Sue Minter: Why we ‘Plunge’ for Special Olympics

first_imgby Sue Minter On February 3, I will run through snow and ice with over 1,200 Vermonters to jump into Lake Champlain for the annual Penguin Plunge(link is external). This will be my first time taking the Plunge which is the largest annual fundraiser for Special Olympics Vermont–a statewide organization that is part of a global movement dedicated to transforming the lives of people with intellectual disabilities. I will have to summon all my courage to Plunge into the icy water. But I will be warmed knowing that my action will positively impact so many Vermont families.Having spent much of my youth dreaming of figure skating in the Olympics, and then competing in and coaching a variety of team sports, I know the power of sports and teamwork. This is why I am so inspired to be leading Special Olympics Vermont, helping to make Olympic Dreams come true for many who have historically been marginalized and segregated.I grew up in a generation where people with disabilities were invisible to me, often institutionalized and mistreated. Thankfully, this is changing, due to many champions and advocates for people with disabilities. One of these champions for change was Eunice Kennedy Shriver, the sister of a US President and of Rosemary, who was born with an intellectual disability.  Mrs Shriver used sports to help bring Rosemary, and thousands of people like her, out of the shadows by launching the first Special Olympics Games in Chicago in 1968.Over the past 50 years Special Olympics has progressed into a global movement to build a more inclusive culture for people of all abilities through sport. Five million athletes with intellectual disabilities in 170 countries around the world train and compete year-round, building physical fitness, confidence, and friendships. Here in Vermont, 1,300 athletes and 450 Unified partners (individuals without disabilities who play Special Olympics sports) are training in 22-community based and 72 school-based programs at no cost to their families.There is great anticipation as athletes around the world prepare for the upcoming Winter Olympic Games in South Korea.  These Games not only inspire athletes to new heights of achievement, they bring the world together on the same stage, demonstrating what is possible when we focus on common goals through competition. Through the history of the Olympics we see that sports can expand our horizons of what is possible, help build community, and help pave the way for greater understanding and peace.Special Olympics harnesses that same spirit to break down barriers that separate us and forge a different path for our global future.And this is why we Plunge. We plunge because we believe that sports have the power to change the world. We Plunge to grow an inclusive generation where classrooms and sports programs seamlessly blend and value students of all abilities. We plunge for the courageous athletes and generous volunteers and supporters who help make dreams come true. We plunge because, as Nelson Mandela has said: “Sport can create hope, where once there was only despair.” On February 3, I will be warmed by his inspiring and powerful message when I join thousands of other Special Olympic supporters and plunge into Lake Champlain. I hope you will follow us in!Sue Minter is the President and CEO of Special Olympics Vermont. She has former VT Secretary of Transportation, Irene Recovery Officer and Democratic candidate for Governor.  You can register, support the Penguin Plunge, or volunteer at PenguinPlunge.org(link is external)last_img read more

Oman reports MERS case as WHO details 4 in Saudi Arabia

first_imgOman’s health ministry today reported a MERS-CoV case, the country’s seventh, according to a report from the Times of Oman, while the World Health Organization (WHO) details four recent cases in Saudi Arabia.Few details were available about the Omani case, other than that the patient has pneumonia and a high fever and is hospitalized in stable condition.A translation of a health ministry announcement posted today by Avian Flu Diary, an infectious disease news blog, said the patient is a man in his forties. The most recent previous case in Oman was confirmed in late May, while another was reported in January.WHO details Saudi casesIn other Middle East respiratory syndrome coronavirus (MERS-CoV) developments, the WHO released details about four earlier announced cases from Saudi Arabia, including possible exposures. The cases—two of which proved fatal—were originally reported by the country’s Ministry of Health (MOH) between Nov 29 and Dec 17.The exposures reflect a pattern seen in other Saudi cases, with one having exposure to camels, one a healthcare worker who was exposed in the medical setting, and two involving unknown sources of infection.The patient who had been exposed to camels is a 48-year-old man from Najran who got sick on Dec 10, was hospitalized on Dec 15, and died Dec 18. He had frequent contact with the animals and drank raw camel milk.Two of the patients were from Buraidah, including a 35-year-old woman with underlying conditions who got sick on Nov 22, was hospitalized on Nov 27, and died on Dec 5.  No details were noted on the source of her illness.The other was a 41-year-old foreign woman who started having symptoms on Dec 13 after she had contact with the younger woman. A Dec 16 statement from Saudi health officials said she was a healthcare worker. She is hospitalized in stable condition.The fourth patient is a 21-year-old woman from Riyadh who got sick on Nov 25 and was hospitalized on Nov 30. She remains hospitalized in critical condition, and an investigation into the source of her infection is still under way.Since the MOH reported these cases to the WHO, it has confirmed two more cases, one in Jeddah and one in Unizah, both involving primary exposure.The WHO said that since MERS-CoV first emerged in September 2012, it has been notified of 1,625 cases, at least of 586 of them fatal.See also:Jan 4 Times of Oman storyJan 4 Avian Flu Diary postJan 4 WHO statementlast_img read more

