPurposeProgressSocialWe can structure a motivation path around rewards (carrots) or certifications (sticks) but employees would rather be inspired by an element of intrigue.Application Buyers in the HCM space face a logic bending hurdle:Sun-setting legacy technology involves 12 months, 2 FTE’s and a significant loss in opportunity cost.You don’t have to overhaul legacy systems to enhance program access. There are elements of performance management than can be written on a napkin.Trust and Transparency drive Employee Engagement. Giving employees choice for career path empowers them and provides a guide for development.Revisiting the Engagement Ecosystem If you had to take 12 e-learning courses to be rewarded $50, would you do it?If the knowledge afforded in the learning path is beneficial to your career development, won’t the attainment of knowledge present applicable reward?Do you need to be paid to thank your peers?If you knew recognizing an overworked, underpaid member of your support team would put a smile of his/her face, would that not be incentive enough to encourage their effort?If you complete a project on time and under budget would you prefer a gift card or a week off?The amount of money one makes does not drive engagement, it sets expectations.Purpose-driven work that is consistently challenging is the only path to true success.1. Allow employees to chose their path to success2. Make programs easy to access and operate3. Reward fairly4. Create new challenges Originally published on Dave’s Weekly Thought blog.
CCH Tax Day ReportThe South Carolina Department of Revenue has issues a corporate income tax revenue ruling that provides guidance regarding the Use of net operating losses (NOLS) following a change in ownership.South Carolina adopts IRC §382. However, the South Carolina §382 limitation amount depends on whether the loss corporation conducts its entire business inside South Carolina, or conducts its business partly inside and partly outside South Carolina, during the taxable year that the ownership change occurs. If, during the taxable year that the ownership change occurs, the loss corporation has conducted its entire business inside South Carolina, the federal §382 limitation and the South Carolina §382 limitation generally will be the same. The guidance also states that if the loss corporation has apportioned its South Carolina income/losses because it has conducted its business partly inside and partly outside South Carolina, during the taxable year that the ownership change occurs the South Carolina §382 limitation is calculated by apportioning the federal §382 limitation using the South Carolina apportionment ratio for the taxable year that the ownership change occurs.Taxpayers are reminded that the §382 limitation is an annual limitation on the amount of taxable income that can be offset by a pre-ownership change NOL carryforward. The §382 limitation amount remains the same each year, except in the case of certain built-in gains. Any pre-ownership change South Carolina NOL carryforward that cannot be deducted in the taxable year because of the South Carolina §382 limitation is carried forward to the following year. The South Carolina NOL remains subject to the maximum 20 year carryforward period.The ruling also provides several examples to help provide additional guidance for taxpayers.Revenue Ruling 16-17, South Carolina Department of Revenue, July 6, 2016, ¶400-824
keywords Originally published Apr 1, 2010 7:55:00 AM, updated October 20 2016 It might be reasonable to think that only larger firms have sufficient resources to create hundreds of pages that make it into Google’s database. To test this, we calculated customer size mix for each category of indexed pages. Our proxy for customer size is number of employees. Improve each page’s optimization Our analysis of over 1,400 firms shows a clear positive relationship between pages indexed by Google and the leads a company generates; companies with more indexed pages tend to generate more leads. based on results from these companies. The report and this article were written by Sophie L. Schmitt. consider To represent the relationship between Google indexed pages and leads, we divided customers evenly into five categories based on number of Google indexed pages. For each of these categories, we graphed the median number of monthly leads. We used median instead of average to lessen the impact of outliers. incremental 50 to 100 indexed pages can cause double-digit lead growth Off-Page Search Engine Optimization: Marketers are likely to ask: Marketing Takeaways lead generation best practices It is interesting to note that the number of inbound links did not have a meaningful relationship with leads. Inbound links did correlate well, however, with unique visitors. This implies that for those interested in generating leads, quality of sites vs. quantity is more important when building inbound links. to quickly increase number of pages On-Page Search Engine Optimization: as per Google’s methodology to maximize chances of having all of your web pages included in the index: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Build page volume: . What we found is that Wednesday, April 7, 2010 at 1:00pm EDT Learn how companies are using inbound marketing techniques to generate higher volume and lower cost leads and customers. State of Inbound Lead Generation report Reserve Your Spot Now placing This is the first of three articles that share findings from The State of Inbound Lead Generation Date and time: The graph above shows the strong positive correlation between the number of Google indexed pages and median leads. More specifically, it reveals that an building inbound links Is Company Size a Factor for Growing Indexed Pages? starting a blog Want to read more? Download the full up until customers reach several hundred Google indexed pages. Customers with more than a few hundred indexed pages appear to be in a league of their own as median leads are more than 2x that of the prior category. Increasing Google Indexed Pages by 50-100 Causes Double-Digit Lead Growth Live Webinar: The State of Inbound Marketing Lead Generation Measuring SEO in the right places on web pages such that Google and other search engines know what each page of your web site is about, and what keywords to rank you for , a new HubSpot report based on statistical analysis of 1,400 customers’ inbound marketing activities. The study identifies for achieving significant volumes of Google indexed pages. Size and number of pages are mildly positively correlated, mostly in the extreme categories of Google indexed pages. While HubSpot’s large customers formed the biggest group with 311+ indexed pages in Google, small and medium-sized customers together outnumbered large ones in this category. In addition, small customers formed the largest group with 176 to 310 Google indexed pages. What are techniques for growing the number of Google indexed pages on my site? Topics: size is not a critical factor from reputable sites, thus demonstrating your popularity to search engines
