Young man being sought

first_imgPALMDALE – Sheriff’s deputies are asking the public’s help in finding a young man suspected of stealing from a woman who had taken him and his girlfriend into her home. Casey Nilson, 21, is suspected of burglarizing the woman’s Palmdale home in November after she kicked the couple out for drug use, Detective Dan Gordon said. “He didn’t reward her for her kindness,” Gordon said. Some of the woman’s jewelry turned up in a pawn shop, he said. 160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! AD Quality Auto 360p 720p 1080p Top articles1/5READ MOREBasketball roundup: Sierra Canyon, Birmingham set to face off in tournament quarterfinalsNilson frequents low-priced motels in the Antelope Valley, Gordon said. For awhile, he was living in Boron, and Gordon made several trips there trying to find him, but was eventually told he had moved. Nilson was described as white, about 6-feet-2 and 195 pounds, with brown hair and brown eyes. Anyone with information on his whereabouts can call Gordon at (661) 267-4316.last_img read more

Cloud Computing Myths: What’s True and What isn’t about Cloud Hype?

first_imgWhile cloud computing is becoming ubiquitous, it’s often hard to know how much of the hype around the technology you should actually believe.David Mitchell Smith, vice president and fellow at Gartner, said that “cloud computing, by its very nature, is uniquely vulnerable to the risks of myths. It is all about capabilities delivered as a service, with a clear boundary between the provider of the service and the consumer.  From a consumer perspective, ‘in the cloud’ means where the magic happens, where the implementation details are supposed to be hidden. So it should be no surprise that such an environment is rife with myths and misunderstandings.”Gartner identified ten common cloud computing myths:The Cloud is about saving Money.  Not totally.  The flexibility and utility of turning on services and capabilities as needed often outweigh just a dollar-centric appraisal of the technology.The Cloud is always the best way.  Cloud technology is still young.  Cloud apps are options that should be considered, but choose your application based on what best meets your requirements.The Cloud should be used for everything.  Cloud apps can be an important part of an enterprise strategy, but applications should be moved to the cloud only as part of an overall strategy for achieving cost savings, flexibility and efficiency.“The CEO said so” isn’t a cloud strategy.  An enterprise IT strategy needs to have a detailed plan for how to handle both on-premise and cloud applications.We need just a One Cloud strategy.  With the current state of the cloud that isn’t possible, or at least not practical.The cloud is less secure than on-premise.  The number of on-site security breaches actually exceeds the number of breaches reported in the cloud.The cloud can’t handle mission-critical use.  Often cloud strategies begin using the cloud with their non-critical applications, but there many organizations are using the cloud for their mission-critical applications.The Cloud Equals the Data Center.  Possibly, but for many companies, the hybrid use of both on-premise and cloud computing will be around for some time.Migrating to the cloud automatically enables cloud features.Virtualization is not equate to the Private Cloud.last_img read more

Transferee Not Entitled to Dismiss His Petition Without Liability Decision (Schussel, TC)

first_imgLogin to read more tax news on CCH® AnswerConnect or CCH® Intelliconnect®.Not a subscriber? Sign up for a free trial or contact us for a representative. A transferee was not entitled to have his petition for redetermination dismissed without a decision on the amount of his liability. A taxpayer who petitions the Tax Court for redetermination of a deficiency may not withdraw his petition in order to avoid a decision. Moreover, since the parties had agreed to the transferee’s liability, they were required to file a stipulated decision reflecting that amount.Request to DismissThe transferee asked the court to dismiss his petition with prejudice when the case was called for trial. He stated that he had reached an agreement with the IRS regarding his liability. However, the IRS argued that the petition could not be dismissed with or without prejudice. Either the individual agreed to a stipulated decision or the court entered an order stating the amount of the transferee’s liability.Deficiency CaseContrary to the individual’s assertion, transferee liability cases are treated procedurally in the same manner as deficiency cases. The taxpayer’s attempt to distinguish Estate of Ming was unconvincing. The fact that the Ming taxpayers asked for their case to be dismissed without prejudice was meaningless because filing the petition vested the court with exclusive jurisdiction for the tax years covered by the petition and the limitations period had expired. Therefore, dismissal was effectively with prejudice.Liability Determination RequiredFurther, the individual’s contention that the court could not determine his transferee liability because it was not privy to his agreement with the IRS was also rejected. The IRS’s determination of the transferee’s liability was stated in the notice of liability, which was attached to his petition. Therefore, the transferee’s motion to dismiss was denied and the parties required to submit a stipulated decision.Estate of Ming, 62 TC 519, Dec. 32,686, followed.G. Schussel, 149 TC —, No. 16, Dec. 61,039last_img read more