Africa: Serious about food

first_imgA boy smiles for the camera at EvaOrango school in Orango Island of BijagoArchipelago in Guinea-Bissau.(Image: Manoocher Deghati, Irin Photo)MEDIA CONTACTS• Ousmane BadianeAfrica director for the International FoodPolicy Research Institute+1 202 862 [email protected]• Dr Andrew KanyegirireCAADP Communications Manager+27 11 256 [email protected] The record prices of staple grains in 2008 made investment in agriculture an attractive proposition for countries exporting as well as importing food. The African Union (AU), with its mix of producers and buyers, has been steadily gearing up for self-sufficiency.Shortly after Malawian president Bingu wa Mutharika became AU chair in 2010, he announced a plan to make Africa food secure in the next five years.Martin Bwalya, head of the Comprehensive Africa Agriculture Development Programme (CAADP) said the AU’s seven-year roadmap to put the spotlight on farming so as to promote food security and economic growth, and reduce poverty, was set in motion five years ago.By the end of 2010, the agriculture development plans of 18 African countries had undergone a rigorous independent technical review and were being rolled out.Over 60% of Africa’s people live in rural areas and most depend on farming for food and income. Agriculture contributes between 20% and 60% to nations’ gross domestic product.In a document called The African Food Basket, Mutharika spelt out the details of his plan, which requires countries to allocate a substantial portion of their budget to agriculture, provide farming input subsidies, and make available affordable information and communications technology.This would be possible with the help of a new strategic partnership between countries, donors, aid agencies and the private sector.CAADP, initiated in 2003, covers all the main aspects of Mutharika’s plan, including African governments’ commitment to devote at least 10% of their budgets to agriculture.Under the programme, countries draw up comprehensive investment plans that include the four CAADP pillars: sustainable land and water management, improved market access and integration, increased food supplies and reduced hunger, and research, technology generation and dissemination.“We expect the countries to contribute at least 10% of the annual expenditure budget demonstrating local ownership and responsibility,” said Bwalya.He added while development aid financing remained important, it was also crucial that countries consider measures to attract direct private sector financing to agriculture.Uganda, one of the 18 states to undergo the review process, has met about 65% of its funding requirements from its own budget.The AU’s development agency, the New Partnership for Africa’s Development (Nepad), which runs CAADP, helps countries to mobilise funds.Is achieving food self-sufficiency in five years a realistic goal? It would be a tough call, said Ousmane Badiane, director for Africa at the US-based International Food Policy Research Institute.He noted that the AU had 53 members with varying degrees of agriculture investment, development and needs, and some countries did not have the structural capacity to reach the target of food self-sufficiency for many reasons including civil conflicts.Going regionalA more realistic option, Badiane said, would be for countries with the potential to improve food production to produce enough to feed their less productive neighbours. This called for expanding regional trade and investment in transportation, including ports, railways and highways linking countries.AU members have begun to take regional economic integration “seriously”, noted Calestous Juma, professor of international development at Harvard University in his recently released book, The New Harvest.He lists regional markets as one of the three opportunities that could fortify Africa’s food security against the rising threat of climate change.There are at least eight regional economic communities, “that are recognised by the AU as building blocks for pan-African economic integration”; these include the Common Market for Eastern and Southern Africa, or Comesa, and the East African Community. However, “Regional cooperation in agriculture is in its infancy and major challenges lie ahead.”Regions could become food secure “by capitalising on the different growing seasons in different countries and making products available in all areas for longer periods of time”, he wrote.Both Mutharika and CAADP emphasise the development of regional markets. Mutharika listed 12 regional trade corridors identified by the various regional economic communities and suggested the AU draw up an institutional framework for each corridor.Science and technologyIn his book Juma lists advances in science and technology as another factor that could propel Africa towards food self-sufficiency, and called for more investment in the creation of regional hubs of research and innovation.Research is being carried out by groups created under Nepad, such as the Biosciences Eastern and Central Africa Network, which has been leading research on food crops, including banana, teff, cassava, sorghum and sweet potatoes. More investment in networks, especially agriculture-related ones, could produce far-reaching results.Fertiliser and subsidiesUnderuse of fertilisers has often been cited as a major cause of low production in Africa. Only four countries – Egypt, Malawi, Mauritius and South Africa – have exceeded the 50 kilograms per hectare target set by the AU, Mutharika noted in his plan.Fertiliser use in Africa accounts for less than 10% of the world average of 100 kilograms per hectare. “Just five countries (Ethiopia, Kenya, South Africa, Zimbabwe, and Nigeria) account for about two-thirds of the fertiliser applied in Africa,” Juma said.Mutharika, who promoted the provision of subsidised fertiliser in Malawi, makes a strong case for this approach. At present 19 African countries are implementing various programmes providing fertiliser.Juma sees leaders like Mutharika, who has prioritised food security as the third factor that could set Africa on the path to food security. The Malawian government devotes 16% of its national budget to agriculture.Yet Badiane of the International Food Policy Research Institute sounded a note of caution on subsidies and cited the case of Senegal. After independence the West African country put in place an agriculture subsidy programme in the 1960s that was even more comprehensive than Malawi’s. “It had a dramatic effect on agriculture in Senegal, but by 1979 one of its [agriculture] agencies had worked up a deficit amounting to 98% of the national budget.”Carefully managed subsidies, run for a short term, and aimed at strengthening existing markets and agricultural infrastructure, were a lot more effective, he said.The Rwandan government provided free fertiliser to farmers for four years after 1994. In 1998 it wanted to hand over importing and distribution to the private sector, which unfortunately lacked capacity, so the government continued to procure and import fertiliser but left distribution and selling to the private sector.Since then, aid from financial institutions has helped the private sector build capacity to import, and at least 20 bodies now import several hundred metric tons of fertiliser, Badiane said.Way forwardThe AU’s plans for agriculture also tackle other major issues affecting food security, such as irrigation (only 4% of Africa’s crop area is irrigated, compared to 39% in South Asia); improving soil fertility (more than 3% of agricultural gross domestic product in Africa is lost annually as a direct result of soil and nutrient loss); post-harvest storage loss (sub-Saharan Africa loses about 40% of its harvest per year, against 1% in Europe); setting up databanks to share early warning information and energy.There is a high level of engagement between countries on agriculture. “They meet regularly and we support them in building evidence-based information,” CAADP’s Bwalya noted.If they stayed the course in implementing CAADP, Badiane said in five years a large number of African countries, if not food secure, would be in a much better position to feed themselves.Source: Irin Newslast_img read more

