LONDON, England: ‘BoltFest’ continues today, while throwers Fedrick Dacres and Traves Smikle created Jamaican history at the World Championships on yesterday’s first day of competition inside a rocking London Stadium. Damar Forbes qualified for his second-straight long jump final at a major championships after last year’s Olympic effort, while a couple of other big-name Jamaicans are in line to make their first appearances today, with Elaine Thompson and O’Dayne Richards, who won shot put bronze at the Beijing 2015 instalment, highlighting a day where 16 Jamaicans are expected to go into action. Bolt recovered from a so-so start to clock 10.05 seconds in winning his 100m heat, with Yohan Blake (10.13) and Julian Forte, who led all qualifiers with a personal best-matching 9.99 clocking, also securing safe passage to today’s 7:05 p.m (1:05 p.m. Jamaica time) semi-final. The final is set for 9:45 p.m. (3:45 p.m). Dacres became Jamaica’s first discus finalist at the World Championships, when he defied the odds in 2015 to book a spot in the medal round. No one was surprised this time around, as the impressive Jamaican overcame a poor series, to log a best effort of 64.82m. Smikle had two foul throws but secured the last qualifying spot with a 63.23m throw ensuring that for the first time in history, two Jamaicans will be throwing for discus medals at the World Championships with the final set for 7:20 p.m. (1:20 p.m). LOOKING TO CONTINUE DOMINANCE Thompson will look to continue her dominance in the women’s 100m when she faces the starter at 11:45 a.m. (5:45 a.m Jamaica time) in the first round, where she will be joined by Jura Levy, Simone Facey and Natasha Morrison. Jamaica has the luxury of fielding four women in the field, as opposed to the usual three, due to Thompson’s Diamond Race triumph in the event. The double Olympic champion leads the world with a 10.71-second clocking and should comfortably book her spot here. Nathon Allen, Demish Gaye and Steven Gayle are in line for the men’s 400m heats at 10:45 a.m. (4:45 a.m.) with Kimberly Williams and Shanieka Ricketts competing in women’s triple jump qualifying at 11 a.m. (5 a.m.) Ramone Bailey failed to advance in yesterday’s long jump action, with a 7.76m effort in qualifying, while Senoj-Jay Givans, 10.30 ran seventh in his 100m heat. [email protected]
After almost a year and a half on the run, the man accused of killing Christopher Warton, called “Pastor Chrissy”, was on Friday slapped with a murder charge.Bryan Mohan is accused of killing Warton on November 18, 2015, at North Ruimveldt, Georgetown.On Friday, the unrepresented man was also slapped with two other charges; narcotics possession and possession of an illegal firearm.The prosecution is contending that on March 3, 2017, at North Ruimveldt, Georgetown, Mohan was in possession of a .32 Taurus pistol, along with 10 live rounds of matching ammunition, without being the holder of a firearm licence.Warton, who denied the latter charges was nonetheless remanded to prison until March 30.
Missing your potjiekos? Forgotten the recipe for bobotie? Want to know where you can buy real South African biltong – or make your own? We’ve put together a directory of links to help you recapture the taste of home. (Image: SA Goodies website)WORLDWIDEBiltongmakers.com – biltong, droe wors and other goodies from SA.Cybercellar – buy SA wine online.Expat Shop – buy a wide variety of South African goods online.I Love South Africa – I Love SA t-shirts, posters, badges, bumper stickers and more.NetFlorist – send flowers or gifts from SA to anywhere in the world.The Saffa Shop is the online shop for Limpopo Butchers in Acton, London.South African Food Shop is based in the UK, but also provides South African food and drink throughout the rest of the world.South African WineSeller – buy SA wine for delivery to your door worldwide.Southern Hemisphere Wine CentreWINEmag.co.za – buy SA wine online.USA800Biltong supplies biltong and boerewors throughout the USA.AA Biltong – biltong, boerewors, koeksusters, traditional SA food products, SA magazines.A Taste of Africa – Based in Bowling Green, Kentucky, A Taste of Africa is an online shop offering a choice of South African favourites for those who long for the taste of SA.African Hut has a large online selection of South African foods and groceries and ships to anywhere in the United States.The Biltong Box – biltong, boerewors, droe wors and spices.Biltong USA – importer of SA food.Cape Dutch Bakery – Maryland, metropolitan DC. Mosbolletjies, koeksisters and other SA pastries, plus biltong, boerewors and selected imported SA groceries.Mario’s Finest – spices for a true South African “braai”.The South African Food Shop is located in Matthews, North Carolina. South African foods can be ordered on their Internet website for delivery throughout the USA.The South African Shop Atlanta imports and supplies primarily South African products to the USA market. Online orders are also available.CANADAThe