I’m Not Ready for Dessert, I Just Want Some Leads!

first_img Inbound Marketing Use a landing page to capture leads Originally published Nov 30, 2010 1:00:00 PM, updated March 21 2013 I hope that the Crazy Baker sees the sanity in these suggestions, and that you can take away some of these tips and adapt them for your business.   . then allows users to create separate lists dependent upon which form a visitor converted on and send them personalized emails.  Of course in order to have a landing page you must have something to offer in return for the visitors information.  In Hitzig’s case perhaps he could offer some recipes for some of the pastries he has created over the years (of course he wouldn’t want to give away all of his secrets ) I think it’s great that the Crazy Baker is utilizing social media with presences on Twitter, Facebook, MySpace, and LinkedIn, but honestly there’s only so much you can promote if you aren’t constantly creating useful content.  The easiest way to consistently add content to your website is through a blog.  A lot of people worry about not having anything interesting to blog about, and most of the time they just aren’t looking in the right places.  Hitzig, for example, could blog about his experience at Culinary School, his training at hotels and restaurants in the US and abroad, and about the many other baking questions he probably gets asked on a regular basis from friends and through email.  Instead of answering a question for someone in a one on one scenario why not turn that into a great blog post and share that knowledge with the world?   Topics: Use Simple, Action Driven, Calls-To-Action Thanksgiving is over and after the amount of pumpkin pie I ate over the weekend I thought I would never want dessert again.  That was until I , and his premium desserts which are made from 100% pure vanilla, fresh local eggs, imported chocolates, and high quality flours.  Got your taste buds watering doesn’t it?  He’s even attracted the attention of Martha Stewart and Rachael Ray which in turn has driven lots of traffic, but converting that traffic into customers is where this batty brownie baker is struggling.  The problem that Hitzig is facing is one that many online business face, which is that people are often not ready to make a purchase on their first visit to a site.  Most of the time people need a little appetizer to get their stomach growling for the full meal. the Crazy Baker Like I said before, most people are not willing to make a purchase on their first visit to a site.  Many people probably visit Hitzig’s site and think to themselves, “These pastries look delicious.  They would be great for a special occasion.  I’ll come back in a couple months.”  Unfortunately for Hitzig most of these visitors probably forget to come back and he has no way to remind them. If he had a landing page and a form to capture the name and email of these visitors he could easily create a list and email them special promotions or offers during a time they might be more inclined to purchase premium pastries…maybe the week before Christmas? HubSpot, for instance, has a The link that stood out most was the “Click here for Customer Service” link, and I don’t really think that Hitzig’s primary goal is to drive visitors to his customer service page.  I would remove many of the superfluous links contained on the page and replace them with one large call to action to “order some premium pastries today!” Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