Are you a “people developer” or just a “red pen”?

first_imgMichael was a Director at a medium-sized company. A self-proclaimed perfectionist, he had equally high expectations of his direct reports. He began with the company when they were first formed and had the luxury of hiring and training his own team. Like so many young leaders, he struggled with delegation. Michael was a work horse. He could crank out work like nobody’s business, and many times, found it easier to do things himself rather than engage the team he had hired. His team of professionals was relegated to less than fulfilling work for much of the time. When he did let go and assign a project to his capable team, they were thrilled. The team would fly into a flurry of activity and enthusiastically complete the assignment. Michael would review their work and the “red pen” would come out. He wasn’t pleased with their staff work, so he would grab a red pen and begin to edit and edit and edit and edit. He would share with me how shocked he was with the “quality of their work “and comment this was precisely the reason he preferred to do all of the project work himself. Once Michael finished with his editing, he’d hand the work back to the team. Completely demoralized, they would make the necessary “corrections” and return the product to Michael. Now, he was satisfied. So, what’s wrong with providing your team constructive feedback? Nothing, if it is done well. You see, Michael wouldn’t give much in the way of guidance when he’d give an assignment to his employees. Instead, he would communicate just enough to give the team the sense they understood what was being asked of them; however, never enough for them to be successful. What was always interesting was the fact Michael thought he was a very strong communicator. He’d make reference to his communication skills quite often, in fact.  To Michael, he provided more than sufficient guidance. In addition to a lack of communication, Michael had difficulty realizing that no one on his team was going to be a miniature version of him. I find it interesting, just how many leaders struggle in this area. He expected a work product that looked exactly what he would have put together, rather than stepping back to consider whether the end goal was accomplished.  Did it really matter how his team got there? To Michael, the answer to that question was “yes”. So, how do you ensure that you’re providing your team sufficient information to be successful and yet giving them creative license to learn and grow? Does the path the team chooses to take as they successfully complete a project have to be yours or one they are comfortable with? Are you offering a safe environment or one where it is only safe to take on projects in the manner in which they believe you would have done it? My advice to you is that you take your team’s training wheels off and watch how far they can go.last_img read more