Biltong Boykie is based in Ontario and offers biltong for online purchase.Brenda’s Rooibos Store, based in Vancouver, is an online store that sells annique Rooibos teas and Annique skin care products.Can-Way International, located in Toronto, ships goods to anywhere in Canada. They stock a wide range of South African favourites, including, among others, biltong, chutneys, pickles and condiments. They also stock British products.Eat Sum More is a South African store located in Thornhill, just outside of Toronto. It caters to the needs and cravings of other ex-South Africans and offers online shopping too.Florence Meat Supplies includes South African specialties, such as biltong and boerewors, and other typically South African favourites, like koeksisters, melkterts and samoosas.Memories of Africa, located in Toronto, offers quality South African foods online and ships throughout Canada and the USA.Montego Organic Rooibos Tea, is based in Burlington, Ontario, and has an online shop, as well as a list of shops that sell the tea.Out of Africa Tradiing operates out of Richmond, British Colombia and supplies a wide variety of foot items, available through Internet order throughout Canada.SA Meat Shops provides a range of meat products, baked goods and grocery items that are uniquely South African.SA Sausages / Serengeti Trading – biltong, boerewors, droe wors, Rooibos tea and other SA products.Serengeti Trading imports Rooibos tea and other South African products and has outlets in Langley, Edmonton, Victoria, North Shore, Northern BC and Tri-Cities. Visit the main website for links to the individuals outlets. They also offer online purchasing.South African Connexion BBQ & Catering Co. is based in Quebec and presents catering that includes roasting meat on a spit along with other South African specialities.UK AND IRELANDAfrican Spot is an online store offering South African favourites throughout the UK.Biltong2U, an online shop boasts a wide array of authentic South African food products.Bizzi B’s is an online shop offering South African foods, as well as books, health & beauty products, household goods, and even spit braai equipment for rent!Blue Rock Biltong in Woking, offers prime beef biltong, Ostrich biltong, game biltong, Droewors, and pepper sticks through Internet order.Bob’s Biltong is located in Heywood, Greater Manchester. All sorts of South African foods are available in the shop and through their online shop.Bokke Foods is an online shop supplying South African food favourites.BuySAfrica is an online retailer of imported South African goods in Ireland. They deliver throughout the country and also put together beautiful hampers for all occasions.Hunter’s Biltong offers biltong, droewors, and boerwors through an online store.Kalahari Moon is in Bristol and stocks South African products, including a wide range of beverages, foods, and health and beauty products.Limpopo Butchers, an online store offers a wide variety of South African meat products, groceries and other South African-themed items, including clothing, braai goodies and more.No. 1 South African Shop is in Dorset and also offers online ordering of hard to resist South African foods.SANZA’s online shop delivers South African, Australian and New Zealand products throughout the UK.SA eSHOP – secure online orders, plus free delivery to all addresses in England, Wales and Southern Scotland for orders of more than £60.SA Wines Online supplies top quality wine throughout the UK from numerous South African wineries.Snoggy’s main store, The Butchery, is located in Putney, London. It features South African meat favourites, as well as SA beer, ciders, brandy and cane. There is also a Snoggy’s Kiosk at Wimbledon Station, while Max’s Foods in East Putney and Piccolo in Putney High Street also supply Snoggy’s products.St Marcus Fine South African Foods is an Internet-based store offering an amazing array of South African meat products, as well as meat for traditional recipes from many other countries.Susman’s Best Beef Biltong – SA meat, groceries, sweets, beverages, recipes, clothing, seeds & bulbs, African cards & more.Swig (Serious Wine Imbibers Group) – an independent mail order wine merchant, Swig is “the foremost specialist” for SA wines in the UK. “Tasting a great number of Cape wines over the last few months has been an arduous task, but somebody’s got to do it”, say the Swiggers, adding that the wines on their South Africa 2002 list “are wines that we personally recommend rather than wines we have merely read about”.Taste of South Africa is located Oxford and offers door to door delivery through their online order business of South African groceries.The African Corner, based in Wellington, Somerset, supplies South African food online, including snacks and food for kids.The Bok & Rose is in Dorset and has South African owners. They supply biltong and other South African favourites throughout the UK. The shop itself is in St Albans, London.The