5 Reasons Why You Should Transform Your Marketing Agency—NOW!

first_img Switch to the retainer model. It’s better for your business, because you’ll have reliable income. It’s better for your client, because you’ll be required to deliver ongoing value to them, so they can justify paying you.  At the end of 2010, HubSpot surveyed approximately 3,000 marketing agencies and consultants about the financial health of their businesses, as they registered for our free  no retainer clients.  now 1. Agencies need recurring revenue.  How to Transform Your Marketing Agency What we found was not encouraging—variable cash flow, lack of new leads, difficulty signing new clients, and few (if any) sources of recurring revenue. Most of the agencies and consultants that participated in our survey generate their revenue from project work. And the average project size? Less than $5,000—with many agencies accepting average projects for less than $1,000. Here are the five critical reasons marketing agencies must transform Want more tips and ideas on how to transform your agency? Stop pushing tactics. If that’s not a wake-up call for transformation, what is? 5. Lead-generation is a BIG ongoing challenge. —and that may in fact be a rather generous estimate.  The vast majority of retainer-based clients generate <$1000 or revenue per month. A surprisingly large number of agencies are signing retainers of <$500/month. This blog post is part of HubSpot's  Join us for us a special episode of HubSpot.TV on Wednesday, April 6, 2011, at 12pm EST. Topics: Marketing Transformation Week 4. New business cycles can be long—and painful. fewer than two new clients per month Learn, win, transform! > But the BIGGEST challenge of all? Generating new leads—a problem that can and should be addressed with a few small but critical changes to your agency’s overall marketing strategy.center_img marketing services delivery process inbound marketing training Stop selling projects. Ben Franklin once said that the definition of insanity was “doing the same thing over and over and expecting different results.” We couldn’t agree more. Most agencies generate less than 25% of their revenue from retainer clients. Many agencies have Stop writing pitches and proposals. 3. Project-work is typically low-yield and high-churn. When we asked agencies what their biggest business challenge was, we got a mix of answers, from “Difficulty keeping up with technology” to any and all of the challenges listed above. Yes… social media is the shiny new toy every potential client is asking for. But most businesses will have a really hard time generating ROI from social media alone. Deliver the right services at the right time for the right client. , so that you’re not reinventing the wheel for every client. While creativity is still key to successful marketing campaigns, processes are key to reliably improving results over time. Our data show that most marketing agencies acquire Create (or borrow) a Originally published Apr 6, 2011 9:10:00 AM, updated October 20 2016 , April 4-8, 2011.  Find the business challenges that your clients will pay to fix. Develop marketing and sales programs that will help them fix them. 2. Agencies need larger retainers. Agency Marketing series designed exclusively for agencies. It’s time for real transformation—and we’ve got a handful of tips to help you get started! , based on our recent survey: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

2 Goals of Paid Ads and How to Measure Results [Marketing Cast]

first_img Originally published Sep 6, 2011 11:00:00 AM, updated October 29 2019 In marketing, it’s easy to just throw money at a problem and hope it to go away. But if this is your strategy, soon enough, you’ll exhaust your resources and be left with no effective long-term solutions.So if you are going to spend the money, spend it the smart way—track the results of your marketing efforts, and design a strategy to make the most of your investments.That is definitely the approach David Meerman Scott recommends you take with paid advertising. If paid ads are working for you, that’s great. But there is only one way to find out if they are—by measuring results. Here are two goals you should aim to achieve in paid advertising and how you can measure whether you’re being effective.1. Paid Ads Should Generate Leads and RevenueThe first purpose paid advertising serves is to generate leads and sales for your business. How can you measure whether ads are successful at bringing in new leads and sales? You need to keep track of the click-through rate of your ads and then monitor the conversion rate of the landing pages to which you are sending traffic. Don’t forget—traffic should always be targeted to places where you can capture more visitor information, like landing pages.2. Paid Ads Should Result in Brand AwarenessThe second goal of paid advertising is to increase brand awareness for your business. When launching such campaigns, you should measure whether more people have become aware of your brand from that campaign. While this is a bit more difficult to track than lead generation, there are still ways you can do it. It’s important to follow the correlation between ads for brand awareness and your other marketing channels. For instance, are more people searching for your company’s name in search engines? Or are you attracting more of a following on your social media channels? If so, these are good indicators that your company’s brand awareness is increasing.Ads can play an important role in a mixed marketing strategy, but they shouldn’t dominate it. “Ultimately, the best way to generate attention is to create content yourself rather than paying for attention through advertising,” says David.Are you using paid advertising to complement your overall marketing strategy? How do you effectively measure results? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Advertising Best Practiceslast_img read more