CERN Officially Unveils Its Grid: 100,000 Processors, 15 Petabytes a Year

first_img8 Best WordPress Hosting Solutions on the Market Related Posts A Web Developer’s New Best Friend is the AI Wai… Why Tech Companies Need Simpler Terms of Servic… frederic lardinoiscenter_img Tags:#news#web CERN today officially unveiled the massive computer network that will crunch the enormous amount of data coming from CERN’s Large Hadron Collider (LHC). CERN expects that the LHC will produce around 15 petabytes of data every year. While the LHC was in its planning stages, CERN’s IT department decided that the only realistic way to handle this amount of data would be by relying on the then still novel idea of grid computing. CERN’s grid consists of 100,000 processors at 140 scientific institutions in 33 countries.How to Crunch 15 Petabytes of Data?As Science reported last month (subscription required), CERN’s IT department quickly realized that no known data center could handle the amount of information the LHC would create. It was not even clear that Geneva’s power grid could supply the energy necessary to run this massive data center. In addition, most of the money for the LHC project was going toward the collider itself, so that very little funding was left for the actual computing resources. In order to distribute this data, CERN relies on dedicated 10Gbit/s fiber-optic lines that connect CERN with the 11 Tier-1 data centers on the grid. The Tier-1 data centers (pdf) will do some processing, but will also function as the main archives for the LHC data. These Tier-1 centers then farm out a large part of the actual data crunching to the Tier-2 data centers spread around the world. The Tier-2 centers are connected to the grid via regular, public Internet connections.Large Hadron Collider @ HomeWhile grid computing has been around for quite a while now and has been implemented successfully on the public Internet by projects like [email protected] or [email protected], CERN’s grid is most likely the largest and most powerful grid established for scientific research so far.CERN has also set up a project similar to [email protected] called (somewhat unimaginatively) [email protected], which, thanks to the current shut-down of the LHC does not have much to do right now, but will allow individuals to contribute to CERN’s efforts by donating computing time on their own computers.Image of CERN Computer Center used courtesy of CERN. Top Reasons to Go With Managed WordPress Hostinglast_img read more