Savanna has six shops in London and plenty of South African fare available online.The South African Shop is the biggest importer of South African food in the UK. There are five shops in London and buying online is also available.Toft Shop caters to South African ex-pats in Cambridge with lots of recognisable home treats.ZAUK South African Shop is an online shop providing food, drink, and other South African favourites. It has no minimum order value and offers free delivery for goods over £100.AUSTRALIAAfrican Heritage – South African products in Perth: boerewors, biltong, koeksisters, milk tarts, and SA staples such as ProNutro, Five Roses tea, Tennis biscuits, and much more.Africashop.com.au supplies South African food and booze throughout Australia.Biltong Spice is based in Brisbane, but operates exclusively on the Internet. They supply quality biltong, boerewors and droewors spices, as well as a a range of accessories, including biltong machines, biltong cutters and biltong hooks.Cape to Cairo, in Perth, is an importer, wholesaler and retailer of South Africa’s favourite delicacies.Kumusha is based in Brisbane and is an online store that delivers a wide range of South African products throughout Australia.Mufasa Biltong Deli is located in the Currambine Business Centre in Perth. They produce South African meat and baked goods, which are also available through online ordering.Protea Foods is in Cheltenham, Melbourne, Victoria. Their primary products are biltong and boerewors, but they supply other South African favourites too.SATOOZ – online Australian-owned business specialising in South African food and other essentials.South African Essentials is a family-run business in Perth and provides biltong, boerewors and other familiar South African foods.South African Wines, an online business, features a selection of over 70 premium wines and brandies.Springbok Delights has a butchery and grocery shop in Lane Cove, Sydney. They also have a factory in the city and supply numerous shops. Their online shop features alcohol, food products and beverages, meat products and more.Springbok Foods Australia in Perth, Western Australia, also offers online shopping and delivers throughout Australia, including personal delivery in South East Queensland.Tassie African is an online store based in Tasmania and delivers South African and Zimbabwean foods throughout Australia.The South African Shop in Templestowe and Caulfield, Melbourne, has traditional and Kosher South African foods which are also available through online ordering. The Caulfield shop includes the Shebeen Coffee Shop.The South African Shop Hobart is located inside Go Dive Hobart and stocks a range of products including biltong, dried wors, boerewors and rusks.Tuart Hill Liquor supplies over 50 South African wines, as well as SA beers and ciders. They’re based in North Beach Drive in Tuart Hill, Perth.EUROPEBiltong.nu is the largest producer of South African meats in the Netherlands. All their products are manufactured to original South African recipes and can be ordered online.Boerewors.nl is an online provider of South African boerewors.Braai Supply Butchery and South African Food store in Vila do Conde supplies South African braai packs, meats, hampers and other groceries, including through online order elsewhere in Portugal.Die Spens, is situated next to the A1 in Amersfoort, easily reachable from all over The Netherlands, Belgium and Germany. A wide variety of food and drink is available, also through the Internet.Jabula, is in Dublin, Ireland, and specialises in South African food and crafts. It also provides online purchasing.Robyn’s Corner, in Malta, is an online shop that offers a selection of South African foodstuffs and even has some favourite South African recipes to share.South African Goodies (Ger) – a wide range of South African products available at this online shop from Germany.South African Goodies (Ned), in The Netherlands, is an online supplier of South African foods and beverages.Abigails – South African food shop in Denmark.Slagteren ved Kultorvet – get your biltong or boerewors from this organic butcher in Denmark.Doringboom Vlakvark – SA Internet-winkel vir Duitsland en aangrensende Europese lande / SA online shop for Germany and neighbouring European countries.South African Rooibos Tea Supplies (Switzerland and surrounding countries)Zuid-Afrika Huis – (also in English) historiese gragtehuis in Amsterdam, huisves die Suid-Afrikaanse Instituut (SAI), opgerig om die studie van taal, kultuur en geskiedenis van SA te bevorder. Onderhou waarskynlik die grootste Afrikaanstalige biblioteek buite Afrika. Huisves ook die Nederlands Zuidafrikaanse Vereniging (NZAV), gestig om die kulturele betrekkinge tussen Nederland en SA te bevorder. Uitgewer van die Nederlandstalige maandblad Zuid-Afrika.Reviewed: 23 May 2013Source: Proudly South Africa Would you like to use this article in your publication or on your website? See Using Brand South Africa material.