Why Marketing Automation Fails: 3 Common Reasons

first_img Originally published Mar 3, 2014 8:00:00 AM, updated February 01 2017 Marketing Automation Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Human-to-human connections are the heart and soul of marketing. You don’t need statistics to prove the value of personalized messages, multi-channel marketing, and high quality content. It’s common sense — consumers are more responsive to brands that care.That’s why marketing automation is such an important topic in 2014. As David Moth writes on the Econsultancy blog — “It’s an important tool for bringing order to the warring worlds of marketing and sales by improving lead scoring and nurturing.”When it comes to leads, quality is everything. That’s why marketers need to make sure that they’re delivering the right messages to the right audiences at exactly the right time. We need to reach prospects on an individual level — which sounds easy enough, until your database grows from 5 to 5,000.Imagine communicating with 5,000 people on Facebook, Twitter, email, and via your blog. I can’t even wrap my mind around it. As somebody who has done marketing and business development, I know that human-to-human relationships are difficult to cultivate, track, and optimize at scale. Our brains have finite processing power. That’s why marketing automation software is so important.But marketing automation has a bad rap. We immediately think of email spammers, acquired lists, and untargeted ads. The term “marketing automation” also sounds quite clinical and technical.But it’s not. It’s one of the most human, people-focused strategies for growing your marketing. It has the potential to make your customers love your brand — but if you’re even slightly off base, it has the potential to make your customers really, really annoyed.Since success starts with knowing your blind spots, here are the three most common reasons why marketing automation fails, along with tips for what to do about it.Note: One of the most common reasons marketing automation fails is a company isn’t actually solving for their entire funnel — in other words, they’re not using top-of-the-funnel channels to drive traffic to their website they can convert into leads. If you’re struggling to fill the top of your funnel, stop reading this, and read this guide to corporate inbound marketing instead to help address your demand generation needs. If you have enough lead volume to make marketing automation worth your while, keep reading.1) Your Timing Is OffMarketers are influencers. Successful campaigns aren’t broadcasts — they’re techniques that help your brand reach audiences at key decision-making moments. Conversion funnels can help you wrap your mind around this concept. Typical customer journeys span the following five steps:Discovery – Prospects find out about your brand (or product) for the first timeRealization of Need – Prospects start to realize that your product will add value to their livesConsideration – Prospects decide to learn more about your product; at this moment, they become leadsConversion – The moment where the purchase (read: magic) happensRetention – First-time buyers repeat this process to become regular customersNow take off your marketing hat to think like a consumer. Imagine that you’re shopping for a new product or service. A sales rep from a new company reaches out to you by email (or follows up with a phone call) to tell you to buy, buy, buy. You’d probably feel annoyed.It’s not that a sales-focused marketing message is bad, per se. The reality is that the pitch is aligned with the wrong stage of the funnel. You’re just getting started and learning about a company for the first time — what you need to hear is a marketing message that speaks to “awareness.” A sales-focused message will yield stronger impact among audiences that are ready to convert. Now let me walk you through this concept in action from one of my favorite companies, Clarity.fm — a company that connects new entrepreneurs with subject matter experts. As somebody who recently launched a new company, I rely on Clarity to get in touch with entrepreneurs who have been there before.Recently, I wanted to get in touch with Poornima Vijayashanker, a leader whose work I’ve been following for a while. I have looked her up on Clarity many, many times — but I have never booked a call. I was a low-funnel prospect who — out of laziness — wasn’t converting.But then, I received an automated email from Clarity reminding me to book the call — and I did. It wasn’t annoying or aggressive. In fact, I am happy that Clarity sent me the memo.I became a customer and had a great experience. I have since scheduled multiple Clarity calls.2) There Are Too Many Bells and WhistlesHere’s some interesting data:A staggering 74% of consumers prefer to receive commercial communications via email, but the average clickthrough rate for B2B marketing emails in Q2 2013 was only 1.7%.Why?The fact is simple. Marketers know that email marketing is powerful, so consumers — in turn– receive a lot of emails.It’s common for marketers to over-think their marketing automation strategies, investing in complicated newsletter designs and templates — mediums with a heck of a lot of information in text. What ends up happening, however, is that your message’s core value proposition is lost. There’s just so much to digest, so audiences will quickly move on to their next message (and forget about yours).Neil Patel, founder at KISSmetrics and CrazyEgg, has a great solution to this consumer pain point — he keeps his marketing messages short, simple, and to the point. Not to mention, they’re highly personalized and rich with information that is relevant across the conversion funnel.Instead of blasting his subscribers with mundane sales pitches, he sends short emails that remind audiences to check out his content.3) You’re Forgetting About MobileToday’s marketers are operating in cross-device, cross-platform environments. You can’t afford to ignore mobile.It’s estimated that 48% of emails are opened on mobile devices, but only 11% of emails are optimized for mobile.So what happens? Audiences stop listening — 69% of mobile users delete emails that aren’t optimized for small screens. Some tips:Keep your messaging simpleAvoid chunks of text, and make paragraphs easy to scanBullet key pieces of information Make links easy to clickAvoid jam-packing messages with photosDon’t make users scroll too muchAvoid design elements that require re-sizingHere’s a great example from PayPal that keeps the content simple:Final ThoughtsSweat the small stuff. Details are crucial to the success of your marketing automation strategy. Put yourself in the shoes of your target customer, and work backwards to reverse engineer your campaigns. Think “human” before you think “software.”Stop thinking like a marketer, and remember what it means to be a consumer first.last_img read more

