In light of many complaints by parents highlighting that their children were awarded incorrect scores at the National Grade Six Assessment (NGSA) 2016, the Education Ministry’s Public Relations Officer (PRO), Suella Williams disclosed that technical errors, which occurred during the process of tallying marks, are to be blamed.Guyana Times was informed that the information surrounding incorrect marks at the NGSA was disclosed only when parents opted toMinistry of Education Public Relations OfficerSuella Williamshave their children’s examination papers re-marked. According to many parents, after having the Education Ministry review the test scripts, their children were awarded up to nine marks more than was originally recorded. “The result is that some of them awarded more marks that were previously given to them. A student got 516 marks, after the review he got nine more marks.”Speaking to this publication on Friday, Williams highlighted that “In some cases, you’ll find that the Ministry may have made a mistake and so that was corrected and the child got a point or two more and there are cases where maybe the child got a point less. This happens every time. The fault has to do with the technical aspect of things.”She also stated that after the requested recounts are done, the children are likely to be re-appointed to a school that would suit their new scores at the examination.
Michael was a Director at a medium-sized company. A self-proclaimed perfectionist, he had equally high expectations of his direct reports. He began with the company when they were first formed and had the luxury of hiring and training his own team. Like so many young leaders, he struggled with delegation. Michael was a work horse. He could crank out work like nobody’s business, and many times, found it easier to do things himself rather than engage the team he had hired. His team of professionals was relegated to less than fulfilling work for much of the time. When he did let go and assign a project to his capable team, they were thrilled. The team would fly into a flurry of activity and enthusiastically complete the assignment. Michael would review their work and the “red pen” would come out. He wasn’t pleased with their staff work, so he would grab a red pen and begin to edit and edit and edit and edit. He would share with me how shocked he was with the “quality of their work “and comment this was precisely the reason he preferred to do all of the project work himself. Once Michael finished with his editing, he’d hand the work back to the team. Completely demoralized, they would make the necessary “corrections” and return the product to Michael. Now, he was satisfied. So, what’s wrong with providing your team constructive feedback? Nothing, if it is done well. You see, Michael wouldn’t give much in the way of guidance when he’d give an assignment to his employees. Instead, he would communicate just enough to give the team the sense they understood what was being asked of them; however, never enough for them to be successful. What was always interesting was the fact Michael thought he was a very strong communicator. He’d make reference to his communication skills quite often, in fact. To Michael, he provided more than sufficient guidance. In addition to a lack of communication, Michael had difficulty realizing that no one on his team was going to be a miniature version of him. I find it interesting, just how many leaders struggle in this area. He expected a work product that looked exactly what he would have put together, rather than stepping back to consider whether the end goal was accomplished. Did it really matter how his team got there? To Michael, the answer to that question was “yes”. So, how do you ensure that you’re providing your team sufficient information to be successful and yet giving them creative license to learn and grow? Does the path the team chooses to take as they successfully complete a project have to be yours or one they are comfortable with? Are you offering a safe environment or one where it is only safe to take on projects in the manner in which they believe you would have done it? My advice to you is that you take your team’s training wheels off and watch how far they can go.