Facebook is Becoming Less Personal and More Pro… One would think that few ads could be less controversial than ads for painkillers, but over the weekend, McNeil Consumer Healthcare, the maker of Motrin, found itself in the middle of a major controversy on Twitter, FriendFeed, and other social networks. Motrin’s latest ad discusses the advantages of using the painkiller for mothers who ‘wear’ their babies close to their body with a sling or other baby carriers and who might suffer from back pain because of it. A lot of mothers (and fathers) were clearly not amused by these ads and Motrin has now decided to remove them and has issued an apology.The ad, like a lot of ads, is offensive because it is boring and talks down to its target audience (and also because it stole its use of typography from a popular YouTube video (note: language in the video might be offensive to some)). Motrin clearly didn’t understand its market, but it is hard not to consider the ‘outrage’ over this video to be a bit of an overreaction as well.This affair is also a good example of how much power a vocal minority can have thanks to social media. The controversy has already gone beyond Twitter, and mainstream news outlets will surely pick this story up within the next day or two. frederic lardinois Related Posts We Feel Your PainMotrin, as Seth Godin points out, had a chance here to reconnect with its customers by using social media to reach out to them with its apology, but the company issued a standard press release-style apology on its site instead. That might seem old-fashioned, but for most companies, that’s the only way they know how to operate.Learning from ComcastMore and more users expect companies to reach out to them directly through social media, so just having a social media presence is not enough anymore. When controversies like this one happen (whether deserved or not), smart companies will reach out to consumers directly to stop these fires right where they started. A pioneer of this is obviously Comcast, whose ‘Director of Digital Care’ Frank Eliason reaches out to any and all Twitter users who tweet about issues with the company’s service. The Dos and Don’ts of Brand Awareness Videos Guide to Performing Bulk Email Verification Tags:#news#social networks#web A Comprehensive Guide to a Content Audit
From my experience, most people only believe something will work for them once they’ve done it themselves and it worked for them. Chamber’s New England Business Expo a year ago inbound marketing stats from the event website . It took us about 5 weeks to sign up 30 people for the event. Based on the current sign up rate, we should have 50 attendees. We used no traditional marketing methods to market this. No direct mail. No cold calling. Just blogging, social media and email invitations to a very small portion of our opt-in email list. We didn’t even implement all of the suggestions in Ellie’s leveraging the long tail for online marketing , I jumped at the opportunity. I spoke at the Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack event Do you want to start DOING your inbound marketing? Free Online Crash Course on Inbound Marketing… We’re constantly sharing the Inbound Marketing ROI results from our own marketing efforts. (See the graphs in Prashant’s post about The attendees walked away from the seminar “believing”. However, only a few of them started “doing”. A bunch more said they needed more training. So, the Chamber called and asked if we could do a longer more hands-on format. . excellent “inbound marketing for events” guide. .) Thus, the quandary… a Catch-22. is designed to have small business owners and marketers actually start doing their inbound marketing. to a packed room. But, my other answer will be to show the The most common question that I expect to hear during the event is, “How long will this take for me to achieve online lead generation success?”