Hiring Experts Tell All: What They REALLY Want to See on Your Resume

first_imgWhen I set out to find expertise for this post on resumes, I was surprised to find that real humans were behind it all.Humans! With real feelings, pet peeves, hobbies, relationships, experiences, and backgrounds — they’re the ones reading our resumes and cover letters. They’re also the ones who get annoyed when we don’t put our employment record in chronological order; who just don’t feel like reading paragraph-long job descriptions; and who get excited when you went to the same college as them.I asked some hiring experts what they actually care about when they scan resumes, and here’s the inside scoop on the tips they shared with me. (And don’t miss out on what they said about cover letters at the end.)What Hiring Managers Definitely Care AboutLengthLimit your resumes to one page if possible. It takes hiring managers six seconds to decide whether they like your resume or not. If they do, they’ll keep reading. If they don’t … well, it’s on to the next. So, chances are, they won’t even get to page 2. But if you have to bleed onto another page, definitely don’t exceed two.FormattingFormatting speaks to the way candidates collect their thoughts and organize their ideas. As HubSpot Director of Training and Development Andrew Quinn explains it, “A candidate’s resume is their ad to me. How are they structuring this ad so I get a clear picture of what they’re capable of?”There’s a fine line, though, warns HubSpot Recruiter Emily Kueffner. “If you stray too far from normal formatting, it’s hard to read and understand your resume. Don’t get so creative that your resume becomes difficult to digest.” Specifically, we spoke about the infographic resumes some candidates have sent in. Every hiring manager I spoke with advised sticking to the classic resume form instead of infographics or other formats. “Infographic resumes are terrible,” says HubSpot Recruiting Manager Leslie Mitchell. “We appreciate creativity, except when it’s overkill and hard to follow. Keep it simple — everyone appreciates a simple resume. If you’re a designer, showcase your creativity with a cool portfolio website in addition to your simple resume.”Writing QualityHiring managers throw away resumes with spelling errors – but writing quality goes beyond spelling mistakes. Writing and presenting data in meaningful ways is a critical skill for any position, from blogging to engineering.Are the details you want hiring managers to know about you easy to consume? Do you use concise sentences to convey your performance and accomplishments? Are your verb tenses consistent (except for current positions)? Is your language overflowing with buzzwords, or does it sound natural?“Formatting, spelling, syntax, and structure are all evidence of attention to detail,” Andrew told me. “This is important for any job, but especially if you’re applying to a job where attention to detail matters.” If you’re applying for a writing position, this is even more important. Same with sales – salespeople have to write emails all day long, so have you mastered the crisp, business style of writing?LocationHiring managers want to know if you’ll need to relocate. If you already live near the company’s office, great! If you would need to relocate, then it gets a little more complicated. Technically, hiring managers can’t legally ask you directly where you live – but omitting location will raise eyebrows. Even PO boxes are a little iffy.If you do need to relocate, you should still include your current, out-of-town address on your resume, but be prepared to answer relocation status questions in an interview. If the company doesn’t offer relocation packages, will you be able to afford taking the job and moving anyway? If not, you may be wasting time.College/Graduate School and Major/ConcentrationWhich is more important: Where you went to school, or what you studied?It depends on the job you’re applying for. In most cases, your degree should make sense for the role. “Hiring managers are looking for the tie-in,” says Leslie. “They’re looking for what’s relevant about what a candidate’s done in school.” That doesn’t mean only marketing majors can apply to marketing jobs – marketing teams might hire someone who came out of creative