6 Reasons You Should Invest in Internet Marketing During the Recession

first_img It’s hard to argue with the statement that the ” ? Or cutting back? .) Can you afford not to be where your competitors are? networking their way into sales opportunities publishing their way inbound marketing strategies into At the top, the economy is certainly showing signs of struggling – with bank failures, proportionally higher job losses, state budget shortfalls, etc.  And this could certainly trickle down.  Coincidence or not, we all are certainly paying more for food, gas and oil. So, this post is not meant to belittle hardships others are facing. Almost all internet marketing strategies require more of your time and less of your money compared to traditional marketing and advertising solutions. thought leadership positions . They are Constant Improvement . They are . ( and can deliver sales ready leads Inbound vs. Outbound. The internet is primarily an “inbound” marketing channel where you “pull” prospects to you, by being where they are looking for your solution. The internet What are you doing differently in your sales and marketing processes in order to grow your business – despite this mess? to grow their business quicker and more profitably.  But, I do believe that we can get ourselves out of this mess by basically stepping on the gas pedal of innovation and doubling down on our respective career and businesses’ growth strategies. And not doing anything or retreating from our strategies because we “fear” it could get worse, would be disastrous for each of us individually, the businesses we manage and the economy collectively. sales and marketing can work together how to handle the “R Word” objection in the sales process You can test everything. Some people get a little carried away with measuring every move. Not every connection on a social network, every email blast you send or every blog post you write, etc is going to turn into business. But, when your online marketing activities turn into leads, opportunities and sales, you will know exactly what activity to do again.  Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack IAB too Here’s why the “R Word” shouldn’t stop you from making decisions about your internet marketing strategy:  Like Warren Buffet . They are Given that I’m in sales, and I haven’t had anyone tell me that “I’m not buying because I can’t get a bank to give me a new credit card.” Or “I’m not buying because I don’t think anyone will buy my services in this economy – no matter how many leads I generate,” I think it’s probably safe to say that the economy is not affecting many of us. center_img Of course, this is easy to say, but harder to do. The Pavlovian reaction is to cut, but the media industry can learn from someone like Rupert Murdoch, who historically has never done that. You’ll see him investing in editorial and products at a time when other people are throwing the baby out with the bath water. The talk to do ratio is high, the doing is low. When times are tough it is time to invest, not cut. This comes from years of research dating back to Ogilvy’s Alex Biel and Millward Brown interaction surveys. All show that, if we cut marketing during such times, the impact is damaging and it can take you longer to get back to where you were. “. Ok, it isn’t hard to argue with that. But, much more experienced marketers than I have proven that Your Competitors are Shifting Their Spending : Putting aside whether we’re actually in a recession, or not, I think it’s safe to say that the “R” word is on everyone’s mind. Originally published Oct 7, 2008 11:34:00 AM, updated October 20 2016 Topics: One of the areas where many companies are innovating is their internet marketing strategy. “R” word or not, many companies are investing significantly in fundamentals of our economy are strong leveraging analytics technologies to improve sales efficiencies investing in down times is the surest way to capitalize on good times . According to eMarketer, Spend Time. Not Money. . If you’re doing the same thing you did to advertise and market your business as you did 25 years ago, you have a problem. Your problem is not that you’re still wearing bell-bottomed nylon suits. It’s that you probably don’t know what’s working and what’s not working. (See #3 above.) Measurability has a really interesting side effect. Since you can now measure things, you can now improve. I’m not talking about tweaking colors and copy. I’m talking about walking into the CFOs office and showing how you delivered more opportunities to the sales team on a smaller budget.  Everything is Measurable. redesigning their websites as lead capture machines . These companies are innovating their sales and marketing processes and most importantly, finding ways that more will be spent on online marketing and shifted from traditional marketing approaches as a result of the “R” word .  If they are looking for your solution, your sales cycle will naturally be shorter.  PS. As a bonus, here’s some great discussion on Are you investing like Murdoch historically does? Prepare for the future.  .  Be Where People are Looking. Marketing Advice If anything, when inbound marketing is done right, the web turns your marketing department into a publishing group, not that much different than Murdoch’s empire. last_img read more

HubSpot TV – Get a Clue with Special Guest @dweinberger

first_img Closing www.hubspot.tv , whose most recent book is : Twitter and social networks are now mainstream communication tools. The Cluetrain Manifesto Headlines (Episode Length: 26 minutes, 19 seconds) Hitwise Intelligence – Heather Dougherty – North America Sun’s Chief Executive Tweets His Resignation Traffic to Retails Sites Decreasing from Email, Increasing from Social Media : We are a software development firm that offers technology for various uses. Having few months of experience in SEO, I know that the strategy for developing microsites for different technologies works. It drives better traffic from search engines, but would the same strategy work out for blogs? I mean, should we have different blogs for the different technology that our company provides or should we have a single one? I feel that a single blog is better because it’s easier to manage, but I still have doubts. to learn how to create a thriving blog. Episode #78 – February 5, 2010 . http://itunes.hubspot.tv If you like the show, please leave a review! Mike will be traveling to Southern California, Washington DC, Atlanta and Portland, OR in the next few months.  So let me know if you have anything cool going on in those areas or want to try to set up an event.  Also, we’re considering doing an “on location” HubSpot TV in Las Vegas, so let me know if you would attend that event live: www.MikeVolpe.com/contact #hubspottv Co-author of the bestselling Marketing Takeaway Special Guest – David Weinberger Everything is Miscellaneous: The Power of the New Digital Disorder HubSpot TV is LIVE every Friday at 4:00pm EST. Watch the show in real-time at  Only 4% of companies said their reputation had been harmed by employees using social media Traffic from email is down Intro Learn how to build your business blog into an inbound marketing machine. : Hop on the social media train before it leaves the station.center_img Few Companies Have Policy for Employee Use of Social Networks From On the show today is Mike Volpe (@ Download the free webinar Joho : Think about it and decide if you need a policy or not. Jonathan Schwartz, the last chief executive of Sun Microsystems, has become the first Fortune 200 boss to tweet his resignation. Softweb Solutions Marketing Takeaway ) and David Weinberger (@ dweinberger Traffic to retail websites from social media sites is up by 37% CEO of Sun Resigns by Haiku on Twitter Do you need a social media policy?  How do you know? ).  Karen Rubin is out this week. 29% of Companies Do Not Have a Social Media Policy . He also writes the well-known blog, Marketing Takeaway “Financial crisis/Stalled too many customers/CEO no more”  and chat with us via Twitter using NEW hashtag  mvolpe . As always, all the old episodes are in iTunes: Webinar: Advanced Business Blogging Forum Fodder from Inbound.org Originally published Feb 12, 2010 2:30:00 PM, updated July 04 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Website Optimization Request: Rescue Mission Ministries Needs Your Help

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Website Grader Originally published May 26, 2010 3:00:00 PM, updated October 18 2015 – We’ve said over and over that the value of a blog is incredibly important for generating content.  What makes an organization or a company stand out is the value of new content. A blog makes it easy to post pictures, video, testimonials, appeals, stories, content that a search engine might decide has value. Rescue Mission of Roanoke –  As Kipp says, “Lots of low-hanging fruit here.”…this site does not have any meta descriptions on its pages.  Not its home page, not its interior pages.  By highlighting the new stand-alone building with a medical clinic to offer care to the homeless, a drug rehabilitation and recovery program, and a family shelter, this non-profit organization has the ability to create more visibility for itself quickly.  for optimization by HubSpot Experts! (3-4 will be selected for each webinar) Kipp This is the world of Monica, IT Manager at the Score of 69, Monica knew that she could improve the site.  If she had been able to attend, this is what Join HubSpot Experts for a live session for website review and optimization, providing tips for getting found online. Topics: 1. Start a blog Live Website Optimization: Using Website Grader For Marketing Success but had to deal with a down server for most of the afternoon. With a and I would have told her to work on to improve her site’s SEO visibility:center_img 3. They have 95 inbound links and a MOZ Rank of 5 Can you think of any other ways they could optimize their website to help this organization attract more SEO visibility? – This gives them a decent level of authority on the Internet.  They have a conversion form on their site to have people sign up for newsletter.  They have a way to donate, and they have a list of things that they could use.   website Submit your site now 2. Fix the meta descriptions on all of the pages As of yesterday, 283 men, women, and children found safe shelter and hope at the Rescue Mission.  Last year, they served 317,000 meals at their near-Downtown Roanoke site. Every Tuesday at 1:00pm ET + Thursday at 10:00am ET Lead Generation Imagine that you are an IT Manager for a 400-bed rescue mission.  Imagine that you are trying desperately to bring in volunteers and donors to help fund this important regional volunteer organization.  Imagine that you know the Website Optimization Webinar .  She wanted to attend yesterday’s Date & Time: is your main means of communication and you need to improve it dramatically.last_img read more

How Do You Trigger Interest in Your Content? [Marketing Cast]

first_imgYou might be already convinced in the value of content creation for marketing purposes. But how do you go about creating the type of content that will trigger the most interest in your target audience? marketing resources In this episode of the Originally published Feb 14, 2011 8:00:00 AM, updated October 20 2016 Examine a Case Study Who Are You Trying to Reach? It is a good idea to pick a case study of a company that is doing something similar and examine their strategy. David gave as an example HubSpot and our way of providing businesses with valuable product Lauren’s Hope , David discusses ways in which you can wrap your mind around interesting content creation. . But there are a ton of other companies from different industries practicing the same religion. For instance, some of our customers totally rocking at blogging include   and ,  Do you have any best practices for creating content that will trigger great interest in your target audience? to draw people in and prompt them to learn more about our River Pools & Spas PrimePay . Content Marketing The most important thing from a best practice perspective, David Meerman Scott says, is not talking about yourself and your product. “Instead, think about the people you want to reach. Understand how you can provide value to them,” he says. Weekly Marketing Cast It is hard not to talk about our products, David admits. That is what we have been taught to do. But if you focus on the people you are trying to reach, your marketing will be much more effective. Topics: Think about the people you are trying to reach and segment them into groups or buyer personas, as David calls them. Then, you can start creating content especially targeted to them. As an example David points out the hotel business industry where marketers have very distinct personas they can focus on, e.g. independent business travelers, conference organizers, couples looking to hold a wedding reception… Each one of these requires a different type of content. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Add YouTube Videos to Your Site or Blog

first_imgAccording to the 2011 Social Media Marketing Industry Report, 77% of marketers plan on increasing their use of YouTube and video marketing in 2011. This means that with 2 billion videos watched per day on YouTube and 35 hours of video uploaded to YouTube every minute, marketers need to understand how to take a video on YouTube and add it to your site or blog. Here is a quick video that will explain exactly how you do this as you work to expand your YouTube marketing strategy.  Topics: Youtube Marketing Originally published May 3, 2011 1:00:00 PM, updated April 25 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more