You might be already convinced in the value of content creation for marketing purposes. But how do you go about creating the type of content that will trigger the most interest in your target audience? marketing resources In this episode of the Originally published Feb 14, 2011 8:00:00 AM, updated October 20 2016 Examine a Case Study Who Are You Trying to Reach? It is a good idea to pick a case study of a company that is doing something similar and examine their strategy. David gave as an example HubSpot and our way of providing businesses with valuable product Lauren’s Hope , David discusses ways in which you can wrap your mind around interesting content creation. . But there are a ton of other companies from different industries practicing the same religion. For instance, some of our customers totally rocking at blogging include and , Do you have any best practices for creating content that will trigger great interest in your target audience? to draw people in and prompt them to learn more about our River Pools & Spas PrimePay . Content Marketing The most important thing from a best practice perspective, David Meerman Scott says, is not talking about yourself and your product. “Instead, think about the people you want to reach. Understand how you can provide value to them,” he says. Weekly Marketing Cast It is hard not to talk about our products, David admits. That is what we have been taught to do. But if you focus on the people you are trying to reach, your marketing will be much more effective. Topics: Think about the people you are trying to reach and segment them into groups or buyer personas, as David calls them. Then, you can start creating content especially targeted to them. As an example David points out the hotel business industry where marketers have very distinct personas they can focus on, e.g. independent business travelers, conference organizers, couples looking to hold a wedding reception… Each one of these requires a different type of content. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Originally published Dec 16, 2011 1:15:00 PM, updated July 28 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack LinkedIn Marketing LinkedIn rolled out polls this week, a cool new feature for LinkedIn Groups (important distinction: this feature is not available for Company Pages). The feature has been rolling out over the past couple of days, and if you haven’t seen it yet, you’re sure to soon. LinkedIn has also let you like, comment on, and follow polls, helping spark discussion and increase user engagement with the group. Let’s take a look at how to set up polls in LinkedIn Groups, and discuss 5 creative ways to use this new feature.Get the essential guide to using LinkedIn for marketing and professional networking.How to Create a Poll on LinkedIn GroupsLinkedIn makes it simple for you to create polls. Keep in mind that LinkedIn’s default setting allows anyone in a group to create a poll. If you’re the administrator of the group, you can change this and only allow moderators to create polls in your Group Settings. Now let’s set up your first poll.1.) Go to the group in which you want to set up your first poll. When you get there, you’ll see a sign like the one below. Click on the blue Poll button.2.) Type in your question and the answers from which people can choose when they vote.3.) Select how long you’d like your poll to run. Note: You can’t schedule a future start date for a poll at this time.4.) Hit Share to make your poll live. But before you do that, also check the Twitter box to tweet that bad boy out! This step isn’t required, but keep reading to learn why you should do it.5 Smart Ways to Use LinkedIn Group Polls1.) Create a poll, and use the results for blog fodder. If you’re ever short on content for your blog, there’s nothing people love more than research! Use your group (or another group, as long as their settings allow everyone to create polls) to do some market research on a topic that interests your audience. After you write the blog article, share it in that group, too, so people can see your takeaways from the poll.2.) Use polls to get product and service feedback. Thinking of rolling out a new product/feature/service? Use polls to see if people would find it valuable. Not sure what to prioritize next in your product update queue? Poll your LinkedIn customer group. The great thing about LinkedIn Groups is they can act as a focus group since they can contain an audience that’s relevant to your industry and your business.3.) Use polls to conduct research. There are great data providers out there, but sometimes the results aren’t exactly what you’re looking for. Use polls to perform targeted research that answers the exact question you need answered, with data. Remember, you can push your poll out to the entire LinkedIn community, too, if your group is open to all members.4.) Tweet polls to get more group followers. If your group is closed to the public, the poll can serve as a way to market your group on Twitter and get more members. And if your group is open to all LinkedIn members, well then you’ll get more participants in your poll and more engagement with your group.5.) Use polls to generate offers. Stuck for offers? Know you need a new offer to get leads, but don’t know what will resonate? Ask your LinkedIn Group! You can ask them what types of content assets they prefer to download (ebooks, whitepapers, webinars, videos, etc.) or ask which topics they want to learn more about. This type of feedback is important to capture to ensure your content strategy aligns with what your prospects and customers need and want.How often do you participate in LinkedIn Groups? Do you moderate your own group on LinkedIn?Image credit: nan palmero
He gloats about his victories.Sure, every CEO likes to announce good news. But Musk likes to go a little further and really rub it in. In the May 22nd press release announcing that Tesla had paid off its government loans ahead of schedule, Tesla also mentioned that “Following this payment, Tesla will be the only American car company to have repaid the government.” Tesla also pointed out that the money it got was not the same as the money spent to bail out big car makers. Tesla’s money came from the Advanced Technology Vehicle Manufacturing Loan Program, which “is often confused with the financial bailouts provided to the then bankrupt GM and Chrysler, who were ineligible for the ATVM program, because a requirement of that program was good financial health.”He thinks big and isn’t afraid to speak his mind.Conventional wisdom says a CEO should stay “on message” and talk about whatever product(s) the company wants to tout right now. At the recent D11 conference, where Apple CEO Tim Cook was criticized for doing just that — he ducked questions and was too bland — Musk wowed the crowd by talking about putting people on Mars and a high-speed transportation system called a Hyperloop that could zip people from LA to San Francisco in half an hour. Sure, he also pulled the conversation back to