studies like liberal arts, graphic design, or writing. An engineering team, on the other hand, probably won’t hire someone without a computer science degree. It also depends on how successful you were at the school you attended. While there are some hiring managers who only give interviews to graduates of top-tier schools, most say it helps to go to a top-tier school, but it’s certainly not a deal-breaker if you went to a lower-tier school or community college. A community college graduate with a 4.0 GPA could be more attractive than an Ivy League graduate with a 2.0. Speaking of GPA – when to take it off your resume is subjective. “The benchmark is five to seven years after graduation, which is when candidates tend have a solid track record of employment,” says Andrew. “But if you did well in school but had lackluster job prospects following graduation because of, say, a bad economy, you could definitely leave it on longer.” It goes both ways, he explained: If you had great jobs and accomplishments following graduation but didn’t have a good GPA, consider removing your GPA earlier.Three to five years after college or graduate school graduation, you can move your “Education” section to the bottom of your resume — unless you connected with someone through an alumni network or if you know an executive there also went to your school.Companies and TitlesHiring managers will look at where you’ve worked before (do they recognize the company names or know anyone who works there?) and your titles at those companies. “If you’re applying for a sales position at a software company like HubSpot, we’re looking for experience selling software,” Leslie told me. “If you’re applying for a services position, we’re looking for customer-facing experience.”Yes, people tweak their titles at previous companies to more closely match the positions they’re applying for. If you do this, your “new” title should be close enough to what you really did that if someone were to call and check a reference, they wouldn’t be dumbfounded. Maybe “Clerk to the Surgical Waiting Room” becomes “Customer Service Clerk.” Also, make sure to change your titles on LinkedIn, too — hiring managers will check for consistency on LinkedIn, Leslie said.Top Few Bullet Points in Each SectionEach position you’ve had should be accompanied by no more than five to six bullet points. Remember, these hiring managers are scanning your resumes really quickly, so you want to make it easy for them to find and digest the relevant information by consolidating the most important points and putting them first. Paragraphs are a big no-no.Focus on accomplishments first before responsibilities and duties. If you had a senior management role, include the number of people you managed. Include goals and metrics that hiring managers can use to compare you against other candidates, and make sure those metrics make sense so you don’t confuse the hiring manager. Run the metrics by your mom. I’m serious. If they make sense to her, then they’re all set. If not, then you weren’t clear enough and you need to tweak the language.Dates of EmploymentHiring managers look for job hopping and large gaps in employment, which are both red flags. Job hopping is a sign of failure to commit, a quality no one wants at their company. A word of advice: You should try to stay at every job for at least a year, preferably two or more years; otherwise, it’s a red flag.And if you took longer than six months off of work, Leslie suggests you explain the gap on your resume, perhaps in italics or parenthesis. “Travelled abroad.” “Took time off for family.” “Took time off for personal reasons.” They just want to see a rational explanation — that you were doing something productive with your time, not just hanging out watching football, ya know?What Hiring Managers Might Care AboutInterests/HobbiesWhether you include interests and hobbies on your resume depends on the company and the job. If you’re applying for a creative role, hobbies like photography and painting could be interesting to an employer. If you’re hiring for an accounting role, then a hobby like skydiving wouldn’t be good to include — hiring managers might categorize you as a risk-taker, and do they really want a risk-taker managing their money?