presentations Fortunately, the web has helped solve this problem by making it easier to share and watch social media marketing presentations Have you seen other presentations that should be on this list? Please share links to them in the comments of this post! presentations from Social Media Strategy from 8 Digital Trends That Will Change Everything by Christina “CK”Kerley Branding Personality View more Do’s and dont’s of Social Media by from 4. The 25 Basic Styles of Blogging … And When To Use Each One View more . Olivier Blanchard Basics Of Social Media Roi 7 Ways to Use Social Media to Build Stunning Business and Personal Brands by B2B Social Media Marketing by presentations 8. Olivier Blanchard View more . Presentations are a great way to consume information and learn about new topics. Unfortunately, we don’t all have the time and money to spend traveling to conferences to see them in person. View more has become a powerful resource for discovering new ideas. Today, we selected some of the best View more presentations from 11. Adam Singer 2.Basics Of Social Media Roi by Employees are Social Media Marketers, Too! (they just don’t know it yet) by Jay Baer 7. Rohit Bhargava that are worth watching and could inspire slides for your own presentations. . . presentations ducttape presentations presentations Topics: ducttape presentations Josh Martin B2B Social Media Marketing: Building the B2B Business Case for Social Media presentations Conversation by Design Christina “CK” Kerley Rohit Bhargava presentations Slideshare David Armano 6. . Originally published Apr 27, 2010 8:00:00 AM, updated October 20 2016 What the F**K is Social Media: One Year Later by View more 7 Ways to Use Social Media to Build Stunning Business and Personal Brands . . Joffreys Coffee & Tea Company Social Media Marketing Case Study by JayBaer from View more DavidArmano . MartaKagan . Employees are Social Media Marketers, Too! (they just don’t know it yet) from View more from 9. Gia Lyons Social Media Marketing Presentations Do’s and dont ‘s of Social Media 3. Conversation by Design by Branding Personality from presentations 10. View more Adam Singer 1.The 25 Basic Styles of Blogging … And When To Use Each One by from from . 5. Marta Kagan from Olivier Blanchard presentations Joffreys Coffee & Tea Company Social Media Marketing Case Study 8 Digital Trends That Will Change Everything – March 2010 Social Media Strategy by Social Media Marketing What the F**K is Social Media: One Year Later . . Josh Martin View more View more Gia Lyons Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
We know that Google’s marketing power stretches far beyond the search engine land. The 3. About Google’s Keyword Tool Grab your Google Places listing as soon as possible. It’s a free way for you to get listed on the first page of Google and level the playing field. When creating the listing, optimize for the right keywords and feature images and videos relevant to your business. 7. About Google Places beyond search engine optimization with . This is called contextual targeting. , you’ll see that after we cover each tool in greater detail and offer next steps to make the knowledge you gain really actionable. . From Google Places to Google Reader, our free ebook walks you through 7 tools that will help you become a better marketer. As part of the Google Display Network, Google partners with hundreds of websites, news pages, and blogs that can feature your ads. “And similar to how it works with Google Search, your keywords determine where your ads are shown on the Display Network,” Topics: . When you create a specific ad, Google can match it to a website it relates to. For example, if you’re a bakery and your ad is about a cake, it will fit in well with the Dining and Wine section of 2. About Google Docs 4. About Google Alerts Google News provides you with a great platform to find news relevant to your industry and generate content ideas from the results you see. Take advantage of a story’s timeliness and piggyback on its newsworthiness. new ebook HubSpot’s newest ebook Google Docs helps with brainstorming new content ideas and collaborating within the actual creation process. Maintaining these docs, you can eliminate unnecessary meeting time and be much more efficient. . In both formats, we saw that the demand to learn more about Google’s marketing assets was strong. Here are some highlights from the ebook: Ready to take advantage of these tools in your day-to-day marketing activities? In our You can learn Originally published Jul 7, 2011 1:45:00 PM, updated October 20 2016 how to unlock the power of Google tools 1. About Google AdWords The inspiration for this ebook came from a more Google Alerts enable you to easily monitor the web for desired keywords, sending you email messages when these terms are being used. For example, we use Google Alerts to monitor the word “HubSpot” along with “inbound marketing” and “internet marketing.” It’s one way to stay on top of news related to our industry and brand. 5. About Google News as well as a recent release of Google+ In today’s attention economy, time is our scarcest resource. That’s why we value most the tools that save us time. Google Reader does exactly that—saves you time by allowing you to quickly filter through news stories, blog posts, videos, and other content relevant to your industry. Subscribe to websites, blogs, industry leaders, and get notifications on their updates. In addition to suggesting keyword ideas, Google’s Keyword Tool will also tell you how competitive these phrases are. Generally, you don’t want to choose highly competitive keywords, but you want to focus on the ones you can realistically start ranking for. The New York Times SEO Resources Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 6. About Google Reader Hope you enjoy the read and become a better marketer by using these helpful tools! webinar on the same topic extensive blog post about Google’s tools Google’s Step-by-Step guide reads makes us even more acutely aware of this reality. But let’s take a step back and look at some of Google’s other assets that have, over time, become marketers’ best friends.
Topics: SEO and Social Media For a few years now, there have been murmurs of Twitter censorship, algorithmic filtrations of user content, and subtle squashing of free speech. If you’re looking for an exposé on those claims, this blog post is not it (but feel free to debate it in the comments!). I don’t have any evidence that points toward such controversial behavior, but what I do have evidence of is Twitter’s public practices (smart ones, though at times faulty) for filtering certain tweeters out of its search results.Turns out, there are some things that can get the little blue bird angry enough to shun you. When Twitter evaluates whether you should be removed from search results, what it’s really asking is whether you’re a spammer or a bot. Or, a human that acts like one. You may be a well intentioned but novice user of Twitter, or a marketer hell bent on getting visibility in quick and sneaky ways, but if you’re doing any of these things, you can bet you’ll soon find yourself removed from Twitter’s search results. Unless you’ve unknowingly been removed already.6 Ways to Get Removed From Twitter’s Search Results1.) Repeatedly posting the same link or tweet. Just like Google’s algorithm penalizes websites with duplicate content in search results, Twitter also penalizes tweeters who continue to post the same links or tweets in a misguided attempt to gain visibility.2.) Aggressively following and unfollowing people. When you first sign up for Twitter, you probably (hopefully) find a bunch of people you want to follow. But you probably don’t find as many as a bot could. A best practice to avoid being blacklisted from Twitter’s search results for this offense is to maintain a logical follower:following ratio, or to simply amass your following accounts organically over time.3.) Abusing trending topics or hashtags. These are words or phrases with a # sign in front on them that essentially allow you to tag your tweets. The growing popularity of Twitter chats with associated hashtags implies your overuse of a hashtag must be egregious to get you banned from search results, and it is likely also tied to the distribution of that hashtag’s usage across accounts.4.) Sending automated tweets and replies. This behavior reeks of spam bots, but it’s still shocking to be on the receiving end of this behavior from time to time from marketers and business owners. If you’re using automated tweets and replies on Twitter, ditch it ASAP for a more personal response that won’t get you banned from Twitter search results and will likely garner you more social media success than this shoddy automation, anyway.5.) Using bots or applications to post similar messages based on keywords. If you’re trying to get visibility in Twitter search around a specific keyword — and using bots or applications to do it — Twitter will interpret this as an attempt to game search results and dominate them with low quality content. The same rules apply on Twitter as on the rest of the web: content quality matters.6.) Posting similar messages over multiple accounts. If you’re using a third party application to post tweets to multiple accounts, you may find this happening to you by accident. While some automation is great, make sure you’re putting in the time up front to ensure the content you select is unique to each account to prevent duplicate content and deliver more relevancy.What to Do If You’re Removed From Twitter Search ResultsIf you find yourself an accidental offender and are removed from Twitter search, Twitter recommends you visit its help center to do some initial troubleshooting before contacting its support team. Some of the other reasons you might have no or low visibility in Twitter’s search results include:1.) Your account hasn’t been indexed yet. If you just set up your account, it may take a few days to get indexed.2.) Your profile is incomplete. Twitter gives search results preference to users with a complete name, username, and bio in their profile.3.) You’re not interacting enough. Twitter considers those with the best reputations the most important ones to include in search results. And reputation, in Twitter’s eyes, is related to you tweeting with other users, mentioning their content, and getting mentioned in return. This can only happen with consistent and conscientious usage.Until your visibility issue is resolved, your @replies to specific users will still be delivered to that user; they just won’t be visible in search results.Like any online business, Twitter is trying to ensure a pleasant user experience for its tweeters. In the “Search problems” section of its Help Center, Twitter addresses relevancy, saying, “In order to keep your search results relevant, Twitter filters search results for quality. Material that jeopardizes search quality or creates a bad search experience for other users may be automatically removed from Twitter search.”While the items listed above undoubtedly do jeopardize the quality of search and are concrete enough to algorithmically filter out, there are plenty of other things that can jeopardize user experience, too; namely, just being a jerk. There are been instances of vulgar content and harassment being filtered out of search results and some anecdotal accounts of people just being unsavory and getting nixed from search results, too.If you’ve found instances of users being filtered out of Twitter search results who are not offenders of one of the items above, share it in the comments.Image credit: carrotcreative Originally published Jan 26, 2012 1:30:00 PM, updated February 01 2017 Don’t forget to share this post! 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