Tesla. But now Tesla and its electric cars were set in the context of a space-age future — great brand positioning.He turns customers into evangelists.One thing you learn very quickly as a tech journalist is that if you ever say anything even remotely negative about Apple, you will be attacked by legions of fanboys rushing out to tell the world that you’re stupid, or dishonest, or both. That’s because, over its 37-year history, Apple has built an army of fanatics who love the brand and everything it represents, so much so that they will stand in line for days in advance of a new iPhone release just so they can be first to get Apple’s new toy. (And also, I would argue, because they want the world to see them standing in line outside an Apple store. Now that is brand power.)Tesla has started to become the same thing. Its customers don’t just like their cars; they love their cars, and they love Tesla, and they want everyone in the world to feel the same way. When that negative story ran in the New York Times in February and Musk took to Twitter and his blog to complain, he unleashed an army of Tesla lovers who swarmed the Times website and every other blog or website that ran an article about the kerfuffle. One group of Tesla owners actually spent the weekend driving the same route that the Times journalist had driven, in an attempt to discredit his story by proving that their cars didn’t run out of juice on the same trip.More recently, when my friend and former colleague Scott Woolley penned a piece for Slate arguing that the government got a poor return on its investment in Tesla, he was taken aback by the vitriolic comments that came swarming in.The lesson? Tesla is a beloved brand with incredibly zealous fans. Those fans include loads of people who love Tesla even though they haven’t even bought a Tesla, and probably can’t afford one. (The Model S starts at $70,000 and can go over $100,000.)Can you imagine having an army of people who love your company so much that, even though they can’t afford your product, still feel the urge to defend you against critics?Now that is what I call good marketing.Image Credit: Ben Baker / Redux via The Daily Beast Topics: Originally published Jun 3, 2013 4:30:00 PM, updated February 01 2017 Marketing Case Studies Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Tesla CEO Elon Musk has done something amazing. In 2008, he took over an electric car company that was in danger of going out of business, and he’s turned it into one of the hottest companies in the world.Tesla’s stock has tripled in the past six months. Its sexy Model S sedan is selling as fast as Tesla can make them, and the company has even posted a modest profit.But more interesting than Tesla is Musk himself. He’s 41 years old, grew up in South Africa, and made a fortune as a co-founder of PayPal. In addition to running Tesla, he’s CEO of Space Exploration Technologies (aka SpaceX), which makes rockets and spacecraft and has won contracts from NASA.But most important, Musk is a brilliant marketer, both of himself and his products. He’s so good, in fact, that lately people have started comparing him to another marketing genius — Apple’s late CEO, Steve Jobs.Like Jobs, Musk can be strong-willed, obnoxious, arrogant, and sarcastic. And, as with Jobs, a lot of what Musk does runs completely counter to conventional wisdom about marketing — and yet, it works.I would argue that right now Musk is the best marketer in Silicon Valley. I’d even argue that Tesla’s $12 billion market value (up from $3 billion a year ago) owes as much to Musk’s marketing skills as to anything related to revenues, earnings, or any other financial fundamentals.How He Does ItHere are some of the ways Musk bucks convention and still manages to win:He picks fights with journalists.PR 101 says that when a story doesn’t go your way, you try to keep things quiet and deal with the editor, and maybe try to get a correction — things like that. What you don’t do is go nuts and draw even more attention to an unflattering story.Yet when the BBC show Top Gear ran a review of the Tesla Roadster that Musk didn’t like, Musk made a huge stink over a show most people (in America anyway) had never even heard of. Musk sued the BBC for libel. He lost in court, but won in the court of public opinion. The fight raised awareness of Tesla.(Full disclosure: Back in 2008 I too became the subject of Musk’s ire because of an article I wrote in Newsweek that said Tesla was “losing its juice.” No lawsuit, just an angry note to the editor. And now, five years later, lots of egg on my face.)In February of this year, when a writer for the New York Times penned a negative piece about Tesla and claimed the battery in his Model S test car had died on a long drive, Musk went ballistic on Twitter, accusing the writer of fabricating his results. “NYTimes article about range in cold is fake,” he tweeted, following up with a blog post in which he wrote, “When the facts didn’t suit his opinion, he simply changed the facts.”Steve Jobs also had a love-hate relationship with the press. In 2008, he started off an interview with New York Times columnist Joe Nocera by calling him “a slime bucket who gets most of his facts wrong.” Not what they teach you in PR school. And yet, I would argue more people came away from that exchange siding with Jobs than with Nocera.How do Musk and Jobs pull this off? My theory is that most people hate journalists, so when a CEO bashes one of them, the world roots for the CEO. Plus, when Musk attacks his critics, he looks like a proud papa defending his kid. People admire him for sticking up for his product.He taunts Wall Street.Conventional wisdom is that CEOs should not rock the boat when it comes to investors. If the market’s running against you, you grin and bear it. Not Musk. For a long time, Tesla’s stock has been haunted by short-sellers — people who have bet the stock will go down, and sometimes bash the company to help that process along. Last year, asked on Fox Business about the huge short interest in Tesla shares, Musk declared “there’s a tsunami of hurt coming for the shorts.” Recently, when Tesla shares began rising, Musk took to Twitter to taunt the short-sellers who were getting crushed, writing, “Seems to be some stormy weather over in Shortville these days.”He likes to drop hints and build suspense.Jobs was a master of suspense who would dodge questions about future products but do so in a way that only fueled more speculation. He knew that people love a mystery.Musk does the same — only he does it on Twitter. And every time he does this, the tech press jumps to write up the news that Musk just tweeted a hint about a new product. Then when the product is announced, the press all covers that, too. So Tesla gets loads of press for what otherwise might just be a press release that nobody would even write about.“Announcement of new @TeslaMotors strategy tomorrow. Tesla owners will like this,” Musk tweeted on April 25, setting off a mini-frenzy of speculation about what Tesla might announce.