“Think about the conclusions someone could draw from your hobbies relative to the role you’re hiring for,” Andrew advises. “Do they enhance or detract from the image you’re trying to convey? If you know the culture embraces unique individuals that have a broad background and set of interests, then it could be useful information. But conservative organizations probably don’t care what you do in your free time — in fact, they could interpret outside hobbies as distractions.”Companies with cultures like HubSpot’s want their employees to have some personality and invest in outside interests. So if you’re applying to join that kind of culture, an “Interests” or “Hobbies” section could benefit you. “They’re great conversation starters,” says Leslie. “‘You’re a skier? Me too! Which mountain do you go to?’ It creates common ground for conversation and helps us assess culture fit.”Before including or omitting this section on your resume, gain some intelligence about the company’s environment and culture. (And check out HubSpot’s culture code if you haven’t already.)What Hiring Managers Don’t Want to SeePersonal Statements/ObjectivesFrankly, they’re irrelevant. And they’re too easy to screw up. Leslie recounted numerous times where candidates put the name of another local company on there — huge mistake.Instead, Leslie suggests replacing it with a “Key Skills” section at the top of your resume, in column format, that highlights the top six to nine skills applicable to the role you’re applying for. Be sure to change these skills for each job!Although you should leave this section off your resume, you should have something in the Summary section of your LinkedIn profile. Focus this section on specific skills and achievements. It’s a good place to put a link to your portfolio, blog, SlideShare presentations, or examples of work you’ve created like open-source code. Use that space to talk about specific achievements you’ve had in previous roles, awards you’ve won, or projects you’ve worked on. The information and skills on here should be applicable to where you’re headed in your career, not irrelevant past skills. (Right after Leslie told me this, I took “emergency medicine” off of mine!)As for cover letters?“I’ve never met a recruiter who reads cover letters,” Leslie told me. “We just don’t have time.” That’s right. With this in mind, include important details on your resume, like gaps in employment, rather than relying on your cover letter (which may never get read) to explain it. And reallocate those hours you plan to spend writing and perfecting your cover letter to writing and rewriting your resume. Your resume is the most important tool in the first stage of the application process, so spend a lot of time on it and ask multiple people to critique it. I hope you found this information helpful! If you’re looking for jobs in the inbound marketing space, check out HubSpot’s job page and the inbound.org job page. And don’t forget to download our free marketing resume templates, too!  Resume and Cover Letters Topics: Originally published Jul 22, 2014 6:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

24 Typography Terms Every Marketer Should Know [Infographic]

first_imgTypography is an incredibly important part of the design process — it’s just as important as the colors you choose, the images you include, and how you lay everything out. But most marketers get tripped up by typography, assuming that defaults like Arial or Times New Roman will do the trick.Download 195+ visual marketing design templates to use for social media posts, infographics, and more. Truthfully, sometimes those basic, generic fonts will be fine … but you should be prepared for the times that they won’t. For example, if you want to give feedback on design projects or improve your own content creation skills, you need know basic font terminology. Check out the following infographic below from TheLogoCompany, which guides us through some of the most important terms in typography.(And if you’re interested in learning more about typography, check out our post on Typography 101: Everything a Beginner Should Know.)1K+Save Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 1K+Save Topics:center_img Originally published Nov 4, 2014 12:00:00 PM, updated July 28 2017 Font Selectionlast_img read more