CCH Tax Day ReportThe IRS has issued proposed regulations amending the definitions of qualified matching contributions (QMACs) and qualified nonelective contributions (QNECs) to allow employers with plans that permit the use of amounts in plan forfeiture accounts to offset future employer contributions under the plan to apply such amounts to fund QMACs and QNECs. Taxpayers may rely on these proposed regulations.Under current regulations, to qualify as a QMAC or QNEC, contributions must satisfy nonforfeitability and distribution requirements at the time the contributions are made. Commenters have asserted that employer contributions should be able to qualify as QMACs and QNECs as long as they satisfy applicable nonforfeitability and distribution requirements at the time they are allocated to participants’ accounts. The reason is that requiring satisfaction of applicable nonforfeitability and distribution requirements at the time amounts are first contributed would preclude plan sponsors with plans that permit the use of amounts in plan forfeiture accounts to offset future employer contributions under the plan from applying such amounts to fund QMACs and QNECs.Under the proposed regulations, employer contributions would qualify as QMACs or QNECs if they satisfied applicable nonforfeitability requirements at the time they are allocated to participants’ accounts, but need not meet these requirements when they are contributed to the plan.These regulations are proposed to apply to tax years beginning on or after the date of publication of the Treasury decision adopting these rules as final regulations in the Federal Register. Taxpayers, however, may rely on these proposed regulations for periods preceding the proposed applicability date. If, and to the extent, the final regulations are more restrictive than the rules in these proposed regulations, those provisions of the final regulations will be applied without retroactive effect.Comments RequestedComments and requests for a public hearing must be received by 90 days after publication in the Federal Register. Send submissions to CC:PA:LPD:PR (REG-131643-15) Room 5203, Internal Revenue Service, P.O. Box 7604, Ben Franklin Station, Washington, D.C. 20044. Submissions may be hand-delivered Monday through Friday between the hours of 8 a.m. and 4 p.m. to CC:PA:LPD:PR (REG-131643- 15), Courier’s Desk, Internal Revenue Service, 1111 Constitution Avenue N.W., Washington, D.C. 20224, or sent electronically via the Federal eRulemaking Portal at www.regulations.gov (IRS REG-131643-15).Proposed Regulations, NPRM REG-131643-15, 2017FED ¶49,736Other References:Code Sec. 401CCH Reference – 2017FED ¶18,110DCCH Reference – 2017FED ¶18,111NCCH Reference – 2017FED ¶18,121DCCH Reference – 2017FED ¶18,122NTax Research ConsultantCCH Reference – TRC RETIRE: 3,210.10CCH Reference – TRC RETIRE: 27,152.25
More than 1/3 of Google Queries (Duplicates Excluded) Have Never Been Seen Before manfrys really dive in is of the utmost importance to any business. Here are a – Average Time it Takes Google to Answer a Query is Less than ¼ Second That translates to about 1.5 changes per day! Are you staying on top of these changes? Are you studying and understanding the space in a way to best use it for business success? Originally published Jan 11, 2010 3:15:00 PM, updated October 20 2016 Topics: Download our This proportion includes all searches. What do you suppose happens to this proportion when the searcher uses a local qualifier like including a town or region name in the search? Of note, one of the changes from last year that is becoming more pervasive in the results set is seeing a Google map in a search without even using the local qualifier. photo by So why is this important? It’s because it never ends. The reason that the online space continues to improve in its delivery of results to the SMB is that it is evolving and morphing to the needs of today’s business and consumer alike. It’s not going to end. to creating a robust search presense or are you just going to wait for the “right moment”? The right answer should be obvious. Search Engine Optimization Kit As we have seen from an earlier HubSpot post, Do you think they are all wondering about celebrities and nonsense? No. They are looking for products and services like yours. few more points search engine optimization kit organic search Is there any wonder why Google is so dominant in this “I need it now!” world? 7 out of 10 US Google users make more than one search query per day. Will 2010 be the year that you Learn moreabout how you can optimize your site to rank higher in search enginesso you get found by more qualified prospects. 1 in 13 Google Result Pages Show a Map in Search Results that come directly from the Official Google blog describing things of interest to those using the searchengine to fuel their own revenue engine. Did you know…. . Normally the year in review “stuff” from search engines has little to do with business. While these lists may seem interesting for about half a second it really doesn’t do much for the SMB who is looking to get more business from their web presence. Google likes to play the game of telling us in early December what the most searched terms were and more but they wait until the start of January to tell the business users some important stats that could influence how they look at the engine. There were 540 Search Quality Improvements Made by Google Last Year SEO Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
presentations Fortunately, the web has helped solve this problem by making it easier to share and watch social media marketing presentations Have you seen other presentations that should be on this list? Please share links to them in the comments of this post! presentations from Social Media Strategy from 8 Digital Trends That Will Change Everything by Christina “CK”Kerley Branding Personality View more Do’s and dont’s of Social Media by from 4. The 25 Basic Styles of Blogging … And When To Use Each One View more . Olivier Blanchard Basics Of Social Media Roi 7 Ways to Use Social Media to Build Stunning Business and Personal Brands by B2B Social Media Marketing by presentations 8. Olivier Blanchard View more . Presentations are a great way to consume information and learn about new topics. Unfortunately, we don’t all have the time and money to spend traveling to conferences to see them in person. View more has become a powerful resource for discovering new ideas. Today, we selected some of the best View more presentations from 11. Adam Singer 2.Basics Of Social Media Roi by Employees are Social Media Marketers, Too! (they just don’t know it yet) by Jay Baer 7. Rohit Bhargava that are worth watching and could inspire slides for your own presentations. . . presentations ducttape presentations presentations Topics: ducttape presentations Josh Martin B2B Social Media Marketing: Building the B2B Business Case for Social Media presentations Conversation by Design Christina “CK” Kerley Rohit Bhargava presentations Slideshare David Armano 6. . Originally published Apr 27, 2010 8:00:00 AM, updated October 20 2016 What the F**K is Social Media: One Year Later by View more 7 Ways to Use Social Media to Build Stunning Business and Personal Brands . . Joffreys Coffee & Tea Company Social Media Marketing Case Study by JayBaer from View more DavidArmano . MartaKagan . Employees are Social Media Marketers, Too! (they just don’t know it yet) from View more from 9. Gia Lyons Social Media Marketing Presentations Do’s and dont ‘s of Social Media 3. Conversation by Design by Branding Personality from presentations 10. View more Adam Singer 1.The 25 Basic Styles of Blogging … And When To Use Each One by from from . 5. Marta Kagan from Olivier Blanchard presentations Joffreys Coffee & Tea Company Social Media Marketing Case Study 8 Digital Trends That Will Change Everything – March 2010 Social Media Strategy by Social Media Marketing What the F**K is Social Media: One Year Later . . Josh Martin View more View more Gia Lyons Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Inbound Marketing Use a landing page to capture leads Originally published Nov 30, 2010 1:00:00 PM, updated March 21 2013 I hope that the Crazy Baker sees the sanity in these suggestions, and that you can take away some of these tips and adapt them for your business. . then allows users to create separate lists dependent upon which form a visitor converted on and send them personalized emails. Of course in order to have a landing page you must have something to offer in return for the visitors information. In Hitzig’s case perhaps he could offer some recipes for some of the pastries he has created over the years (of course he wouldn’t want to give away all of his secrets ) I think it’s great that the Crazy Baker is utilizing social media with presences on Twitter, Facebook, MySpace, and LinkedIn, but honestly there’s only so much you can promote if you aren’t constantly creating useful content. The easiest way to consistently add content to your website is through a blog. A lot of people worry about not having anything interesting to blog about, and most of the time they just aren’t looking in the right places. Hitzig, for example, could blog about his experience at Culinary School, his training at hotels and restaurants in the US and abroad, and about the many other baking questions he probably gets asked on a regular basis from friends and through email. Instead of answering a question for someone in a one on one scenario why not turn that into a great blog post and share that knowledge with the world? Topics: Use Simple, Action Driven, Calls-To-Action Thanksgiving is over and after the amount of pumpkin pie I ate over the weekend I thought I would never want dessert again. That was until I , and his premium desserts which are made from 100% pure vanilla, fresh local eggs, imported chocolates, and high quality flours. Got your taste buds watering doesn’t it? He’s even attracted the attention of Martha Stewart and Rachael Ray which in turn has driven lots of traffic, but converting that traffic into customers is where this batty brownie baker is struggling. The problem that Hitzig is facing is one that many online business face, which is that people are often not ready to make a purchase on their first visit to a site. Most of the time people need a little appetizer to get their stomach growling for the full meal. the Crazy Baker Like I said before, most people are not willing to make a purchase on their first visit to a site. Many people probably visit Hitzig’s site and think to themselves, “These pastries look delicious. They would be great for a special occasion. I’ll come back in a couple months.” Unfortunately for Hitzig most of these visitors probably forget to come back and he has no way to remind them. If he had a landing page and a form to capture the name and email of these visitors he could easily create a list and email them special promotions or offers during a time they might be more inclined to purchase premium pastries…maybe the week before Christmas? HubSpot, for instance, has a The link that stood out most was the “Click here for Customer Service” link, and I don’t really think that Hitzig’s primary goal is to drive visitors to his customer service page. I would remove many of the superfluous links contained on the page and replace them with one large call to action to “order some premium pastries today!” Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
E-Commerce Websites Originally published Jan 12, 2011 1:30:00 PM, updated August 09 2019 For a business to grow it must consistently reach new customers and communicate effectively with existing ones. If you have a physical storefront you’ve probably realized these two requirements for growth are not easily achieved. Creating an eCommerce website allows a retail store to break-through the limitations a physical location presents, while increasing sales of its products.Download Now: Ecommerce Marketing Plan Template4 Reasons an eCommerce Website is Necessary to Grow Your Store: 1. Collect lead and customer data for email marketing.We know it’s tough to collect email addresses and other useful information during checkout in your store. Shoppers at the finish line of making a purchase will normally decide not to extend the process by providing info for the clerk to plug-in regardless of the offer. Gathering information online is much more effective as website visitors can do this on their own time.Take into consideration the fact that you only have the opportunity to speak to someone making a purchase, leaving out all prospective customers who leave without a bag in their hand – collecting leads online is a more effective method.Email marketing gives you the ability to increase new and repeat business by strategically and continuously re-engaging prospective customers. This opportunity doesn’t exist for businesses strictly running a physical storefront. You’ll also need to develop ways to capture email addresses with various offers your website can provide.2. Reach new prospective customers through search engines.A large factor in a physical store’s success derives from location. If you’re not in a good one the visibility of the store is lessened. Having an eCommerce website levels the playing field between prime locations and less trafficked areas. Instead of your physical address determining your business’s location, your ability to rank in searches engines determines how visible you are. Potential customers who haven’t driven past your stores or heard about your from someone else, have the ability to find you online. Everyday someone is searching for something relevant to your stores products and eCommerce site gives you the ability to get found by and sell your products to them directly through the web.3. Increase visibility of store promotions.Every store has certain promotions and are always looking for ways to spread the word about their newest deals. Your eCommerce store is another avenue to market your special promotions. These promotions are also a great way to execute on the first point of this post, collecting email addresses. Visitors to either one of your stores (online and offline) should be exposed to these promotions so they can take advantage of them. Promotions help the business grow shor- term with increased sales and long-term since promotions typically include a sign-up step – giving you the ability to reach out to these people later for repeat business.4. Allow prospective customers to shop where, how, and when they want.If you only have one way people can shop for your products you’re missing out on the percentage of shoppers who prefer to (and sometimes are only willing to) shop the alternate way.Many people like to shop online to avoid traveling time and traffic while enjoying the comfort of their own home. Shopping online also gives them the ability to shop when they want; including times that your store is closed. Remember, your eCommerce store is ALWAYS open. Regardless of an individual’s reasons, more and more people are turning online to get shopping done.Others prefer to drive to the physical store so they can touch and examine the products. Even if they found your store online and researched your products in more detail, they may decide to make the commute to the store in order to make the purchase.The advantages of one store will counter the disadvantages of the other which allows store owners to cover all of their bases and eliminate the possibility of these disadvantages affecting their sales numbers.To learn more about the benefits of have both an online and offline location, also known as “click and mortar”, and how the two can work together please register for our “click and mortar” webinar .Photo credit: aota.org Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Originally published Sep 6, 2011 11:00:00 AM, updated October 29 2019 In marketing, it’s easy to just throw money at a problem and hope it to go away. But if this is your strategy, soon enough, you’ll exhaust your resources and be left with no effective long-term solutions.So if you are going to spend the money, spend it the smart way—track the results of your marketing efforts, and design a strategy to make the most of your investments.That is definitely the approach David Meerman Scott recommends you take with paid advertising. If paid ads are working for you, that’s great. But there is only one way to find out if they are—by measuring results. Here are two goals you should aim to achieve in paid advertising and how you can measure whether you’re being effective.1. Paid Ads Should Generate Leads and RevenueThe first purpose paid advertising serves is to generate leads and sales for your business. How can you measure whether ads are successful at bringing in new leads and sales? You need to keep track of the click-through rate of your ads and then monitor the conversion rate of the landing pages to which you are sending traffic. Don’t forget—traffic should always be targeted to places where you can capture more visitor information, like landing pages.2. Paid Ads Should Result in Brand AwarenessThe second goal of paid advertising is to increase brand awareness for your business. When launching such campaigns, you should measure whether more people have become aware of your brand from that campaign. While this is a bit more difficult to track than lead generation, there are still ways you can do it. It’s important to follow the correlation between ads for brand awareness and your other marketing channels. For instance, are more people searching for your company’s name in search engines? Or are you attracting more of a following on your social media channels? If so, these are good indicators that your company’s brand awareness is increasing.Ads can play an important role in a mixed marketing strategy, but they shouldn’t dominate it. “Ultimately, the best way to generate attention is to create content yourself rather than paying for attention through advertising,” says David.Are you using paid advertising to complement your overall marketing strategy? How do you effectively measure results? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Advertising Best Practices
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Google Ads Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. Since Google searchers are actively looking for either pertinent answers or solutions, marketers can quickly capture their attention and convert them to leads with search engine marketing (SEM) campaigns—as long as they take the right approach, of course.Neatly Organize Your Keywords and Ad GroupsOne of the most critical elements of your SEM campaigns is the organization of your keywords. Here are the best practices to create ad groups: Group keywords with similar themes: For example, put all “software” keywords in one ad group, separate from “solutions” or “platform” keywords Divide informational keywords and transactional keywords: For example, “what is customer relationship management” versus “buy crm software”, or “do i need crm” versus “customer relationship management solutions”Structuring your ad groups like this allows you to tailor both your ad copy and your landing page to best fit the keywords, and makes it easier to detect performance patterns and execute appropriate bid and status adjustments.By grouping keywords by theme, if a prospect searches “crm platform” and is served two ads—one with the headline “Top CRM Software” and one with the headline “Top CRM Platform”—that prospect is more likely to click on the latter. Relevancy is key in every part of SEM campaigns.The second recommendation is primarily so you can match your landing page to the searcher’s level of intent. It would be unwise to use a direct-response ad (“Call Us Now”) and a Contact Us landing page with an individual who searched “what is crm.”Similarly, you may not want to send someone who searched “buy crm software” to a landing page where they’re invited to download an eBook about general customer relationship management advice.BONUS TIP: It’s all right to have ad groups with only one keyword if there are no similar terms with which that keyword can be grouped. But do not create a “Miscellaneous” ad group to lump together all of the keywords that don’t seem to fit anywhere else. If the keywords in an ad group aren’t related, you won’t be able to create ads relevant to each of them, which will lead to poor click-through rates and low conversion rates. So please, just don’t do it.Enhance Your Ads with ExtensionsAdWords offers many ways to beef up your search ads with extensions, and you should use as many as possible. Here’s why:Your ads will take up more of that precious real estate in search results, pushing your competitors farther down the page Searchers can learn more about your company without clicking your ad You can provide links to additional landing pages Google rewards those who use ad extensions with higher quality scores, which means lower cost per click and, in turn, a lower cost per conversion The biggest downside of AdWords is the character limit. It’s difficult to give a complete summary of the content you’re offering or the total benefits of your product in only 70 characters.With ad extensions, marketers can not only include more information about the company (using callout extensions and structured snippets), but they can also include four more links in addition to the main landing page. This means you can offer five different conversion opportunities with one ad.Also available is the review extension, which allows marketers to append a product review to the ad, helping lend credibility to your business. There is also the call extension, which lets marketers add a phone number to the ad, encouraging high-intent searchers to connect with your company immediately.Not all of the AdWords extensions will be appropriate for your advertising, but there certainly are no drawbacks to using those that are.Use the Proper Landing PagesB2B SEM campaigns traditionally use two types of landing pages: direct-response and content downloads. Both are equally important in paid search marketing.Many marketers make the critical mistake of not taking advantage of content. They assume the best practice is to cut to the chase and simply tell searchers, “Let’s talk,” regardless of where the searcher is in the buyer’s journey. However, the actual best practice is to use paid search together with content marketing to start the lead nurturing process.Say a prospect is just beginning his research. He’s heard of CRM software but isn’t sure if his business needs it, so he Googles “what is crm software.” Marketers who recognize the importance of intent (and who have meticulously organized their ad groups) would serve an ad featuring a free download of their eBook, “The 10 Benefits of Using Customer Relationship Management (CRM) Software.”The searcher sees this ad, is interested in the download, and submits the request form. The prospect now has a useful guide to help him with his research, and the company has his contact information.The core principle of content marketing is to start a conversation with prospective customers by offering them helpful eBooks, whitepapers, blogs and industry reports related to their needs, rather than jumping right into a sales pitch.Content marketing is about demonstrating value to prospects, which is crucial in a consumer-empowered marketplace. Sending a visitor straight to a Contact Us page when he’s in the early stages of the buyer’s journey is kind of like proposing on the first date.BONUS TIP: Feel free to have multiple conversion opportunities on your PPC landing pages. For instance, include a link to a gated PDF download of an industry report or eBook on a Contact Us page (example below). If a prospective customer arrives on the landing page but doesn’t want to chat right then, they can download the content instead, and you still capture their email address. Win-win!The proper use of content in AdWords campaigns allows marketers to build trust and establish the kind of relationships with prospects that help them feel more comfortable making what is often a hefty financial commitment. And with HubSpot’s Ads Add-On, it’s easy to manage both content and AdWords campaigns in one platform.AdWords can be a profitable channel, but it’s important to remember that SEM campaigns can take time to show their worth. If you’re patient, follow this advice and use all of the tools at your disposal, you’ll see how much paid search can boost your overall ROI. Originally published May 13, 2016 1:30:00 PM, updated July 28 2017
Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published May 25, 2016 6:00:00 AM, updated February 01 2017 Growth-Driven Design Creating new content on a regular basis isn’t always easy — especially when you’re on a small team. That’s why conversion rate optimization (CRO) is such a valuable practice for marketers to master. Because with the help of CRO, you can optimize the content and pages you already have to generate new leads.Just how powerful is it? During the 2008 presidential election, the Obama campaign website saw an improvement of over 40% in sign-up rate after running a few conversion experiments. By the numbers, this optimization led to over 2.8 million additional sign-ups and $60 million in additional donations. That’s a huge impact.While experimentation can seem like a big project to take on, learning how to get it right can pay off in big ways. That’s why Leadin partnered up with SnapApp to bring you the tools you need to start optimizing your website for more conversions.First, use our experiment template to map out your experiment and start gathering data. Then, plug the results into the simple statistical significance calculator to determine if your experiment has yielded significant results. If it has, finish up the experiment template with your learnings and conclusions, and share the results with your team.Ready to tackle CRO? You can check out the experiment template here. And the statistical significance calculator here.If you have great results, tweet at @HubSpot and @Snap_App with your winning experiments!