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Before you hit the “Publish” button on your next blog post, think about how your readers can take the next step to learn more about your company. Which CTAs will help get them to take the next step in their buying journey? Below are eight ideas to get you started. You may not use all of the types of CTAs in every post you publish, but they should definitely be considered.1) Bottom-of-the-Post Smart CTAs At the end of your blog post, it is important to have a CTA leading your readers to take an action after they finish reading your blog post. But all sorts of people visit your blog — and you don’t want to give them all the same content. To give the right content to your visitors, leads, and customers, you can use what we at HubSpot call “smart CTAs.” Based on where people are in your database (if at all) is in the buying process or which list they belong to, they can see different calls-to-action. That way, visitors are only seeing content that’ll convert them to leads, leads are seeing content that’ll convert them into MQLs, and customers are seeing content that’ll convert them into promoters. You can see this in action below — you can see there are three different CTAs based on their lifecycle stage. A random website visitor (someone who hasn’t filled out a form yet) is shown a call-to-action that leads to a lead gen offer on SEO. A lead is shown a call-to-action that leads to starting a free trial. A customer is shown a call-to-action that leads to a worksheet on doing SEO within the HubSpot product. By serving up tailored content to each audience, you can increase conversions throughout the entire funnel — not just one part of it.What Visitors See:What Leads See:What Customers See:2) Connect on Social CTAsAnother useful call-to-action provides links to connect with your company on social media. If someone is reading your content, there is a good chance that they will be interested in future content that you post. Your company is most likely going to post content to different social media platforms when it comes out which your readers will be interested in.Make it as easy as possible for your readers to follow you on social media by creating a call-to-action for each of your social media channels. If all they have to do is click a button to follow you on social media, they will be more likely to do it. Note that this is slightly different than having calls-to-action that allow readers to post your content to their personal social media accounts (even though that is a great tactic as well to promote your blog content).3) Tweet This CTAsSpeaking of social media, there is another type of an in-line call-to-action involving social media. We call them “Tweet This” links. When a reader clicks this type of link, a pre-written tweet will appear promoting the content. You can create links like this yourself using a tool calls ClickToTweet. In the example below, when you click “Tweet about Apple,” the pre-written tweet pops up saying, “Apple’s website has changed a lot in 14 years. See what it looked like in 2000: http://hub.am/1sAYBy3 #tbt via @HubSpot.” This type of CTA can be great for posts including data, infographics, or any post with tidbits of knowledge that are easy to share. These links make it easy and quick for your readers to post interesting facts from your blog posts on Twitter — and could end up getting you more traffic to your blog.4) Blog Subscription CTAsIf your readers are interested in your content, they may also want to subscribe to your blog posts by email so they can be alerted when you post new content. If you want to increase your blog subscriber base, make the CTA to subscribe to your blog as clear and easy to fill out as possible. Don’t make them fill out a long form to subscribe to your blog — just ask for the information you need. If you just need an email address, only ask for the email address. Making this process almost painless for your blog visitors increases the chances that they’ll actually fill out the form. 5) Comment CTAsThere are lots of ways you can end your blog posts. Many blogs end their posts by encouraging readers to comment and share their thoughts on your article. There are different ways you can frame this CTA — you can be straightforward and say something like, “Comment below to share your thoughts on this blog post,” or you can ask them a question based on the topic of your blog post. Regardless of what you end up writing, the goal of this CTA is to get more people engaging with your blog post in the comments.6) Slide-In CTAsAs you scroll down some HubSpot blog posts, you may notice that a CTA slides in the bottom right corner when you are almost at the bottom of the page.This is another way to help your blog post readers convert on your blog posts that’s not as intrusive as a “stop-everything-and-click-here-pop-up-CTA.” The latter types of pop-up CTAs will often not allow you to read a blog post before you either fill out the form or click cancel. We aren’t talking about that type of CTA — that’s not a very loveable experience. The slide-in CTA is a great way to offer additional information to your readers while still allowing them to read the blog post.If you want to add slide-in CTAs to your blog, check out this tutorial. You can also see how they work in the GIF below:7) In-Line CTAsWhen you think of a call-to-action, you probably think about a big, exciting image that stands out at the end of your blog post. But that is not the only way to use CTAs on your blog. A call-to-action can simply be a link within your blog post that provides more information on a given topic. It does the same thing as a button call-to-action — it directs people to take an action — but it’s just a written link, not a hyperlinked button.In the example below, the in-line CTA leads to another blog post that can give additional information on a topic that is mentioned. There is no need to make any fancy button for this, but just including text that says “read this blog post” and links to the blog post works.8) Sidebar CTAsThere are CTAs you want to make prominent at the end of your blog post for potential conversions, there are CTAs you want to include in the text of your blog post that are important to understand the content of your post, and then there are CTAs that may be relevant for your company but aren’t key to the content of your blog post. The sidebar of your blog is a great place for CTAs like the latter because they are important to help drive company goals, but many not be perfectly aligned with the content of the blog post. In the example below, you can see a CTA for HubSpot’s INBOUND 2014. Though it is an important CTA to include for your company, it is not vital to the blog post. The sidebar makes a perfect home for it, where it can be shown to anyone viewing the blog.How else do you use calls-to-action on your blog? Originally published Jun 3, 2014 2:00:00 PM, updated September 05 2017 Topics: Calls to Action On this blog, we talk a lot about calls-to-action (CTAs) and how they help us in marketing. They’re a critical component of your website’s lead generation process — especially on your blog. Without CTAs, people visiting your blog will have a hard time converting on your landing pages unless they happen to stumble upon them at a later date.So if you’re trying to get more conversions from your blog, you’d think the more CTAs the better, right? Not always. You can increase conversions by including more CTAs on your blog if they’re several different types of CTAs, in different formats, addressing different parts of your marketing funnel.Download the ultimate CTA starter pack, complete with 50 customizable templates, 55 inspiring examples, and more.
If you really want your website to increase conversion opportunities and sales, you need to know the basics of eye tracking research. This blog post will familiarize you with eye tracking research and offer specific guidelines you can follow to make your ideal website a reality.Delighting People in 140 Characters: An Inside Look at JetBlue’s Customer Service Success Share It’s always interesting to see how the general theme across the most shared blog posts from the week changes from week to week. Last week, it seemed as though various aspects of using Twitter for marketing was the hot topic. This week, the most popular topic was optimization.So take a few minutes to catch up on what you’ve missed this week and learn how you can optimize your blog posts, your website, and your Twitter account.How to Get More People to Share Your Blog Posts [Infographic] Originally published Aug 3, 2014 8:00:00 AM, updated February 01 2017 Despite the widespread popularity of hashtags, lots of marketers continue to use them improperly. Simply including a hashtag in your tweet does not ensure that it will be successful. Take a look at this blog post to discover the all-too-common hashtag mistakes marketers continue to make on Twitter.Introduction to Eye Tracking: Optimizing Your Content for How People Read [Infographic] If you want people to share your blog posts, you have to do more than create exceptional content. The infographic in this blog post outlines the specific elements you should include and optimize on your blog posts in order to get the greatest possible content distribution. 7 Silly Hashtag Mistakes No One Should Make Share At JetBlue, the employees are always looking for clever ways to exceed their customers’ expectations. Check out this blog post to learn how JetBlue optimizes their presence on Twitter to consistently delight customers and provide exceptional customer service. What was the most interesting thing you learned this week on Inbound Hub? What do you want to see more of? Leave your feedback in the comments! Share Blogging Topics: Share Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack